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WRX Spotlight Review: Cleveland Huntington Beach SOFT putters

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Product: Cleveland Huntington Beach SOFT Putters

Pitch: When you think of a $130 putter, you typically think of cheap inserts and “gimmicky” shapes or paint. Not so with the new Cleveland Golf Huntington Beach SOFT putters. The HB SOFT line has traditional-looking blades and popular mallets that should suit the eye of most golfers. All models have a matte silver finish to reduce glare and simple, yet effective alignment markings.

Our take on the Cleveland Huntington Beach SOFT putters

The HB SOFT line is now made of 304 Stainless Steel, for better feel, said to be about 50 percent softer than 17-4 Stainless.

The big story on the HB SOFT line is the new face milling that helps with mishit putts. The precision milled putter face has Speed Optimized Face Tech that attempts to increase the ball speed on putts that aren’t hit dead center. This CNC milled diamond pattern increases friction for more consistency and better roll out on toe/heel struck shots, according to Cleveland.

For this review, I took out the Cleveland Huntington Beach SOFT 11 model and gave it a good run. Being an Odyssey #7 user for years, the HB SOFT 11 was very easy on the eyes and I like the way it framed the ball on the green.

The head has a single sight line, but the “wings” on the side act like additional alignment marks to make sure you are square to the target. There are also two additional lines on the flange that you could paint fill and make it a triple line setup if that is your thing. The finish looks great and glare shouldn’t be a concern, even on the brightest days.

The head is cast, and then Cleveland mills the SOFT diamond pattern onto the face, but the milling looks great. You can really see and feel the different depths and textures across the face of the putter. The center of the putter has the deepest mill and it gets shallower and more smooth the further out you go.

The HB SOFT 11 has a short neck that gives it more toe hang than I was expecting, sitting around 7 o’clock. That is the new thing though (mallets with toe hang similar to blade putters).

On the green, the HB SOFT line really shines. As I said before, the 11 head really frames the ball and is easy to align to the cup. I always felt confident that I was lined up correctly, never having to second guess that.

HB SOFT putters have a really good, lively feel to them. The ball pops off the face really quickly with fairly minimal skidding and hop. The feel is soft with a hint of spring to it, but distance control is very good and repeatable.

Putts off the toe were still very soft and had very minimal distance loss, I was a little shocked how well they rolled out. For me the heel miss had less roll out, but also had a bit more vibration to it. I was purposely hitting balls off the toe/heel and those shots stayed on the target line really well, typically only missing the cup by inches.

The only complaint I really have is minor: I don’t love the oversize grip. For me it is too round and needs a little flatter top to it, but a very easy fix.

Overall, the Cleveland Huntington Beach SOFT putters really perform great and won’t break the bank. They will easily hang with putters costing three times as much. I even saw a couple friends out there who tried it, and everyone said they were impressed with the putter. You will be hard-pressed to find a better deal on a new putter.

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5 Comments

5 Comments

  1. JP

    Feb 12, 2019 at 9:28 pm

    Final Score:
    .
    Cleveland – 1 / Cameron – 0

  2. Tiger Noods

    Feb 12, 2019 at 5:04 pm

    Nice “True Roll” tech. Theft from the Solheims continues…

  3. Tom

    Feb 12, 2019 at 4:31 pm

    If you have a soft putter, you need the blue pill!

  4. Tom

    Feb 12, 2019 at 2:52 pm

    Having a soft putter isn’t going to make you very popular with the ladies….

  5. Iutodd

    Feb 12, 2019 at 1:14 pm

    Looking forward to trying this one. I have all Srixon/Cleveland in my irons and wedges so I might as well make it official with the putter.

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Whats in the Bag

Richy Werenski WITB 2024 (May)

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  • Richy Werenski what’s in the bag accurate as of the CJ Cup Houston Open.

Driver: Titleist TSR3 (10 degrees, D1 SureFit setting)
Shaft: Mitsubishi Diamana PD 60 TX

3-wood: Titleist TSR2 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus Red 8 X

Hybrid: Titleist TSR3 (19 degrees, D1 SureFit setting)
Shaft: Mitsubishi Tensei CK Pro White Hybrid 90 TX

Irons: Titleist T100 (4-9)
Shafts: Nippon N.S. Pro Modus3 Tour 105 S

Wedges: Titleist Vokey Design SM9 (46-10F, 50-12F), Titleist Vokey Design WedgeWorks Proto (54-M, 58-L @60)
Shafts: True Temper Dynamic Gold Tour Issue X100 Onyx (46-50), True Temper Dynamic Gold Tour Issue S400 Onyx (54-60)

Putter: Scotty Cameron prototype

Ball: Titleist Pro V1x Left Dash

Grips: Golf Pride ZGrip Cord

Check out more in-hand photos of Richy Werenski’s clubs in the forums.

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Equipment

Adam Scott testing green “Masters Use Only” putter + 6 interesting equipment photos from the 2024 CJ Cup Byron Nelson

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Welcome to the 2024 CJ Cup Byron Nelson event at TPC Craig Ranch in McKinney, Texas, which, for your geographical reference, is about 25 minutes from Dallas.

In early-week equipment news, we saw some interesting putter testing from Adam Scott, a Maxfli golf ball signing on the PGA Tour, a 16-year-old’s WITB, a PGA Tour player using another PGA Tour player’s backup putter, and Jordan Spieth weighed in on why he recently switched out just his 7-iron (and then made a hole-in-one with it).

