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Could Dollar Driver Club change the way we think about owning equipment?

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There’s something about golfers that draws the attention of, for lack of a better word, snake-oil salesmen. Whether it’s an as-seen-on-TV ad for a driver that promises pure distance and also fixes your power slice, or the subscription boxes that supposedly send hundreds of dollars worth of apparel for a fraction of the price, there always seems to be something out there that looks too good to be true.

Discerning golfers, who I would argue are more cynical than anything, understand that you get what you pay for. To get the newest driver that also works for your game, it may take a $150 club fitting, then a $400 head, and a shaft that can run anywhere from $100 up to $300-$400. After the fitting and buying process, you’ve made close to a thousand dollar investment in one golf club, and unless you’re playing money games with friends who have some deep pockets, it’s tough to say what the return on that investment actually is. When it’s all said and done, you have less than a year before that driver is considered old news by the standard of most manufacturers’ release schedules.

What makes a driver ‘good’ to most amateur golfers who take their game seriously is a cross section of performance, price, and hubris. As for that last metric, I think most people would be lying if they say it doesn’t feel good having the latest and greatest club in the bag. Being the envy of your group is fun, even if it only lasts until you snap hook your first drive out of bounds.

As prices of general release equipment have increased to nearly double what it was retailing at only 10 years ago, the ability to play the newest equipment is starting to become out of the question for many amateur golfers.

Enter Tyler Mycoskie, an avid, single digit handicap golfer (and the brother of Tom’s shoes founder, Blake Mycoskie). Tyler’s experience with purchasing golf equipment and his understanding of uniquely successful business models collided, which led him to start the Dollar Driver Club. With a name and logo that is a tongue in cheek allusion to the company that has shaken up the men’s skincare industry, the company seeks to offer a new way of thinking about purchasing golf equipment without completely reinventing the wheel of the model that has seen success in industries such as car leasing and purchasing razors.

The company does exactly what its name says. They offer the newest, top of the line driver and shaft combinations for lease at a cost of about a dollar per day.

The economics of the model seem too good to be true. When you purchase a driver, you are charged $30 plus $11 for shipping and it’s $30 per month from then on. You can upgrade your driver at no extra cost each year and your driver is eligible for upgrade or swap after 90 days of being a member. After a year, the total cost comes to $371 with shipping, which sounds a lot nicer than the $500 that it would cost to purchase, as an example, a Titleist TS3 with a Project X Evenflow T1100 today.

The major complaint most people would have is that you still don’t own the driver after that year, but as someone with a closet full of old golf clubs that diminish in value every day, which I have no realistic plans to sell, that doesn’t sound like a problem to me or my wife, who asks me almost weekly when I plan on thinning out my collection.

The model sounds like an obvious win for customers to me, and quite frankly, if you’re skeptical, then it’s probably just simply not for you. I contacted the team at the Dollar Driver Club to get some questions answered. Primarily, I want to know, what’s the catch?

I spoke with a Kevin Kirakossian, a Division I golfer who graduated from the University of Texas-Pan American in 2013 and has spent virtually his entire young career working on the business side of golf, most recently with Nike Golf’s marketing team prior to joining Tyler at Dollar Driver Club. Here’s what he had to say about his company.

At risk to the detriment of our conversation, I have to find out first and foremost, what’s the catch?

K: There’s no catch. We’re all golfers and we want to offer a service that benefits all of our members. We got tired of the upfront cost of drivers. We’re trying to grow the game. Prior to us, there was no way to buy new golf clubs without paying full price. We take a lot of pride that players of all skill level, not just tour pros or people with the extra budget to drop that kind of money every year, can have access to the latest equipment.

With that question out of the way, I delved into the specifics of the brand and model, but I maintained a skeptical edge, keeping an ear out for anything that I could find that would seem too good to be true.

How closely do you keep an eye on manufacturers and their pricing? It would seem that your service is more enticing as prices increase in equipment.

K: The manufacturers are free to create their own pricing. We work closely with manufacturers and have a great relationship with them. As prices increase, it helps us, even if they decrease, I still think it’s a no-brainer to use our service, purely for the fact that new equipment comes out every year. You don’t have a high upfront cost. You’re not stuck with the same driver for a year. It gives you flexibility and freedom to play the newest driver. If a manufacturer wants to get into the same business, we have the advantage of offering all brands. We’re a premium subscription brand, so we’re willing to offer services that other retailers aren’t. We’ll do shaft swaps, we’ll send heads only, we have fast shipping and delivery times. We’re really a one-stop shop for all brands.

