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Photo Tour: Inside PXG’s new retail store in Chicago

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Parsons Xtreme Golf, which started in Scottsdale, Arizona, has opened a new retail and fitting store in Northbrook, Illinois, about 25 miles outside of downtown Chicago.

Founder Bob Parsons, his wife Renee, PGA Tour staffers Zach Johnson, Billy Horschel, Charl Schwartzel, LPGA’s Gerina Piller, baseball legend Ozzie Guillen, current Chicago Bears NFL cornerback Kyle Fuller, and a number of other PXG Troops were on hand for the grand opening of the store on Thursday night.

Inside the store is PXG men’s and women’s golf apparel and accessories — including staff bags (around $675), golf shirts, t-shirts, ball markers, divot repair tools, towels, pullovers (around $275), hats ($35 and up), gloves and more, all made “in house” by PXG in Scottsdale — as well as walls stocked with putters, shafts and club heads. There’s a putting green, two fitting bays equipped with TrackMan, and a separate room with a build shop. While fitting appointments are available, they also accept walk-ins, according to the company.

GolfWRX was on site for the grand opening with a camera in-hand to give you the full tour. Here’s a few photos from the store below, but check out the forum thread for all of the photos and GolfWRX member discussion.

Click here for more photos and discussion.

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20 Comments

20 Comments

  1. Tom54

    Sep 17, 2018 at 11:06 pm

    Surprised this over priced stuff isn’t on Rodeo Dr in Beverly Hills instead of Chicago

  2. Mierda

    Sep 16, 2018 at 1:44 pm

    I love my Ferrari

  3. Merde

    Sep 16, 2018 at 4:23 am

    I love my Rolex

  4. SS

    Sep 15, 2018 at 3:26 pm

    PXG is without question the best equipment in all of golf. Anybody in the business will tell you the same thing, usually “off the record” due to staff agreements with other companies. Anybody that disses PXG from a technology standpoint is simply uneducated about golf equipment as a whole. You can form your own opinion about the cost of the clubs. It is what it is but the product is that good.

    • dat

      Sep 15, 2018 at 10:27 pm

      Thanks, Bob. Please tell us more about how none of your staff have won a major using these clubs.

    • Jamie

      Sep 16, 2018 at 1:08 am

      Why isn’t Tony Romo using them? Why isn’t every wealthy player at the Mid-Am and Senior Am using them then. They must be uneducated right?

    • kenji

      Sep 16, 2018 at 2:58 pm

      Gold plated Honma Beres are the best clubs in the world. PXG is yankee cr@p

      • hhanger

        Sep 17, 2018 at 11:50 am

        I saw a set of Homna irons in Hong Kong 15 years ago that were $54,000 then. Crazy expensive.

    • mark brody

      Sep 17, 2018 at 11:35 am

      Said the rep from PXG

    • HDTVMAN

      Sep 17, 2018 at 1:00 pm

      Virtually all equipment meets the USGA requirements, and most equipment, in each category, will perform very close to each other. It really gets down to which club gives you the better personal feel, a positive appearance, and the results you want to achieve.

  5. stanley

    Sep 15, 2018 at 3:08 pm

    “… store in Northbrook, Illinois, about 25 miles outside of downtown Chicago.”
    Why not a PXG store in Southside Chicago to introduce golf to the ghettos and help stop the shooting? Play golf not drugs!!!

  6. Jamie

    Sep 15, 2018 at 1:58 pm

    A room full of suicides if they didn’t have a cent. Must suck to be so vulnerable.

  7. White Boy Rick

    Sep 15, 2018 at 9:22 am

    So basically anyone who cannot afford PXG or products similar are going to be whining on this post.

    • joe

      Sep 15, 2018 at 11:52 am

      It isn’t about money. Most people I know with money have make smart business decisions. Paying triple $ for equipment that isn’t of any improvement over a set of quality Mizuno’s isn’t how those people got to where they are. In fact, the only person I know with PXG golf equipment is a terrible golfer and broke his budget to acquire them.

  8. Scheiss

    Sep 15, 2018 at 2:18 am

    Really S

  9. dat

    Sep 14, 2018 at 11:29 pm

    Do they charge for entry? I’m serious. May as well, only a fool would pay full retail for these.

    • Dr. Freud

      Sep 15, 2018 at 1:55 am

      Rich ego-driven psychopathic winners will buy this overpriced silliness… because you are what you own.

  10. Bert Gwaltney

    Sep 14, 2018 at 8:03 pm

    All I know is I love my new PXG 0311 irons. In the bag to stay, easy to hit and feel great.

