Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice.
If you have a brand and are interested in participating in these interviews, you can email [email protected] for consideration. Today’s interview is with Sam Uisprapassorn (pronounced WEE-pra-pa-sorn), who is one of the partners behind Cut Golf.
Let’s start with an easy one. Tell me about Cut Golf. Where are you guys based? How long have you been in business? In what ways has it grown since you started? All that kind of stuff.
We are based out of Costa Mesa, California. We founded the company about a year ago and it’s been a very fun year to say the least. I’m an avid golfer. Every spare moment I have, I prefer to have a golf club in my hand. Basically, the way it all started was that I was trying to learn how to hit a cut shot and I honestly started losing a bunch of balls (you know how it goes). I just got tired of losing expensive balls and thought there had to be a way to trim out a lot of the excess cost and just provide golfers with a damn good ball at a reasonable price. So a bunch of guys that I run around with all banded together and decided we were going to do this. We all bring something different to the table in terms of our talents, backgrounds, etc. and it’s been a really great experience so far.
How did you go from, “I’m tired of losing expensive golf balls” to “I’m in the golf ball business now?” What did that process look like?
When the moment came that we all decided we were going to do this, we started shopping around for a manufacturer, which took quite a bit of time, but that was really the majority of what it took, I suppose. We told them what we were looking for as far as things like cost and performance, and they would all submit things that they could do on their end with manufacturing processes, dimple patterns, and things like that. It’s been a really fun ride!
In your opinion, what is Cut Golf’s secret sauce? Why would a consumer buy your ball over someone else’s?
We’re interested in a no-nonsense, no-frills approach. I didn’t slave away in my garage making golf balls or anything like that. I don’t profess to be someone like Dean Snell with decades of golf ball design experience (though I think his story is fascinating and cannot be ignored). I would never say our ball is BETTER. We don’t market more distance, more spin, etc. like a lot of people do. We just use different language. We just say it’s the best damn ball under $20. If that resonates with you, we’re your golf ball. What separates us from the majority of our competition is that we don’t have a huge budget. We absolutely cannot afford to pay people to play Cut, so we approached people on social media and just said, “Tell us what you think and tell your friends what you think.” Everything has really grown out of that, to be honest.
In your opinion, is it fair or unfair to lump companies like yours separately from Titleist, Bridgestone, etc? Are the direct-to-consumer folks like you, Vice, and Snell playing a different game than the big boys?
The Cut perspective is that we deserve a seat at the same table as the likes of Titleist because we’re a golf ball company. We’re here to grab a slice of that market… just like our counterparts are. That goes for us and Vice just as much as it does for Callaway and TaylorMade. Now, on the other hand, Titleist (for example) spends ridiculous amounts of money on R&D and we can’t compete with that. We just can’t. So I can understand why some people lump the direct-to-consumer folks on one side and the “big boys” on the other. But we are all fighting for the same consumer, so in my mind, I think that’s what counts.
Talk to me about your golf game. How would you rate your game today?
Well, I work a full-time job and I do the Cut Golf thing on the side, so I rarely get the chance to actually play golf anymore. They say the more successful you are in the golf industry, the less you get to play golf, and I have definitely found that to be true. My tee shot is mostly horrendous, so that’s what I always struggle with. My handicap is at a 16 right now, which is terrible. If my tee shot behaves, I’m in good shape. My iron play is pretty strong. My short game is good for the most part, but it comes and goes like most amateurs. All that to say… my game needs work. But it doesn’t mean I’m not having fun.
Where are your balls designed? By whom?
We worked with our manufacturer on that. We’re not really allowed to share any details about our manufacturer, but we developed the ball with them. Essentially what we did is we shopped around different manufacturers. When we chose one, they had an engineer on staff and that was who we went back and forth with. We played with the dimple patterns and the compression rate and all that until we got it right.
If you were stranded on a desert island and could only bring one album with you, what would it be? If this is too hard, I’ll let you slide with one artist’s music.
I used to work in the music industry out here in California. This is such a hard question. If I’m stuck on an island, I would say something like Jack Johnson’s music would be what I’d want to have around. If it’s only one album I can listen to for the rest of my life, though, I would have to say Hotel California, but that is a ridiculously hard question.
