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Ben Hogan GS53: Value and performance in new metal woods

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The Ben Hogan Golf Company has made huge strides with its direct-to-consumer model, starting with its irons, moving to wedges, and then putters. The next product coming from Hogan to offer golfers value and performance are the Ben Hogan GS53 metal woods, named after the year 1953 when the man himself won the Masters, U.S. Open, and Open Championship.

Ben Hogan GS53 driver and woods

The new line is lead by the GS53 driver with Flight Control technology. Offered in both 9 and 10.5-degree models, the Flight Control hosel allows golfers to change the loft of the driver a total of two degrees from stated loft (one degree up, one degree down).  The hosel also allows golfers to change the lie angle and face angle from square to open or closed.  Like with all modern adjustable drivers, these switches can be made quickly and easily using a torque wrench, but what separates the GS53 from many drivers is the shaft (and grip) doesn’t change position, meaning you can tinker with your settings to your hearts content and you never have to worry about your grip changing position.

When it comes to getting into the details of the construction, I’m going to let the engineers at Hogan take it for a minute

“The GS53 utilized a design feature called Face Flex.  This allowed them to create an ultra-thin face at different thicknesses … from toe to heel and sole to crown to increase the size of the Effective Hitting Area (EHA) across the entire face.  Face Flex ensures maximum distance on shots struck in the center of the club face and minimizes distance loss on off-center hits.  Additionally, the score lines are precision milled into the forged face at exact and consistent depths and, combined with bulge and roll that is precisely engineered for the specific geometry of the face, provide exceptional accuracy.”

Speaking to the GS53 fairway woods, they are being offered in three loft options: 3-wood (14 degrees), 4-wood (17 degrees), and 5-wood ( 18 degrees). The head shapes are traditional pear-shaped and all feature a shallow face design to make shots from the fairway as easy as shots from the tee. Like the GS53 driver, the fairway woods utilize two-piece construction — a stainless steel body joined to a C455 maraging steel forged faceplate This multi-material design helps designers precisely position weight to maximize MOI and push ball speed to the limit. The lofts on the fairway woods are specific and there are no adjustable hosels.

Initially being offered in right hand only, the GS53 driver is priced at $300, while the fairway woods are $200 — these are attractive prices thanks to Hogan’s direct-to-consumer model that also include three premium aftermarket shafts, in multiple flexes and weights

  • Project X HZRDUS Smoke Black (low trajectory)
  • Tensei CK Blue (mid trajectory)
  • UST Mamiya Helium (high trajectory)

Recognizing that many golfers want to personally experience equipment before they purchase, the company offers a simple, risk-free demo program. For more information or to purchase the GS53 driver or fairway woods visit www.benhogangolf.com

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

6 Comments

6 Comments

  1. Ld

    May 13, 2019 at 6:22 pm

    LOL
    it’s steel not titanium is why it’s cheaper
    Duh

    • Rascal

      May 14, 2019 at 1:27 am

      That keyboard is such a liability for you.

    • GB

      May 14, 2019 at 8:40 am

      The driver has a titanium body. As far as the fairways go like most on the market the body is made of steel.They have a video on their site that talks about the construction.

  2. golfraven

    May 13, 2019 at 4:31 pm

    Well done Hogan for those wonderful woods. Played my last Hogan driver a decade ago and enjoyed it. Great looks and price. Hope those will be on Ebay in 1-2 years then I may give it a try.

  3. Eric

    May 13, 2019 at 11:40 am

    Look the looks of the new Hogan’s. I used to play the last incarnation of Hogan Driver and love the looks of the new one. Hope it sells well.

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Equipment

Tour Edge launches new Hot Launch E522 and C522 metalwoods

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Tour Edge has today announced the launch of its new Hot Launch E522 and C522 metalwoods, featuring extreme MOI properties with a major emphasis on ease of launch, playability while correcting mishits and slices to go straighter.

Hot Launch E522 Metalwoods

The new metalwoods from Tour Edge contain Houdini Sole technology, with the design pushing weight back as much as is possible in a driver design, according to the company. 

This design creates extra mass, which helped Tour Edge engineers to position weight in the head for an ultra-low and deep CG, optimizing launch conditions in design to provide maximum forgiveness off the face.