What measures do you take to offer the most up to date equipment?

K: We will always have the newest products on the actual launch date. We take pride in offering the equipment right away. A lot of times, our members will receive their clubs on release day. We order direct from the manufacturers and keep inventory. There’s no drop shipping. We prefer shipping ourselves and being able to add a personal package.

The service is uniquely personal. Their drivers come with a ball marker stamped with your initials as well as a stylish valuables pouch. They also provide a hand signed welcome letter and some stickers.

Who makes up the team at Dollar Driver Club?

K: We’re a small team. We started accepting members to our service in 2018 and it has grown exponentially. We have four or five guys here and it’s all hands on deck. We handle customer inquiries and sending drivers out. It’s a small business nature that we want to grow a lot bigger.

When discussing the company, you have to concede that the model doesn’t appeal to everyone, especially traditionalists. There are golfers who have absolutely no problem spending whatever retailers are charging for their newest wares. There are also golfers who have no problem playing equipment with grips that haven’t been changed in years, much less worrying about buying new equipment. I wanted to know exactly who they’re targeting.

Who is your target demographic?

K: We want all golfers. We want any golfer with any income, any skill level, to be able to play the newest equipment. We want to reshape the way people think about obtaining golf equipment. We’re starting with drivers, but we’re looking into expanding into putters, wedges, and other woods. We’ve heard manufacturers keep an eye on us. There are going to be people who just want to pay that upfront cost so they can own it, but those people may be looking at it on the surface and they don’t see the other benefits. We’re also a service that offers shaft swaps and easily send in your driver after 3 months if you don’t like it.

At this point, it didn’t seem like my quest to find any drawbacks to the service was going well. However, any good business identifies threats to their model and I was really only able to think of one. They do require a photo ID to start your account, but there’s no credit check required like you may see from other ‘buy now, pay later’ programs. That sounds ripe for schemers that we see all the time on websites like eBay and Craigslist.

When you’re sending out a $500 piece of equipment and only taking $41 up front, you’re assuming some risk. How much do you rely on the integrity of golfers who use your service to keep everything running smoothly?

K: We do rely on the integrity of the golf community. When we send out a driver, we believe it’s going into the hands of a golfer. By collecting the ID, we have measures on our end that we can use in the event that the driver goes missing or an account goes delinquent, but we’re always going to side with our members.

The conversation I had with Kevin really opened my eyes to the fact that Dollar Driver Club is exactly what the company says it is. They want to grow and become a staple means of obtaining golf equipment in the current and future market. Kevin was very transparent that the idea is simple, they’re just the ones actually executing it. He acknowledged the importance of social media and how they will harness the power of applications like Instagram to reach new audiences.

Kevin was also adamant that even if you prefer owning your own driver and don’t mind the upfront cost, the flexibility to customize your driver cheaply with a plethora of high-quality shafts is what really makes it worth trying out their service. If for whatever reason, you don’t like their service, you can cancel the subscription and return the driver after 90 days, which means that you can play the newest driver for three months at a cost of $90.

In my personal opinion, I think there’s a huge growth opportunity for a service like this. The idea of playing the newest equipment and being able to tinker with it pretty much at-will really speaks to me. If you’re willing to spend $15 a month on Netflix to re-watch The Office for the 12th time in a row or $35 a month for a Barkbox subscription for your dog, it may be worth doing something nice for your golf bag.

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Scott is a writer with a love for all things golf. He holds a Bachelor’s of Science from the US Air Force Academy and can be found on twitter @commishidente.

29 Comments

29 Comments

  1. Jeremy

    Jun 12, 2019 at 3:42 pm

    This is a great concept. I just found out that you can purchase the driver if you love it and all you monthly payments go towards the purchase price. They also told me that as a member, i get free shaft swaps at anytime, i just have to pay for the shipping which seems reasonable. I have a driver that i like but have been really wanting to try something new to see how good it is. now i can do that for only 90 bucks. if i like it i may play it longer or even buy it. not sure yet but i love the flexibilty.

  2. ButchT

    Apr 21, 2019 at 12:38 pm

    No senior shafts available?

