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“Speed meets enhanced visibility” in new TaylorMade TP5 Pix golf balls

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TaylorMade has announced the release of a brand new ball — the TaylorMade TP5 Pix, which features advanced visual technology (which you can clearly see in the featured image, which is, well, the point).

According to the company, the design for the ball was created while working with partners at Indiana University who found that the human eye processes lighter colors more efficiently when it’s darker and darker colors when it’s lighter, leading to the two-color pattern of the TP5 Pix as opposed to the typical single color design seen in most golf balls.

The TP5 Pix features two colors within one shape enhancing visibility at all times. The larger contrast graphics of the TP5 Pix aims to allow golfers to see how much overall spin and side spin is generated around the green, with the 12 evenly-spaced images providing feedback immediately on the spin being produced on shots around the green.

Speaking on the TP5 Pix, Mike Fox, Category Director, Golf Balls, said

“White, round and sits on the ground is no longer the norm for golf balls. Visual technology has given us the opportunity to not only change the appearance of the golf ball but also allows players to see immediate feedback where spin matters most – on and around the greens.”

taylormade-tp-5-pix

The TP5, of course, is equipped with all the features of the standard TP5. To recap, these include, a new Speed Layer System comprised of four increasingly stiff layers, featuring a new material called High Flex Material (HFM). According to TaylorMade, HFM is the fastest material the company has ever used, and the tightly wound spring of the HFM aims to create more rebound energy when compressed for added ball speed and also to increase the force on the driver face for added distance.

The Tri-Fast Core of the TP5 Pix features an extra large low-compression inner core with a progressively stiffer outer core and mantle. Working in conjunction, these three layers seek to create lower drag and increased carry.

Also included in the new TP5 Pix is its Dual-Spin Cover which contains an ultra-soft cast urethane cover and a 30 percent more rigid inner cover. This system aims to provide golfers with maximum greenside control, as the rigid inner cover seeks to force the soft urethane cover into wedge grooves for ultimate spin generation.

Finishing the TP5 Pix is a new SoftTough cast urethane cover which features a cast urethane compound and new paint formulation, in an aim to improve scuff resistance, shear resistance, and overall durability.

TP5 Pix will be available at retail on March 22 at an MSRP of $44.99 per dozen.

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

36 Comments

36 Comments

  1. jamho3

    Mar 14, 2019 at 1:04 pm

    Those are ugly, Truvis for life!

  2. Gwenneth Paltrow

    Mar 13, 2019 at 8:51 pm

    Leave me out of this.

  3. JP

    Mar 13, 2019 at 8:31 pm

    I must be a freak of nature! All this time, I’ve been able to find an all white golf ball! I am amazing!!!

    • Tiger Noods

      Mar 13, 2019 at 8:45 pm

      It’s not about *finding* the ball. It’s about being able to establish it as a 3-dimensional object in your vision, instead of a 2-dimensional optical illusion that many run into. This prevents skulling balls, and that’s why TruVis is popular.

      But sure, you’re amazing. Good job. You’re so special, you must be American.

      • yellolab

        Mar 15, 2019 at 1:43 pm

        “This prevents skulling balls”…..seriously? Prevents?

    • Noe Mormon

      Mar 13, 2019 at 8:47 pm

      Amazing! Special!

      Great job, princess!

    • jj7

      Mar 14, 2019 at 1:53 am

      proud of you man. you’ve finally graduated from the mini-golf course

  4. Mat

    Mar 13, 2019 at 7:48 pm

    Ugly logo, but scientifically the real deal.

    This will be the new norm.

  5. Straight

    Mar 13, 2019 at 7:43 pm

    No such thing as side spin. Only back spin and spin axis. Please stop referring to side spin. People get confused by this. Won’t be long before you write something about “top spin.”

    • Vectors

      Mar 14, 2019 at 3:58 am

      Knowledge of axis systems would tell you either a) you have total spin and spin axis, or b) back spin and side spin. Given the numbers from either coordinate base you can easily calculate the other with a little trigonometry.

      Both systems work, you’re just arguing terminology

  6. Alex

    Mar 13, 2019 at 6:55 pm

    Vintage Taylormade…hitch your wagon to a gimmick. Hopefully Sam’s Club buys them out in time for the launch of the M17 which should be out next fall.

    • Jeffrey

      Mar 14, 2019 at 8:58 am

      Joke isn’t funny anymore. They have had a 1 year release cycle just like most other companies for many years now.