With so much to report and so little time to waste on the intro, let’s get right into this week’s equipment rundown from the CJ Cup Byron Nelson.

See all of our photo galleries from the week here 

Adam Scott’s new L.A.B. putters

Before we get into a couple of the new prototypes Scott has been testing, above is a photo of the L.A.B. Golf Mezz.1 Max prototype putter that he’s been using, and will likely continue to use this week in Texas.

That being said, following the Masters, Scott was looking to try a couple putters with a slightly lighter weight to help with his feel on fast greens.

One of the new prototypes we spotted on Tuesday was a L.A.B. Golf DF3 “Proto 2.1”, custom-built with Scott’s preferred blue colorway, and an Australia-inspired Kangaroo laser engraving…

We also spotted him with a green-colored “For Masters Use Only” Mezz.1 Max prototype…

While it’s unlikely Scott will make a switch this week, it’s certainly something to keep an eye on going forward, especially on courses with faster greens.

We also got a peek into Scott’s full WITB this week, which consists of a super-mixed set of Srixon irons, including a ZX Utility 3-iron, a ZX-5 MkII 4-iron, ZX-7 MkII mid-irons (5-7) and Z Forged II short irons (8-9).

See Scott’s full WITB from the CJ Cup here

An update on Daniel Berger’s Odyssey Jailbird

Last week in New Orleans, we highlighted Daniel Berger’s Ai-One Jailbird Mini putter because of its unique sightlines.

Well, we have an update.

According to Callaway Tour Manager Joe Toulon, who spoke with GolfWRX.com this week, Berger’s Jailbird Mini is actually from fellow Tour player Tom Kim’s stash. Kim is a prolific putter tester, and the exact putter Berger is currently using was actually originally made for and tested by Kim. The putter didn’t make it into Kim’s starting lineup, however, so he gave the putter back to Odyssey, and it eventually made it’s way onto Berger’s gamer roster.

Jordan Spieth’s new 7-iron

As the story goes, Jordan Spieth changed out his Titleist T100 7-iron on Wednesday before the 2024 Valero Texas Open, and then on Thursday, he used the 7-iron to make a hole-in-one from 199 yards on the 16th hole.

Good timing on that switch, Jordan.

On Tuesday at the 2024 CJ Cup Byron Nelson, GoflWRX.com caught up with Spieth to get the full story on why he switched just the 7-iron.

Our full story is over on PGATOUR.com’s Equipment Report, but here’s a snippet of what Spieth had to say:

“I hit my 7-iron a lot, especially on my own. The spin rates, relative to my 6-iron and my 8-iron, were lower, so it was going too far. I was trying to figure out why, if it was something in the makeup of the iron. I got the lies and the lofts checked, and everything was fine. So finally I was like, ‘Can I just get a new one and see if it fixes it?’

“Maybe there was one other time throughout my career where I changed just one iron, so it’s very unusual. I think it’s just because the grooves were worn down from hitting it too much.”

Ben Griffin signs with Maxfli to play the golf ball

At the beginning of the year, LPGA Tour star Lexi Thompson signed a deal with Maxfli to play the company’s golf ball, and now, Griffin has officially joined team Maxfli, as well, thus expanding the company’s Tour presence.

GolfWRX.com caught up with Griffin on Wednesday in Texas for a video interview about his new golf ball of choice, and how he marks it…

 

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A 16-year-old is playing on the PGA Tour this week, using a 2-iron!

Amateur golfer Kris Kim, at just 16 years of age, is making his PGA Tour debut this week after receiving a sponsors exemption into the event. In 2023, Kim won both the R&A Boys’ Amateur Championship and the European Boys’ International Championship.

On Tuesday in Texas, we got a look into Kim’s bag, which revealed that he’s currently playing a TaylorMade P-770 2-iron, and a bag full of TaylorMade clubs.

Check out Kim’s full WITB here

A smart golf ball stamping

I’m not going to sit here and pretend to be a big math guy, because I’m not. However, I do recognize David Nyfjall’s purple ball marking as a square root symbol.

While I don’t know the particular significance of the square root symbol for Nyfjall, I do know you have to be fairly intelligent to even consider using a marking like that. Pretty cool stuff from the Northwestern alum, and 2023 Byron Nelson Award winner.

And, with that, we say goodbye to Texas and TPC Craig Ranch. We’ll see you next week at the Wells Fargo Championship in Charlotte for more insider equipment news and storylines.

For now, don’t forget to check out all of our photos from the 2024 CJ Cup Byron Nelson

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Whats in the Bag

Wesley Bryan WITB 2024 (May)

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  • Wesley Bryan what’s in the bag accurate as of the CJ Cup Byron Nelson.

Driver: Callaway Paradym Ai Smoke Triple Diamond Max (9 degrees @10)
Shaft: Mitsubishi Diamana GT 50 TX

3-wood: TaylorMade Stealth Plus (15 degrees)
Shaft: Mitsubishi Diamana GT 60 X

Hybrid: TaylorMade Stealth 2 Plus Rescue (19.5 degrees)
Shaft: Fujikura Ventus HB Blue 8 X

Irons: Titleist T200 (4), Takomo 101U (4), Takomo 101T (5), Takomo 301 CB (6-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM10 (46-10F, 52-08F, 56-14F), Titleist Vokey Design WedgeWorks Proto (58-A)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: L.A.B. Golf DF3

Grips: SuperStroke, Golf Pride Tour Velvet

Ball: Titleist Pro V1x

More photos of Wesley Bryan’s WITB in the forums.

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