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Ben Hogan adds Ft. Worth “White” to iron lineup

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After the launch of Diamond Black Metal finish Ft. Worth “Black” irons earlier this year, Ben Hogan’s nickel-chrome Ft. Worth irons are back…sort of. The Texas-based company today announced the launch of Ben Hogan Ft. Worth White irons.

Now with respect to the “White” designation, If you’re skeptical/confused, well, let’s just have a look at a comment on BH’s Instagram post announcing the iron launch and the company’s response…

jonmodica: “Very unclear the changes from previous model… also… white? It’s chrome…..”

Benhogangolf: ”@jonmodica More progressive specific to each club head, a more aggressive V-Sole pattern and the ‘white’ is opposite of the popular and newly designed Ft. Worth Black.”

There you have it, folks. “White” as in contrast to the Ft. Worth Black irons, and the Ft. Worth White is not merely a re-issue of original chrome Ft. Worth, according to the company.

With respect to the changes to the V-Sole system, the company said this in its marketing materials for the Ft. Worth Black.

“Feedback from strong players and robot testing indicated that the leading edge could be increased on certain irons, and trailing edge softened … especially with less-than-full shots in the shorter irons.”

“So, in our ongoing quest to design and manufacture the best clubs in golf, we’ve modified the V-Sole Technology used on the Ben Hogan Ft. Worth BLACK slightly. The sole maintains the same basic design principles as the original V-Sole but has been optimized for each iron in the set. In effect, we’ve strengthened the leading edge from the sole to the face on some of the Ft. Worth BLACK irons, while reducing the trailing edge bounce on others.”

Obviously, the company scrapped the PreciseLoft system introduced with the original Ft. Worth irons. That system offered four loft profiles, all with consistent four-degree gaps. After finding the vast majority of players preferred the “mid-high” launch profile, the company did away with the others…and returned to tradition iron number (rather than loft) stamping on the toe.

The aforementioned lofts in the 4-PW set range from 22 degrees to 46 degrees.

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company. “On the heels of our sales success with the Ft. Worth Black Irons, we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

Ft. Worth White irons are available for purchase on the Ben Hogan website exclusively for $700.00 per seven-piece set (4-PW).

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15 Comments

15 Comments

  1. MAPA

    Oct 19, 2018 at 1:16 pm

    Ben Hogan….. China Forged ….. {{{{shudder}}}}

  2. Charlie

    Oct 17, 2018 at 1:12 pm

    I grew up learning golf with a set of Hogan Medalions switching to Hogan Apex pc in later years. With hesitation I purchased the Ftworth 15 and was not disappointed in the quality and feel. As far as someone mentioned the smallish sweet spot this has not been my experience. While not that of a game improvement club they are very playable.

    • William Davis

      Oct 17, 2018 at 1:45 pm

      I remember – the medallions fell out and of course you could not find them. Apex lovely irons and just know could play with these as look so good. Been a Mizuno man for 30 years so unlikely to change now.

    • larry

      Oct 18, 2018 at 11:36 am

      But they’re forged in China! How can you make America great if you love Chinese junk?

  3. Bob Jones

    Oct 17, 2018 at 11:50 am

    “Available on the website exclusively”? Does this mean you can’t get fitted before you buy them?

  4. ogo

    Oct 17, 2018 at 12:56 am

    …”forged” as in forgery…? Fully heat treated forged…. or, coin forged… surface stamped ‘forged’…? No truth in golf club advertising nowadays.

  5. Kim

    Oct 16, 2018 at 11:59 am

    Designed in Ft. Worth, Texas, USA…. cast and forged in Ft. Worth, Chengdu, China!

  6. rex235

    Oct 15, 2018 at 9:54 pm

    Am almost afraid to ask..

    RH Only?

  7. the dude

    Oct 15, 2018 at 6:47 pm

    take out the FT. Worth black or white…and it would have more appeal

  8. Tom

    Oct 15, 2018 at 5:18 pm

    Looks like they finally replaced the irons loft number with convention iron numbering system…

  9. Travis

    Oct 15, 2018 at 4:52 pm

    Really a shame the reinvention of the Hogan brand was with these folks… they had an opportunity to really become a major OEM and just completely flopped…

  10. Diss Topia

    Oct 15, 2018 at 4:15 pm

    Sweet spot the size of a pencil eraser. Even tour pros won’t hit ’em.

