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Hello USGA, we need to talk….

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It’s me, the amateur golfer.

We haven’t spoken in a while and I’ve been trying to reach you. I know you’ve had a lot on your mind lately and I feel like maybe I’m not at the top of the list of your callbacks, so I decided to send you this letter. I hope it finds you well.

You know and I know that people can drift apart sometimes. I know you’ve had a lot going on lately with work. First, I’d like to congratulate you on all of your recent success. I watched your U.S. Open this year where the winner, Brooks Koepka, earned $2.16 million. I read that this is the first time a winner’s share in any major tournament had exceeded $2 million! And in your Open! That is an impressive amount! I also read the total purse was more than $12 million. That’s also getting up there, isn’t it? I mean in 1996, the year before Tiger Woods won his first major, the total purse was only $2.4 million and the winner’s share was a hair over $400K.

You’re primetime now. Places like Chambers Bay and Erin Hills basically build courses just for you. You’ve really made it when guys start doing that, and now with that TV and sponsorship money… I mean five times the purse from ’96! Wow! And it’s not just Koepka! I read in Forbes that Roger Federer recently surpassed our old friend Tiger Woods as the top earner in individual sports with more than $110 million in tournament earnings. Tiger hasn’t even played much since 2009 and he was still No. 1 eight years later! Pros in your sport are doing really well. LOTS of money out there in the pro game. Your game, after all.

But it’s just… I feel like you don’t notice me anymore no matter what I do. I didn’t want your public success to affect the nice thing we had going, but lately that’s what it feels like. You’ve been making these comments; you’ve been talking to our friends like the media and saying hurtful things. You never did this in 1996, and your research printed in Golf Digest shows I wasn’t all that different back then. Please know that I have been trying to better myself though. For instance, I started using wider and squarer grooves hoping to get better for you… but I really didn’t. You didn’t notice my grooves though until THEY started using them. THEY started calling it things like “bomb and gouge” and saying it changed things. I never felt it changed things for me, and I didn’t think it changed things between us. Then you stuck the dagger in me again USGA, because for years I’d been trying to better myself by anchoring putters to my body. Again, not much success.

In 20+ years, my average index dropped from 16 to 14.5. That’s progress, but not enough to change me completely. I didn’t think it was enough for you to notice. But you noticed Keegan Bradley and Adam Scott for using anchored putters, didn’t you? Then you told me it wasn’t working out for us.

I have to be honest. It hurts. But again, I try to stay positive and think there is a future here. But now I see you in the press saying that I hit the ball too far and this is ruining things again. Talk about sending me mixed messages! Didn’t you tell me last year that I should “Tee It Forward” to help things between us? The next year you’re telling our friends that I hit it too far and am causing a “horrible impact” on your game because you have to lengthen courses? Why was I teeing it forward? Trackman says my average drive is 214 yards! Or were you talking about THEM again? Do you remember me USGA? Do you think about me anymore? Because I’ve been to all of your 11,000 public courses. Tell me how many of those you’ve lengthened because of me.

It’s not like I don’t do anything for you, USGA. I spend more than $2.5 billion on your game. You want to ignore me for the glitz and glamour of THEM, but it’s me who makes you what you are. Without me, you don’t have your sport. You don’t have your TV crews or your U.S. Open bids. You don’t have your “open doctors” adding 600 yards to a course that you’ll eventually say “I” made you lengthen. And you know what? There are 20 million of me, and it’s ME who generates interest in your game. I got 2.2 million people trying your game for the first time in 2015. I got 37 million people saying they were interested in playing your game that same year. These are some of the highest numbers ever, and you ignore ME? You ignore me for Dustin and Jordan and Rory?

Don’t push me anymore USGA. People change and things can change, but remember I was there for you in the beginning and helped get us to where we are. Please remember that before you do anything that really hurts me.

Sincerely,

The Amateur Golfer

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Jeff Singer was born and still resides in Montreal, Canada. Though it is a passion for him today, he wasn't a golfer until fairly recently in life. In his younger years Jeff played collegiate basketball and football and grew up hoping to play the latter professionally. Upon joining the workforce, Jeff picked up golf and currently plays at a private course in the Montreal area while working in marketing. He has been a member of GolfWRX since 2008

71 Comments

71 Comments

  1. Donn Rutkoff

    Dec 14, 2017 at 2:49 pm

    Since you are Canadian you might under appreciate the following.

    I think the USGA which holds about 5 national championship events (men, women, junior, amateur etc.) should Fly The Flag of the U.S.A. and start the tournament with playing The National Anthem. (Colin Winkydink of the NFL go take a leap. Tiger is no angel but he gives back to the community more, way more, than selfish Colin.)

    A player should NEVER go backwards to play from previous spot. Just drop a ball take a stroke no matter what happened to the shot in question.

    And USGA and PGA should NOT let Charlie Hoffman merely take a drop in sand due to whatever reason. He should play from a same lie. The official should have been authorized to bury his new lie in the sand the same depth he moved from.

  2. Eric

    Dec 11, 2017 at 7:45 am

    LOL. What a funny article. I don’t think the author of this needs to complain about belly putters, square grooves, or longer distances when he has improved his handicap by 1.5 over a 20 year period. My best advice is to head to the putting green with a regulation putter for an hour or two whenever you feel like writing a sorry message to the USGA again

  3. Norman Light

    Dec 11, 2017 at 12:53 am

    What we really need to talk about is the cost of golf. Golf companies are making the game for the rich people not the average person. One company you could buy a set of clubs for $20,000 And all the other companies you could pay between $900-$2000 what average American has that kind of money with a family of four this is totally totally stupid company need to get real and quit making millions and millions of dollars on the golf world thank you

  4. Underachiever

    Dec 9, 2017 at 9:51 am

    I wish I hit the ball too far…

  5. Michael

    Dec 9, 2017 at 8:34 am

    Excellent letter. All the golfers here who claim to be single digit should take note too. WE ARE ALL the game, not just one segment. The changes coming in 2019 are great, but there is no excuse for it to have taken this long. In the same vein, what is wrong with certain rules regarding the ball and other equipment that apply to the pros or USGA sanctioned championships?

  6. Bob Racho

    Dec 9, 2017 at 7:58 am

    Good letter. I am an 80 year old golfer and love the sport. I have decided to F the rules, and play according to mine. They are common sense rules that all of us senior golfers should be happy with. Anchoring the putter helps my back and will let me play a few years longer. I do not wish to hit out of a bad lie, so I move the ball a few inches to a better one. I value my clubs and do not wish to ruin them by hitting a tree, so I move that ball to get away from that problem. I play from the forward tees and have enjoyment from hitting some clubs that I haven’t hit in years. I now use ALL of my clubs including my wedges.
    I play public course and respect them all even if they aren’t as pristine as the private courses that the pro’s play on. I repair my ball marks and two others on each green, and divots as well. If our players did this our courses would be in way better shape and approach the private courses that are so pristine. I count my shots. The most important thing to me is to play with integrity to the sport that I wish to play, and that includes the changing of some idiotic rules for us older golfers that will allow us to play will into our 80’s.
    So, to the USGA, you best make a change in the rules for the older golfers who are an integral part of keeping public golf courses open.

    • AJ

      Dec 9, 2017 at 4:52 pm

      Way to go Bob. I’m in the same mood as Bob is. However, I accept the challenge of honest play and do not
      Move my ball regardless. Exception: local rules. Perhaps in 10 years I will agree with Bob completely.

