Equipment
OGIO announces brand refresh, releases two new golf bags
Just over a year ago, Callaway Golf acquired Ogio International, Inc., for $75.5 million. Plenty in the golf space wondered what the folks in Carlsbad would do with the company. Well, we no longer have to wonder. Today, the golf bag (and luggage, backpacks, and apparel) manufacturer unveiled a global brand refresh. New products, website, and logo are all components of the change.
Speaking on the news of the brand refresh, Harry Arnett (Ogio President and Callaway SVP of global marketing) said.
“Innovation is the driving force of everything we do. Change is obviously critical for any brand, especially one that has been around for 30 years like we have. The products we are launching represent the very best in design, quality, and performance. It’s an exciting step forward for our company and we know current fans and potential new fans of OGIO will love the new direction.”
Along with the refresh, Ogio also announced the release of two new golf bags, which are available for purchase today.
Alpha Convoy
The Alpha Convoy is part of the first collection that the company has launched as part of their rebrand, and is available as both a cart bag and a range-to-cart bag.
Alpha Convoy cart bag features include
- CORDURA EcoMade fabric designed for durability
- a 14-way top
- three handles
- an extra-large putter well
- 10 YKK zippered pockets
The Alpha Convoy comes available in black, red, orange, green, and blue. The bag is available to purchase for $300.
Shadow Fuse
Designed for mobility, the Shadow Fuse weighs just 4.2 pounds.
Features include
- lightweight 200D polyester ripstop fabric
- a fit disc system for improved weight distribution
- five zippered pockets
The bag from Ogio comes in a choice of colors including black, grey, green, navy blue, red, white and light blue. The Shadow Fuse is available to purchase for $250.
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We will be one quarter of the way through Thursday night men’s league season after this week. BK played much better last week, so he is hoping to continue that success and post another good score.
Here are the 14 clubs that will hopefully win him some skins!
Driver: PXG 0311 Black Ops (9 degrees, neutral setting)
Shaft: Fujikura Ventus Blue 6 X (2024)
3-wood: Cobra Dark Speed LS Titanium (14.5 degrees, set +1)
Shaft: Graphite Design Tour AD IZ-7x
Fairway: Callaway Apex UW (19 degrees)
Shaft: Fujikura ATMOS Tour Spec Blue 8 X
Hybrid: PXG 0311 Black Ops 4h (22 degrees, Flat Setting)
Shaft: KBS Tour Graphite Hybrid Prototype 85 S
Irons: TaylorMade P770 Phantom Black (5-PW)
Shaft: KBS Tour 120 Stiff
Wedge: PXG Sugar Daddy II (50-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff
Wedge: PXG Sugar Daddy II (56-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff
Wedge: PXG Sugar Daddy II (60-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff
Putter: L.A.B. Mezz.1 Max
Shaft: Accra x L.A.B. White
Ball: Titleist ProV1 Enhanced Alignment
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- Jon Rahm what’s in the bag accurate as of the PGA Championship. 15 clubs pictured. More photos from the event here.
Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees) Buy here.
Shaft: Aldila Tour Green ATX 75 2.8 TX
3-wood: Callaway Paradym Ai Smoke Triple Diamond T (High Launch, 16 degrees) Buy here.
Shaft: Graphite Design Tour AD DI 8 X
5-wood: Callaway Paradym Ai Smoke Triple Diamond T (18 degrees) Buy here.
Shaft: Graphite Design Tour AD DI 8 X
Irons: Callaway Apex UT (21 degrees) Buy here, Callaway Apex Pro (4) Buy here, Callaway Apex TCB (5-10) Buy here.
Shafts: KBS Tour Hybrid Prototype 105 X (21), Project X 6.5 (4-PW)
Wedges: Callaway Jaws Forged (52-10, 56-12) Buy here, Callaway Jaws Raw (60-04C) Buy here.
Shafts: Project X 125 6.5
Putter: Odyssey Ai-One Rossie S Buy here.
Grips: Golf Pride MCC midsize
More photos of Jon Rahm’s WITB in the forums.
More Jon Rahm WITBs
- Jon Rahm’s winning WITB: 2023 Genesis Invitational
- Jon Rahm WITB 2022 (July)
- Jon Rahm WITB 2022 (May)
- Jon Rahm WITB 2022 (January, new photos)
- Jon Rahm WITB 2022 (January)
- Jon Rahm WITB 2021 (September)
- Jon Rahm WITB 2021 (Masters)
- Jon Rahm WITB 2021 (March)
- Jon Rahm WITB 2021 (Callaway)
- Jon Rahm WITB (October 2020)
- Jon Rahm WITB 2020
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- Jon Rahm WITB
- Jon Rahm WITB 2018
- Jon Rahm WITB 2017
- Jon Rahm WITB 2016
- Jon Rahm winning WITB: 2022 Mexico Open at Vidanta
- Jon Rahm winning WITB: 2021 US Open
- Jon Rahm winning WITB: 2020 BMW Championship
- Jon Rahm winning WITB: 2020 Memorial
- Jon Rahm winning WITB: 2019 DP World Championship
- Jon Rahm winning WITB: 2019 Open de Espana
- Jon Rahm winning WITB: 2018 Hero World Challenge
- Jon Rahm winning WITB: 2018 Open de Espana
- Jon Rahm winning WITB: 2018 CareerBuilder Challenge
- Jon Rahm winning WITB: 2017 DP World Championship
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The second major of the season is here, and with it, custom gear aplenty! Taking inspiration from both Louisville, Kentucky, and host course Valhalla, the OEMs have been having some fun with the designs.