    • Josh

      Oct 15, 2018 at 9:20 pm

      I’m sure their robot hits em just fine lol

  11. jon

    Oct 15, 2018 at 3:24 pm

    Sooo pretty.

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Whats in the Bag

Patrick Reed WITB 2024 (May)

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Driver: Ping G400 (8.5 degrees)
Shaft: Aldila Rogue Silver 125 MSI 70 Tour X

3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Aldila Rogue Silver 125MSI 80 Tour X

Hybrid: Callaway Apex Pro (18 degrees)
Shaft: Aldila RIP Phenom Hybrid 100 TX

Irons: Titleist 716 TMB (2), Grindworks PR-202 (4), Grindworks PR-101A (5-PW)
Shafts:  True Temper Dynamic Gold Tour Issue X100

Wedges: Cleveland RTX ZipCore (50-10 Mid), Titleist Vokey Design SM9 (56-08M @55), SM10 (60-04T)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey White Hot RX Pt Customs No. 2

Ball: Titleist Pro V1

Grips: Golf Pride MCC

More photos of Patrick Reed’s WITB in the forums.

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John Daly’s $750 custom irons and 10 must-see gear photos from the 2024 PGA Championship

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Welcome to the 2024 PGA Championship at Valhalla Golf Club in Louisville, Kentucky.

In the last two PGA Championships held at Valhalla, Tiger Woods won in 2000 – when he famously pointed his golf ball into the hole during the historic duel with Bob May – and Rory McIlroy won the 2014 event, basically in the dark on the final hole.

The point is, history shows that Valhalla tends to produce top-tier champions and plenty of drama.

This week at the 2024 PGA Championship, GolfWRX got its first up-close look at what some of the LIV Tour players have in their bags in 2024. We also caught back up with a few PGA Championship legends, such as Rich Beem and John Daly, and we dove into the bags of PGA Sectional qualifiers, too.

In total, we captured 47 different photo galleries this week, including 32 individual What’s In The Bag (WITB) forum threads. Click here to see all of our photos from the event, or continue reading to see my 10 equipment highlights from Valhalla.

1) Brooks Koepka’s new putter

Koepka was previously using a Scotty Cameron T5.5 putter with a slant neck, which he used to win at the beginning of the month in Singapore on the LIV tour. This week, however, he tried a T5.5 with a plumbers neck instead of the slant neck, and it’s immediately going in the bag. According to Scotty Cameron Tour rep Drew Page, Koepka already loved the head, and now finds the plumbers neck a bit more familiar to the blade-style putters he’s used throughout most of his career.

See Koepka’s full WITB here 

2) The lead tape king returns, with putting goggles

Phil Mickelson has always been one of the GOATs when it comes to lead tape usage, so it was no surprise to see his 64-degree custom Callaway wedge slathered with slabs of lead tape on the back.

The big surprise was that lefty was spotted using ProAim putting training goggles on Wednesday during his warm-up session.

The ProAim goggles are helpful to find center lines and ensure proper alignment to the target.

See Phil Mickelson’s full WITB from the 2024 PGA Championship

3) Dobyns’ old-school gamer setup

Speaking of lead tape, check out Matt Dobyn’s old Titleist 718 T-MB irons, which are so loaded with lead tape that the club is nearly unrecognizable.

Respect.

The head professional at Meadow Brook Club is making his sixth start in a PGA Championship, and he’s using a throwback Callaway GBB Epic driver with MOI-boosting lead tape and adjustable weight placements.

As GolfWRX Forum user “InTheBag” pointed out in our Matt Dobyns’ WITB thread, he has the type of setup that makes you want to hide your wallet: “I don’t know Mr. Dobyns, but one look at that bag tells me he can take your money,” writes InTheBag.

Spot on.