    • Lock

      Dec 14, 2017 at 6:06 am

      “Make Golf Fun Again”

    • Crazy About Golf

      Dec 14, 2017 at 11:34 pm

      Bob, you’re the man! I agree….unless you are recording a score for handicap purposes or playing in a tournament (or for money with your buddies), play by YOUR rules (within reason). If you want to improve your lie in the rough, do it. If you want to move your ball out of a divot, do it. If you prefer to pick up when you’re within 2 feet of the cup, knock yourself out! This game is also meant to be enjoyed. Sometimes we take ourselves too seriously and it seems that the USGA isn’t helping.

  7. Paul

    Dec 9, 2017 at 6:16 am

    When it rains at my course and the ball gets a bit dirty, I have to ‘play it as it lies’. How come THEY get Lift, Clean and Place whenever conditions aren’t perfect?
    Have you ever noticed that you never see TV dootage of them cleaning their ball on the fairway?

  8. Joe sixpack

    Dec 8, 2017 at 6:31 pm

    I agree with the spirit of this article. And I would add a couple things to it. First, equipment. The reason courses are too short for the pros now is because the usga totally failed to prevent drivers and balls from going way the f— too far. Changing the grooves on wedges was a moronic approach to this issue. The usga is in bed with the equipment companies and they need promises of greater distance to sell new drivers every six months. The usga allowing this is a corruption of the game. Second, technology. The usga have been Luddites when it comes to understanding and embracing technology. For years they kept distance measuring devices illegal. Why? Is pacing off yardages from sprinkler heads a skill that golf should test? Just let everyone use a laser and speed things up. They seem to understand this finally but it took 20 years. Technology isn’t going to slow down. New stuff is coming constantly and they’re too old and stuck in their ways to get out in front of it and make informed choices about which technologies are good or bad for the game.

  9. Bill F

    Dec 8, 2017 at 5:32 pm

    I wish we could all sign that letter and truly send it!

  10. Marc Halley

    Dec 8, 2017 at 5:14 pm

    Excellent article. Right on the money. Thanks much.

  11. DaveT

    Dec 8, 2017 at 3:26 pm

    The article says, “USGA, you only care about the professionals.” Those disagreeing with the articles are mostly saying, “Stop feeling so important. You’re not. The professionals are. Don’t like the USGA rules? Play whatever rules or non-rules you want.” OK, let’s go with the idea that both are correct. The obvious response is for only the professionals to pay USGA dues. If the USGA does nothing for the duffers, seniors, and mid to high HCP — seems agreed by both sides — then let’s see how they get along without them.

    • Robert Roy

      Dec 9, 2017 at 9:09 am

      I would not pay money to watch professional golfers hit 260 yard drives. I want to see them bomb it 300+ because bit is what makes them special. Leave the ball issue alone or I think you will lose even more players and interest. The USGA needs to stop speaking for golfers without knowing our feeling.

  12. JDMasur

    Dec 8, 2017 at 2:40 pm

    Time is the biggest detriment. 3 6s, not 2 9s would make it easier to introduce spouses and kids.play 6, or 12 or 18.

    • mM

      Dec 9, 2017 at 10:47 am

      Or, you can just quit golf, and make it easier on yourself and your family.

  13. Sean Foster-Nolan

    Dec 8, 2017 at 2:17 pm

    Well done Jeff. You have echoed many of my comments, but in a more elegant way.

  14. jd57

    Dec 8, 2017 at 2:04 pm

    Blaming the USGA for ruining your local round of golf is like blaming the NFL for ruining your neighborhood game of football. Has literally no effect on you. They’re a professional sports governing body, not the local gestapo policing your round.

    • Scrubby

      Dec 8, 2017 at 3:24 pm

      Not exactly. The PGA governs the pros. The USGA is for all of us.

    • John Uphoff

      Dec 8, 2017 at 6:51 pm

      PGA governs the tours
      USGA and R&A govern all golf
      Bifercation is present in many sports. Metal bats in amateur baseball
      The shorter distance on extra points in football
      Several different rules in basketball
      No fighting in amateur hockey etc
      Golf isn’t for the professional golfer only a very small % of golfers ever shoot par most never break 90

    • George

      Dec 9, 2017 at 10:23 am

      Yeah and the should not be. A amateur organization running a professional event is a JOKE.

  15. dbleAGLE

    Dec 8, 2017 at 1:54 pm

    If you really want to help the rest of us give us a little book of slopes for every green we play and a caddy to confirm the break.

    Pros make tons of putts but then again…Pros get tons of info about EVERY putt we lemmings dont.

    Dilly Dilly Indeed

    • mM

      Dec 9, 2017 at 10:51 am

      Yeah? But then Pros usually don’t ever play as a 4some as we do on public courses, and some public courses send out 5somes. And, the Pros are still playing their rounds in 5 hours with a 3some. With a 4some, it’s a guaranteed 6 hour round. When they play with Ams at places like Pebble Beach in the Pro-Am all the way thru to the weekend, their rounds take 6.5 hours. You really want us Ams to carry AIM point maps? Your weekend rounds will take 7 hours with your regular 4somes.

  16. Chris Carpenter

    Dec 8, 2017 at 1:08 pm

    If you aren’t using your 14 handicap to pay your mortgage, speaking as “Everyman” may be a bit of a stretch. I’m guessing if [generic] you wanted to anchor your putter to eek out an 86, nobody would care. If [generic] you wanted to hit from a forward set of tees to enjoy your round and leverage your lower irons during a round rather than mid to high, that would be okay too.

    Amateurs are not pros and we don’t have to play under the same scrutiny or tight guardrails if we don’t want to. Play a breakfast ball. Carry 17 clubs. Anchor your putter. Play whatever tees you want. [Generic] We may need to take ourselves a bit less seriously as amateurs and remember to just play. If you’re playing in a tournament, play by the rules. Otherwise, literally everything you do on a course is just practice for the sheer enjoyment of the game. My opinion (worth about $0.03) has changed significantly since playing NCAA golf 20 years ago and being a middle-aged father of 3 who just wants to get a round in when I can now.

    • Oscar Farley

      Dec 8, 2017 at 2:00 pm

      The USGA should take 15 percent of what they give out to the already millionaire winners of tournaments and help supplement green fees for those of us that simply want to feed our families instead of paying jacked up weekend green fees.

      • George

        Dec 9, 2017 at 10:26 am

        Great, Just what the game needs. A Obama spread the wealth solution. The USGA nor anyone else you be paying to supplement anything in your life PERIOD.

  17. Michael

    Dec 8, 2017 at 1:08 pm

    How about the “Game we call penalties on our selves” A game of honor, integrity and sportsmanship.
    Then they say you can’ post your solo games for a handicap!!
    So much for trust.

    • Darryl

      Dec 8, 2017 at 1:40 pm

      Sorry, I agree with the USGA on that one. When you play alone you’re not playing you’re practicing and those scores shouldn’t count.

