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Ben Hogan GS53: Value and performance in new metal woods

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The Ben Hogan Golf Company has made huge strides with its direct-to-consumer model, starting with its irons, moving to wedges, and then putters. The next product coming from Hogan to offer golfers value and performance are the Ben Hogan GS53 metal woods, named after the year 1953 when the man himself won the Masters, U.S. Open, and Open Championship.

Ben Hogan GS53 driver and woods

The new line is lead by the GS53 driver with Flight Control technology. Offered in both 9 and 10.5-degree models, the Flight Control hosel allows golfers to change the loft of the driver a total of two degrees from stated loft (one degree up, one degree down).  The hosel also allows golfers to change the lie angle and face angle from square to open or closed.  Like with all modern adjustable drivers, these switches can be made quickly and easily using a torque wrench, but what separates the GS53 from many drivers is the shaft (and grip) doesn’t change position, meaning you can tinker with your settings to your hearts content and you never have to worry about your grip changing position.

When it comes to getting into the details of the construction, I’m going to let the engineers at Hogan take it for a minute

“The GS53 utilized a design feature called Face Flex.  This allowed them to create an ultra-thin face at different thicknesses … from toe to heel and sole to crown to increase the size of the Effective Hitting Area (EHA) across the entire face.  Face Flex ensures maximum distance on shots struck in the center of the club face and minimizes distance loss on off-center hits.  Additionally, the score lines are precision milled into the forged face at exact and consistent depths and, combined with bulge and roll that is precisely engineered for the specific geometry of the face, provide exceptional accuracy.”

Speaking to the GS53 fairway woods, they are being offered in three loft options: 3-wood (14 degrees), 4-wood (17 degrees), and 5-wood ( 18 degrees). The head shapes are traditional pear-shaped and all feature a shallow face design to make shots from the fairway as easy as shots from the tee. Like the GS53 driver, the fairway woods utilize two-piece construction — a stainless steel body joined to a C455 maraging steel forged faceplate This multi-material design helps designers precisely position weight to maximize MOI and push ball speed to the limit. The lofts on the fairway woods are specific and there are no adjustable hosels.

Initially being offered in right hand only, the GS53 driver is priced at $300, while the fairway woods are $200 — these are attractive prices thanks to Hogan’s direct-to-consumer model that also include three premium aftermarket shafts, in multiple flexes and weights

  • Project X HZRDUS Smoke Black (low trajectory)
  • Tensei CK Blue (mid trajectory)
  • UST Mamiya Helium (high trajectory)

Recognizing that many golfers want to personally experience equipment before they purchase, the company offers a simple, risk-free demo program. For more information or to purchase the GS53 driver or fairway woods visit www.benhogangolf.com

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

6 Comments

6 Comments

  1. Ld

    May 13, 2019 at 6:22 pm

    LOL
    it’s steel not titanium is why it’s cheaper
    Duh

    • Rascal

      May 14, 2019 at 1:27 am

      That keyboard is such a liability for you.

    • GB

      May 14, 2019 at 8:40 am

      The driver has a titanium body. As far as the fairways go like most on the market the body is made of steel.They have a video on their site that talks about the construction.

  2. golfraven

    May 13, 2019 at 4:31 pm

    Well done Hogan for those wonderful woods. Played my last Hogan driver a decade ago and enjoyed it. Great looks and price. Hope those will be on Ebay in 1-2 years then I may give it a try.

  3. Eric

    May 13, 2019 at 11:40 am

    Look the looks of the new Hogan’s. I used to play the last incarnation of Hogan Driver and love the looks of the new one. Hope it sells well.

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Equipment

Golf 101: 5 Tips to building your golf bag with CH3 (+ Charles Howell III WITB)

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I think at this point it’s safe to say that Charles Howell III is the adopted son and patron saint of WRX.

Not only is he a member of the site and visits regularly, but he’s also an avid club nerd and tester. I’ve become friends with CH3 over the past couple of years and have had some fun gear geek sessions with him. Want to know the coolest thing of all? He’s still as passionate and curious about gear as we are and not just Titleist (who he is on staff with) he’s curious about it all.

So who better to ask about how to build a great golf bag than with a man who knows it, does, and plays for his livelihood week in and week out?

These are 5 Charles Howell III golden nuggets that any golfer can learn from—and oh yeah, his take on the future is spot on.

Rule #1: Stability over speed no matter what

“Even for the guys on tour, stabilizing the clubface is paramount to good driving. One of the reasons I love testing shafts so often is to see if there is that magic combo of speed and control. However, the stability of the clubhead and shaft have to be there—I could find a combo that’s 20 yards longer, but if it’s something I can’t control, it doesn’t have a place in my bag. Extra yardage is fun until it isn’t.”

Rule #2: Find wedges that can do it all

“I chose the Vokey SM8 M Grind in the 56 and 60, because as the grind spectrum goes, they fall dead in the middle for me but everyone is different. I discovered that finding a middle ground grind wise solves the “different wedges for different grass problems” some players find themselves in. Even at Augusta, there was more Bermuda sticking out than normal which made shots from behind 15 different for example a little trickier. Not only are you chipping back towards a downslope with water behind, but it’s also now into the grain. Knowing I had wedges to combat either scenario made it that much easier. As a player, you have to put all the grinds through the paces and see what one checks off the most boxes. It might be something you never considered.”