The Hot Launch E522 metals feature Diamond Face 2.0 technology with 42 different thick and thin diamond shapes behind the face of the metals in design to offer an enhanced sweet spot.

The Diamond shapes of varying thickness create “mini-trampolines” behind the face, combining with a Cup Face construction that seeks to produce greater face flex, faster ball speeds and better performance on off-center hits.

The offset design of the metalwoods is combined with a sole heel weight in design to provide ultimate slice fighting technology.

In addition, the strategically placed heel draw-bias weighting of the E range allows the face to square up at impact in a bid to offer straighter ball flight that helps right-handed golfers avoid the right side of the course, and left-handed golfers avoid the left side of the course.

The super-shallow face design also seeks to produce higher launch angles with extreme ease of launch. Led by its extremely high MOI rating, the E range metals from Tour Edge are designed to be extremely stable and powerful. This increased MOI aims to both increase ball speed on mishits while keeping shots straighter, with the back and low CG positioning also helping to provide greater launch.

Tour Edge’s new E522 metalwoods also feature Control Length shafts that have been optimized with shorter shaft lengths that were designed specifically for the E range metals to greatly improve accuracy, control and to offer maxed out Smash Factor ratings for the clubhead.

Hot Launch C522 Metalwoods

The C522 metalwoods feature the same Diamond Face Technology as in the E522 woods, while a back weight is strategically placed to the extreme rear of the C522 driver, fairway, and hybrid. 

The extreme rear weight is housed in an all-new Deep CG Casing that places more mass at the extreme trailing edge of the clubhead. The back weight and Deep CG Casing creates an extremely high M.O.I. rating designed for top in-line stability, while the lower and deeper CG positioning of the club aims to affect ease of launch while offering forgiveness off the face at impact.

The C522 metalwoods offer upgraded acoustic engineering through Acoustic Resonance Channels (A.R.C.) Engineering. The A.R.C. sound channel system is a visible technology that can be seen on the sole of the clubhead. Internally, these channels bounce sound on the inside of the clubhead in design to provide excellent sound and feel.

In addition, the Power Channel on the sole of the club behind the clubface is deeper in a bid to provide better weight distribution and increased face flexing, while the Power Channel also seeks to deliver amplified ball speed, and less spin, as well as added forgiveness on shots struck lower on the face.

The C522 metalwoods from Tour Edge come stock with super-light Fubuki HL graphite shafts by Mitsubishi Chemical that range from 45-grams to 60-grams depending on the flex.

The new TourEdge metalwoods arrive at retail on October 1 and cost $249.99 for both the E and C drivers, $159.99 for both E and C fairway metals and $139.99 for the E and C hybrids.

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New E522 and SuperSpin Vibrcor wedges from Tour Edge

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Tour Edge has today introduced its new E522 and SuperSpin Vibrcor wedges which will hit retail on October 1st.

Hot Launch E522 Wedge

The extreme game improvement Hot Launch E522 wedge features a super-wide Houdini sole that puts more weight below and behind the ball in design to make it extremely easy for players to get the ball into the air and out of tough lies.

With its curved leading edge, the Houdini sole is designed to reduce turf interaction by 35% in order to promote a “no-dig” design leading to significantly cleaner contact.

The super-wide sole and heavier head weight of the E522 Wedge aims to also help to eliminate flubs for superior contact while providing versatility by adding performance benefits to all types of shots around the green from all turf conditions.

The wedge features a “super-deep” undercut cavity that lowers the Center of Gravity in design for enhanced forgiveness, while mass has been redistributed for enhanced flight control and to create a higher launch with increased spin from the rough and sand.

An oversized face design on the E522 wedge offers a greater striking area for enhanced consistency and accuracy while also raising the MOI for tight precision around greens and enhanced playability.

The full-face coverage grooves of the E522 Wedge are maximized to USGA depth and sharpness and are designed to provide enhanced spin and control across the entire face of the wedge.

Hot Launch SuperSpin Vibrcor Wedge

The new Hot Launch SuperSpin wedge is an extremely forgiving wedge for every level of golfer looking for more control in their short game. 

This cavity back wedge will be available in six lofts (50-60 degrees) featuring Vibrcor technology that is designed to provide a soft feel at impact that will also provide more control around the green.