      • B Johnson

        Dec 8, 2017 at 1:56 pm

        golf is an individual sport, but you cant play a legitimate round by yourself?
        anybody who wants to phoney their handicap still can do so
        I dropped the handicap …. dont miss it…it is just as legitimate to give a truthful answer to the question “what do you hope to shoot?“ on the first tee

      • OB

        Dec 8, 2017 at 2:30 pm

        I agree that solo golf is only a practice round and not playing to register a score with other golfers according to the Rules of Golf.
        I play a lot of solo golf in the evenings and I usually play with a 6/7/8/or 9-iron and lob wedge and play 6-12 balls to sharpen my short game. I do carry a full set too, but I play 3 balls over 9 holes (3 x 9 = 27 equivalent holes) because I already know how to walk! And when I do play 3 balls I can play scratch golf, but not with the same ball!!!
        😉

      • Steve S

        Dec 9, 2017 at 8:58 am

        I play a lot of solo golf. I’m retired and most of my golfing friends still work. That and I really don’t like people. They tend to distract me and ruin the round. Plus I can play much faster which is more fun and better exercise. If I want to register my handicap I will since I count all my strokes and play the ball as it lies. Makes the occasional sub 80 round that much more enjoyable and feel like I actually accomplished something. I’m a member of the USGA…mostly just to get the “free” US Open hat.

  18. Vic Man

    Dec 8, 2017 at 12:52 pm

    Dilly Dilly! Absolutely agree.

  19. Ma Ja

    Dec 8, 2017 at 12:27 pm

    My main issue with courses that are pushing the ” Play 9″ initiative is that they want us to play 9, but they want to charge us for 18!!! How about “Play 9, Pay 9”???

  20. CB

    Dec 8, 2017 at 12:22 pm

    Jeff, you forgot to say:
    It’s me, the Amateur, who pays the greens fees at all the courses and support the courses from closing and help the professionals who run the courses and help them make money from teaching at the courses and driving ranges all across the country.

  21. JJVas

    Dec 8, 2017 at 11:57 am

    As a 2 hcp, I completely agree. Tee it forward and play fast enough to not enjoy the $$$ you’re putting down… on a course that is now longer and tougher than ever before… but feel bad about your technology while you only get 20 yards on me when you need 60 to compete. Sound right?

    Don’t worry, just because every other professional sport is smart enough to have their own rules, doesn’t mean we have to be. As an added bonus, some 25-year old wearing Rickie Fowler pants who gave this a “shank” will always have his lecture ready for you because he has “perspective”. Good luck!

  22. Doug Stiles

    Dec 8, 2017 at 11:56 am

    Be nice to see what idea he has for USGA to do something better. What exactly have they done wrong. do you want them to send some of the money Koepka won to you so you can play for free???

    You are picking low hanging fruit – Go play golf and enjoy the time away from real life.

  23. Stephen

    Dec 8, 2017 at 11:52 am

    Each one of us should Play from the correct Tee box according to our abilities and then it doesn’t matter about course length. I am not in favor of making the size of the hole bigger. If your ball stops within 3 feet of the hole, pick up your ball and pretend your next putt went in and move on to the next hole like most average golfers do or should do, and quit slowing course play for the rest. If you hit eight strokes on any hole, and there are people waiting behind you to play, pick up your ball and move to the next Tee box. Not rocket science. Oh and get take a few lessons, and go to the golf range and practice your putting and hitting other clubs in your bag.

    • CB

      Dec 8, 2017 at 12:25 pm

      Or, America could be a bit more responsible like some other countries and force people to have to have licenses to play the game, after having gone through a quick test of their abilities and basic knowledge of the rules and etiquette of the game before they are even allowed to step onto a full-sized golf course.

    • DoubleMochaMan

      Dec 9, 2017 at 12:23 am

      Cool. If I didn’t have to putt out my 3-footers I’d shoot about 8 strokes lower.

  24. Bob

    Dec 8, 2017 at 11:35 am

    The USGA is disingenuous about moving up. I am 70 years old and have moved to the senior tees. After hitting a 200 yard dive from the senior tee I am still 30 yards behind a 45 year old hitting from the white tees. I am hitting a 7 wood to the greens d the 45 year old is hitting a 7 iron. Yet the USGA in their wisdom requires that I lower my handicap by three strokes when playing against this guy. Thanks for making your game even harder for senior players. Several of my fellow senior players and Ihave Idropped our USGA membership and are not planning on rejoining soon. But as the author said they just don’t care about older players.

    • Another Bob

      Dec 8, 2017 at 12:06 pm

      Amen. This could hVe been written by me.

    • Scott

      Dec 8, 2017 at 12:29 pm

      Bob, First, it is called a handicap not a handbobmymoney. You get more strokes if you are a worse player. If you like to rake in putts from everywhere and like to have a vanity handicap, then you will pay the price when you bet. And if you play the course shorter you change angles, hazard distances, strategy, etc. Distance is not the only factor. Second, every golfer has strengths and weaknesses. Maybe the guy who hits it further is more wild or has a worse short game. Stop whining about giving up strokes when you are playing an entirely different course, no matter how far you hit it.

    • Murv

      Dec 8, 2017 at 12:46 pm

      I agree completely.

  25. HDTVMAN

    Dec 8, 2017 at 11:24 am

    Just like the NCAA. They are a bunch of know-nothing sliver-spoon-fed high society MORONS who are in it just for their EXCLUSIVE clicky country club trash buddies. They need to go away!

    • Joseph dreitler

      Dec 8, 2017 at 11:47 am

      Sorry, but they do nothing special for those of us fortunate enough to belong to private clubs. Until people are willing to accept that the game THEY play is a different game than WE play, it is all talk. If we bad amateurs need to be able to say our equipment must be the same as theirs, we will pound 210 yard drives and flail 5 woods at greens while they hit it 340 with their drivers. MLB players need to use wooden bats because if they did not the ballparks would all have to be extended and rebuilt to 430 feet down the lines and 520 to dead center.

  26. Regis

    Dec 8, 2017 at 11:21 am

    No one says that the author or anyone else has to play golf by USGA rules. No one says anyone has to even keep score. If your not in a tournament play whatever game you want. I’ve been a member of the USGA since 1986. I’d wager the author has never plunked down the 20 bucks to join. Not even for the free hat. I have some issues with some of ru!ings of the USGA (and the R and A -let’s not forget it’s a joint venture) but overall they do a great job. This “article” is just mean spirited and the fact that the author took up golf fairly recently should surprise no one

    • Chris Carpenter

      Dec 8, 2017 at 1:27 pm

      Well said. Not keeping score forces a significant shift in perspective about the game. There are times that it is relevant to score your round, but there are also times when the big picture of a course, layout, how your shots feel, what you are grateful for, etc…is less about score and more about taking in the whole experience and not just 86 measurements of it (if you’re a 14).

    • Uhit

      Dec 8, 2017 at 3:14 pm

      How big is the market for non conforming golf equipment (driver, wedges, balls)?

      B.t.w.
      If you want to grow the game, then you have to listen to the ones, who are the growth:

      The newcomers, who joined recently…
      …lets say, within the last decade.

      And I think it is no good idea, to touch the balls, they grew up with.

  27. ron

    Dec 8, 2017 at 11:18 am

    The USGA is doing just fine The PROS deserve all the money they earn !! Check out other sports!!
    Anchoring is cheating … and never should have been allowed

  28. Steve Cantwell

    Dec 8, 2017 at 11:18 am

    Leave it to a Canadian to come up with such a far-fetched fairytale!

    • Philip

      Dec 8, 2017 at 12:18 pm

      Seriously, as if Americans have never had some pretty far-fetched fairytales … keep countries out of it …

  29. Tbone

    Dec 8, 2017 at 11:12 am

    Jeff plays at a private course. Enough said!