You know there will be people reading this that demand I ask the following question: What data do you have that supports claims of how well your golf balls perform? What do you have that you can share?
We did extensive testing on our balls. We tested four-piece urethane to four-piece urethane, three-piece urethane to three-piece urethane, etc. So we did apples-to-apples testing and to sum it all up… our balls are just as good as the competition, which is all we claim to be. At worst, we may be 5 yards off the competition. At best, we may be 5 yards better than the competition. All of that seems to be really dependent upon the specific player, but the end result is that we’re pretty much neck and neck on performance with our direct competition. And for the record, I would put it out there that if you’re the guy that hits Competitor A 5 yards further than Cut Grey (for example), I think that’s great. We’re not out to convince that guy that we’re better regardless. We genuinely hope everyone out there likes our product, but we also know that’s not realistic. So if you personally think Competitor A’s ball is better than Cut Grey, then go with Competitor A and have fun.
Out of curiosity, is there anyone out there playing Cut golf balls on a regular basis that would turn some heads among readers?
Honestly, we’re not really looking to land a bunch of tour pros. That’s just not really our style. The most famous person I think I can come up with that plays Cut golf balls is Steven Haushka, who is the field goal kicker for the Buffalo Bills. He happens to be a good friend of one of our management partners. There’s also a relief pitcher for the White Sox named Chris Beck who hit us up on Instagram and we sent him some Cut balls to Coors Field to meet up with him out on the road. The thing is, though, we never sought those guys out and for me, that’s just so rewarding. We’re not necessarily looking to land Rory McIlroy, for instance. His livelihood depends on his golf ball, so if it doesn’t perform exactly how he wants, it’s a very different feeling for him than it is for most amateurs. He’s literally paying his bills with his golf equipment. I’m not going to try to offer him millions of dollars to play Cut golf balls. That being said, if he happened to try Cut golf balls and loved them and thought they were better than anything else he ever played, I would be pretty darn excited about that.
If you could sit down with a hero of yours (dead or alive) over lunch, who would it be and what would you ask them? Doesn’t have to be a golfer…
I would have to say Herb Brooks, who is one of the most iconic hockey coaches ever. He’s most well known for coaching the 1980 gold medal team in the Olympics. I’m a huge hockey guy. I would love to sit down with him and ask him, “Am I doing this right?” Not necessarily in hockey, but in life. Am I leading my company right? Am I doing my marriage right? Am I parenting my kids right? I would really like to ask him that question because I respect his opinion, but mainly because I would expect a guy like Herb Brooks to tell me the unfiltered truth and I think our society is missing a lot of that today.
Tell us more about the company, about your lineup, and how people can find you on social media and the internet.
As far as social media goes, Instagram is our mainstay. @cutgolf is the main handle and @cutgolf_mgmt is the handle that the business partners use. Our twitter handle is @CUTgolfco. You can find us on Facebook as Cut Golf. Our website is www.cutgolfco.com, which of course is the best way to learn about our lineup and make a purchase if you so desire. Speaking of our lineup, we have a two-piece, surlyn cover ball in Cut Red and a three-piece, surlyn cover ball in Cut White. Our two marquis balls are Cut Blue, which is a four-piece with a urethane cover, and our latest product is a three-piece, urethane cover ball called Cut Grey. We just launched it last week and so far, we’ve been very pleased with the turnout. As always, though, whatever equipment you happen to be playing, get out there and have fun. That’s what it’s all about. That’s why we got into this. We’re golf addicts just like our customers are.
What Adam Scott said about his new 681.AS irons
- Editor’s note: We originally filed this piece for the Equipment Report on PGATOUR.com.
Adam Scott has used the same irons — Titleist Forged 680 — for the better part of 10 years.
“When you’re old and stubborn, you like what you like,” the 41-year-old told PGATOUR.COM.
Indeed, as he has transitioned into Titleist’s latest woods and wedges, the 14-time PGA TOUR winner has remained steadfast in playing his 2003 680 irons with KBS Tour 130 X shafts.
It was interesting, then, to see Scott with a different — but very similar — set of irons in the bag ahead of THE CJ CUP @ SUMMIT.
