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Former TaylorMade CEO Mark King “is taking over” at Honma

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Mark King is coming back to the golf equipment business. The former TaylorMade CEO, who was with the company in various capacities for 30 years, told Golf Digest he’ll be working with Honma Golf as a consultant.

The title doesn’t capture the scope of King’s role, however, as he’ll reportedly be at the helm of company strategy and direct and expansion into North America.

“He’s in charge,” a former Honma employee told Golf Digest anonymously. “It’s been in the works for awhile. Mark’s taking over everything.”

King announced he was stepping down from his role as president of Adidas North America in April, telling Digest he didn’t intend to return to the equipment business, but he was so impressed with Honma’s operation, he was eager to be involved.

“Listen, I was ready to retire, I wasn’t really looking to do anything,” King said. “But as this was presented to me by Chairman Liu, I could see he has big plans and a big vision. I really found it exciting because it is not TaylorMade or Callaway or Cobra or Titleist or Ping. This is a much different brand with very different price points and a fascinating story when it comes to technology and craftsmanship. This is a totally different experience.”

High-end Honma has a minimal footprint in North America, but it seems King and company intend to change that. King, who oversaw impressive growth, experimentation, innovation, ever-shrinking product cycles, and glittering launches at TaylorMade says Honma is planning a major launch for January and plans to have a strong tour presence.

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13 Comments

13 Comments

  1. Bob

    Sep 15, 2018 at 4:53 am

    Justin Rose to play Honma?

  2. Speedy

    Aug 20, 2018 at 1:11 pm

    Crazy Rich Asians marketing makes sense. But for North America there must be a more affordable line. Good luck to them.

    • Craig

      Aug 21, 2018 at 8:12 am

      Being unaffordable and unique is their niche. Having a set of Honma’s in the bag is like driving a Ferrari, it’s a sign I have money. Making a middle of the range line would make no sense, there are plenty of rich Americans.

  3. DaveyD

    Aug 20, 2018 at 10:04 am

    I suspect they will de-tune the gold plating to a large degree in North America- doesn’t appear to be the thing here (personally, I think it looks too glitzy). If they do, they’ll then have to then deliver high-end performance clubs like PXG’s business model. Don’t know if there’s room here for too many of those companies.

  4. HDTVMAN

    Aug 19, 2018 at 4:10 pm

    Hit the Gold Driver at the PGA Show…not impressed.

  5. Fingers

    Aug 19, 2018 at 9:13 am

    Soon all Honma irons will be 30 yards longer with some BS “power” tag line…… Dont know much about the guy but since everything comes from the top in business i think it could be a mistake.

  6. Colin

    Aug 18, 2018 at 3:22 pm

    The rumor I heard was Justin Rose is signing with Honma at the end of the year. Honma irons and staff bag and then free to play what he wants the rest of the bag.

  7. Brett Weir

    Aug 18, 2018 at 8:22 am

    Mark King oversaw “ever shrinking product cycles”. Is that one of the reasons why Taylormade was in trouble in the first place?

  8. Prime21

    Aug 17, 2018 at 11:51 pm

    The H & the O are silent.

  9. The dude

    Aug 17, 2018 at 6:26 pm

    First thing first….how do you pronounce Honma?

    • Craig J

      Aug 17, 2018 at 7:46 pm

      I have two of their wedges in my bag – really, really like them. ????

      • shane

        Aug 19, 2018 at 3:23 pm

        Are they the usual gold plated… or are they raw and rusty… 😛

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Tour Rundown: Rose blooms, Rory rolls

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This week last year, I found myself praying to the weather goddesses and gods that Rochester would be spared their wrath over the next seven days. The 2023 Oak Hill PGA Championship (that was slated for August when the contract was signed) was on the horizon, and I wanted my region to show well. Things turned out fine, with all four seasons making an appearance, a PGA Professional (Blockie!) stealing hearts, and a proven champion in Koepka (although I was pulling for Viktor.)

This year, no concerns. Louisville will shine this week at Valhalla, but we’ve matters to consider before we look to four days of coverage this week. Nelly did not win on the LPGA this week, so who did? The PGA Tour held two events in the Carolinas, and Tour Champions celebrated a major event in Alabama. Four noteworthy events to run down, so let’s head to RunDownTown and take care of business.

LPGA @ Founders Cup: Rose blooms

There was a sense that Rose Zhang might have a role in the 2020s version of the LPGA. After winning everything there was in amateur golf, she came out and won her first tournament as a professional. That was last May and, let’s be honest, who among us thought it would take 12 months for Zhang to win again? Rhymes with hero, I know.

This week in New Jersey, eyes were on Nelly Korda, as she made a run at a sixth consecutive win on the LPGA circuit. Korda ran out of gas on Saturday, and that was just fine. Madelene Sagstrom and Zhang had turned the soiree at Upper Montclair into a battle of birdies. Gabriela Ruffels came third at nine-under par. No one else reached double digits under par but Sagstrom and Zhang. They didn’t just reach -10…they more than doubled it.