    • metoo

      Sep 14, 2018 at 11:17 pm

      I envy you soooo muuuuch…. siiiigh … 😛

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Forum Giveaway: TaylorMade P7CB “Proto” irons

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GolfWRX and TaylorMade Golf have teamed up for one of the most exciting giveaways in recent memory. We are giving away one (1) set (3-PW) of the P7CB “Proto” irons, built to order for one lucky forum member! These yet-to-be-released irons have recently made it into the bag for both Tommy Fleetwood and Collin Morikawa.

Collin Morikawa’s TaylorMade “proto” 4-iron

Do we really need to say more? Head over to the forum and enter now for your chance to win a set of irons that truly are 1 of 1.

Read more about the P7CB “Proto” irons

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CGOTY? It’s X at The Open at Royal Troon

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If golfers weren’t as humble as they are, they’d come up with trendy acronyms like G.O.A.T. and E.G.O.T #CGOTY would then stand for Champion Golf of the Year, the appellation that the Royal and Ancient confers upon its Open champion. As written, we are a humble lot, so there’s no need for such acronyms.

The Champion Golfer of the Year for 2024 is Xander Schauffele. He won his second major title of the year, having claimed the PGA Championship in May. The Open Championship is his third career win in a major, as Schauffele won the 2021 gold medal at the Olympics in Japan.

Over on TwitterX, I’ve made the claim that Royal Troon identifies one-off major champions better than any other course in the Open Championship rotation. Of its ten previous winners, seven never claimed a second major title. I suggested that Thirston Lawrence, Billy Horschel, and Russell Henley were as likely to win the jug as the other pursuers. Lowry, Schauffele, Rose, and others already held major trophies aloft. For most of the day, it looked as if another first-timer would join the ranks.

Before we get to that news, let’s chip away at some of the sub-headings.

The Silver Medalist

Eponymy’s Calum Scott (of Scotland) will recall the third week of July, 2024, with a special fondness. The Texas Tech (same school as Ludvig Aberg) earned a silver medal as the low amateur (LAGOTY?) at Royal Troon. Scott finished on eight over par, tied for overall 43rd place.

Spain’s Luis Masaveu came fourth among the wageless, posting +18 on the week. Tied for 2nd among the paupers were Amateur champion Jacob Skov Olesen of Denmark, and Tommy Morrison of the USA. Morrison had the day’s low round among the quartet, posting a 73.

There were plenty of highly-ranked amateurs at Royal Troon when the week began. One by one, they fell away. A tip of the cap to the winner of the silver medal.

The Weather

Essentially, it was a non-factor on day four. There was wind, but there’s always wind. There was zero rain, and after the first two hours in the early morning, the warmth arrived.

The Postage Stamp

Here’s the rub: if you’re playing well and with confidence, it’s a non-issue. It’s a wonderful little hole and, at 100 yards, it gave enough pause to consider going for the stick. Where the hole was on Sunday, there was no sense. Flight the shot between Coffin bunker and the hole, and take your chance with the flat stick. On day four, only Billy Horschel among the top six made bogey. Rose and Lowry had birdie, and the others made par. For Horschel, the four was just enough to throw him off his game, and even his closing burst would not prove to be enough.

The Chasers

Hats off to Justin Rose and Billy Horschel. They posted five birdies over their combined closing three. Rose found birdie at 16 and 18, to keep the pressure on his partner. Horschel closed with even more fire, reclaiming three shots for a career-best, runner-up in a major.

At day’s start, either one might have taken the 67 (Rose) or 68 (Horschel) and said that shall be enough to win. Horschel etched the same number of birdies (six) onto his card as did the winner, but he had those three crucial bogeys, at three, eight, and ten, to delay his progress just enough. As for Rose, he hoped to add a silver jug to his silver medal from 1998, as well as become the first qualifier to claim the crown in some time. Rose posted five birdies against one bogey, and could not have played much better golf. Trouble was, he ran into all that is formidable in his playing companion.

And there were others with admirable Sunday performances. Ryan Fox had 67, to move inside the top 25. Thriston Lawrence took the lead at the turn, held steady with 68, and earned a solo 4th finish for his labor. With the exception of Scottie Scheffler (72) all inside the top ten posted scores under par. On this day, it took 65 to stand out from the crowd.

The Champion

That 65 mentioned above, well, it belonged to the CGOTY.

Who knows when the switch flips? Ever more, who knows how to do it? When Xander Schauffele claimed Olympic Gold in 2021, it was anticipated that another major title would follow soon after. 2022 and 2023 went by with no such result. At Valhalla in May, Schauffele found something and went from best to never win a major to won a major. Now he has two. Here’s how he got there.

