Equipment
OGIO announces brand refresh, releases two new golf bags
Just over a year ago, Callaway Golf acquired Ogio International, Inc., for $75.5 million. Plenty in the golf space wondered what the folks in Carlsbad would do with the company. Well, we no longer have to wonder. Today, the golf bag (and luggage, backpacks, and apparel) manufacturer unveiled a global brand refresh. New products, website, and logo are all components of the change.
Speaking on the news of the brand refresh, Harry Arnett (Ogio President and Callaway SVP of global marketing) said.
“Innovation is the driving force of everything we do. Change is obviously critical for any brand, especially one that has been around for 30 years like we have. The products we are launching represent the very best in design, quality, and performance. It’s an exciting step forward for our company and we know current fans and potential new fans of OGIO will love the new direction.”
Along with the refresh, Ogio also announced the release of two new golf bags, which are available for purchase today.
Alpha Convoy
The Alpha Convoy is part of the first collection that the company has launched as part of their rebrand, and is available as both a cart bag and a range-to-cart bag.
Alpha Convoy cart bag features include
- CORDURA EcoMade fabric designed for durability
- a 14-way top
- three handles
- an extra-large putter well
- 10 YKK zippered pockets
The Alpha Convoy comes available in black, red, orange, green, and blue. The bag is available to purchase for $300.
Shadow Fuse
Designed for mobility, the Shadow Fuse weighs just 4.2 pounds.
Features include
- lightweight 200D polyester ripstop fabric
- a fit disc system for improved weight distribution
- five zippered pockets
The bag from Ogio comes in a choice of colors including black, grey, green, navy blue, red, white and light blue. The Shadow Fuse is available to purchase for $250.
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- Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic.
Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX
3-wood: Callaway Ai Smoke Triple Diamond Prototype (16.5 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX
Utility: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Tensei AV Raw White 85 TX
Irons: Callaway Apex Pro (3), Callaway X Forged (4-PW)
Shafts: KBS $-Taper 130
Wedges: Callaway Jaws Raw (52-10S, 56-10S, 60-06C)
Shafts: KBS Tour 130 X
Putter: Odyssey Ai One Milled Eight T DB
Grips: Golf Pride MCC
Check out more in-hand photos of Hojgaard in the forums.
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- Rory McIlroy what’s in the bag accurate as of the Zurich Classic.
Driver: TaylorMade Qi10 (9 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 8 X
5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Fujikura Ventus Black 9 X
Irons: TaylorMade Proto (4), TaylorMade Rors Proto (5-9)
Shaft: Project X 7.0 (4-9)
Wedges: TaylorMade MG4 (46-09SB, 50-09SB, 54-11SB), Titleist Vokey Design WedgeWorks (58-K @59)
Shafts: Project X 6.5 (46-54), Project X 6.5 Wedge (60)
Putter: TaylorMade Spider Tour X3
Grip: SuperStroke Zenergy Pistol Tour
Ball: 2024 TaylorMade TP5x
Grips: Golf Pride MCC
Check out more in-hand photos of Rory McIlroy’s WITB in the forums.
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Ping PLD putters have been a very common site on profesional tours. Pros seem to gravitate toward the PLD line’s custom options and precision milling. We have seen the PLD line expanded over the years, but we haven’t seen too many, if any, large mallets.
This week we spotted a PLD putter in Nate Lashley’s bag that has a similar look to the old Ping Wolverine head shape. This putter is a large mallet with the famous “claws” on the outside and oval center that housed the alignment aid.
Nick’s putter has the PLD logo on the back but also looks like it might have an insert installed on the face. It is hard to tell but at the address picture, it looks like the face is a lighter material than the rest of the putters. The putter is center-shafted and should be face-balanced with a high MOI for stability and forgiveness on mishits. The sole is completely milled and has no markings of name or technologies that might be present in the head. A single white site line is on the top of the putter for alignment.
Nick’s putter is finished off with a chrome steel shaft and a Super Stroke Zenergy Flatso 2.0 grip in black and white.
- Check out the rest of our photos from the 2024 Zurich Classic
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Rasmus Højgaard WITB 2024 (April)
Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic. Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)...