Rule #3 Forgiveness looks different for every player

“Iron set makeups have changed so much in recent years. Pay attention to the soles when choosing your irons, even in the longer irons. It would be easy to think that bigger heads wider soles would be a no-brainer to hit, but to be honest, it’s not that simple. Sometimes finding a sole that will help the club get in and out of the ground easily will get you that center contact you were looking for. Although guys on tour may choose beefier long irons, it’s pretty rare to find one with a really wide sole. Soles that large encourage a player to try and sweep it off the turf which is counter-intuitive with an iron in your hand. When getting fit, pay attention to attack angles and center contact with your longer clubs; you may find that thinner soles help you more than anything else.”

Rule #4 Enjoy the process of learning and testing

“Obviously playing for a living gives me the advantage of testing a ton of stuff, but it’s just as fun doing the research at home (online) and understanding what certain equipment can do and the idea behind it. I still rely on testing as much as I can to see what works but it’s the pursuit of knowledge that keeps it all fresh week in and week out. Technology is so good these days but like anything you have to ask questions, look around try some stuff and then make a decision. Remember it’s your golf bag, take some pride in demanding that every inch of it works for you.

Eyes on the future…

“I think as we go down this Bryson/distance chase, the ultimate result on tour will be a lot of two driver bags. Look at it this way, having a 47-inch driver for long bombs, and a 44.5 inch for tighter drives, and a 4-wood isn’t all that hard to imagine. Players can tweak lofts in the irons and wedges easily to adjust to gapping. It’s not rocket science, and I don’t think we are that far from seeing multiple players on tour doing it that way.”

Charles Howell III WITB

Driver: Titleist TSI3 (10.5 degrees, A1 SureFit setting)
Shaft: Graphite Design Tour AD XC 6 X

3-wood: Ping G425 LST (14.5 degrees)
Shaft: Fujikura Atmos Black Tour Spec 8 X

7-wood: Ping G410 Max (20.5 degrees @20)
Shaft: Fujikura Atmos Black Tour Spec 9 X
Irons: Titleist T100 (4-6) 620 MB (7-9)
Shafts: Project X LZ 6.5 (hard stepped)

Wedges: Titleist Vokey Design SM8 (48-10F @47, 52-12F, 56-08M, 60-08M)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron 009M

Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet Align

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GolfWRX Classifieds (12/3/20): Mavrik SubZero, rare Scotty Cameron, Wilson Staff

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At GolfWRX, we love golf equipment plain and simple

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member CLRMTgolfer – Wilson Staff forged combo set

This is one extremely nice custom combo set of irons from Wilson golf – from blades, all the way to the Staff utility, this set has everything you need for shotmaking.

To see the full listing and additional pictures check out the link here: Wilson staff iron set

Member EHSgolf1 – Callaway Mavrik SubZero driver

Your chance to get an almost new Callaway Mavrik SubZero for less than new price!

To see the full listing and additional pictures check out the link here: Callaway SubZero

Member Champ 2430 – Scotty Cameron Timeless longneck prototype

As they say “if you know you know” and this rare Scotty Cameron Prototype longneck is a thing of beauty – the only thing is I really hope you have a big golfing budget.

To see the full listing and additional pictures check out the link here: Rare longneck Cameron

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

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Adidas X Vice Golf launch The Vice Golf Shoe by Adidas

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Adidas has teamed up with Vice Golf to launch the new Vice Golf Shoe inspired from off the course which includes a dozen Vice Pro Drip Lime x Adidas golf balls.

The Vice Golf Shoe from Adidas contains ultraboost and a signature lime-green colorway to accent the designs for life both on and off the golf course. The shoe features a camouflage pattern in gray and white on the top of the shoe, while a brand-new drip pattern decorates the boost material at the bottom.

The shoe features branding “discoverables”, such as a subtle Vice logo on the tongue of the shoe while a collab logo is celebrated within. The company’s motto “Embrace Your Vice” runs down the spine of the heel, while another Vice logo lives underneath the 3-stripe caging on the inside of the foot.

If golfers want a brighter color pop, the alternate neon lime laces give that option.

“Based in Bavaria like Adidas, we have always looked up to this global ambassador and brand that has made big moves in both the golf and footwear in recent years. It is a great honor to finally present the result of 22 months of work with tears of happiness when the final pair of shoes arrived” – Vice Golf founder and CEO Ingo Duellmann

In addition to the shoe, the packaging of the Vice Golf Shoe by Adidas is made to look, feel and act exactly like their signature golf ball packages. 

The bottom of the box is wrapped in a neon lime camouflage pattern, and the top cover features the exact, embossed Vice logo colored in neon lime drip pattern as seen and felt on the brand’s golf ball packaging. The connection continues after lifting the lid and discovering an actual box of Vice Pro Drip Lime golf balls, with Adidas logos, sitting in its own compartment.

The Vice Golf Shoe from Adidas (plus one dozen Vice Pro Drip Lime X Adidas golf balls) costs $219.95 and is available to purchase from December 7, 2020, 11 AM EST at ViceGolf.com.

 

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