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Ben Hogan adds Ft. Worth “White” to iron lineup

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After the launch of Diamond Black Metal finish Ft. Worth “Black” irons earlier this year, Ben Hogan’s nickel-chrome Ft. Worth irons are back…sort of. The Texas-based company today announced the launch of Ben Hogan Ft. Worth White irons.

Now with respect to the “White” designation, If you’re skeptical/confused, well, let’s just have a look at a comment on BH’s Instagram post announcing the iron launch and the company’s response…

jonmodica: “Very unclear the changes from previous model… also… white? It’s chrome…..”

Benhogangolf: ”@jonmodica More progressive specific to each club head, a more aggressive V-Sole pattern and the ‘white’ is opposite of the popular and newly designed Ft. Worth Black.”

There you have it, folks. “White” as in contrast to the Ft. Worth Black irons, and the Ft. Worth White is not merely a re-issue of original chrome Ft. Worth, according to the company.

With respect to the changes to the V-Sole system, the company said this in its marketing materials for the Ft. Worth Black.

“Feedback from strong players and robot testing indicated that the leading edge could be increased on certain irons, and trailing edge softened … especially with less-than-full shots in the shorter irons.”

“So, in our ongoing quest to design and manufacture the best clubs in golf, we’ve modified the V-Sole Technology used on the Ben Hogan Ft. Worth BLACK slightly. The sole maintains the same basic design principles as the original V-Sole but has been optimized for each iron in the set. In effect, we’ve strengthened the leading edge from the sole to the face on some of the Ft. Worth BLACK irons, while reducing the trailing edge bounce on others.”

Obviously, the company scrapped the PreciseLoft system introduced with the original Ft. Worth irons. That system offered four loft profiles, all with consistent four-degree gaps. After finding the vast majority of players preferred the “mid-high” launch profile, the company did away with the others…and returned to tradition iron number (rather than loft) stamping on the toe.

The aforementioned lofts in the 4-PW set range from 22 degrees to 46 degrees.

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company. “On the heels of our sales success with the Ft. Worth Black Irons, we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

Ft. Worth White irons are available for purchase on the Ben Hogan website exclusively for $700.00 per seven-piece set (4-PW).

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15 Comments

15 Comments

  1. MAPA

    Oct 19, 2018 at 1:16 pm

    Ben Hogan….. China Forged ….. {{{{shudder}}}}

  2. Charlie

    Oct 17, 2018 at 1:12 pm

    I grew up learning golf with a set of Hogan Medalions switching to Hogan Apex pc in later years. With hesitation I purchased the Ftworth 15 and was not disappointed in the quality and feel. As far as someone mentioned the smallish sweet spot this has not been my experience. While not that of a game improvement club they are very playable.

    • William Davis

      Oct 17, 2018 at 1:45 pm

      I remember – the medallions fell out and of course you could not find them. Apex lovely irons and just know could play with these as look so good. Been a Mizuno man for 30 years so unlikely to change now.

    • larry

      Oct 18, 2018 at 11:36 am

      But they’re forged in China! How can you make America great if you love Chinese junk?

  3. Bob Jones

    Oct 17, 2018 at 11:50 am

    “Available on the website exclusively”? Does this mean you can’t get fitted before you buy them?

  4. ogo

    Oct 17, 2018 at 12:56 am

    …”forged” as in forgery…? Fully heat treated forged…. or, coin forged… surface stamped ‘forged’…? No truth in golf club advertising nowadays.

  5. Kim

    Oct 16, 2018 at 11:59 am

    Designed in Ft. Worth, Texas, USA…. cast and forged in Ft. Worth, Chengdu, China!

  6. rex235

    Oct 15, 2018 at 9:54 pm

    Am almost afraid to ask..

    RH Only?

  7. the dude

    Oct 15, 2018 at 6:47 pm

    take out the FT. Worth black or white…and it would have more appeal

  8. Tom

    Oct 15, 2018 at 5:18 pm

    Looks like they finally replaced the irons loft number with convention iron numbering system…

  9. Travis

    Oct 15, 2018 at 4:52 pm

    Really a shame the reinvention of the Hogan brand was with these folks… they had an opportunity to really become a major OEM and just completely flopped…

  10. Diss Topia

    Oct 15, 2018 at 4:15 pm

    Sweet spot the size of a pencil eraser. Even tour pros won’t hit ’em.

    • Josh

      Oct 15, 2018 at 9:20 pm

      I’m sure their robot hits em just fine lol

  11. jon

    Oct 15, 2018 at 3:24 pm

    Sooo pretty.

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Equipment

Golf 101: 5 Tips to building your golf bag with CH3 (+ Charles Howell III WITB)

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I think at this point it’s safe to say that Charles Howell III is the adopted son and patron saint of WRX.

Not only is he a member of the site and visits regularly, but he’s also an avid club nerd and tester. I’ve become friends with CH3 over the past couple of years and have had some fun gear geek sessions with him. Want to know the coolest thing of all? He’s still as passionate and curious about gear as we are and not just Titleist (who he is on staff with) he’s curious about it all.

So who better to ask about how to build a great golf bag than with a man who knows it, does, and plays for his livelihood week in and week out?

These are 5 Charles Howell III golden nuggets that any golfer can learn from—and oh yeah, his take on the future is spot on.

Rule #1: Stability over speed no matter what

“Even for the guys on tour, stabilizing the clubface is paramount to good driving. One of the reasons I love testing shafts so often is to see if there is that magic combo of speed and control. However, the stability of the clubhead and shaft have to be there—I could find a combo that’s 20 yards longer, but if it’s something I can’t control, it doesn’t have a place in my bag. Extra yardage is fun until it isn’t.”