  30. Wyomick

    Dec 8, 2017 at 11:11 am

    The USGA are a bunch of Twits. I stopped dating her when she said I couldn’t use my 10 year old clubs in her tournaments. I wasn’t going to buy new ones just so she’d go out with me. I don’t spend any more money on HER anymore.

  31. Bill

    Dec 8, 2017 at 11:10 am

    If the USGA wants to help amateur golfers, why not make the hole just a little bit bigger. Most of us play on muni courses that have greens that the pros never see. I understand the cost factor with maintaining great greens,but why no help is a little with the size of the hole. It could easily improve scores, which improves interest.

    • Aggowl

      Dec 8, 2017 at 1:39 pm

      The pros SHOULD play on imperfect course. They did years ago. NO ONE talks about the course condition being a factor in scoring, NO ONE. IT IS. Look at how putts had to be hit 30 to 40 years ago. It truly is a PUTTING SURFACE. RIDICULOUS!

  32. Paul Vicary

    Dec 8, 2017 at 11:01 am

    Great article and oh so true. You can see where this is all heading. I see the cliff and hear the roar of the ocean.

  33. Matt

    Dec 8, 2017 at 10:58 am

    No one at the USGA is saying you, the 14 handicap, hits the ball too far. That argument is so bad it must be purposefully disingenuous.

    • Chuck

      Dec 8, 2017 at 11:20 am

      Exactly! And the USGA didn’t want to take your old square grooves away, either. You were allowed to keep them. Because they didn’t even matter, when like most average retail amateur golfers, you were buying Surlyn and Ionomer (not expensive tour-level Urethane) golf balls.

    • Jody

      Dec 8, 2017 at 11:36 am

      Yet before long they will change the ball and or the rules because .05% of golfers in the world hit the ball too far. They’ll say it’s in order to uphold the integrity of the game when in all reality they will just be making the sport harder for the majority. Then we’ll again be hearing the apocalyptic whistle about needing to grow the game, all while the USGA is being a major part of the problem! Football, baseball, and basketball all have different rules for the professionals and it doesn’t belittle the game or effect how most people view these sports. Why should golf be different?

      • Tal

        Dec 11, 2017 at 2:41 am

        Golf is different because you play the course, not the man so you can directly compare your game to the pros. It loses some magic without being able to do that.

  34. Rich

    Dec 8, 2017 at 10:24 am

    Right, because they haven’t just spent the last ~5 years rewriting the rulebook to make the game you enjoy easier.

    • John B

      Dec 8, 2017 at 11:01 am

      If the USGA is so into the anchoring ban why aren’t they enforcing the rule. It’s quite clear they are still anchoring their forearm to their body. Read the rule, it’s a violation.

      • Rich

        Dec 9, 2017 at 5:57 pm

        Oh for goodness sake, give it a rest! 4 stroke penalties are being given out in professional golf costing players tournaments. I hardly think they are going to let players continually violate a rule week in week out withouth penalty.

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Equipment

Beyond limits: Carbon bending and the future of shaft manufacturing

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on

My name is James, and I am an equipment junkie. Like many of you, I am also a (mediocre) golfer struggling to take my golf game to the next level. But since I’m not so keen on hitting the range or the gym, I’m always searching for the next big breakthrough to help me avoid excessive practice and golf lessons.

TLDR: I am back to report that I may have found the ultimate breakthrough involving how golf shafts are manufactured. It will sound mind-boggling and counter-intuitive, but the new technology involves controlling a shaft’s variables of weight, flex (CPM), and torsional strength (torque) all independently of one another. As if this alone doesn’t sound far-fetched enough, it also purports to control the subjective aspect of how stiff the shaft feels without affecting the other variables.

To the best of my knowledge, I never knew any of these were possible, but seeing (and feeling) is believing, though I’m still reeling from my recent experience. Moreover, I dare predict that the sheer novelty of this discovery has the potential to redefine the golf shaft industry as we know it.

Also, the article is long. You’ve been warned.

In A League Of Their Own

Over the years, I have reported on several golf innovations and technologies that made golfers sit up and take notice. Of those finds, let me briefly recap two products that especially stood out before I unveil my most recent discovery further below.

Starting at number three, I present the now-famous Autoflex shaft by Dumina. Introduced in early 2020 during the COVID epidemic, the small Korean company claimed that their shafts didn’t use any flex designations and are to be selected solely based on a golfer’s swing speed. Against conventional wisdom, the company claimed that a super flexible, ultralight shaft can improve distance and accuracy for golfers of all swing speeds. The AF shaft, with its mysterious Korea Hidden Technology (KHT), sounded too good to be true, but more often than not, golfers who braved the steep price and the hot pink color agreed that the shaft seemed legitimate. Many also credit it with creating a whole new category of soft and hyper-flexible performance shafts.

Next in the number two spot is the groundbreaking FreeFlex shaft from SJ Golf Lab, also out of Korea. When the FF shafts surfaced in early 2023, I first thought they were a slightly improved version of the Autoflex. At weights and flex even softer than the AF, the shafts also improved distance and accuracy at a lower price point than their counterparts.

Upon delving further, FreeFlex Technology (FFT) was far more amazing than I could have ever imagined. Against the norm, the inventor of FFT claimed that a shaft’s weight, flex (CPM), and torque are NOT relative to each other and that each variable can be controlled separately. According to SJ Lab, a lightweight, flexible shaft with a strong torque was possible, and vice-versa. The incredulous claim went largely unnoticed at the time, but the folks at SJ Lab recently decided to prove their technology by introducing the ultimate unicorn of a shaft.

Aptly named ‘Hammer Throw’ the rubber-like shaft featured a conventional shaft’s weight of 62g yet measured only 140 CPM to be incredibly soft and flexible. To top it off, it also featured a strong 3.5 torque similar to an S-flex shaft, all unlikely numbers that have never been combined in a single shaft before. The Hammer Throw proved to be a wonder shaft for slower swingers, helping to increase club head speed, distance, and even accuracy.

Ultimately, SJ Lab redefined the concept of ‘shaft customization’ by proving that a shaft’s WT, CPM, and TQ can be controlled independently to any degree.

Featuring SJ Golf’s FFT technology, the Hammer Throw and FF38 also caught the attention of many WLD athletes with swing speeds over 150mph.

Mind-Bending Revelation

The AF and FF shafts are indeed quite amazing, but what I’m about to share with you may be an even bigger discovery than both of them combined.

It was a Thursday afternoon in October when I arrived at SJ Golf Lab. I had just finished a round of golf that morning and felt flush after having bested my buddies on a tough track. I was to cover the story of a new line of putter shafts (based on the Chaos Theory in physics, no less) and was looking forward to seeing if it could help my putting.

I was making small talk with Dr. Choi, the inventor & CEO of SJ Golf Lab, when a courier arrived to hand him a sealed envelope. Inside was a patent certificate for a new golf shaft manufacturing process, which was to be featured in SJ Lab’s latest MetaFlex series of shafts.

“Oh, that sounds interesting” I said politely. “Is it like FreeFlex technology?”

What came next was a barrage of information so contradictory and yet so transformative in its revelation that I forgot all about the putter shafts.

Entering The Realm Of The Senses

Carbon Bending Technology (CBT) is the latest brainchild of Dr. Choi, the inventor of FreeFlex shafts. As incredulous as his FFT may seem, his new CBT technology takes it even further by stating that a fourth variable, the shaft’s level of firmness, can also be controlled independently of the other variables.

