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Dick’s relaunches Tommy Armour golf

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Dick’s Sporting Goods is relaunching the Tommy Armour golf brand. That’s right, the proprietors of the 845s irons are returning to the marketplace. According to the company, new Tommy Armour products featured a “renewed focus on innovative golf club technology that promotes both forgiveness and distance.”

The in-house brand features men’s, women’s, and senior drivers, fairway woods, hybrids, irons, wedges, and putters.

Dick’s enlisted the help of Designworks, a subsidiary of BMW Group, to develop a premium set of game improvement woods and irons for mid-to-high-handicap at a lower price point than competitors.

“We set out to honor the history of the Tommy Armour brand and build a product that golfers at any level would want to use,” said Scott Hudler, Senior Vice President & Chief Marketing Officer, DICK’S Sporting Goods. “From the early feedback we’ve received, these clubs are ones that you’re just going to have to try to really experience the difference they deliver in both distance and feel. We think this brand will be a game-changer for any player looking to improve their game.”

The company points to the new TA1 Driver, which features a DAT 55G titanium face, is a highlight of the new product line/collaboration.

Further product details, on the TA1 driver, irons, and GXT wedges, per Tommy Armour, below.

The full Tommy Armour line is available in-store and online at Dick’s.

 

 

 

 

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GolfWRX Editor-in-Chief

3 Comments

3 Comments

  1. walt

    Mar 19, 2018 at 11:45 pm

    Fantastic designs on the back of the irons… and too bad only the face hits the ball and only feels the location of the clubhead CofG… and that’s it.
    The graphics and inserts are only for the gearheads who adore their club designs… aka ‘toys’.

  2. Brett Weir

    Mar 19, 2018 at 9:13 pm

    Bring back the original 845s.

  3. Thomas A

    Mar 19, 2018 at 11:44 am

    Just have to try it to believe it? So, I hope they are offering demo clubs.

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (5/6/24): Scotty Cameron Super Rat concept 1 putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Scotty Cameron Super Rat concept 1 putter

From the seller: (@BWillis): “Scotty super rat concept 1 gss insert 35”, pulled from tour van at St. Jude’s in 2014 only carpet rolled. $7000 obo PayPal g&s, open to offers can send more pics.” 

To check out the full listing in our BST forum, head through the link: Scotty Cameron Super Rat concept 1 putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Whats in the Bag

Taylor Pendrith’s winning WITB: 2024 CJ Cup Byron Nelson

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Driver: Ping G430 LST (9 degrees) Buy here.
Shaft: Accra TZ Six ST

3-wood: Ping G430 Max (15 degrees) Buy here.
Shaft: Project X HZRDUS Smoke Green 80 6.5 TX

7-wood: Ping G425 Max (20.5 degrees) Buy here.
Shaft: Project X HZRDUS Smoke Green 90 6.5 TX

Irons: Srixon ZX5 Mk II (4, 5) Buy here, Srixon ZX7 Mk II (6-9) Buy here.
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Cleveland RTX 6 ZipCore Tour Rack (46-10 Mid, 52-10 Mid, 56-10 Mid, 60-9 Full) Buy here.
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: Odyssey Versa Jailbird 380 CS Buy here.
Grip: SuperStroke Zenergy Flatso 1.0

Grips: Golf Pride MCC

Ball: Srixon Z-Star Diamond

The winning WITB is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.

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Whats in the Bag

Ben Kohles WITB 2024 (May)

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Driver: Titleist TSR3 (9 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus Blue 6 X

3-wood: TaylorMade Stealth Plus (15 degrees)
Shaft: Fujikura Ventus Blue 8 X

Hybrid: Titleist TSR3 (19 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus Blue HB 9 X

Irons: Titleist T200 (4, 5), Titleist 620 CB (6-9)
Shafts: Project X 6.0

Wedges: Titleist Vokey Design SM10 (46-10F, 50-12F, 54-12D, 60)
Shafts: Project X 6.0

Putter: Scotty Cameron P5 prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1

Check out more in-hand photos of Ben Kohles’ clubs in the forums.

 

 

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