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Snell adds MTB Black and MTB Red to lineup, thanks in part to GolfWRX forum feedback

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Snell Golf entered the market in 2015 when Dean Snell, co-creator of the Titleist Pro V1 and TaylorMade Penta, decided to sell premium golf balls direct to consumer at a fraction of the standard premium golf ball price. With massive year-over-year growth, the company’s offerings have been well received by the golfing public.

Snell is expanding its MTB line with the release of the MTB Black and MTB Red models. The company indicates the Black and Red models leveraged customer feedback to expand an already successful line.

“Through evaluation of customer feedback, we are able to go through the design and testing process with a clear understanding of what the customer wants to see and feel in their Golf Ball. Pair our expertise and experience with customer suggestion and the result is a ‘Tour Like Experience’ with extra cash in your wallet for a round at the bar,” says Snell Golf founder, Dean Snell.

We asked Snell about the feedback process, and he had some interesting (and flattering) things to say.

“One of the biggest parts of the feedback came from the forums at GolfWRX. I check it weekly for sure, sometimes every other day. There’s one [thread] that started when we started and it’s still going…the information, with people playing and testing, I typically read that.

“And then I get a lot of emails. I read them all, and then I make a big chart, and I fill it in…”high spin,” “low spin,” etc. Then I read and mark the boxes with what people are saying, and when a box fills up, that’s a voice…So there were three big voices from consumers, and that led to these balls.”

Snell said when he worked at Titleist and TaylorMade, tour pro feedback was paramount. Now that he’s offering a direct-to-consumer product, however, the consumers are his “tour players.”

This is a different approach [working with consumers] and asking, “What do you want?” You can’t satisfy everything, but when you hear a strong voice over and over, that’s what we take into consideration.

MTB Black

  • 3-piece thermocast urethane cover golf ball with a 360 dimple pattern
  • Seven percent lower compression core than the original MTB
  • Softer core lowers spin with the driver

Snell says: “Driver spin: anytime you can lower it, it’s going to make the ball better. We keep the same performance [as MTB]…it’ll just be a touch longer.”

MTB Red

  • 4-piece thermocast urethane cover golf ball with a 338 dimple pattern
  • Dual Feel Technology: Provides a firmer, more responsive feel on driver and long irons shorts, while continuing a very soft feel on short irons and around the green with more spin as well
  • Available in Optic Yellow in addition to White

Snell says: “The MTB Red became a four-piece ball. We had to add an inside layer–an inner mantle–to add spin to approach shots. You control the spin rates through the set with the layers of the ball. Getting that fourth layer in there really works for the approach shot control and spin. Otherwise, to add spin, you’d have to raise the core [compression], but when you do that, you make the driver shorter. And the “yellow tour ball” market isn’t big, but the voice in our group was loud.”

Both golf balls will be offered at a retail price of $31.99 per dozen, and are also available in a Value Pack of 6 dozen for $163.99 ($27.33 per dozen).

New models are available at SnellGolf.com for pre-order. Shipments are scheduled for February.

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2 Comments

2 Comments

  1. Rich Douglas

    Jan 18, 2018 at 1:17 am

    I play the current MTB. It sounds like I’ll be going with the Black in the future. I spin the ball A LOT, so anything I can do to lower that (especially off the driver) is good.

  2. Jim

    Jan 17, 2018 at 12:37 pm

    The MTB Black has a thermocast urethane cover while the MTB Red as a thermplastic (TPU) cover. The thermocast cover is better, and only available in the top name balls including Snell, but the TPU cover allows for more spin on short irons.

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Whats in the Bag

Darius Rucker WITB 2022

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PGA Tour WITBs are great and all, but what about multi-Platinum Grammy winners? The Hootie & the Blowfish lead singer is a well-known lover of and ambassador for the game. He is also the originator of Monday After the Masters, a Hootie & the Blowfish Foundation charity pro-am started by the band in 1994 and recently signed on with PXG as a brand ambassador.

Let’s check out what the four handicap is playing.

Driver: PXG 0811 X GEN4 (10.5 degrees)
Shaft: Fujikura Speeder Evo V 569 R

3-wood: PXG 0341 X GEN4
Shaft: Aldila NV2KXV Blue 70 R

Hybrid: PXG 0317 X GEN4 Hybrid (19 degrees)
Shaft: Accra iSeries 80i

Hybrid: PXG 0317 X GEN4 Hybrid (22 degrees)
Shaft: Accra iSeries 80i

Irons: PXG 0311 P GEN4 (5-PW)
Shafts: AeroTech SteelFiber 110cw

Wedges: PXG 0311T Milled Sugar Daddy (52, 56), PXG 0311T Milled Romeo (60)
Shafts: AeroTech SteelFiber 110cw S

Putter: PXG Battle Ready Blackjack

What other celebrity WITBs would you like to see, GolfWRXers?

 

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Reviews

Giveaway, member testing roundup: Cleveland CBX ZipCore wedge giveaway + much more!

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Our forum faithful are well acquainted with the incredible giveaways going on in the realm of threads and comments, but we want to make sure front page readers are able to get in on these unique opportunities.

Check out a roundup of our current giveaways and review opportunities below!

