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Ben Hogan adds Ft. Worth “White” to iron lineup

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After the launch of Diamond Black Metal finish Ft. Worth “Black” irons earlier this year, Ben Hogan’s nickel-chrome Ft. Worth irons are back…sort of. The Texas-based company today announced the launch of Ben Hogan Ft. Worth White irons.

Now with respect to the “White” designation, If you’re skeptical/confused, well, let’s just have a look at a comment on BH’s Instagram post announcing the iron launch and the company’s response…

jonmodica: “Very unclear the changes from previous model… also… white? It’s chrome…..”

Benhogangolf: ”@jonmodica More progressive specific to each club head, a more aggressive V-Sole pattern and the ‘white’ is opposite of the popular and newly designed Ft. Worth Black.”

There you have it, folks. “White” as in contrast to the Ft. Worth Black irons, and the Ft. Worth White is not merely a re-issue of original chrome Ft. Worth, according to the company.

With respect to the changes to the V-Sole system, the company said this in its marketing materials for the Ft. Worth Black.

“Feedback from strong players and robot testing indicated that the leading edge could be increased on certain irons, and trailing edge softened … especially with less-than-full shots in the shorter irons.”

“So, in our ongoing quest to design and manufacture the best clubs in golf, we’ve modified the V-Sole Technology used on the Ben Hogan Ft. Worth BLACK slightly. The sole maintains the same basic design principles as the original V-Sole but has been optimized for each iron in the set. In effect, we’ve strengthened the leading edge from the sole to the face on some of the Ft. Worth BLACK irons, while reducing the trailing edge bounce on others.”

Obviously, the company scrapped the PreciseLoft system introduced with the original Ft. Worth irons. That system offered four loft profiles, all with consistent four-degree gaps. After finding the vast majority of players preferred the “mid-high” launch profile, the company did away with the others…and returned to tradition iron number (rather than loft) stamping on the toe.

The aforementioned lofts in the 4-PW set range from 22 degrees to 46 degrees.

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company. “On the heels of our sales success with the Ft. Worth Black Irons, we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

Ft. Worth White irons are available for purchase on the Ben Hogan website exclusively for $700.00 per seven-piece set (4-PW).

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15 Comments

15 Comments

  1. MAPA

    Oct 19, 2018 at 1:16 pm

    Ben Hogan….. China Forged ….. {{{{shudder}}}}

  2. Charlie

    Oct 17, 2018 at 1:12 pm

    I grew up learning golf with a set of Hogan Medalions switching to Hogan Apex pc in later years. With hesitation I purchased the Ftworth 15 and was not disappointed in the quality and feel. As far as someone mentioned the smallish sweet spot this has not been my experience. While not that of a game improvement club they are very playable.

    • William Davis

      Oct 17, 2018 at 1:45 pm

      I remember – the medallions fell out and of course you could not find them. Apex lovely irons and just know could play with these as look so good. Been a Mizuno man for 30 years so unlikely to change now.

    • larry

      Oct 18, 2018 at 11:36 am

      But they’re forged in China! How can you make America great if you love Chinese junk?

  3. Bob Jones

    Oct 17, 2018 at 11:50 am

    “Available on the website exclusively”? Does this mean you can’t get fitted before you buy them?

  4. ogo

    Oct 17, 2018 at 12:56 am

    …”forged” as in forgery…? Fully heat treated forged…. or, coin forged… surface stamped ‘forged’…? No truth in golf club advertising nowadays.

  5. Kim

    Oct 16, 2018 at 11:59 am

    Designed in Ft. Worth, Texas, USA…. cast and forged in Ft. Worth, Chengdu, China!

  6. rex235

    Oct 15, 2018 at 9:54 pm

    Am almost afraid to ask..

    RH Only?

  7. the dude

    Oct 15, 2018 at 6:47 pm

    take out the FT. Worth black or white…and it would have more appeal

  8. Tom

    Oct 15, 2018 at 5:18 pm

    Looks like they finally replaced the irons loft number with convention iron numbering system…

  9. Travis

    Oct 15, 2018 at 4:52 pm

    Really a shame the reinvention of the Hogan brand was with these folks… they had an opportunity to really become a major OEM and just completely flopped…

  10. Diss Topia

    Oct 15, 2018 at 4:15 pm

    Sweet spot the size of a pencil eraser. Even tour pros won’t hit ’em.

    • Josh

      Oct 15, 2018 at 9:20 pm

      I’m sure their robot hits em just fine lol

  11. jon

    Oct 15, 2018 at 3:24 pm

    Sooo pretty.

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Whats in the Bag

Lydia Ko WITB 2021 (April)

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Lydia Ko what’s in the bag accurate as of the Lotte Championship. 

Driver: PXG 0811 X Proto (9 degrees)
Shaft: Mitsubishi Tensei Pro White 1K 50 S (45.75 inches)

3-wood: PXG 0341 X GEN2 (15 degrees)
Shaft: Project X RDX Smoke Blue 60 5.5

5-wood: PXG 0341 X GEN2 (18 degrees)
Shaft: Graphite Design Tour AD IZ- 6 S. (42 inches)

Hybrids: PXG 0317 X GEN2 (19 and 22 degrees)
Shafts:  Graphite Design Tour AD IZ 65 R1

Irons: PXG 0311 P GEN3 (5-PW)
Shafts: Aerotech FC 70 S

Wedges: PXG 0311 Milled Sugar Daddy (54), 0311 Milled “Lydia” (58)
Shafts: Aerotech FC 80 S

Putter: PXG Prototype Thunderbolt C

Ball: Titleist Pro V1x

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Whats in the Bag

Corey Conners WITB 2021 (April)

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Driver: Ping G400 LST (8.5 degrees @8, standard)
Shaft: UST Elements Gold 6F5 (tipped 1 inch, D4+)

 

3-wood: Ping G425 LST (14.5 degrees @15, small +)
Shaft: Project X HZRDUS Black 76 6.5 (43 inches, tipped 1 inches)

3-hybrid: Ping G425 (19 degrees @20, small +)
Shaft: UST VTS Red Hybrid 85 X (40.25 inches, D2)

Irons: Ping iBlade (4-PW)
Shafts: Project X 6.0

Wedges: Ping Glide 2.0 Stealth (50-SS, 56-SS); Titleist Vokey SM8 60-M
Shafts: Project X 6.0

Putter: Prototype PLD Prime Tyne H (Stealth finish) 

Grips: Golf Pride MCC Black/Blue (60R +1 wrap)

Ball: Titleist Pro V1

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Tommy Fleetwood puts prototype TaylorMade putter in play at RBC

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Earlier this week at the RBC Heritage, we spotted English golfer Tommy Fleetwood testing putters on the putting green, and we now have confirmation that said putter, a prototype TaylorMade “Bandon 1,” has gone into play.

The putter is a combination of the Truss TM1, along with a traditional plumbers neck hosel. It is also fitted with a Pure Roll insert. Tommy has a propensity for messing around with putters, so whether it stays in the bag long term or not will be something to follow.

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