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Callaway ERC Soft Yellow now part of “Play Yellow” campaign to benefit Children’s Miracle Hospital

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Callaway Golf has today announced its ERC Soft Yellow golf ball is part of a new program: Play Yellow.

The Play Yellow campaign is an initiative from Callaway where the company will donate $4 for every dozen ball pack sold of their ERC Soft Yellow golf balls in support of Children’s Miracle Hospital Network (from today until the end of May).

The campaign runs from April 19 to May 31, and speaking on the initiative Callaway President & CEO, Chip Brewer stated

“Callaway Golf is honored to support the Children’s Miracle Network Hospitals — an outstanding organization — through this Play Yellow initiative. We’re inspired by the golf industry’s broad effort to rally around this important cause and campaign.”

As a recap, the ERC golf ball from Callaway features their Hybrid cover which is designed to create a combination of faster ball speeds for longer distance, softer feel, and higher spin for excellent control around the green. The ball contains a Graphene-infused Dual SoftFast Core which through a larger inner core seeks to maximize compression energy while minimizing driver-spin for high launch and greater distance. The balls also include Triple Track lines for improved alignment.

 

 

 

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

2 Comments

2 Comments

  1. Rich Douglas

    Apr 21, 2019 at 1:14 am

    Please explain the utility of the ERC to me. I just don’t get it.

    I purchased a box because I was curious about the alignment aid. Okay, let’s leave that one for another discussion. The ball itself is woefully inadequate.

    Long? Sure, okay, long enough, I guess. Not noticeably longer than other balls–what is these days? It certainly doesn’t perform on and around the greens like a Chrome Soft does, and it’s price is nearly the same. So what’s the point?

    I had the same beef with the Titleist AVX. In fact, the parallels are eerie. Less performance, slightly less price, no upside.

    If you want a ball that will perform comparably to the ERC or AVX, buy a bunch of Kirkland balls from Costco for less than 20 bucks a dozen. Better yet, go to Snell and buy the MTB Black and have a real tour ball for about $27 (in quantity).

    I see no niche for the ERC, nor the AVX.

  2. T

    Apr 19, 2019 at 1:25 pm

    Thanks, Srixon, we’re only 10 years behind on this yellow thing

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Equipment

Limited-edition gear spotted at the PGA Championship

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The second major of the season is here, and with it, custom gear aplenty! Taking inspiration from both Louisville, Kentucky, and host course Valhalla, the OEMs have been having some fun with the designs.

Check out PGA Championship staff bags, some custom kicks, and a very cool putter grip from SuperStroke.

2024 PGA Championship staff bags

Callaway

Cobra

TaylorMade

Scotty Cameron’s putter cover features the Scotty Dog in Viking helmet

Bettinardi’s KFC-inspired putter covers

Ping’s bourbon-inspired putter cover

Rory McIlroy’s Kentucky Bourbon Trail-inspired Nike Air Zoom Victory Tour 3 shoes

FootJoy x Todd Snyder Mint Julep Premier Series

(Photo courtesy of FootJoy)

Brooks Koepka’s Kentucky Bourbon Trail-inspired Nike Air Zoom Infinity Tour shoes

(Photo courtesy of Nike)

SuperStroke’s PGA Championship grip

Check out all of our photos from Valhalla here.

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Whats in the Bag

John Daly WITB 2024 (May)

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Driver: Ping G430 LST (9 degrees)
Shaft: Newton Motion 6-Dot

3-wood: Ping G430 LST (15 degrees)
Shaft: Newton Motion 4-Dot

Hybrids: Ping G430 (17, 22, 26 degrees)
Shafts: True Temper Dynamic Gold

Irons: Sub70 659-CB (6-PW)
Shafts: True Temper Dynamic Gold S300

Wedges: Sub70 TAIII (50, 54, 60)
Shafts: True Temper Dynamic Gold S300

Putter: Odyssey Ai-One Milled One T CH
Grip: SuperStroke Zenergy Tour 2.0

Grips: SuperStroke custom

More photos of John Daly’s WITB in the forums.

 

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Equipment

Toulon Golf collaborates with Valhalla Golf Club for latest Small Batch putter

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Toulon Golf has today officially announced its latest Small Batch putter — the Valhalla.

Discussing the putter, Preston Toulon of Toulon Golf said: “This putter is a collaboration with the club at Valhalla and incorporates three of the many things that make the state of Kentucky great – horseracing, bourbon and championship golf. The head of the putter and headcover have several allusions to a jockey’s silk and there are thoroughbreds on the sole.”

Inspired by Toulon’s classic tri-sole Santa Monica design, the company sought to modernize the profile and design leveraging its 904 stainless steel and 6061 aircraft aluminium across the sole. Toulon describes the Valhalla’s profile as “slightly oversized blade whose proportions are meticulously balanced to maintain the look and feel of the Santa Monica, while increasing the putter’s inertia to create one of the most forgiving putters we have ever designed.”

Throughout numerous prototypes, Toulon paid particular attention to the L-neck, with its full shaft of offset, adding a bit of length for better blending with the slightly wider and longer blade.

On the rear of the putter are homages to horse racing in the form of jockey silk diamonds and Churchill Downs-inspired font.

The sole of the putter features a large cavity covered by a 6061 aircraft aluminum sole plate. According to Toulon, this allowed for the addition length to the putter and improved inertia as well as moving more mass to the perimeter for greater forgiveness.

In another nod to Valhalla, Toulon uses a milled watermarked limestone pattern, a reference to stone featured widely on the property.

As with all the Toulon Small Batch putters, the team paid particular attention to the topline thickness and radius to achieve a desired look. “Soft yet crisp was the design intent,” according to the company.

Toulon Golf Small Batch Valhalla specs

  • Material: 904L Stainless Steel/6061 Aluminum Sole
  • Face Mill: Fine Double Fly with Big Tuna
  • Finish: Kentucky Bourbon PVD
  • Grip: Custom Toulon Collection Vintage Blue Pistol
  • Shaft: Chrome Stepless Steel
  • Headcover: Valhalla Custom Leather
  • Head Weight: 355 g
  • Toe Hang: 40 degrees
  • Loft: 3 degrees
  • Lie: 70 degrees

Pricing and availability

The Small Batch Valhalla is available for purchase today via the company’s website — ToulonGolf.com.

Supply is extremely limited. The price is $1,800.

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