“CBT technology involves bending or wrapping carbon in a certain way to control how stiff a shaft feels, independently of weight, flex, and torque.” – Dr. Seung-jin Choi, inventor of CBT Technology 

Take a moment to let that sink in. Not only is he saying that the objective values of WT, CPM, and TQ can be controlled in any manner desired, but he can also control the subjective aspect of how firm a
shaft feels.

If CBT technology is legitimately possible, the implications of his discovery are immense and may well change the way golf shafts are made. Needless to say, such a spectacular assertion begs the question, “How can such an improbable idea be possible?”

As I struggled to comprehend what I just heard, Dr. Choi handed me a shaft and asked me to try and bend it. Grabbing it at both ends, the shaft felt light and soft, and I was able to bend and flex it easily. I was then given another shaft and asked to do the same. The new shaft felt much firmer from the get-go, similar to what I’d expect from a typical S-flex shaft. When I said that the second shaft felt much stronger than the first, I was in for a rude awakening.

“They’re the same shafts” Dr. Choi said. “The only difference is that the second one was treated with the CBT process. Other than that, both are practically the same in CPM and torque.”

“What do you mean these are the same shafts? This one is definitely stiffer.” My eyebrow arched in puzzlement at such a blatant contradiction.

After all, I was holding both shafts in my hands, and no one in the world was going to convince me that these two had the same CPM and TQ measurements.

The skepticism in my voice must’ve been obvious as I was led to a measuring device. I wish I could’ve seen the look on my face at that exact moment when my eyes confirmed both shafts to have the same CPM and torque.

Two same-looking shafts measured similarly in CPM and torque, despite one feeling much stiffer.

Goosebumps broke out on my arms, and my brain felt numb. Stunned, I took turns grabbing each shaft by the ends and bent them over and over again. There was absolutely no doubt that one was stiffer than the other. It wasn’t even close. Yet, if the numbers don’t lie, how was I to reconcile the two empirical facts at odds with each other before my very eyes?

Seeing Is Believing… Or Is It?

After repeated measurements to ensure I wasn’t dyslexic, I regained enough sense to sit down with Dr. Choi to hear more about the sorcery of carbon bending.

ME: How does CBT differ from your earlier FFT technology?

CHOI: CBT came as a result of golfers loving our FreeFlex shafts with the FFT technology but wanting even more. The FFT allows us to control the weight, flex, and torque independently. We used this discovery to design a new breed of shafts that help all levels of golfers increase club head speed and distance. But some of the stronger, faster-speed golfers were eventually turned off from it, as they couldn’t get accustomed to the soft feel and flex. The fear of spraying the ball all over the course was just too much.

To solve this issue, I looked at many factors that led golfers to describe whether a shaft is soft or stiff. Similar to FFT, I soon discovered that a shaft’s stiffness is not relative to its CPM value. By reinforcing a shaft through a special process I call carbon-bending, it can be made to feel as stiff as I wish without changing the original CPM or torque.

ME: (blank stare)

CHOI: Did that answer the question?

ME: Uhh… no? What do you mean the CPM doesn’t change? If the shaft became stiffer, it means the CPM value must have increased, doesn’t it? How we perceive stiffness is subjective, so we measure the CPM value objectively with a machine. That way, we can compare the CPM values of different shafts to see which one is stiffer with the higher number.

CHOI: Normally yes, but like I said, how stiff the shaft feels does not have to correlate with the CPM. They are independently controllable. As I just showed you with the two shafts earlier, both measured at the same CPM and torque. It was only when I applied the CBT method to one of them that it became stiffer than before, as you have seen for yourself.

ME: Yeah, I’m still not sure how that is, feeling firm in my hands but the machine reading it as soft. Is this like the cat in Schrodinger’s box, where the cat is both alive and dead at the same time? This shaft is also both soft and firm simultaneously?

CHOI: Not quite. But how about this? What if the CPM measurement we currently use to gauge and compare stiffness between shafts is not the only method? What if there were other ways that we haven’t considered to control the feeling of firmness?

ME: So you’re saying you discovered a new way to objectively measure how we feel or perceive stiffness?

CHOI: I think it’s better to say that I realized that a shaft’s CPM and stiffness can be independent of each other, whereas before, we thought they were directly relative. It led to look for other ways to make the shaft firmer, which is what I did. In the process, it also made me think, what else are we missing? Maybe we’ve been limiting ourselves in believing there’s nothing new left to discover.

Shaft Manufacturing 101

According to Dr. Choi, the method of manufacturing carbon shafts has remained largely unchanged since 1979, when Taylormade first introduced the first graphite shaft that offered many advantages over conventional steel shafts. Since then, various new materials and technologies have made the shafts lighter and stronger, but the basic shaft-making process remains the same.

The making of a modern golf shaft consists of wrapping layers of prepreg (treated carbon fiber) sheets around a steel shaft (mandrel). As more layers are applied, the shaft becomes progressively thicker and heavier (WT), which makes the flex (CPM) stiffer and increases the torsional (TQ)
strength.

The characteristics of a shaft depend on the amount of material and how each layer is oriented on the mandrel. How this is done varies among OEMs.

The current method and its proportional relationship between WT, CPM, and TQ is widely accepted. However, it also presents a big challenge for shaft-makers, whose main goal is to make shafts that improve distance with more accuracy. This is because generating more club speed for more distance necessitates a light and flexible shaft; while improving shot accuracy requires the shaft to be firm in both flex and torsional strength.

To balance the trade-off as best they could, OEMs have continually researched new materials and higher-quality carbon, along with their own, often secret, ways of weaving and arranging the carbon prepreg. A good example to illustrate shaft improvement in this manner is the lighter 50-gram range of X-flex shafts, which were a rarity only a few years ago.

At least for now, 5X shafts seem to be the pinnacle of conventional shafts that can be made with the existing process.

Shaft Manufacturing 2.0

In physics, Force equals Mass multiplied by Acceleration (F=MA). The same can be applied to golf at impact, but since a golf club is designed to be in motion, its dynamic energy is calculated as Impulse=MAT, where T is the time the ball stays in contact with the club face.

Dr. Choi explained that increasing any of the three factors would transfer more energy to the ball (I).

In other words, by making the club head heavier (M), faster (A), and getting the ball to remain in contact with the clubface longer (T), the distance will increase as a result.

Now that we can get faster club head speed (FF shafts), how can the shaft be made to feel stiff while retaining a longer distance? The solution was surprisingly simple, as most discoveries tend to be at first.

“Imagine wearing a pair of skin-tight nylon stockings,” Dr. Choi said. “It’s tight, but you can still move and bend your knees easily.” Truth be told, I’d never worn stockings before, but I nodded to see where it would lead.

“If you were to put on one more, your legs will feel stiff, and with yet another, it’ll now be very difficult to even bend your knees,” he was building up towards a big reveal. “But no matter how stiff your legs now feel with the layers of stockings, you can still rotate them.” Come again?

“When you try to sit down, the legs will stick straight out like they’re in a cast, right? But you’d still be able to twist or rotate your leg [left and right] because the stockings are not exerting force in that direction.”

Dazed at the anticlimactic turn, I tried to recall the last time I had a cast but he plowed on. “The original characteristics of your legs don’t change because of the stockings. They’re still your legs, which are bendy and flexible.”