    • Francis Sullivan

      Oct 25, 2019 at 9:47 pm

      I am 70 years old need light shafts

  3. steve

    Apr 21, 2019 at 10:18 am

    There is a retail shop in Sacramento, California that offers some pretty high-tech fitting technology at no charge, to get you into a club that fits your skill set. How about a golfer getting fitted for a club and learning to be consistent with it. That should last at least a couple of years (minimum) if he or she is any good and willing to make an effort. Chasing that elusive driver is nothing more than throwing money down The drain. However, the reality is that manufactures know consumer golfers are a bunch of suckers!

  4. genius man

    Apr 20, 2019 at 8:27 pm

    there’s no difference between the 913D2 and TS2 for 97% of golfers, the other 3% aren’t renting their goddamn clubs.

    moronic concept that i’m sure will steal millions from morons.

    • Genius Man 2.0

      Apr 23, 2019 at 11:43 am

      The core of your statement is true, for most golfers, there is no difference in performance for a wide span of years. However, I find the statement of “moronic concept” quite ridiculous. There is a large number of people, in fact, the majority of consumers, who would upgrade every year if they could. As a result for most of us paying $30 a month is going to mean we get three years with the newest product in the bag for the price the driver is currently retailing. As a result, there is a clear market at a reasonable price, resulting in a brilliant concept. But hey keep swinging that 913D2 if that’s what you want to do!

  5. Mark Brownell

    Apr 20, 2019 at 2:22 pm

    Love the concept, but the have a couple of concerns. I wonder about the word “damaged outside of what the OEM manufacture warranty covers” Obviously we would all agree about structural damages, but paint blems are not covered in OEM warranties. Wondering if you had a paint chip or blem that they would put you on the hook for that?

    Also the shaft options that I can see are limited to 4 or 5 per club. That seems a far cry from the articles implications.

    My
    02

  6. Milo

    Apr 20, 2019 at 1:36 pm

    Now can they do other clubs as well?

  7. BeachBum

    Apr 20, 2019 at 1:18 pm

    Sounds like a great way to make golf more expensive!
    I love the latest and greatest equipment but any real golfer knows that changing your Driver every 6 months isn’t going to make you better. Unless you are playing 300 rounds a year, you should be able to keep a driver for 3-5 years.
    I’m still playing a Titleist 905S that I bought used for $100, and I still blow it by all my buddies by 20-30 yards, guys that are playing the latest and greatest.

  8. Tiger

    Apr 19, 2019 at 8:44 am

    I signed up nearly a month ago and to date still no driver. I keep getting excuses that they are back ordered. So if you’re going to sign you better check they have it in stock or you will be waiting….

  9. Wilymo

    Apr 19, 2019 at 8:19 am

    Seems like a decent idea that could benefit a large number of people. Especially those that live in areas where the golf season might only be 4-5 months and they aren’t into the whole buy/sell thing. Seems comparable to the camera lens rental market. Of course you could spend $1000 on a lens, use it and sell it and be better off than renting it for say $100 for a weekend. But not everyone wants to spend so much money up front and deal with selling it.

  10. Tiger Noods

    Apr 19, 2019 at 12:23 am

    Frankly, this is a good way to long-term-demo some things, assuming you can get them. I can’t see having this all the time, but if I wanted to try out some stuff, I’d call it money well spent.

    Basically, to make sense, you need to make a call on it within 2 months.

  11. Bryan Hopkins

    Apr 18, 2019 at 11:38 pm

    So let me get this straight… I can spend $500 and own my own driver, play with it for multiple (let’s say 3) years, and then sell it at the end for (let’s say $200). Total net cost of $300 for a 3 year driver.

    Or I could use this model and spend $371 per year to rent a driver that I never truly own. Total net cost for 3 years = $1,113.

    Sounds like a tough one…

    • Bryan

      Apr 19, 2019 at 1:13 am

      Nailed it haha

    • Samson

      Apr 19, 2019 at 9:20 am

      You must not have sold clubs in a while. No way are you getting 200 bucks on a 3 year old driver. Not too mention that you can purchase the driver from dollar driver club at anytime and your monthly payments go towards the purchase price.

    • David Brozenic

      Apr 20, 2019 at 5:43 pm

      Yeah right Bryan, good luck selling your 3 year old driver for $200.

