For the past five years, Jason Yip has been building an apparel company that redefines the purpose of golf wear. With a strong background in innovation from his days in Silicone Valley, Yip wanted to reinvent golf apparel to be a functional tool for the golfer.
The other day, I had the pleasure of talking with Mr. Jason Yip about State Apparel and a little about himself. It is not every day that you get to speak with someone who can exude passion through the phone. On this day, though, I could hear the passion Jason has for golf, California, and for State Apparel.
Yip said State Apparel has two major foundations
- Functional innovation
- Social responsibility
Jason loved talking about watching Tiger Woods. However, he watched for something I believe few ever have. How was Tiger wiping the dew and the grass off his clubs, hands, and ball? The answer that Jason observed was that Tiger and others are utilizing their clothing as wiping surfaces. The core of State Apparel is the functionally located wiping elements on your article of clothing. The staple of the brand is their Competition Pants which have wiping elements located on the cuffs, side pockets, and rear pockets.
State Apparel recognizes the need to be socially responsible as a company. This seems to be from Jason’s earlier days of playing golf behind a truck stop in Central Valley, California.
How is the State Apparel socially responsible? Yip identified three ways.
- Production is done in San Francisco.
- Most of their apparel utilizes sustainable fabric.
- Proud supporter of the San Francisco Public Golf Alliance.
Jason’s desire is to provide not only apparel that is golf specific but also the experience that we have on the golf course. A little over a year ago the State Apparel Store and Urban Clubhouse opened on Filmore Street in San Francisco, California.
“I wanted to provide the golfing experience closer to the home of many golfers in the area,” Yip told me.
Among the State Apparel clothing at the store, there is an indoor hitting by with launch monitor. And they have even hosted speaking events with local professionals and architects at the clubhouse.
At the end of our conversation I asked Jason, what would he say to someone who knows nothing about State Apparel, especially those of us not in California?
“State Apparel is a unique authentic brand that is designed specifically for golfers by a golfer. Look at the product because it is something you have never seen and absolutely communicate on what you see or what you have questions about.”
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