At a glance, the visually stunning irons look identically shaped to the 680s we’re used to seeing in Scott’s bag — similar large muscle pad on the rear of the club, similar hosel transition, similar generous amount of offset, similar topline. However, the irons looked substantially less worn and were stamped with 681.AS on the hosel.
What’s going on here?
Titleist declined to comment, but PGATOUR.COM caught up with Scott, who shared some details. As it turns out the new irons are the same…sort of.
Before digging into the 681.AS, we asked Scott why he doesn’t simply continue playing 680 irons, and when a set wears out, replace them with another. The answer, he said, was simple. Titleist “just ran out of original sets,” which the company stopped producing in 2005.
What to do? Scour eBay and used club stores? Frequent garage sales?
Scott indicated Titleist engineers took a different tack: They made CAD (computer-aided design) copies of his beloved 680s and CNC-machined what he called, “basically the same clubs.”
“Thanks to technology,” he said, “they’re as exact a replica as you can get, but with the way they’ve been made, I could argue it’s a more solid head with a more solid strike.
“I’ve been stuck on the 680s for a long time now,” he added. “…We’ve tried some stuff here and there. We tried bending the 620 MBs earlier this year, which I actually used at the Masters. I’ve been looking for 12 months for that new fresh set with good feel in the hands and good vibes, and we just couldn’t get there, so they took this project on.”
He continued: “It’s very nice for me that Titleist was able to do that. I know what I know. I’ve played it so long, I’m at a point where I think it’s detrimental to go searching and trying to change. I know how I play, and I know what I need to play well.”
Coolest thing for sale in the GolfWRX Classifieds (10/15/21): Tour Issue Rare Odyssey Stroke Lab Jailbird Mini
At GolfWRX, we love golf, plain and simple.
We are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buy and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Tour Issue Rare Odyssey Stroke Lab Jailbird Mini
From the seller (@Hunter01): “Rare Tour Issue Odyssey Stroke Lab mini putter. From the tour van with tour crimp on hosel. 35” long with grip options available. This putter never came to retail but we’re made available to the tour in limited quantities. 329 firm.”
To check out the full listing in our BST forum, head through the link: Tour Issue Rare Odyssey Stroke Lab Jailbird Mini
L.A.B Golf unveils new MEZZ.1 Proto putter
L.A.B Golf has soft-launched its new MEZZ.1. Proto, which is currently limited to just 1,000 individually numbered putters.
The new mid-mallet putter is fully CNC machined from a billet of 6061 aircraft aluminum (body) and 303 stainless steel (midsection) for what L.A.B are calling their “best-feeling putter to date”.
The new addition includes 10 weights (eight on the bottom, two on the sides) that allow the company to individually build each putter to a golfer’s exact specifications.
Golfers can also choose their preferred alignment aid, with blank (no marking), line, and dot all offered with the new MEZZ.1 Proto.
The putter comes equipped with a headcover and is available to purchase now at LabGolf.com for $600.00.
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4-wood vs 7-wood vs hybrid – GolfWRXers discuss
The Wedge Guy: More on learning – the grip
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Spider-Man’s driver off the deck nearly lands him a spot on the European Ryder Cup team
Patrick Cantlay’s winning WITB: 2021 Tour Championship
WITB Time Machine: Justin Thomas’ winning WITB 2017 CJ Cup
Driver: Titleist 917D2 (9.5 degrees) Shaft: Mitsubishi Diamana BF 60TX (tipped 1.5 inches) 3 Wood: Titleist 917F2 (15 degrees) Shaft: Mitsubishi Tensei CK...
Adam Scott WITB 2021 (October, new irons)
Adam Scott’s what’s in the bag accurate as of the CJ Cup . Driver: Titleist TSi4 (9 degrees, A2 SureFit...
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Danny Willett what’s in the bag accurate as of the Shriners Open. Driver: Callaway Rogue (9 degrees) Shaft: Mitsubishi Kai’li...
Sungjae Im’s winning WITB: 2021 Shriners Open
Driver: Titleist TSi2 (8 degrees) Shaft: Graphite Design Tour AD DI 7 X (45.25 inches) 3-wood: Titleist TS3 (13.5) (B1...
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