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Golf Pride Tour Velvet Align grips (2018 PGA Show Day 2)

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Golf Pride currently offers its Align technology in its second most popular grip style, the MCC, and in the MCC Plus4 compound. Now, Golf Pride will offer Align technology in its most popular grip, and statistically the most popular grip on Tour… the Tour Velvet.

At a given PGA Tour event, at least 50 percent of golfers use a Golf Pride Tour Velvet grip, according to the company. Also, about one-third of the players in a Tour event will be playing “reminder,” or ribbed, grips. Some Tour players who use a Tour Velvet with a rib, however, say the rib is not pronounced enough, according to Golf Pride.

Not anymore.

Align technology uses a micro-diamond texture (the red portion) that’s made from the same material as cap stock (the butt-end portion of the grip). That makes the “rib” feel much more pronounced. Additionally, the Tour Velvet Align uses an 8 percent softer compound that not only makes the grip feel softer, but also enhances the difference in feel between the rib and the rest of the grip.

The white portion of the grip is called a flex channel that allows the rib portion to protrude even further when the grip is put on a shaft. The end result is a Tour Velvet that has a more differentiable rib section than ever before; this will benefit players who want to feel the grip in their hands in the same spot every time, says Golf Pride.

Tour Velvet Align grips are set to hit retail on April 30.

See all of our photos from the 2018 PGA Show here.

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1 Comment

1 Comment

  1. evan

    Jan 26, 2018 at 11:59 am

    I have such great pride in my bolf grips and I think I will regrip my WIMB beauties with these new GP Velvet Align grips so my clubs will look even better than before.

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Whats in the Bag

Club Junkie WITB, league night week 5: Another L.A.B. putter arises

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We will be one quarter of the way through Thursday night men’s league season after this week. BK played much better last week, so he is hoping to continue that success and post another good score.

Here are the 14 clubs that will hopefully win him some skins!

Driver: PXG 0311 Black Ops (9 degrees, neutral setting)
Shaft: Fujikura Ventus Blue 6 X (2024)

3-wood: Cobra Dark Speed LS Titanium (14.5 degrees, set +1)
Shaft: Graphite Design Tour AD IZ-7x

Fairway: Callaway Apex UW (19 degrees)
Shaft: Fujikura ATMOS Tour Spec Blue 8 X

Hybrid: PXG 0311 Black Ops 4h (22 degrees, Flat Setting)
Shaft: KBS Tour Graphite Hybrid Prototype 85 S

Irons: TaylorMade P770 Phantom Black (5-PW)
Shaft: KBS Tour 120 Stiff

Wedge: PXG Sugar Daddy II (50-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff

Wedge: PXG Sugar Daddy II (56-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff

Wedge: PXG Sugar Daddy II (60-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff

Putter: L.A.B. Mezz.1 Max
Shaft: Accra x L.A.B. White

Ball: Titleist ProV1 Enhanced Alignment

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Whats in the Bag

Jon Rahm WITB 2024 (May)

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Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees) Buy here.
Shaft: Aldila Tour Green ATX 75 2.8 TX

3-wood: Callaway Paradym Ai Smoke Triple Diamond T (High Launch, 16 degrees) Buy here.
Shaft: Graphite Design Tour AD DI 8 X

5-wood: Callaway Paradym Ai Smoke Triple Diamond T (18 degrees) Buy here.
Shaft: Graphite Design Tour AD DI 8 X

Irons: Callaway Apex UT (21 degrees) Buy here, Callaway Apex Pro (4) Buy here, Callaway Apex TCB (5-10) Buy here.
Shafts: KBS Tour Hybrid Prototype 105 X (21), Project X 6.5 (4-PW)

Wedges: Callaway Jaws Forged (52-10, 56-12) Buy here, Callaway Jaws Raw (60-04C) Buy here.
Shafts: Project X 125 6.5

Putter: Odyssey Ai-One Rossie S Buy here.

Grips: Golf Pride MCC midsize

More photos of Jon Rahm’s WITB in the forums.

More Jon Rahm WITBs

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Equipment

Limited-edition gear spotted at the PGA Championship

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The second major of the season is here, and with it, custom gear aplenty! Taking inspiration from both Louisville, Kentucky, and host course Valhalla, the OEMs have been having some fun with the designs.

Check out PGA Championship staff bags, some custom kicks, and a very cool putter grip from SuperStroke.

2024 PGA Championship staff bags

Callaway

Cobra

TaylorMade

Scotty Cameron’s putter cover features the Scotty Dog in Viking helmet

Bettinardi’s KFC-inspired putter covers

Ping’s bourbon-inspired putter cover

Rory McIlroy’s Kentucky Bourbon Trail-inspired Nike Air Zoom Victory Tour 3 shoes

FootJoy x Todd Snyder Mint Julep Premier Series

(Photo courtesy of FootJoy)

Brooks Koepka’s Kentucky Bourbon Trail-inspired Nike Air Zoom Infinity Tour shoes

(Photo courtesy of Nike)

SuperStroke’s PGA Championship grip

Check out all of our photos from Valhalla here.

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