I may have missed a whole lot there, but loosely translated, CBT technology is like adding tight pairs of stockings to make a shaft feel firmer, but won’t change what the original shaft was in terms of
torque or CPM.

Helical Carbon Armour

Carbon bending involves a new step in the shaft manufacturing process, where a thin strip of carbon is helically wrapped tightly around the shaft to increase stiffness. This new sheath of armor will firm up the feel of the shaft but will not affect the CPM or torque. In addition, Dr. Choi’s in-depth research further showed that the width of the strip band and the spacing between the helical spirals all played a part in changing the characteristics of the shaft in minute ways.

Each shaft has been treated with CBT and using different carbon weave, band width, materials and alignment to display a unique characteristics that can be tailored to a golfer’s swing

The truly mind-blowing prospect of CBT, however, is its ability to create an endless number of unique shafts with specific performance characteristics. For example, the number of new shaft possibilities can reach tens or even hundreds of thousands, depending on various factors, including but not limited to the width and thickness of the band, the spacing and orientation of the helical spiral, the weave pattern of the band fabric, and each of the different materials that all of these factors can be applied to.

“Can you imagine a PGA tour pro being able to dial in a golf shaft to squeeze 99.9% of the performance potential from their favorite shaft, without giving up anything they prefer in WT, CPM, TQ, and now FEEL?” – SJ Golf Lab 2023 

If It Looks And Barks Like A Dog?

Several days later, I returned to SJ Lab to test the new MetaFlex CBT shafts. The lineup consisted of three driver shafts of 5H, 6H, 6.5M, and iron ix90 shafts (H for high kick, M for mid-kick). Again, the MF series is designed for faster-speed golfers who swing at least 100mph to well over 120mph. I purposely asked not to see the shaft specs beforehand, as I wanted to remain neutral in determining how the new shafts felt and performed.

Waggling the 5H shaft first, it felt similar in weight and flex to a typical R-shaft. I usually average a smooth swing of about 95 mph with my FF38, but the 5H shaft instinctively made me try to swing harder to compensate for the firmer feel. The good drives launched high and carried as far, with spin between 1900~2000 rpm. As I warmed up, I was hitting it quite well, despite swinging a bit harder than usual.

I had grown accustomed to swinging smoothly and in tempo with FF shafts, so it felt good to swing hard again and not worry about the head catching up. The overall distance was comparable with my own driver at 240~250 yards, so I guessed the 5H specs to be about 220 CPM and close to 4.0 torque. On the downswing, the shaft reminded me of the many 5S shafts I had been using before being turned onto softer shafts. I imagined I could play it well, but struggle to keep it straight on the back nine when I gradually get tired.

Next, the 6H shaft felt like a conventional 5S on the waggle, but much stiffer like a 5X shaft on the actual downswing. I guessed it to be about 230~240 CPM and 3.5 in torque, as I was only able to turn the club head over about one-third of the time. I got a couple out to 240 yards but the rest of the shots varied from a fade bordering on a slice interspersed with low pulls. I felt the shaft demanded more speed for it to show its potential, and my slower speed wasn’t making it sing as it should.

Lastly, the MetaFlex 6.5M told me right away that it was out of my league. The waggle reminded me of a Ventus or a Tensei shaft, and the actual swing was even stiffer and closer to a 6X shaft. As expected, my shots were mostly pushed dead right, as I couldn’t effectively load the shaft with speed.

When I tried to force the head to turn over, I’d overcompensate to flip the wrist and pull it low left. The few that managed to land on the fairway barely traveled 210 yards with a noticeable decrease in ball speed. I can usually muster enough muscle to make a typical stiff shaft work over nine holes at least, but the 6.5M felt like an iron rod.

Overall, MF shafts’ waggles felt similar to conventional aftermarket shafts and felt even firmer during the actual swing.

I was now ready to see the actual spec measurements of the three shafts.

I could never have imagined such numbers corresponding to the firmness I experienced with MetaFlex shafts.

“There’s no way these numbers are the actual specs,” I protested. “These are softer than my FF38, so how…?” Hearing my voice hit a high pitch, I quickly closed my mouth. I already knew to expect something different, but this? Trying to reconcile the stiffness with such low numbers was just as difficult as it was the first time I encountered this phenomenon.

For lack of a better comparison, imagine picking up a cute kitten to hear it purr, only to be shocked at hearing it bark like a big angry pitbull with its tail stepped on. Does this mean I can no longer use phrases like “seeing is believing,” What will happen to “if it looks like a dog and barks like a dog?”

More importantly, what does this mean for the future of golf shafts?

Implications For The Future

Deep down, I believe every golfer wants to increase their driver distance. It doesn’t matter if you average 150 yards or 300 yards. As golfers, the need to hit it farther is in our DNA.

Since discovering that longer, easier distance (and accuracy to boot) is possible with the advent of AF shafts, I’ve never looked back. When FreeFlex shafts debuted earlier this year, I switched all my shafts throughout the bag and couldn’t be happier. I’ve received dozens of similar emails from golfers who read about my experiences and took the plunge, mostly to their pleasant surprise.

As amazing as the shafts are, some scoffed at the absence of such shafts on professional tours. If they’re so good, why aren’t they used more? After all, a distance gain of 10 yards on drives can mean as much as 5-10 percent closer to the pin on approach shots for shorter putts, which can translate to millions of dollars in winnings. In fact, dozens of pros from all major tours have tried them, some openly and some in secret.

As a recreational golfer, I can live with an occasional OB if it means consistently out-driving my friends. But an elite tour pro for whom a single stroke may be worth millions? Not a chance. Even the best can become a psychological wreck if the shaft flexed more than Arnold Schwarzenegger in his prime. Especially on the back nine of a major on Sunday afternoon.

But for the sake of argument, let’s suppose there exists a shaft that truly offers longer distance and accuracy of the soft FF shaft with the reassuring feel and playability of a stiff shaft. Better yet, what if your favorite shaft can be readjusted to fit all of your needs for maximum performance output and feel preferences? I’d bet my last Pro V1s that elite professional golfers will stop at nothing to have them tested and optimized to benefit each of their own swing metrics and performance. It’s in their DNA.

Dr. Choi also mentioned that he is nearing completion of his state-of-the-art swing and shaft diagnostic system, which can prescribe precisely the type of shaft (weight, flex, torque, feel, kick, kitchen sink?) needed for a player. And he builds it to that specification. Customization to the fullest.

As the company’s name implies, that is the ultimate goal of SJ Golf Lab and Dr. Choi, who hopes his shafts will come as a “Special Joy” for each and every golfer.

All in all, CBT certainly felt to me like the next evolutionary step in golf shaft technology.

So, what do you think? Can we trust the accuracy of the statements made by SJ Golf Lab? I would love to hear from other golfers and knowledgeable shaftoids in the industry, and what it can mean going forward.

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Opinion & Analysis

The Wedge Guy: The science of spin

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Over my 30-plus years writing about equipment and designing wedges, I must have been asked thousands of times: “How do I get more spin with my wedge shots?” That seems like such a simple question, but the answer is as far from simple as you can get. So, today I’m going to try to break down the science of spin into its separate components.

The amount of spin imparted to the golf ball in any wedge shot will be affected by three basic things:

  1. The ball you play
  2. Your personal swing skills
  3. The specific wedges you play.

Let’s look at each of them.

