Equipment
Cleveland launches Huntington Beach SOFT putters
Cleveland’s new Huntington Beach Soft line of putters feature the company’s proprietary Speed Optimized Face Technology (SOFT), which is designed to normalize ball speed across the face of the putter for more consistent speed and distance.
Each head features a custom face-milling pattern. For example, the higher MOI models have a gradual face-milling pattern on higher MOI models.
“Cleveland Golf putters have always been a great value, but the Huntington Beach SOFT Putter, featuring a speed optimized face and premium finish, takes it to a new level,” said Jeff Brunski, Vice President of Research and Development. “The Huntington Beach SOFT putter’s speed optimized face is one of the most advanced technologies available to improve putting performance.”
The six models, all crafted from 304 stainless steel, feature coarse, diamond-shaped milling designed to promote softer feel and a more consistent roll at impact, according to Cleveland. Additionally, the models of the Huntington Beach SOFT series featured optimized centers of gravity and strategic weight distribution for enhanced stability.
Available at retail Nov. 16 at $129.99 MAP. Cleveland offers 16 unique color selections and four different color fill areas for an additional $10.
Click here for more in-hand photos of the Cleveland Huntington Beach SOFT putters!
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Whats in the Bag
Adam Scott WITB 2024 (May)
- Adam Scott what’s in the bag accurate as of the 2024 CJ Cup Byron Nelson.
Driver: TaylorMade Qi10 (10.5 degrees)
Shaft: Fujikura Ventus Blue 6 TX
Driver: TaylorMade BRNR (13.5 degrees)
Shaft: Fujikura Ventus TR Blue 7 TX
5-wood: TaylorMade Qi10 (18 degrees), TaylorMade Stealth 2 (18 degrees
Shaft: Fujikura Ventus TR Blue 9 X, Fujikura Ventus TR Blue 9 X
7-wood: TaylorMade Stealth (21 degrees)
Shaft: Graphite Design Tour AD DI Black 9 X
Irons: Srixon ZX Mk II (3), Srixon ZX5 Mk II (4), Srixon ZX7 Mk II (5), Srixon Z-Forged II (6-9)
Shafts: Graphite Design Tour AD DI Hybrid 105 X (3), True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM10 (50-12F, 54-08M), SM9 (LW), WedgeWorks (LW)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-54), S400 (LW)
Putter: L.A.B. Golf Mezz.1 Proto
Ball: Titleist Pro V1
Grips: Golf Pride Tour Velvet
See the rest of Adam Scott’s WITB in the forums.
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Whats in the Bag
Pierceson Coody WITB 2024 (April)
Driver: TaylorMade Qi 10 (9 degrees)
Shaft: Mitsubishi Tensei 1K White 70 TX
3-wood: TaylorMade Qi 10 Tour (15 degrees)
Shaft: Project X HZRDUS Black 80 TX
Irons: TaylorMade P790 (3), TaylorMade P7MC (4-6), and TaylorMade P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: TaylorMade MG4 (50-09SB, 54-11SB, 58-08LB)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade TP Reserve Juno
Grips: Golf Pride Tour Velvet
Ball: TaylorMade TP5x
Check out more in-hand photos of Pierceson Coody’s WITB here.
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Equipment
Why Ben Griffin is making the surprising switch to a Maxfli golf ball
Ben Griffin might be a little too young to remember some of the iconic Maxfli golf balls that won on tour, but that isn’t stopping him from putting the newest Tour X ball from the brand in play. Today, Maxfli and Griffin announced an exclusive partnership that will see the PGA Tour player using the company’s four-piece golf ball.
While Griffin might be the first PGA Tour player to put a new Maxfli golf ball in play, he isn’t the first profesional golfer to do so. Lexi Thompson has been playing the Maxfli Tour golf ball on the LPGA Tour since the beginning of the 2024.
View this post on Instagram
We caught up with Ben at the CJ Cup Byron Nelson in Texas this week to ask him about the new ball switch.
“I was able to finally get my hands on some and try it and immediately I saw faster ball speed with the driver, which is always something every golfer wants to see.
“Then I had to test a lot around the greens and test irons, test spins, test everything like that. Basically, I came to the conclusion that I thought this was probably one of the best golf balls for my game.
“And so I decided to make it official and partner with them and very excited to help kind of launch this golf ball and see where it takes us.”
Griffin’s ball of choice is the Maxfli Tour X, a four-piece golf ball that is made for highly skilled players that want consistent distance off the driver and spin around the green. An updated core design helps add the ball speed that Griffin mentioned and two ionomer mantle layers separate low spin driver shots from higher spin iron and wedge shots. Maxfli uses Center Of center-of-gravity balancing to ensure each ball has consistent flight in the air and roll on the green. Like all golf balls on tour, the Tour X features a cast urethane cover for maximum performance, and it has a tetrahedron dimple pattern to enhance aerodynamics.
It is exciting to see a golf ball at a lower price point — $39.99 at Golf Galaxy — being used by a top 100 ranked player in the world like Ben Griffin, and equipment junkies will be keenly watching his performance with the new ball.
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Micah
Nov 3, 2018 at 1:05 am
I’ve used the same Cleveland putter for 15 years. Looks brand new, and I have no reason to change unless I get a better feel out of another Cleveland putter. I’ll own one for life.
Tom Duckworth
Nov 2, 2018 at 9:45 pm
It will be interesting to see how these do in your tests. I like the Tyne styled one.
It is pretty much a direct copy of Pings face. They are a good value and they perform well.
ogo
Nov 2, 2018 at 2:34 pm
Soft is good…. soft is buttery…. soft is comforting…. soft is orgasmic…. soft is mommy…. gearheads delights… 😛
kevin
Nov 2, 2018 at 1:55 pm
Best value in putters and its not even close.
I will guarantee there are guys out there who don’t give these putters a look simply because of the low price. All the complaining about expensive equipment….yet when a company actually doesn’t gouge the consumer, the consumer relates low price to low quality. these are anything but low quality.
tom
Nov 13, 2018 at 4:26 pm
kevin – well said!!
I really like the 8.5.