Rory McIlroy WITB 2024 (April)
Rory McIlroy what’s in the bag accurate as of the Zurich Classic. Driver: TaylorMade Qi10 (9 degrees) Shaft: Fujikura Ventus...
Sam Burns WITB 2024 (April)
Sam Burns’ what’s in the bag accurate as of the RBC Heritage. Driver: Callaway Paradym Triple Diamond S (9 degrees...
Will Zalatoris WITB 2024 (April)
Will Zalatoris’ what’s in the bag accurate as of the RBC Heritage. Driver: Titleist TSR2 (9 degrees, A1 SureFit setting)...
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19th Hole2 weeks agoDave Portnoy places monstrous outright bet for the 2024 Masters
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19th Hole2 weeks agoTiger Woods arrives at 2024 Masters equipped with a putter that may surprise you
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19th Hole1 day ago‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
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19th Hole3 weeks agoReport: Tiger Woods has ‘eliminated sex’ in preparation for the 2024 Masters
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19th Hole1 week agoTwo star names reportedly blanked Jon Rahm all week at the Masters
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19th Hole1 week agoReport: LIV Golf identifies latest star name they hope to sign to breakaway tour
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19th Hole1 week agoNeal Shipley presser ends in awkward fashion after reporter claims Tiger handed him note on 8th fairway
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19th Hole1 day agoJustin Thomas on the equipment choice of Scottie Scheffler that he thinks is ‘weird’
RH
Nov 2, 2018 at 3:36 pm
Whats kind of strap? I see no pics of this anywhere.
Dbrat
Nov 2, 2018 at 12:16 pm
Please some manufacturer make a bag with an external putter well again!! Us folks with short putters need them!!
Tom
Nov 2, 2018 at 11:57 am
Owned quite a few ogio bags, always great colors and patterns, these new offerings look plain and uninspired. At there’s prices my next bag will most likely be a Vessel.
Bri
Nov 2, 2018 at 10:01 am
Not sure Ogio bags were ever any better quality than others (I had 2 Grom bags that both straps wore through on the metal ring) but what they did do better than most was stand out in a crowd. These 2 are the dullest colourways and designs you could show.
Loved my old red/black tartan style Ogio Grom bag – you never mistakenly went to put your clubs into a fourball partners bag when I had it!
Bsoudi
Nov 2, 2018 at 9:13 am
Total miss. Their new design direction abandons everything Ogio used to be – sleek styling, nice fabrics, innovative features. It was premium.
The cart bag, especially looks like every other bag now, except in simple boring colors and lame webbing straps all over. Stylish molded handles are now cheap webbing with neoprene.
Their backpacks have also become shapeless blobs. Again with the webbing all over the place. There are dozens of companies out there putting out these tactical type backpacks. Huckberry features better looking ones every week.
Abandoning their motorsports influence has made them just like everything else. Hard to see what Ogio stands for moving forward.
It’s sad when a company that was doing something different and it resonated with you makes a hard turn to something else. I’m lielymaking a hard turn to sun mountain.
e
Nov 1, 2018 at 8:53 pm
what an expensive “upgrade”. my hoofer still holds my clubs just fine…
Tiger Noods
Nov 1, 2018 at 6:11 pm
Can’t wait for the new Silencers.….. oh. Right.
Jordan
Nov 1, 2018 at 4:17 pm
A brand refresh doesn’t change the fact that OGIO bags all have legs that wobble like they just took an uppercut from Tyson. Best to stick with the Hoofer.
JD
Nov 1, 2018 at 4:13 pm
ONLY 42 POUNDS! Better start getting some deadlifts in if this is where golf bags are headed.
B
Nov 1, 2018 at 6:49 pm
Bump.
Jim
Nov 1, 2018 at 1:42 pm
By the way, OGIO’s website only lists the Shadow Fuse bag for $249 which while higher than SM comparable bags isn’t too ridiculous. Might want to alter you article.
Drew
Nov 1, 2018 at 1:21 pm
SO, the golf industry’s answer to making more money is to brand refresh and use it as a means to increase the price by 50%? A similar bag from everyone else costs at most $200.
C
Nov 1, 2018 at 2:57 pm
Nobody makes golf bags the way they do, PERIOD!