Eerily similar was the tally: six under par. The only difference between May and July, was the bogey at the par-five tenth in Kentucky. Schauffele rebounded with three birdies coming home, including one at the last, to hold off Bryson DeChambeau by a single stroke. At Royal Troon, Schauffele was flawless. He posted six birdies against zero bogeys on day four. He drove the ball long and true, and putted for birdie on 16 of 18 holes. The California native was able to avoid the many sand pits that freckle the Royal Troon championship layout, ensuring that a pair of chip shots would be the only concerning moments.

With his second major of the year, Schauffele enters the conversation for golfer of the year. Scheffler has six wins on the year, including a major. If Xander can medal in Paris, and win once or twice on the PGA Tour, he just might add that recognition to today’s laurel.

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5 Things We Learned: Day 3 at The Open Championship

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It’s like being a parent. You know what will happen, but you still need to let the circumstances play out. Once the idea of rain coming into the picture for Saturday afternoon was established, posit after posit came out. Get out early and post a number was the most popular and logical one. No matter how well the leaders start, the coming home will be merciless was a less-common one, but no less accurate.

Shane Lowry made birdie at the 4th hole to reach eight-under par. At that point, he had a three-shot advantage over his playing companion. He would get no farther. A tugged tee ball at eight led to a double bogey, and five more bogeys came his way. The most gutting came at number 18, a hole that he had played in six shots through two rounds. You might think that 77 on day three of a major championship would be a death knell, but Lowry is just three shots behind the leader. He’ll have a legitimate shot on Sunday, as will 13 other golfers.

Fourteen golfers are within five shots of Billy Horschel, the third-round leader. He’s at four-under par, despite weathering the worst of the weather. At least one of those fourteen will post a 65 on Sunday. It may not be enough. The 2024 major tournament season will end on Sunday, and should feature high drama. With that in mind, let’s sumarize Saturday in, oh, five things that we learned. How does that sound?

1. No one went away

As I alluded in the intro, no one in contention at the start of the day has gone adrift. Seven-under par had the lead after 36 holes, and four-deep (also alluded) is the new standard. I’ve been conservative in suggesting that five shots out is the most to be overcome. Circumstances dictate that someone six or seven back, with the correct mergin of fate and execution, could hoist the Claret Jug come Sunday evening, even if he has to play from the opposite side of the ball.

2. Billy Ho says Yo!

Why not Billy Ho? Why not, indeed! Horschel is a fit, focused, and talented golfer. He grabbed four shots from par on the outward nine, turning in 32. He shed grit and gravel coming home, finding a way to manage the inward side in 37 shots. Horschel has never held the solo lead in a professional major championship on the eve of decision day, so he’ll sleep differently tonight. Ultimately, how he and Micah Fugitt (his caddy) come to termsn with the reckoning, will decide his fate in the tournament.

3. Can Sugar Shane Lowry rebound?

2019 was a different set of circumstances for the 36-hole leader. He held a large lead through 54 holes, and he managed to claim a six-shot win over Tommy Fleetwood. Tonight, there might be some doubts. More likely, there will be frustration, followed by gratitude. Frustration at the shots that got away, most importantly the tee shot at Postage Stamp. That’s where the sweater began to unravel, as a visit to Coffin bunker led to his inglorious double bogey. Gratitude should follow, that he is but three in arrears, with a spot in the fifth-last game, paired with the affable Adam Scott. Look for Lowry to figure in the outcome.

4. This guy is due for a run

Justin Thomas has lit the front nine better than any other golfer this week. Wait, scratch that. He made five birdies heading away on both Thursday and Saturday. Friday was a different story, where he played the opening half as you or I would. What makes the difference? Who could possibly know. Will Justin Thomas make a run on Sunday afternoon? No, but Jason Day will. The Malbon Man will turn in six-under par 30. His problem is that he is eight shots back of Horschel, and has zero chance on Sunday. What his score will paint, however, is a picture of what might be, and that will serve to inspire those behind him.

5. How do you pick just one?

You don’t. Sam Burns and Thriston Lawrence posted 65 on day three, to move to three-under par. Russell Henley wasn’t far behind on the day, posting 66 to also reach 210 after 54 holes. Justin Rose and Daniel Brown had 73s but, like Lowry, they are still in the running. Xander Schauffele, the first-time major champion at the 2024 PGA Championship, is at three-deep as well. Oh, and the Masters champion, he of the fancy footwork, is but two off the lead. This is as deep and talented a group of challengers as we’ve seen in more than a minute. I won’t pick a winner today (I made my choice yesterday) but I do promise you that you will see more than one person’s share of fun shots like this one.

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