Rule #2: Find wedges that can do it all

“I chose the Vokey SM8 M Grind in the 56 and 60, because as the grind spectrum goes, they fall dead in the middle for me but everyone is different. I discovered that finding a middle ground grind wise solves the “different wedges for different grass problems” some players find themselves in. Even at Augusta, there was more Bermuda sticking out than normal which made shots from behind 15 different for example a little trickier. Not only are you chipping back towards a downslope with water behind, but it’s also now into the grain. Knowing I had wedges to combat either scenario made it that much easier. As a player, you have to put all the grinds through the paces and see what one checks off the most boxes. It might be something you never considered.”

Rule #3 Forgiveness looks different for every player

“Iron set makeups have changed so much in recent years. Pay attention to the soles when choosing your irons, even in the longer irons. It would be easy to think that bigger heads wider soles would be a no-brainer to hit, but to be honest, it’s not that simple. Sometimes finding a sole that will help the club get in and out of the ground easily will get you that center contact you were looking for. Although guys on tour may choose beefier long irons, it’s pretty rare to find one with a really wide sole. Soles that large encourage a player to try and sweep it off the turf which is counter-intuitive with an iron in your hand. When getting fit, pay attention to attack angles and center contact with your longer clubs; you may find that thinner soles help you more than anything else.”

Rule #4 Enjoy the process of learning and testing

“Obviously playing for a living gives me the advantage of testing a ton of stuff, but it’s just as fun doing the research at home (online) and understanding what certain equipment can do and the idea behind it. I still rely on testing as much as I can to see what works but it’s the pursuit of knowledge that keeps it all fresh week in and week out. Technology is so good these days but like anything you have to ask questions, look around try some stuff and then make a decision. Remember it’s your golf bag, take some pride in demanding that every inch of it works for you.

Eyes on the future…

“I think as we go down this Bryson/distance chase, the ultimate result on tour will be a lot of two driver bags. Look at it this way, having a 47-inch driver for long bombs, and a 44.5 inch for tighter drives, and a 4-wood isn’t all that hard to imagine. Players can tweak lofts in the irons and wedges easily to adjust to gapping. It’s not rocket science, and I don’t think we are that far from seeing multiple players on tour doing it that way.”

Charles Howell III WITB

Driver: Titleist TSI3 (10.5 degrees, A1 SureFit setting)
Shaft: Graphite Design Tour AD XC 6 X

3-wood: Ping G425 LST (14.5 degrees)
Shaft: Fujikura Atmos Black Tour Spec 8 X

7-wood: Ping G410 Max (20.5 degrees @20)
Shaft: Fujikura Atmos Black Tour Spec 9 X
Irons: Titleist T100 (4-6) 620 MB (7-9)
Shafts: Project X LZ 6.5 (hard stepped)

Wedges: Titleist Vokey Design SM8 (48-10F @47, 52-12F, 56-08M, 60-08M)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron 009M

Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet Align

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GolfWRX Classifieds (12/3/20): Mavrik SubZero, rare Scotty Cameron, Wilson Staff

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At GolfWRX, we love golf equipment plain and simple

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member CLRMTgolfer – Wilson Staff forged combo set

This is one extremely nice custom combo set of irons from Wilson golf – from blades, all the way to the Staff utility, this set has everything you need for shotmaking.

To see the full listing and additional pictures check out the link here: Wilson staff iron set

Member EHSgolf1 – Callaway Mavrik SubZero driver

Your chance to get an almost new Callaway Mavrik SubZero for less than new price!

To see the full listing and additional pictures check out the link here: Callaway SubZero

Member Champ 2430 – Scotty Cameron Timeless longneck prototype

As they say “if you know you know” and this rare Scotty Cameron Prototype longneck is a thing of beauty – the only thing is I really hope you have a big golfing budget.

To see the full listing and additional pictures check out the link here: Rare longneck Cameron

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

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Adidas X Vice Golf launch The Vice Golf Shoe by Adidas

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Adidas has teamed up with Vice Golf to launch the new Vice Golf Shoe inspired from off the course which includes a dozen Vice Pro Drip Lime x Adidas golf balls.

The Vice Golf Shoe from Adidas contains ultraboost and a signature lime-green colorway to accent the designs for life both on and off the golf course. The shoe features a camouflage pattern in gray and white on the top of the shoe, while a brand-new drip pattern decorates the boost material at the bottom.

The shoe features branding “discoverables”, such as a subtle Vice logo on the tongue of the shoe while a collab logo is celebrated within. The company’s motto “Embrace Your Vice” runs down the spine of the heel, while another Vice logo lives underneath the 3-stripe caging on the inside of the foot.

If golfers want a brighter color pop, the alternate neon lime laces give that option.

“Based in Bavaria like Adidas, we have always looked up to this global ambassador and brand that has made big moves in both the golf and footwear in recent years. It is a great honor to finally present the result of 22 months of work with tears of happiness when the final pair of shoes arrived” – Vice Golf founder and CEO Ingo Duellmann

In addition to the shoe, the packaging of the Vice Golf Shoe by Adidas is made to look, feel and act exactly like their signature golf ball packages. 

The bottom of the box is wrapped in a neon lime camouflage pattern, and the top cover features the exact, embossed Vice logo colored in neon lime drip pattern as seen and felt on the brand’s golf ball packaging. The connection continues after lifting the lid and discovering an actual box of Vice Pro Drip Lime golf balls, with Adidas logos, sitting in its own compartment.

The Vice Golf Shoe from Adidas (plus one dozen Vice Pro Drip Lime X Adidas golf balls) costs $219.95 and is available to purchase from December 7, 2020, 11 AM EST at ViceGolf.com.

 

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