  7. Metthew

    Mar 13, 2019 at 6:30 pm

    I gamed the Truvis to see what was up. I’ll give these a shot

  8. Swirley

    Mar 13, 2019 at 5:38 pm

    You losers will all be playing these ugly rocks the second DJ or Rickie puts them into play. Losers…

  9. V

    Mar 13, 2019 at 5:36 pm

    I can definitely tell when my ball is going left or (way) right without it looking like something out of a video game. Should look great in the fall too. Fail.

  10. golfraven

    Mar 13, 2019 at 4:04 pm

    What is next? Bananas on the balls?

  11. 2putttom

    Mar 13, 2019 at 3:36 pm

    first skinny jeans now …… golf balls that look like something outta Mario Brothers.

  12. ND Hickman

    Mar 13, 2019 at 3:13 pm

    I’ll stick with my Truvis but hope TM fans like these balls.

  13. grossmsj

    Mar 13, 2019 at 3:09 pm

    I could see these would be excellent to practice with, when you can focus on the feedback from shots you are working on. I might buy a dozen for that.
    No way would I be caught dead playing them.

  14. Tider992010

    Mar 13, 2019 at 2:43 pm

    It amazes me how each OEM has the same technology and name it something else, truvis vs PIX, jailbreak vs hammerhead, speed channel vs cut through technology, speed foam vs gel. Everyone works from the PGA allowed limit so they all should be pretty good. It just ends up being what looks good to you individually. When is a 4 iron, not a 4 iron……….., when it is a 3 iron with a 4 on it.

    • I

      Mar 13, 2019 at 6:51 pm

      Get over the whole iron label thing man.
      Back in the day there were no A wedges and no G wedges. They didn’t know how to name a Gap wedge. And go back even longer they didn’t have a Sand wedge.
      Shall we take numbers off woods and start calling them by names again?
      Wuss

    • Old Man Shaking Fist At Sky

      Mar 13, 2019 at 8:49 pm

      Only Balata Balls are real balls.

      Get off my lawn.

  15. Summit

    Mar 13, 2019 at 2:41 pm

    Those might be the ugliest looking design they could have put on the ball. Fail…

    And to the person that mentioned “camouflage on a golf ball during the fall”, you are absolutely right! this will be impossible to see when the leaves start falling.

  16. Mako Shark

    Mar 13, 2019 at 2:37 pm

    Guy Fieri comment had me lmao. looks like a distracting ball to make the game even harder – who can focus on this thing?

  17. dat

    Mar 13, 2019 at 1:58 pm

    These look like they are meant to get lost in the weeds.

  18. david

    Mar 13, 2019 at 1:18 pm

    taylormades answer to truvis… eh.

  19. John

    Mar 13, 2019 at 12:48 pm

    It took a university study to come up withe revelation that we see dark colours clearer in light conditions and light colours more clearly in dark conditions? I’d figured that out for myself, thanks.

  20. Robyeaks

    Mar 13, 2019 at 12:42 pm

    This comment thread is the highlight of my day. Dilly dilly.

  21. Ryan

    Mar 13, 2019 at 12:37 pm

    I introduce to you the Callaway Xhot golf ball, by Taylormade.

  22. Jim

    Mar 13, 2019 at 12:21 pm

    Just looks like TM’s answer to the Callaway Truvis. Not that good looking though.

  23. David

    Mar 13, 2019 at 12:12 pm

    Finally a ball that looks like Guy Fieri.

  24. Boyo

    Mar 13, 2019 at 11:55 am

    Never did like those Callaway soccer balls either…

  25. Smith

    Mar 13, 2019 at 11:22 am

    Chrome5 TP Soft with TruPix Technology

  26. Mvan

    Mar 13, 2019 at 11:08 am

    This is literally like putting camouflage on a golf ball during the fall here in MI

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Equipment

Ben Hogan adds GS53 MAX driver to lineup

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Ben Hogan golf is throwing its Hogan flat cap into the ring and entering the MAX driver-category with the introduction of the all-new 460cc GS53 MAX driver.

The GS53 MAX creates extra forgiveness, thanks in part to its multi-material construction and a 22-percent larger and 11-percent taller face than the current GS53. For those that love the original GS53, don’t worry it will continue to remain in the line, with the new MAX being a line extension for those looking to get extra help on shots missed around the face.

