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Cleveland launches Huntington Beach SOFT putters

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Cleveland’s new Huntington Beach Soft line of putters feature the company’s proprietary Speed Optimized Face Technology (SOFT), which is designed to normalize ball speed across the face of the putter for more consistent speed and distance.

Each head features a custom face-milling pattern. For example, the higher MOI models have a gradual face-milling pattern on higher MOI models.

“Cleveland Golf putters have always been a great value, but the Huntington Beach SOFT Putter, featuring a speed optimized face and premium finish, takes it to a new level,” said Jeff Brunski, Vice President of Research and Development. “The Huntington Beach SOFT putter’s speed optimized face is one of the most advanced technologies available to improve putting performance.”

The six models, all crafted from 304 stainless steel, feature coarse, diamond-shaped milling designed to promote softer feel and a more consistent roll at impact, according to Cleveland. Additionally, the models of the Huntington Beach SOFT series featured optimized centers of gravity and strategic weight distribution for enhanced stability.

Available at retail Nov. 16 at $129.99 MAP. Cleveland offers 16 unique color selections and four different color fill areas for an additional $10.

Click here for more in-hand photos of the Cleveland Huntington Beach SOFT putters!

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5 Comments

5 Comments

  1. Micah

    Nov 3, 2018 at 1:05 am

    I’ve used the same Cleveland putter for 15 years. Looks brand new, and I have no reason to change unless I get a better feel out of another Cleveland putter. I’ll own one for life.

  2. Tom Duckworth

    Nov 2, 2018 at 9:45 pm

    It will be interesting to see how these do in your tests. I like the Tyne styled one.
    It is pretty much a direct copy of Pings face. They are a good value and they perform well.

  3. ogo

    Nov 2, 2018 at 2:34 pm

    Soft is good…. soft is buttery…. soft is comforting…. soft is orgasmic…. soft is mommy…. gearheads delights… 😛

  4. kevin

    Nov 2, 2018 at 1:55 pm

    Best value in putters and its not even close.

    I will guarantee there are guys out there who don’t give these putters a look simply because of the low price. All the complaining about expensive equipment….yet when a company actually doesn’t gouge the consumer, the consumer relates low price to low quality. these are anything but low quality.

    • tom

      Nov 13, 2018 at 4:26 pm

      kevin – well said!!

      I really like the 8.5.

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Equipment

Limited-edition gear spotted at the PGA Championship

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The second major of the season is here, and with it, custom gear aplenty! Taking inspiration from both Louisville, Kentucky, and host course Valhalla, the OEMs have been having some fun with the designs.

Check out PGA Championship staff bags, some custom kicks, and a very cool putter grip from SuperStroke.

2024 PGA Championship staff bags

Callaway

Cobra

TaylorMade

Scotty Cameron’s putter cover features the Scotty Dog in Viking helmet

Bettinardi’s KFC-inspired putter covers

Ping’s bourbon-inspired putter cover

Rory McIlroy’s Kentucky Bourbon Trail-inspired Nike Air Zoom Victory Tour 3 shoes

FootJoy x Todd Snyder Mint Julep Premier Series

(Photo courtesy of FootJoy)

Brooks Koepka’s Kentucky Bourbon Trail-inspired Nike Air Zoom Infinity Tour shoes

(Photo courtesy of Nike)

SuperStroke’s PGA Championship grip

Check out all of our photos from Valhalla here.

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Whats in the Bag

John Daly WITB 2024 (May)

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Driver: Ping G430 LST (9 degrees)
Shaft: Newton Motion 6-Dot

3-wood: Ping G430 LST (15 degrees)
Shaft: Newton Motion 4-Dot

Hybrids: Ping G430 (17, 22, 26 degrees)
Shafts: True Temper Dynamic Gold

Irons: Sub70 659-CB (6-PW)
Shafts: True Temper Dynamic Gold S300

Wedges: Sub70 TAIII (50, 54, 60)
Shafts: True Temper Dynamic Gold S300

Putter: Odyssey Ai-One Milled One T CH
Grip: SuperStroke Zenergy Tour 2.0

Grips: SuperStroke custom

More photos of John Daly’s WITB in the forums.

 

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Equipment

Toulon Golf collaborates with Valhalla Golf Club for latest Small Batch putter

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Toulon Golf has today officially announced its latest Small Batch putter — the Valhalla.

Discussing the putter, Preston Toulon of Toulon Golf said: “This putter is a collaboration with the club at Valhalla and incorporates three of the many things that make the state of Kentucky great – horseracing, bourbon and championship golf. The head of the putter and headcover have several allusions to a jockey’s silk and there are thoroughbreds on the sole.”

Inspired by Toulon’s classic tri-sole Santa Monica design, the company sought to modernize the profile and design leveraging its 904 stainless steel and 6061 aircraft aluminium across the sole. Toulon describes the Valhalla’s profile as “slightly oversized blade whose proportions are meticulously balanced to maintain the look and feel of the Santa Monica, while increasing the putter’s inertia to create one of the most forgiving putters we have ever designed.”

Throughout numerous prototypes, Toulon paid particular attention to the L-neck, with its full shaft of offset, adding a bit of length for better blending with the slightly wider and longer blade.

On the rear of the putter are homages to horse racing in the form of jockey silk diamonds and Churchill Downs-inspired font.

The sole of the putter features a large cavity covered by a 6061 aircraft aluminum sole plate. According to Toulon, this allowed for the addition length to the putter and improved inertia as well as moving more mass to the perimeter for greater forgiveness.

In another nod to Valhalla, Toulon uses a milled watermarked limestone pattern, a reference to stone featured widely on the property.

As with all the Toulon Small Batch putters, the team paid particular attention to the topline thickness and radius to achieve a desired look. “Soft yet crisp was the design intent,” according to the company.

Toulon Golf Small Batch Valhalla specs

  • Material: 904L Stainless Steel/6061 Aluminum Sole
  • Face Mill: Fine Double Fly with Big Tuna
  • Finish: Kentucky Bourbon PVD
  • Grip: Custom Toulon Collection Vintage Blue Pistol
  • Shaft: Chrome Stepless Steel
  • Headcover: Valhalla Custom Leather
  • Head Weight: 355 g
  • Toe Hang: 40 degrees
  • Loft: 3 degrees
  • Lie: 70 degrees

Pricing and availability

The Small Batch Valhalla is available for purchase today via the company’s website — ToulonGolf.com.

Supply is extremely limited. The price is $1,800.

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