  12. dat

    Apr 18, 2019 at 10:37 pm

    Wasn’t there a shaft trial company that did a similar thing? Sounds stupid. I tried the dollar shave club, products weren’t very good and it sure wasn’t a dollar…

  13. BobbyLightGonnaDo.......

    Apr 18, 2019 at 9:57 pm

    After some poking around on thier site it kinda doesnt sound like a terrible way to finance a new driver if you really “need” a new one. They offer the option to buy out remaining balance at the end of the year and they are only charging industry standard prices. From what i understand its like a 0% loan and good luck finding money that cheep anywhere else. Then again im with the guys who buy the stuff 1-3 years old for a fraction of the price, play it for a year then hopefully get 1/2 my money back but usually it ends up in a pile that eventually goes to the kids at the first tee.
    Cool idea they have and hopefully it works (imagine it will to an extent) hopefully the other dollar club doesnt slap them with a copyright infringement lawsuit.

  14. Nick

    Apr 18, 2019 at 9:47 pm

    For the past few seasons I’ll buy a nice used driver head for about $175, use it for a season, sell it the following season for about $100, then repeat. That seems a heck of a lot cheaper than this.

    • constantine

      Apr 19, 2019 at 9:27 am

      if you like sloppy seconds have at it. Nothing like taking the plastic off a brand new driver. Every driver sent out is brand new.

  15. Rich Douglas

    Apr 18, 2019 at 8:52 pm

    If you purchase a $500 driver and sell it a year later, you’ll probably get around $200 for it. The numbers don’t make sense.

    I used to be such a club ho, chasing one drive (or set of irons, or putter) after another. But then I got fitted professionally for the driver and switched to single-length irons (also fitted professionally). I’ve held onto both for more than two years now–a personal record. I’ll switch only when there is an obvious advancement–really obvious. Like Ping bringing out a single-length set or some amazing advancement in drivers. (No, the TM twisty face thing or Callaway’s “jailbreak” doesn’t qualify.) Like give me a new driver I can fit at 43.5″ in graphite and not lose distance. Otherwise, I’ll just enjoy my best-fit equipment and continue chasing the perfect golf ball.

  16. Chris

    Apr 18, 2019 at 8:44 pm

    What a stupid idea. You could just buy the driver and still have at least $200-250 left in equity. Sell that, and boom, your driver cost you $250-300 to play for the season.

    • samson

      Apr 19, 2019 at 9:25 am

      you must not have read the part that the money you spend monthly goes towards the purchase price if you want to buy it. So you can do the exact same thing you are talking about but try it risk free before making that decision and if the driver you picked doesnt work for you, you upgrade to something else instad of having to spend a few trying to flip for the right price. . It is about performance and ease of access.

  17. IHL

    Apr 18, 2019 at 8:22 pm

    “To get the newest driver that also works for your game, it may take a $150 club fitting, then a $400 head, and a shaft that can run anywhere from $100 up to $300-$400.”

    who the hell does this? most places will do a fitting at no charge if you’re buying from them. and very few people need a $400 shaft. most will fit into one of the many “stock” offerings from the manufacturer.

    this is like leasing a car, but much worse financially. most golfers don’t change drivers every year. so you’re paying over $700 over the course of 2 years for a driver that retails for $500.

  18. Wileyz

    Apr 18, 2019 at 7:41 pm

    So If I understand this correctly, you’re going to pay $371 to use a $550 product for a year (excluding upgraded shafts) and at the end of the year you own nothing. Personally, I’d pay the extra $175, own it and sell it for $300 at the end of the year. That way it only cost me $250 to use it for the year. The only way this works is if you must have an upgraded shaft.

    • Drew

      Apr 18, 2019 at 7:57 pm

      Great point. However, the website says you can buy it after paying for a year. I’m curious on what that price would be.

      • Chris Ewalt

        Apr 19, 2019 at 9:10 am

        Just normal retail, I was very skeptical of this too, but I researched it a lot, and found no sketchy details.

  19. Michael Gower

    Apr 18, 2019 at 5:39 pm

    I am a member and it’s works exactly how Dollar Drive Club states it does. I joined last year, got my driver, and just last month swapped it out for a newer model. You pay the shipping for them to send you the driver but they pay the return shipping for your old driver. Customer service is top notch.

    Not a shill and I was skeptical before I signed up. Try it for yourself and see if it suits you.

    • Jay

      Apr 18, 2019 at 11:27 pm

      I’m a member too, it’s awesome. I got fitted, purchased the shaft I needed and I just use the head from DDC… I want to upgrade to something form this year, but I’m very happy with the driver I have. I will probably purchase it from them, but the best part is I dont have to decide. It’s literally 1$ a day, and these guys are financing it.

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

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After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Opinion & Analysis

Ryan: Lessons from the worst golf instructor in America

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In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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