Check out PGA Championship staff bags, some custom kicks, and a very cool putter grip from SuperStroke.
2024 PGA Championship staff bags
Callaway
PGA Championship Staff Bag Giveaway ? See below how you can win the bag and headcovers being used this week by #TeamCallaway at the second major of the year:
-Follow @callawaygolf
-Tag 2 friends in the comments pic.twitter.com/8HbGdPHiFK— Callaway Golf (@CallawayGolf) May 13, 2024
Cobra
TaylorMade
From the stables to the fairway. ?
This year’s PGA Championship staff bag and accessories pay homage to the Derby City with callouts to the run for the roses, the fastest lap in track history and more.
Dive into all the details of this beauty: https://t.co/afhEVKHWLj pic.twitter.com/8eoP6tDZq1
— TaylorMade Golf (@TaylorMadeGolf) May 13, 2024
Scotty Cameron’s putter cover features the Scotty Dog in Viking helmet
Bettinardi’s KFC-inspired putter covers
Ping’s bourbon-inspired putter cover
Rory McIlroy’s Kentucky Bourbon Trail-inspired Nike Air Zoom Victory Tour 3 shoes
FootJoy x Todd Snyder Mint Julep Premier Series
(Photo courtesy of FootJoy)
Brooks Koepka’s Kentucky Bourbon Trail-inspired Nike Air Zoom Infinity Tour shoes
(Photo courtesy of Nike)
SuperStroke’s PGA Championship grip
Check out all of our photos from Valhalla here.
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RH
Nov 2, 2018 at 3:36 pm
Whats kind of strap? I see no pics of this anywhere.
Dbrat
Nov 2, 2018 at 12:16 pm
Please some manufacturer make a bag with an external putter well again!! Us folks with short putters need them!!
Tom
Nov 2, 2018 at 11:57 am
Owned quite a few ogio bags, always great colors and patterns, these new offerings look plain and uninspired. At there’s prices my next bag will most likely be a Vessel.
Bri
Nov 2, 2018 at 10:01 am
Not sure Ogio bags were ever any better quality than others (I had 2 Grom bags that both straps wore through on the metal ring) but what they did do better than most was stand out in a crowd. These 2 are the dullest colourways and designs you could show.
Loved my old red/black tartan style Ogio Grom bag – you never mistakenly went to put your clubs into a fourball partners bag when I had it!
Bsoudi
Nov 2, 2018 at 9:13 am
Total miss. Their new design direction abandons everything Ogio used to be – sleek styling, nice fabrics, innovative features. It was premium.
The cart bag, especially looks like every other bag now, except in simple boring colors and lame webbing straps all over. Stylish molded handles are now cheap webbing with neoprene.
Their backpacks have also become shapeless blobs. Again with the webbing all over the place. There are dozens of companies out there putting out these tactical type backpacks. Huckberry features better looking ones every week.
Abandoning their motorsports influence has made them just like everything else. Hard to see what Ogio stands for moving forward.
It’s sad when a company that was doing something different and it resonated with you makes a hard turn to something else. I’m lielymaking a hard turn to sun mountain.
e
Nov 1, 2018 at 8:53 pm
what an expensive “upgrade”. my hoofer still holds my clubs just fine…
Tiger Noods
Nov 1, 2018 at 6:11 pm
Can’t wait for the new Silencers.….. oh. Right.
Jordan
Nov 1, 2018 at 4:17 pm
A brand refresh doesn’t change the fact that OGIO bags all have legs that wobble like they just took an uppercut from Tyson. Best to stick with the Hoofer.
JD
Nov 1, 2018 at 4:13 pm
ONLY 42 POUNDS! Better start getting some deadlifts in if this is where golf bags are headed.
B
Nov 1, 2018 at 6:49 pm
Bump.
Jim
Nov 1, 2018 at 1:42 pm
By the way, OGIO’s website only lists the Shadow Fuse bag for $249 which while higher than SM comparable bags isn’t too ridiculous. Might want to alter you article.
Drew
Nov 1, 2018 at 1:21 pm
SO, the golf industry’s answer to making more money is to brand refresh and use it as a means to increase the price by 50%? A similar bag from everyone else costs at most $200.
C
Nov 1, 2018 at 2:57 pm
Nobody makes golf bags the way they do, PERIOD!