News
Heritage in the making: Callaway’s new Tour Authentic Collection
Callaway Apparel announced the launch of the new Tour Authentic Collection, which the company describes as “an exclusive and concise collection of ultra-premium garments.”
Two years in research and development, leaders in technical apparel specifically designed the apparel for the formal and functional needs of golfers looking for heritage styles in modern incarnations.
“We are excited to bring the exclusive Tour Authentic collection to market,” stated Gregg Hemphill, Senior Director Global Soft Goods and Licensing at Callaway Golf. “Tour Authentic’s upscale men’s golf apparel is appealing to all customers, whether or not they enjoy the game of golf, thanks to active styles that go far beyond the fairway. Callaway Apparel pledges innovation, quality, and performance, which have always been our core attributes.”
The 2018 Tour Authentic Collection includes polos, 100% cashmere sweaters, shorts, and pants; all of which are crafted from high-quality materials, and all of which feature a range of precisely considered technologies.
To talk through this unique collection and its development, I spoke with Alexander DePallo, Brand and Marketing Manager for Callaway Apparel.
BA: Where did this collection come from? It’s a departure from Callaway’s usual apparel philosophy. What was development like?
AD: Basically, over the past year-and-a-half we…as Callaway Apparel, pivoted in our strategy in adjusting our business model. In the past, we had been very focused on department stores and wider outlets, versus now, we’re pivoting and implementing that pricing, we’ve closed up our distribution we’ve made it more focused on selling full-priced products, golf specialty…honing on on where golfers are going to buy product and elevating the full platform for Callaway Apparel.
We’ve really been building up our green grass presence…We’ve found that at these high-end green grass locations, we didn’t have products that were meeting their needs. Our design team went out and had the task to build a luxury golf line that’s build for high-end green grass. That is what Tour Authentic is.
They spent 18 months developing the products. They went to five different countries; pulling fabrics from Japan, from Germany, from Switzerland, finding the right materials and coming up with product construction that was not in the market. Looking at the solid poly with the Japanese yarn or the Mongolian cashmere sweaters or the Schoeller fabric in the pants…there’s so much technology but still a refined craftsmanship.
BA: Taking a look at the polo shirts. Merino wool. Japanese yarn. Mercerized cotton. Some quality materials there but also plenty of technology…
AD: With the polos, we wanted to have a variety of materials while making sure we’re meeting the demand of the higher-end consumer. It’s a more tailored fit. The materials are of a more substantial quality. The Japanese yarn. The Merino wool–that’s something you don’t see in the market. We’ve gotten great feedback on the wool. The mercerized cotton with the moisture management technology…that’s only in our cotton polos…you have no white marks, no sweat marks through the shirt. It’s incredible.
Really having high-quality construction with a tailored fit, and repeatable: all of the seams are laser cut and seam sealed. There are no seams when it comes to the sleeves and the placket…there’s no stitching on that…even down to the detail of the alloy buttons, there’s just such an attention to detail, and we’ve very proud of what we have. We had 99 percent sell through at Whistling Straits within 60 days.
This collection is only available at high-end green grass shops and on our website. It’s very limited. There’s probably about 35 U.S. clubs that are carrying it and probably 25-30 in the U.K.
BA: Great. So how about a bit about the Mongolian cashmere sweater? Obviously, the sweater has historically been a staple of the golfer’s wardrobe, but on the Tour, it’s kind of been overtaken by performance layers and shells. I’m not sure if the same is true for golfers at higher-end courses. And certainly, the sweater has a measure of versatility the zip-up wind jacket doesn’t. I assume that’s part of the idea?
AD: Right. This Mongolian long staple cashmere is truly the best that you can get. We wanted to have a piece that, exactly as you said, our target consumer is going to wear this on the golf course, but also in the grill room, and the board room. This is a piece that can transition. It’s a little more refined versus performance material or outerwear…this person wants something that’s different, more refined, more dressy.
We didn’t want to be just like everybody else and just do a high-performance cotton quarter-zip. We wanted to do something different than what’s in the market…this piece is refined, but it still has a tailored fit and has some performance elements to it. It’s going to complete the look.