Vibrcor is a high-grade TPU strategically placed in the deep undercut pocket that is a new speed-inducing and feel-enhancing internal technology.

The technology creates a distinct feel of the clubhead at impact that dampens sound and shock while also creating perimeter weighting around the entire clubhead in a bid to provide maximum forgiveness, power, and ball speed enhancement off the face.

The new wedge contains a beveled leading edge that seeks to reduce digging, making for a versatile design for every type of wedge shot. 

A cambered sole on the SuperSpin wedge aims to offer a glide across the turf, with the more rounded sole designed to help especially from tough lies and bunkers. Extra weight is centralized behind the top portion of the face, with the added weight in the upper center of the face expanding the sweet spot vertically, so shots struck higher on the face maintain control and feel.

In addition, the wedges feature computer-milled grooves that are at the maximum depths allowed by the USGA, which are designed to provide excellent control and spin around the greens. 

The E522 and SuperSpin wedges will be at retail from October 1st and are priced at $89.99 per wedge.

 

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Tour Edge unveils new E522 and C522 irons 

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Tour Edge has introduced its new E522 and C522 irons in its new family of 522 clubs which the company describes as “The easiest clubs you’ll ever hit”.

Hot Launch E522 Iron (Iron-woods)

The E522 irons feature a new Houdini Sole in conjunction with a super-shallow face, slice-fighting offset design, and heel weighting in design for added draw bias.

The raised steel mass area of the Houdini Sole at the rear of the iron head reduces the amount of sole area in a bid to reduce drag and turf interaction. Per Tour Edge, the Houdini Sole design element has proven to be one of the most effective technologies at getting balls out of tough lies by reducing turf interaction by 35%.

The hollow-body perimeter weighting aims to provide players with distance properties of a metalwood in an iron design for maximum ball speed, while the hollow body design makes for an extremely low and back Center of Gravity, which seeks to create a very forgiving and robust face.

The E522 irons feature a super-shallow Cup Face design which is designed to produce higher launch angles and extreme ease of launch. This super-thin forged face design seeks to offer the ultimate in enhanced launch characteristics, with extreme ease of launch, increased apex heights, hang time and distance all targeted.

In addition, the offset design of the E522 irons aims to work in conjunction with the heel weight in the clubhead to help players avoid hitting slices and increase launch conditions.

The E522 Iron comes stock with a Fubuki HL graphite shaft by Mitsubishi that ranges from 50-grams to 60-grams depending on the flex. It is also available in a KBS MAX 80 steel shaft.

Hot Launch C522 Iron

Constructed of 431 stainless steel, the C522 irons are designed to offer maximum distance, forgiveness and soft feel in a traditional cavity back design.

At the heart of the C522 iron is the new Vibrcor technology that comes to the Hot Launch line for the first time with this iron.

Vibrcor is a high-grade TPU strategically placed in the deep undercut pocket in design to create a new speed-inducing and feel-enhancing internal technology.

The technology creates a distinct feel of the clubhead at impact that dampens sound and shock while also creating perimeter weighting around the entire clubhead in a bid to offer maximum forgiveness, power and ball speed enhancement off the face.

In addition, the deep 360 degree Undercut Cavity bids to promote a myriad of game-enhancement benefits in a classic iron design. The expanded undercut cavity is designed to provide maximum forgiveness and consistent performance. At the same time, it also seeks to offer an increased repulsion effect for high-speed power off the face and a higher launch angle and enhanced forgiveness.

The C522 irons feature a wide sole design that lowers the Center of Gravity in design to offer excellent bounce and increased launch for cleaner, high-flying shots. The wide sole design also seeks to provide cleaner turf interaction for more consistent shot-making.

The advanced toe weighting technology in the C522 Iron aims to maximize stability on impact and provide better off-center hit distance from the face of the iron, while the strategically placed toe weight is designed to elongate the sweet spot and provide a pure feel off the face of the irons.

The lower and deeper Center of Gravity allowed the C522 irons to be power-lofted for added distance and lower spin with the same launch characteristics as a standard lofted iron to complete the irons.

The Hot Launch E522 and C522 arrive at retail on October 1 and are priced at $79.99 per iron for the C522 irons, while the E522 irons will retail for $99.99 per iron.

 

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