The Ball

One very simple way to improve the spin you get with your wedge shots is to play a premium ball with a soft cover. The harder and usually less expensive balls typically have a firmer core and a cover that is more durable but doesn’t allow as much spin. You should experiment with various balls to see which gives you the optimum combination of distance and spin.

Your skills

We all know those golfers who seem to spin the ball better than others. That’s because they have honed their skills to make an accelerating, pure strike to the ball most of the time, and to make contact very low on the clubhead – elite players wear out a dime-sized spot on their wedges that is center-face and between the 2nd and 5th grooves. My bet is your wear pattern is more the size of a quarter or even half dollar and centered several grooves higher. You’ll see later why that is so important.

Anyone can learn to be a better wedge player by engaging a golf professional and spending lots more time practicing your wedge shots. I highly recommend both, but also realize that spin is greatly affected by swing speed as well. A strong player who can hit a gap wedge 120 yards is likely to generate much more spin than an equally skilled player who hits gap wedge only 90 yards.

Now we get to the fun part – how the specific wedges you are playing will affect the amount of spin you can impart to any given shot.

The wedges

Grooves

Very simply, if you are playing a wedge that you’ve had for years, the grooves are likely well past worn out and are costing you valuable RPMs on every wedge shot. That said, no wedge brand has any measurable competitive advantage over another when it comes to groove technology. The USGA has not changed the rules on grooves in over a decade, and every premium brand of wedges is utilizing the best CNC-milling techniques to push those regulations to the limit. There’s just no story here. And my robotic testing indicates the total absence of grooves only reduces spin by 15-17 percent on a dry ball.

The Shaft

Yes, wedge shafts are that important. You should have shafts in your wedges that closely match the shafts in your irons in weight, material, and flex. This is particularly important if you have evolved to lighter and softer iron shafts. The exception to that is if you play X-flex shafts in your irons, take a tip from almost all tour professionals and opt for a slightly softer flex in your wedges.

Clubhead Design

What is much more important to make a wedge “spin-ier” is the design of the clubhead itself. While wedges really didn’t change much for decades, over the past few years, every major wedge brand has begun to position a bit more mass in the top section of the wedge clubhead. This repositioning of mass raises the CG a bit and improves the “gear effect,” which enhances spin on every wedge shot.

While they all are doing so to a different degree, most are held back by their reliance on their tour professionals’ input. Those elite players already spin the ball as much as necessary, and they don’t need or want more spin in their wedge shots. But that isn’t in your best interest.

This subject simply cannot be addressed without referencing my own work in wedge design for over thirty years. My wedges for Reid Lockhart, EIDOLON, SCOR, Ben Hogan and now Edison Golf have put increasingly more mass in the top half of the clubhead to help recreational golfers get more spin on all their wedge shots. I’m flattered that all major brands are finally starting to follow my pioneering of this design concept, because it works.  (Caliper measurement reveals that none of today’s wedges even have as much mass above center-face as my original Reid Lockhart wedges did in the mid-1990s)

Regarding my reference to tour players’ skills and their dime-sized wear pattern earlier, by striking their wedge shots so low in the face, they are optimizing spin on their traditional “tour design” wedges, because it maximizes the amount of clubhead mass above the point of impact. We all know that “thinned” wedge shot that flies low but has sizzling spin – same concept.

To help explain how this CG placement affects spin, look at what has happened in drivers, fairways, hybrids, and now irons.

As the “launch monitor wars” have come to dominate club-fitting (and selling!), the “holy grail” of distance is high launch and low spin. The engineers are achieving this by continuously finding ways to put maximum mass low in the clubhead with carbon crowns, tungsten inserts and thin faces. But good wedge play is all about penetrating trajectories and optimum spin — and all that mass in the bottom of the wedge head is exactly the opposite of what is needed to deliver that ball flight.

Final thoughts

I’ll also leave you with this thought on getting maximum spin on your intermediate-range wedge shots.  You are quite likely to discover you actually get more spin with your 52- to 54-degree wedge than with your higher-lofted 56 to 60. That’s because the ball is less likely to slide up the clubface, which causes loss of spin and higher ball flight. Give it a try to see for yourself.

This has been one of my longer posts, but the topic is worthy of a full explanation. I hope the “science of spin” is much less mysterious now.

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19th Hole

Vincenzi’s RSM Classic betting preview: Experienced heads likely to contend at Sea Island

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The final full-field event of the 2023 fall season has arrived. The PGA TOUR heads just south of Augusta for the RSM Classic at Sea Island Golf Club (Seaside and Plantation courses) in St. Simons Island, Georgia.

Each golfer will play three rounds on the Seaside course and one round on the Plantation course.

The Seaside course is a par-70 layout measuring 7,005 yards, and the Plantation course is a par-72 setup coming in at 7,062 yards. The Seaside course, which was redesigned by Tom Fazio, plays more like a coastal links, while the Plantation course is similar to a tree-lined parkland course. Both feature Bermudagrass greens and will be very scorable. The past five winners of the event have all finished between -19 and -22.

Some notable players in the field include Brian Harman, Ludvig Aberg, Si Woo Kim, Akshay Bhatia, Cameron Young, Billy Horschel, Matt Kuchar, Russell Henley, Taylor Pendrith and Corey Conners.

Past Winners at The RSM Classic

  • 2022: Adam Svensson (-19)
  • 2021: Talor Gooch (-22)
  • 2020: Robert Streb (-19)
  • 2019: Tyler Duncan (-19)
  • 2018: Charles Howell III (-19)
  • 2017: Austin Cook (-21)
  • 2016: Mackenzie Hughes (-17)
  • 2015: Kevin Kisner (-22)

Let’s take a look at several metrics for Sea Island Golf Club to determine which golfers boast top marks in each category over their last 24 rounds:

Strokes Gained: Approach

The greens at Seaside are big, so it will be important to stick approach shots close to avoid having to make difficult two-putt par saves. In what should be a birdie-fest, golfers will need to stick their approach shots to contend.

Total Strokes Gained: Approach in past 24 rounds:

  1. Sam Ryder (+24.8)
  2. Russell Knox (+22.4)
  3. J.T. Poston (+20.3)
  4. Eric Cole (+18.8)
  5. Alex Smalley (+18.4)

Good Drives Gained

Length really isn’t a factor at either course. Looking at the past winners at Sea Island, they’re all accurate golfers off of the tee who know how to find the fairway. However, over the past few years, “Good Drives Gained” has been a much more predictive statistic at this event than “Fairways Gained.”

Total Good Drives Gained in past 24 rounds:

  1. Russell Henley (+22.7)
  2. Brendon Todd (+21.8)
  3. Tyler Duncan (+21.7)
  4. Martin Laird (+20.6)
  5. J.J. Spaun (+20.5)

Strokes Gained Putting: Bermudagrass

This tournament could become a putting contest if the winds aren’t strong this week. Historically, the winners of the RSM Classic are great Bermudagrass putters (Simpson, Kisner and Hughes).

Total Strokes Gained: Putting on Bermuda in past 24 rounds:

  1. Maverick McNealy (+27.7)
  2. Chad Ramey (+25.3)
  3. Martin Trainer (+23.0)
  4. Justin Suh (+22.7)
  5. Taylor Montgomery (+22.5)

Birdie or Better Gained

With birdies (and potentially some eagles) likely to come in abundance, pars aren’t going to cut it at Sea Island. I anticipate the winning score to be close to -20, so targeting golfers who go low is the right strategy here.