BA: The pants and shorts have a wealth of technology, and honestly, I could have seen you going with a cotton or cotton blend and calling it a day, but these seem to blend traditional elements of, say, a cotton or wool dress pant with some modern features. I imagine finding the right balance was a process?
AD: Yeah. These really bridge the gap between the person that only wears traditional cotton and the person that wants performance. It’s a blend [cotton/nylon/elastane]. The Schoeller technology is truly unbelievable. I do this test kind of to show the product off…I’ll take a glass of water and pour a quarter glass of water on the pants then flip the pants up and they’ll be totally dry.
So that will pique your interest, but in addition to that, the weight, the cut, all of that it..it has more of a feel like a traditional trouser, but it has this performance element to it and it has more of a tailored fit. It’s got your active waistband, but it’s not the overtly loud…active waistband you’re used to seeing in the more athletic brands. We keep it tight in that it’s two color: navy and khaki and every polo can work with those two. It’s different from what we’re doing in our main line. And it’s different from what you’re going to see in the market.
BA: Anything else you’d like the readership to know, before I let you off the hook?
AD: This is all very much in the infancy stages. In the fall, we’ll have a new array of products. We’re going to continue this line, and we’re really excited about the potential it has.
BA: Right. Because this is kind of a concept, a philosophy, that’s evolving, and this is the first articulation of that, right? You can expand it. You can take it into other realms.
AD: We say, “heritage in the making.” Paying homage to what was. Having that classical style, but with the really technical, forward-thinking construction and materials. We think that blend is very interesting and finds a niche in the market.
You can check out Callaway’s Tour Authentic Collection here. Additionally, Callaway Apparel’s VP of Product Design, Lupe Benitez, joined Michael Williams on the 19th Hole podcast (10:15 mark).
- LIKE38
- LEGIT8
- WOW2
- LOL5
- IDHT0
- FLOP4
- OB4
- SHANK38
Tour Photo Galleries
Photos from the 2024 CJ Cup Byron Nelson
GolfWRX is on site this week in McKinney, Texas, at the 2024 CJ Cup Byron Nelson (FKA the AT&T Byron Nelson).
Last year at TPC Craig Ranch, Jason Day ended a five-year winless streak. J-Day is in the field again, as are Jordan Spieth, Tom Kim, and Will Zalatoris.
We have our usual assortment of general galleries, WITBs, and pullout albums for your perusal. As always, we’ll continue to add links to additional albums as they make their way to us from the Lone Star State.
Check out links to all our photos below.
General Albums
- 2024 CJ Cup Byron Nelson – Monday #1
- 2024 CJ Cup Byron Nelson – Monday #2
- 2024 CJ Cup Byron Nelson – Tuesday #1
- 2024 CJ Cup Byron Nelson – Tuesday #2
- 2024 CJ Cup Byron Nelson – Tuesday #3
WITB Albums
- Pierceson Coody – WITB – 2024 CJ Cup Byron Nelson
- Kris Kim – WITB – 2024 CJ Cup Byron Nelson
- David Nyfjall – WITB – 2024 CJ Cup Byron Nelson
- Adrien Dumont de Chassart – WITB – 2024 CJ Cup Byron Nelson
- Jarred Jetter – North Texas PGA Section Champ – WITB – 2024 CJ Cup Byron Nelson
- Richy Werenski – WITB – 2024 CJ Cup Byron Nelson
- Wesley Bryan – WITB – 2024 CJ Cup Byron Nelson
- Parker Coody – WITB – 2024 CJ Cup Byron Nelson
- Peter Kuest – WITB – 2024 CJ Cup Byron Nelson
- Blaine Hale, Jr. – WITB – 2024 CJ Cup Byron Nelson
- Kelly Kraft – WITB – 2024 CJ Cup Byron Nelson
- Rico Hoey – WITB – 2024 CJ Cup Byron Nelson
Pullout Albums
- Adam Scott’s 2 new custom L.A.B. Golf putters – 2024 CJ Cup Byron Nelson
- Scotty Cameron putters – 2024 CJ Cup Byron Nelson
- Ben Griffin playing Maxfli golf ball
See what GolfWRXers are saying in the forums.