GIVEAWAY: Cleveland CBX ZipCore Wedge

Cleveland Golf and GolfWRX are very excited to bring you this amazing giveaway! We are giving one lucky winner the chance to win a brand new Cleveland CBX ZipCore wedge of their choice! Enter now for your chance to win and put a brand new wedge in your bag!

Enter here. 


GIVEAWAY: Precision Pro ACE Smart Speaker

Precision Pro now has the ability to help your golf game and keep you entertained on the course, at the same time! The new ACE Smart Speaker is not only a speaker that can crank out your favorite tunes, but can also help you lower your scores and improve your course management! This customizable speaker is the latest piece of technology from Precision Pro that offers you amazing performance at a great price! Enter now because we are giving 3 lucky GolfWRX members the chance to win an ACE Smart Speaker of their own!

Enter here. 


GIVEAWAY: Rapsodo Mobile Launch Monitor

Rapsodo and GolfWRX are very excited to bring you this awesome Mobile Launch Monitor giveaway! The Rapsodo Mobile Launch Monitor (MLM) not only offers excellent accuracy, but it also offers exciting features to help you analyze every part of your game! The MLM features indoor and outdoor modes so you can improve your game during the regular season or offseason! We are giving 1 lucky member the chance to win a Rapsodo MLM of their own! Enter now for your chance to win!

Enter here.


GIVEAWAY: StrackaLine Yardage and Green Reading Books

GolfWRX is once again teaming up with StrackaLine to give five of our members a chance to get their hands on StrackaLine’s yardage and green reading books! With their precision guides, StrackaLine will help you achieve better course management and green reading.

Enter here.


The reviews are coming in…

10 GolfWRXers received early access and are testing L.A.B. Golf’s new MEZZ.1 Putter.

Three GolfWRX members are testing Callaway’s Apex UW Fairway Wood.

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Equipment

Mizuno unveils new ST-Z 220 and ST-X 220 drivers

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Mizuno Golf has today introduced its latest ST Series of drivers: the ST-Z 220 driver and ST-X 220 driver, which will both arrive at retail on February 3rd. 

The ST-Z and ST-X drivers both feature a 40% expansion of the carbon-sole area and thinning out the Titanium portion, alongside a doubling of the stabilizing back weight in design to provide excellent stability and consistency from off-center strikes.

“Any twisting or deflecting at impact due to an off-center hit is an energy loss and varies launch conditions. By working with the prior ST driver platform and familiar materials, we were able to find several adaptations to impact the internal weighting. Creating far more stable tendencies in both the ST-Z and ST-X.” – Mizuno’s Director of R&D David Llewellyn

Mizuno ST-Z 220 driver

The Mizuno ST-Z 220 driver features a balanced toe/heel carbon construction and central back weight designed to encourage a low spinning, efficient, straight ball flight.

The 460cc head aims to offer players a confidence-inspiring profile at address for elite players, while a heavier, 20g back weight creates a deeper center of gravity in design for more efficient performance, more often.

The ST-Z driver features Mizuno’s Z-Axis design with weight evenly distributed across toe and heel in design to provide a low spinning stable straight flight, while a highly resilient forged SAT2041 Beta Ti face and multi-thickness CorTech design aims to produce increased ball speeds.

In addition, an optimized Wave Sole is included in a bid to further increase ball speeds, particularly from low on the clubface, while 4 degrees of loft adjustability allows for fine-tuning of launch and trajectory.

“The ST-Z is the most played of all our drivers. It’s a modern driver for players who have grown up hitting long straight bombs rather than shaping the ball. The addition of a 20g back weight also makes it an exceptionally forgiving option,” says Chris Voshall.

Specs & Pricing

  • Lofts: Right hand – 9.5 and 10.5 degrees. Left hand – 9.5 degrees only.
  • Price: $449.95

Mizuno ST-X 220 driver

The ST-X 220 driver is a draw-biased driver with heel focused weight location aimed at players with moderate swing speeds who need help producing a more extended ball flight.

The new driver features a 20-gram heel biased back weight that creates a deeper center of gravity in design for more efficient, longer drives. The ST-X is also available as a J-Spec option with an ultra-lightweight HeLIUM NanoCore shaft for seniors and those with slower swing speeds.

The ST-X aims to deliver exceptional stability from off-center strikes via an expansion of the carbon sole area by 40% and thinning out the Titanium portion, alongside a near doubling of the stabilizing heel/back weight.

Featuring Mizuno’s X-Axis design, weight is focused deep in the heel, encouraging a higher draw bias flight, while a rounded 460cc profile seeks to offer a higher launch and mid spin performance.

A highly resilient forged SAT2041 Beta Ti face and multi-thickness CorTech design are also designed to produce increased ball speeds and the driver also includes an optimized Wave Sole, while 4 degrees of loft adjustability allows for fine-tuning of launch and trajectory.

“For a lot of golfers, the modern low spinning driver design preferred by tour players is a serious distance killer. The ST-X’s extra spin, slight draw bias and a higher flight will add driving distance for a surprising number of players.” – Mizuno’s Director of Product Chris Voshall

Specs & Price

  • Lofts: Right hand – 10.5 and 12 degrees.
  • Price: $449.95
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