Total strokes gained in Birdie or Better Gained in past 24 rounds

  1. Eric Cole (+31.4) 
  2. J.T. Poston (+21.3)
  3. Ludvig Aberg (+20.9)
  4. Luke List (+20.7)
  5. Justin Suh (+16.1)

Strokes Gained: Par 4 (400-450)

With eight of the par 4s on the Seaside course measuring 400-450 yards, I’m looking to target golfers who excel on par 4s of this length.

Total strokes gained in category in past 24 rounds:

  1. Russell Henley (+21.1)
  2. Denny McCarthy (+13.4) 
  3. Matthias Schmid (+12.8)
  4. Callum Tarren (+12.6) 
  5. Ryan Moore (+11.4)

Statistical Model

Below, I’ve reported overall model rankings using a combination of the five key statistical categories previously discussed.

These rankings are comprised of SG: App (25%); Good Drives Gained (21); SG: Putting Bermudagrass (21%); B.O.B (21%); and SG: Par 4 400-450 (12%)

  1. Russell Henley (+2200)
  2. Sam Ryder (+9000)
  3. Chesson Hadley (+6500)
  4. Brendon Todd (+5000)
  5. Eric Cole (+3500)
  6. J.T. Poston (+3500)
  7. Stephan Jaeger (+4000)
  8. Matthias Schmid (+6000)
  9. Brian Harman (+2000)
  10. Austin Smotherman (+25000)

2023 RSM Classic Picks

Matt Kuchar +4000 (DraftKings)

There are plenty of players at the top of the odds board who have a strong chance to contend this week, but few have had the recent repetitions that Matt Kuchar has had. The veteran is in fantastic form and felt as if his game was in great shape heading into the World Wide Technologies Championship, where he came agonizingly close to victory.

Kuchar has three top-19 finishes in his last four starts worldwide, including the runner-up in his most recent start. At one point, he had a six-shot lead before making a disastrous quadruple bogey on the 15th hole during his third round. Many expected Kuchar to struggle on Sunday after blowing such a big lead, but he performed admirably and would have won if Erik Van Rooyen didn’t shoot a ridiculous -8 on the back nine.

The 45-year-old currently lives in St. Simons, Georgia so will be right at home playing at Sea Island this week. His history at the course isn’t as spectacular as one would think given how well the course fits him on paper, but he does have four top-30 finishes at the event since 2013.

In five of Kuchar’s six wins since 2012, he’s had a top-5 finish in one of his three previous starts leading up to the win. I believe his start at the WWT was a foreshadowing of a looming victory.

Billy Horschel +4000 (DraftKings)

After struggling for much of the 2022-2023 season, Billy Horschel has finished the top 20 in five of his past six worldwide starts including a T14 finish in his most recent start at the Alfred Dunhill Links Championship in October.

Horschel hasn’t played the RSM Classic with regularity but finished in 2nd place at the event back in 2016 where he lost to Mackenzie Hughes in a playoff. The course is a perfect fit for Billy, who’s not overly long off the tee and putts incredibly well on Bermudagrass.

Billy will come into the event as motivated as ever to contend on a course that he should be able to pick apart. With seven career PGA Tour wins, there’s no doubt that Horschel is a closer who will be able to keep his composure down the stretch.

Harris English +6000 (DraftKings)

After a 2021 Ryder Cup appearance, Harris English has had an inconsistent two seasons on the PGA Tour. However, the Sea Island resident finished the season on an encouraging note, finishing 10th at the BMW Championship.

English has a mixed history at Sea Island, but he does have a 6th place finish in 2020. He finished 29th last year, but a final round 65 may be an indication that the 34-year-old figured something out at the course that he grew just a few hours away from.

It’s a bit concerning that English has been off since August, but he’s played well off of layoffs in the past. Last year, he finished 9th at the Fortinet off a 6-week break. In 2021, he won the Sentry Tournament of Champions off of a 5-week break. This break has been a bit longer, but the extra time may not be a major detriment.

Enlgish is a better player than he’s shown over the past 18 months, and I believe he’s in store for a resurgent season that may start this week in Sea Island.

Taylor Pendrith +6500 (DraftKings)

Taylor Pendrith is in fantastic form. In his past three starts, he’s finished 3rd, 15th and 8th. Despite not seeming like a great course fit at Sea Island on paper, he’s had some great history at the course throughout his career.

Last year, Pendrith finished 15th at the event, gaining 5.4 strokes on approach. He also came into the event while playing some below average golf and still managed to hit it great at Sea Island. In 2021, he finished 26th despite missing the cut in two previous starts as well as the following start. I believe now that the Canadian is coming into the event playing some incredibly consistent golf he should be a serious threat to contend deep into the weekend.

Ben Griffin +7500 (DraftKings)

Just a week ago, Ben Griffin was 22-1 and one of the betting favorites at the Butterfield Bermuda Championship. Although some top end players such as Ludvig Aberg, Brian Harman and Cameron Young have been added to this field, I still believe the drop all the way down to this price gives Griffin a ton of value this week.

The North Carolina hasn’t built up an extensive course history at Sea Island just yet, but he did finish 29th at the event last season. The 27-year-old fired an opening round 65 to start his week and then shot two more rounds in the 60’s after a second round 71. His experience last season should be helpful in his pursuit of a victory this time around.

Sea Island should suit Griffin perfectly. In his past 24 rounds, he ranks 15th in the field in both Strokes Gained: Approach and in Strokes Gained: Putting on Bermudagrass. His sharp iron play and ability to hole putts on Bermuda make him an ideal candidate for to contend at Sea Island.

Alex Smalley +8000 (DraftKings):

The past five events in the PGA Tour’s swing season have given us winners who’ve already won on Tour multiple times. The fa oll is typically a time for first-time Tour winners to shine, and among the top candidates to accomplish that this week is Alex Smalley.

Smalley has contended a few times thus far in his career and one of those times was at last year’s RSM Classic. A consistent effort of 67-66-67-67 resulted in the Greensboro, North Carolina resident finishing in a tie for 5th place for the week. It’s no surprise that Smalley likes Sea Island given the amount of golf he’s played in the area and his knack for playing well on shorter courses.

The Duke graduate is beginning to round into form, finishing 30th last week at the Butterfield Bermuda Championship fueled by a final round 65 (-6). Smalley has done his best work on easier courses and the course should provide plenty of birdie opportunities for the 25-year-old.

Kevin Kisner +25000 (DraftKings):

Kevin Kisner has been playing incredibly poorly by his standards since his win at the Wyndham Championship in August of 2021, however Camilo Villegas’ win last week showed us how quickly things can change.

Kisner has shown some minimal signs of improvement during the fall season, finishing 62nd and 51st in his two starts at the Fortinet Championship and the Sanderson Farms Championship. More importantly, Kisner gained 1.8 strokes on approach at the Country Club of Jackson, which was his best approach performance since November of 2022. Going back to the Villegas example, while he was in the midst of a twelve-start stretch where he didn’t finish better than 54th, the Colombian gained 4.0 strokes on approach in a missed cut at the Sanderson Farms Championship in a missed cut. Clearly, he found something and went on to finish 2nd and 1st in his next two starts.

If there’s a course that Kisner may be able to find “it” on, it’s Sea Island. Kisner is a former Georgia Bulldog who’s won here in 2015, lost in a playoff in 2020 and has two additional top-7 finishes since his win. At long odds, “Kiz” is worth a sprinkle on one of his favorite tracks.

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