- LIKE9
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK1
News
Vincenzi’s 2024 CJ Cup Byron Nelson betting preview: International talent to shine
As anticipation mounts for the 2024 PGA Championship at Valhalla in a few weeks, the PGA Tour makes a pit stop in McKinney, Texas to play The CJ CUP Byron Nelson.
Last year was the third time TPC Craig Ranch hosted the Byron Nelson. Prior to 2021, the event was held at Trinity Forest Golf Club in Dallas.
TPC Craig Ranch is a 7,414-yard par-71 that features Bentgrass greens. The event historically plays relatively easy, and that has remained the case in the three editions at TPC Craig Ranch.
The course structure may provide some additional intrigue with the par-3 17th featuring a stadium setup called “Ranch 17” which is reminiscent of the 16th hole at TPC Scottsdale. The course also has both long and difficult par-4s mixed with drivable par-4s, which should create some exciting moments.
There are 156 golfers in the field this week, and many stars will be taking the week off to prepare for 2023’s second major championship in a few weeks and a “signature event” at Quail Hollow next week. Notable players in the field include Jordan Spieth, Jason Day, Sungjae Im, Stephan Jaeger, Tom Kim, Si Woo Kim, Min Woo Lee, Alex Noren, Adam Scott and Will Zalatoris.
Past Winners of the AT&T Byron Nelson
- 2023: Jason Day (-23 at TPC Craig Ranch)
- 2022: K.H. Lee (-26 at TPC Craig Ranch)
- 2021: K.H. Lee (-25 at TPC Craig Ranch)
- 2019: Sung Kang (-23)
- 2018: Aaron Wise (-23)
- 2017: Billy Horschel (-12)
- 2016: Sergio Garcia (-15)
- 2015: Steven Bowditch (-18)
Key Stats at TPC Craig Ranch
Let’s take a look at five key metrics for TPC Craig Ranch to determine which golfers boast top marks in each category over their last 24 rounds.
Strokes Gained: Approach
Strokes Gained: Approach remains the best measure of current form.
Hot iron play will be at a premium this week. Last year, Jason Day gained 6.4 strokes on approach, which was fourth in the field. In 2022, K.H. Lee was ninth in the field in Strokes Gained: Approach, gaining 5.2 strokes. In his 2021 victory, he was second in the field and gained 8.3 strokes on the field in the category.
Strokes Gaines: Approach Over Past 24 Rounds
- Tom Hoge (+1.12)
- Keith Mitchell (+1.02)
- Henrik Norlander (+0.99)
- Ryan Moore (+0.98)
- Ben Martin (0.80)
Strokes Gained: Off the Tee
Fairways are wide at TPC Craig Ranch.
Distance will certainly be helpful, and there aren’t too many difficult holes on the course. Golfers who put themselves in position off of the tee this week should have a sizable advantage.
Strokes Gained: Off the Tee Over Past 24 Rounds
- Peter Kuest (+0.93)
- Kevin Daugherty (+0.91)
- Alejandro Tosti (+0.83)
- Keith Mitchell (+0.82)
- Kevin Tway (+0.74)
Birdie or Better %
There aren’t many hazards on the course, and all of the par-5s should be reachable in two for the majority of the players in the field. I am anticipating a birdie fest, and this statistic should be helpful in finding the birdie-makers.
Birdie or Better % Over Past 24 Rounds:
- Wesley Bryan (31%)
- Kelly Kraft (26.2%)
- Peter Kuest (25.9%)
- Matti Schmid (25.7%
- Jimmy Stanger (25.2%)
Strokes Gained: Putting (Bentgrass)
Many golfers on TOUR have some major putting surface variance in their statistics and prefer Bentgrass to other surfaces.
Bentgrass is common in Texas, and we often see golfers who play well in Texas continue to do so, finding a great feel around the greens.
Strokes Gained: Putting (Bentgrass) Over Past 24 Rounds:
- Maverick McNealy (+0.92)
- Aaron Baddeley (+0.87)
- Callum Tarren (+0.86)
- Harry Hall (+0.81)
- Nick Hardy (+0.69)
Course History
This statistic will tell us which players have performed the best at TPC Craig Ranch over the past three seasons.