The driver is constructed from 4 distinct pieces

  • Carbon composite crown to reduce mass around the top of the driver’s head and to push more mass low to increase MOI.
  • Forged face for precision, and ball speed
  • Titanium soleplate with perimeter mass
  • Tungsten weight at the rear of the sole to further increase MOI and help increase launch while reducing spin.

Thanks in part to the weight savings from the crown, the titanium soleplate has more mass positioned away from the face and around the edges to increase the stability of the head, and to acoustically tune the driver for a solid sound at impact.

“The combination of the lightweight composite crown and tungsten sole weight allows us to position the Center of Mass so that we maximize launch while decreasing the amount of ball spin. This provides a higher ball flight, especially for players who don’t have Tour-caliber clubhead speeds for increased carry and roll out. “
– Scott White, CEO, Ben Hogan Golf Company.

The GS53 MAX driver will initially be available right-handed and come in lofts of 9° and 10.5°. It will be adjustable using their proprietary hosel adjustment system known as “flight control”, which offers the ability to add or decrease loft by 1° and lie angle all while never having to worry about realigning the shaft/grip.

The last part of the driver puzzle is the shafts options and to increase the value to consumers the GS53 MAX comes with the choice of three premium aftermarket shafts including:

  • Project X HZRDUS Smoke Black for golfers seeking a lower trajectory
  • Mitsubishi Chemical Tensei CK Blue for golfers seeking a mid trajectory
  • UST Mamiya Helium for those seeking a higher trajectory

Price, specs, and availability 

Thanks to Ben Hogan Golf’s direct-to-consumer model, the new 460cc GS53 MAX, is available starting today fior $355.00 with the choice of the 3 premium shaft options.

For more information on other Ben Hogan clubs including fairway woods, hybrids, irons, wedges, and putters or to purchase the GS53 MAX Driver visit www.benhogangolf.com.

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Equipment

U.S. retail golf equipment sales exceed record $1 billion mark

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This summer, golf saw a surge in business as states emerged from COVID lockdown and equipment sales is one of the areas that has been booming.

On Wednesday, Golf Datatech, an industry research firm, announced that U.S. retail golf equipment sales surpassed the $1 billion mark for the third quarter – which is the first time sales have reached $1 billion for July, August and September.

That figure also represents the second-highest quarter ($1.013 billion in Q2, 2008) of all-time, and per Golf Datatech, golf equipment sales for 2020 are up a whopping 42% over the same period in 2019.

Speaking on the incredible surge in equipment sales, John Krzynowek, Partner, Golf Datatech, LLC, said

“The story keeps getting better as golf continues to surge coming out of the shutdown, and Q3 equipment sales suggests that 2020 will likely end up positive for the entire year. Year-to-date sales for total equipment are now up 0.2% compared to 2019, and considering the size of the hole created by the shutdown in April and May this recovery has been nothing short of remarkable. While the US economy will not enjoy a ‘V Shaped Recovery’ in 2020, if golf continues on this trajectory we will be there soon.”

Per the company, the best selling items for September were golf bags at +19% and wedges at +18%, while golf shoes were +2%.

Overall, the golf club category was +0.9% for the month, with balls and gloves trending slightly lower at -2.7%. Krzynowek also revealed that rounds played was another area with surging numbers:

“These month-over-month sales records are unlike anything we’ve ever seen since Golf Datatech started tracking performance data in 1997. Our Rounds Played data also shows similar record-breaking growth over the past several months, which is a strong indication that avid golfers and newcomers alike are driving the sport to new levels right now.”

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Equipment

‘Play a big driver. Why not big irons?’ – GolfWRXers discuss

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In our forums, our members have been discussing the case for big irons. WRXer ‘2Down’ plays a Ping G410+ driver and has recently put Ping’s G710 irons in the bag, saying:

“Wondered how many play a large headed driver and play a draw or fade off the tee but when they pull an iron it’s some blade size thing so they can “work” the ball.

Recently I put G710 in the bag and answered my question for myself. They feel different for sure, but I am quickly adapting to only bringing the putter with me to the green.”

Our members have been discussing the combination in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Itsjustagame: “Personal preference but big irons tend to have more bounce, more offset and wider soles some or all of which may not suit a particular player.”
  • Fairway14: “Driver is played from a lie with the ball sitting on a tee, irons are played from a variety of lie types.”
  • J13: “They don’t really make “big” irons for players. Most have offset low CG for high launch, and super strong lofts.”
  • LeoLeo99: “I love my big irons. G400. Best I’ve ever used.”

Entire Thread: “Play a big driver. Why not big irons?”

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