Sagstrom had the look of a winner with five holes left to play. She was three shots clear of Zhang, at 23-under par. The Swede played her closing quintet in plus-one, finishing at 22-deep, 13 shots ahead of Ruffels. That performance we’d anticipated from Zhang? It happened on Sunday. She closed with four birdies in five holes to snatch victory number two, by two shots. Spring is a lovely time for a Rose in bloom.

PGA Tour @ Wells Fargo: Rory the Fourth is crowned in Charlotte

Xander Schauffele is a likable lad. He has an Olympic gold medal on his shelf, and a few PGA Tour titles to his credit. Even X knows that even par won’t get much done in a final round unless conditions are brutal. They weren’t brutal at Quail Hollow on Sunday. X posted even par on day four. It kept him ahead of third-place finisher Byeong Hun An but gave him zero chance of challenging for the title.

Paired with Xander in round four was the King of Quail, Rory McIlroy. The Northern Irishman had previously won thrice at the North Carolina track, and he was champing at the bit to gain some momentum on the road to Louisville. While Xander scored increasingly worse along the week (64-67-70-71) McIlroy saved his best round for the final round. Thanks to five birdies and two eagles, McIlroy ran away with the event, winning his fourth Wells Fargo by five over Schauffele.

PGA Tour @ Myrtle Beach Classic: a little CG won the inaugural week

It always seemed odd that the PGA Tour had zero stops along the Grand Strand each season. This week’s event seemed odd in that the golfers played the same course each day, and there were zero handicaps involved. Most events at Myrtle Beach involve hundreds of amateurs at dozens of courses, with all sorts of handicaps.

The Dunes Club is a Robert Trent Jones Sr. course, down toward Pawley’s Island. It claims what used to be considered an unreachable, par-five hole, the watery 13th. Nothing is unreachable any longer, including a 22-under par total for a six-shot win. Chris Gotterup, a former Rutgers and Oklahoma golfer, played sizzling golf all week and won by a sextet of shots. Gotterup opened with 66, then improved to 64 on Friday. His Saturday 65 sounded a beacon of “come get me,” and his closing 67 ensured that second place was the only thing up for grabs.

Chasing the podium’s second level were a bunch of young Americans. In the end, Alastair Docherty and Davis Thompson reached 16-deep, thanks to rounds of 64 and 68 on Sunday. They held off six golfers at 15-under par. The victory was Gotterup’s first on tour and should be enough to get him a Wikipedia page, among other plaudits.

PGA Tour Champions @ Regions Traditions: Vindication for Dougie

Doug Barron, if I recall correctly, was suspended by the Powers That Be, way back in 2009, for testosterone. He was naturally low in the hormone, so he took supplements. This did not sit well with certain admins, so he was put on the shelf for 18 months. Not cool.

In 2019, Barron came out on the Tour Champions. He won in August. The next year, despite the craziness of Covid, he won again.  Barron hit a dry spell for a few years. He kept his card, but accrued no additional victories. In late April, Barron showed serious signs of life, with a t2 at Mitsubishi. This week in Birmingham, he jumped out to a lead, lost it, then gained it back on Saturday. With major championship glory on the line, Barron brought the train into the station with 68 on Sunday.

Stephen Alker, the man who could not lose just two years ago, gave serious chase with a closing 63. He moved up 11 slots, into solo 2nd on Sunday. He finished two shots back of the champion. Two shots ain’t much. Cough once and you drop a pair. Third place saw a three-way tie, including last year’s winner (Steve Stricker) and runner-up (Ernie Els.) Despite the intimidating presence of the game’s greats, however, Doug Barron had more than enough of everything this week, and he has a third Tour Champions title to show off.

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Equipment

Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Equipment

Spotted: Tommy Fleetwood’s TaylorMade Spider Tour X Prototype putter

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Tommy Fleetwood has been attached to his Odyssey White Hot Pro #3 putter for years now. However, this week at the Wells Fargo Championship, we did spot him testing a new putter that is very different, yet somewhat similar, to his current gamer.

This new putter is a TaylorMade Spider Tour X head but with a brand new neck we haven’t seen on a Spider before. A flow neck is attached to the Spider head and gives the putter about a 1/2 shaft offset. This style neck will usually increase the toe hang of the putter and we can guess it gets the putter close to his White Hot Pro #3.

Another interesting design is that lack of TaylorMade’s True Path alignment on the top of the putter. Instead of the large white center stripe, Tommy’s Spider just has a very short white site line milled into it. As with his Odyssey, Tommy seems to be a fan of soft inserts and this Spider prototype looks to have the TPU Pure Roll insert with 45° grooves for immediate topspin and less hopping and skidding.

The sole is interesting as well in that the rear weights don’t look to be interchangeable and are recessed deep into the ports. This setup could be used to push the CG forward in the putter for a more blade-like feel during the stroke, like TaylorMade did with the Spider X Proto Scottie Scheffler tested out.

Tommy’s putter is finished off with an older Super Stroke Mid Slim 2.0 grip in blue and white. The Mid Slim was designed to fit in between the Ultra Slim 1.0 and the Slim 3.0 that was a popular grip on tour.

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