Course History Over Past 12 Rounds:
- Jordan Spieth (+2.69)
- K.H. Lee (+2.59)
- Seamus Power (+1.84)
- Ryan Palmer (+1.76)
- Adam Scott (+1.72)
CJ CUP Byron Nelson Model Rankings
Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (27%), SG: OTT (24%), Birdie or Better % (18%), Course History (17%) and SG: Putting Bentgrass (16%).
- Alex Noren
- Adam Scott
- Keith Mitchell
- Si Woo Kim
- Stephen Jaeger
- Jordan Spieth
- Jhonnatan Vegas
- Nate Lashley
- Brice Garnett
- Tom Hoge
2024 CJ CUP Byron Nelson Picks
Byeong Hun An +3000 (DraftKings)
Byeong Hun put together an excellent performance at The Masters, finishing T16, which ties his best ever finish at a major championship (also T16 at 2019 U.S. Open). The South Korean gained 9.16 strokes from tee to green, which ranked 2nd in the field behind only the champion, Scottie Scheffler.
An’s next start at Harbour Town didn’t go as well (67th), but he still had a fantastic ball striking week. The 32-year-old bled strokes both around and on the greens, which was his eventual undoing. In his past three starts, An has gained significant strokes on the field both off the tee and on approach.
Benny had a strong start at last year’s Byron Nelson, finishing in a tie for 14th. With limited challenges on the course, he shouldn’t have to do much scrambling. In his past 24 rounds, he ranks 17th in the field in Strokes Gained: Off the Tee and 17th in the field in birdie or better percentage. The putter is up and down per usual, but his ceiling putting weeks with his LAB Golf putter in 2024 are higher than they’ve been in past seasons.
An is starting to become my “white whale” of the PGA Tour, but I believe in his talent and TPC Craig Ranch is a course that should suit his excellent tee to green play.
Mackenzie Hughes +5500 (FanDuel)
Mackenzie Hughes is quietly putting together a very good season. He finished in a tie for 3rd at the Valspar Championship and followed that up with a T14 at the Texas Children’s Houston Open.
In his past 36 rounds in Texas, the Canadian ranks 5th in the field in Strokes Gained: Total. Last year, he finished in a tie for 14th at this event and gained strokes putting and off the tee. Mackenzie played well that week despite being in extremely poor form. He missed two cuts in a row prior to the event, and four consecutive cuts immediately after. His irons were off that week, but in 2024, we’ve seen an improvement in Hughes’ approach game. He now comes to the event playing some steady golf. He’s gained strokes on approach in four of his past five events and is hitting the ball very well from tee to green.
Hughes has two victories on the PGA Tour, both coming in relatively low-scoring affairs (-17 in each). He will need to go a bit deeper to win the CJ Cup Byron Nelson but has the type of putter that can keep pace in a birdie barrage.
Seamus Power +7000 (FanDuel)
After struggling over the past few seasons with injuries, Seamus Power seems as if he is rounding back into the form that made him a really consistent player on the PGA Tour.
Power finished T12 in his most recent start at the RBC Heritage, which is encouraging considering it was a “signature event” with a very strong field. For the week, the Irishman gained 4.4 strokes on approach and 2.8 strokes putting, which is the combination he’s used in the past to contend on Tour.
In his three trips to TPC Craig Ranch, Power is yet to finish outside of the top-20, with his best finish being a T9 in 2019. He ranks 4th in Strokes Gained: Total at the course. The 37-year-old thrives on easy tracks and has won in 2021 (Barbasol Championship) and 2022 (Butterfield Bermuda) on easier layouts with weaker fields.
Power has the game to go extremely low and I believe he can get back in the winner’s circle for the third time in four years.
Chan Kim +10000 (FanDuel)
Chan Kim has been striking the ball beautifully this season and is a proven winner with two wins on the Korn Ferry Tour in 2023 as well as eight career Japan Tour wins.