4) John Daly’s custom Sub70 irons and wedges

We first saw John Daly using $750 direct-to-consumer Sub70 659-CB irons and TAIII wedges at the 2023 PNC Championship, and he still has them in the bag, but he’s since stepped up the customization on the Sub70 clubs.

Does Daly ever NOT keep things entertaining?

 

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A post shared by GolfWRX (@golfwrx)

A true showman.

See Daly’s full WITB

5) DJ’s custom putter

Dustin Johnson has always been one to test multiple putters week-to-week, and he has a keen eye for different alignment lines and crowns. This week, he’s opting for a completely gray TaylorMade Spider Tour “T3.0” prototype with a short slant neck.

See the rest of DJ’s WITB from the week here

6) Patrick Reed still rocking GrindWorks irons

Patrick Reed knows his stuff when it comes to equipment, and he’s a prolific tester. Still, however, the GrindWorks PR-101A irons are squarely in the bag after his departure to the LIV tour.

The most notable new addition to Reed’s bag is this Callaway Paradym Ai Smoke Triple Diamond 3-wood.

Click here to see Reed’s full WITB from this week

7) Beem’s Scratch set

Rich Beem, who won the 2002 PGA Championship at Hazeltine National, came to the 2024 PGA Championship at Valhalla with a bag full of Scratch Golf irons, which are loaded with lead tape and equipped with some of the coolest custom ferrules in professional golf.

See Rich Beem’s full WITB here

8) Jon Rahm’s 10-iron

Before going to LIV, Rahm was using a Callaway Apex TCB pitching wedge.

Now, he’s using a Callaway Apex TCB “10 iron.”

He’s also since upgraded to three Callaway Paradym Ai Smoke metalwoods, and fresh stampings on his Jaws Raw wedges. Click here to see Rahm’s full WITB from the 2024 PGA Championship.

9) “Why so serious?”

Tyrrell Hatton, another LIV player in the 2024 PGA Championship field, channels his inner Joker to ask everyone, “Why so serious?

See Hatton’s full WITB here

10) Block’s “Proto” iron, from address

As you probably know by now, Block switched out of his old TaylorMade Tour Preferred MC 2014 irons, and into a full set of TaylorMade’s new “Proto” irons. We’ve already seen the Proto 4-iron in the bags of Rory McIlroy and Collin Morikawa, but this is our first look at the higher-lofted irons in the set.

Here’s a look at the 7-iron from address:

See what GolfWRX members are saying about the Proto irons in our Forums

And, with that, we say goodbye to Louisville, and the second major championship of the 2024 season. We’ll see you next week at the 2024 Charles Schwab Challenge in Fort Worth, Texas after a champion has been crowned.

Until then, don’t forget to check out all of our photos from this week at the 2024 PGA Championship!

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Whats in the Bag

Club Junkie WITB, league night week 5: Another L.A.B. putter arises

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We will be one quarter of the way through Thursday night men’s league season after this week. BK played much better last week, so he is hoping to continue that success and post another good score.

Here are the 14 clubs that will hopefully win him some skins!

Driver: PXG 0311 Black Ops (9 degrees, neutral setting)
Shaft: Fujikura Ventus Blue 6 X (2024)

3-wood: Cobra Dark Speed LS Titanium (14.5 degrees, set +1)
Shaft: Graphite Design Tour AD IZ-7x

Fairway: Callaway Apex UW (19 degrees)
Shaft: Fujikura ATMOS Tour Spec Blue 8 X

Hybrid: PXG 0311 Black Ops 4h (22 degrees, Flat Setting)
Shaft: KBS Tour Graphite Hybrid Prototype 85 S

Irons: TaylorMade P770 Phantom Black (5-PW)
Shaft: KBS Tour 120 Stiff

Wedge: PXG Sugar Daddy II (50-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff

Wedge: PXG Sugar Daddy II (56-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff

Wedge: PXG Sugar Daddy II (60-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff

Putter: L.A.B. Mezz.1 Max
Shaft: Accra x L.A.B. White

Ball: Titleist ProV1 Enhanced Alignment

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