At last week’s Zurich Classic, Kim and his partner Doug Ghim finished in a tie for 28th. Prior to that, the South Korean T14 at the Valero Texas Open and T6 at the Corales Puntacana Championship. His success this season in Texas as well as he propensity to play his best golf on the PGA Tour’s easier courses make him and ideal fit for TPC Craig Ranch.
2024 has given plenty of longshot winners on the PGA Tour, and with a birdie fest like this, I believe there’s a strong chance we get another this week in McKinney, Texas.
Alejandro Tosti +10000 (FanDuel)
Alejandro Tosti is one of the most polarizing players on the PGA Tour thus far in the 2024 season. His antics can rub many the wrong way, but he’s shown on a few occasions that he has what it takes to compete in Tour events.
This season, Tosti has been elite off the tee. In his past 24 rounds, he ranks 2nd in Strokes Gained: Off the Tee. The Argentine hits it long and straight, which works at any course on earth. He got a taste of contention a few starts ago at the Texas Children’s Houston Open, finishing in a tie for 2nd place.
Tosti had a fantastic year in 2023 on the Korn Ferry Tour, where going low is a prerequisite to success. If this turns to a shootout, which it likely will, the 27-year-old has the ability to set the pace. Tosti will look to become the second Argentine to win in Texas in the past two seasons after Emiliano Grillo emerged victorious at last year’s Charles Schwab Challenge.
C.T. Pan +15000 (FanDuel)
Outside of a T3 at the Mexico Open, C.T. Pan doesn’t have strong results this season in terms of finishes. However, over his past two starts, Pan’s iron play has come alive. At The Players, he gained 6.6 strokes on approach. At the Valero Texas Open, he gained 3.7. At last week’s Zurich Classic, Pan and his partner Kevin Yu finished T28. For a player who can get extremely hot with his scoring clubs, I believe he’s playing better than the results have shown over the past month or so.
Last season, Pan finished 4th at TPC Craig Ranch and was spectacular across all the major stat categories. In his past 36 qualifying rounds, he ranks 16th in Strokes Gained: Total in Texas.
Pan has won on the PGA Tour at the RBC Heritage and is always a player that I believe has what it takes to win on a Sunday if he finds himself in contention.
- LIKE15
- LEGIT9
- WOW3
- LOL0
- IDHT0
- FLOP3
- OB0
- SHANK4
News
Morning 9: McIlroy, Lowry win Zurich | Green repeats on LPGA | Steele victorious down under
|
- LIKE1
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
-
19th Hole1 week ago
Justin Thomas on the equipment choice of Scottie Scheffler that he thinks is ‘weird’
-
19th Hole1 week ago
‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
-
19th Hole2 weeks ago
Two star names reportedly blanked Jon Rahm all week at the Masters
-
19th Hole2 weeks ago
Report: LIV Golf identifies latest star name they hope to sign to breakaway tour
-
19th Hole2 weeks ago
Neal Shipley presser ends in awkward fashion after reporter claims Tiger handed him note on 8th fairway
-
19th Hole2 weeks ago
Brandel Chamblee has ‘no doubt’ who started the McIlroy/LIV rumor and why
-
Equipment3 weeks ago
What we know about Bryson DeChambeau’s 3D-printed Avoda irons
-
19th Hole6 days ago
LET pro gives detailed financial breakdown of first week on tour…and the net result may shock you
Art Williams
Jun 29, 2018 at 11:49 am
I hope they still make the current clothes we like and purchase here in the USA or I won’t be wearing any of their clothing. The only people who can afford these threads are those at high end private clubs and resorts so I guess if that is their target they’ll do OK. I suppose they don’t want any of us public players wearing Callaway names or logos. Funny how their recent success has driven up the prices on everything they make.
Rich
Jun 28, 2018 at 5:18 pm
Just who’s business did they buy out at a dime on the dollar ? This hairy looking material must be for the colder euro market because it won’t cut it in the USA. Ugly!!!!
Shooter McGavin
Jun 28, 2018 at 1:45 pm
Looks nice. I’ll be on the lookout for these at TJ Maxx next year.
Dave r
Jun 28, 2018 at 10:09 am
What no material from the USA. Yikes!