By Rene Osmena, GolfWRX Contributor
Traditions arrive with much anticipation annually. There’s football, the World Series and new seasons on TV. In the golf world, other yearly rites of passage are circled on the calendar — the cup competitions and the race for tour players to keep their cards. For the most fortunate golfers, there are the big paydays around the globe. However, the wonkiest of golf nuts also recognize the end of the golf season as the sport’s version of the “Hot Stove League.”
You may be saying, “What? Golf is an individual sport, and they’re already free agents!” True, but the close of the PGA Tour’s Fall Series and the conclusion of the European Tour’s Race to Dubai means its time for the “Sponsorship Shuffle,” as companies look to stock their rosters with golf’s rising stars.
This particular re-up period is interesting because Rory McIlroy’s Titleist deal expires at the year’s end. Given Titleist’s history of not overpaying staff players and relying on their dominance in the ball market, they are not likely to offer the kind of money worthy of golf’s current phenom. This makes the 23 year-old Northern Irishman the most coveted soon-to-be free agent since LeBron James. The rumor mill is churning about a certain Swoosh-logoed vulture circling overhead waiting to sweep him up. The latest numbers hint that Nike offered Rory $250 million over 10 years.
That’s A-Rod money! That’s Tiger money! Is he worth that?
According to Golf Digest, Tiger Woods made $62 million in “Off Course” income in 2011 and Rory McIlroy made $5.9 million. One could argue that those numbers should be reversed in the future, considering Rory rose to the No. 1 spot in the Official World Golf Rankings and Tiger failed to win a major championship for the fourth consecutive year. Yes, Tiger bounced back in 2012 with three wins, however, Rory topped him with four wins including a major championship and will end the year as the world’s top-ranked golfer.
Conventional wisdom would then lead one to think, “Rory’s the man now. He is Tiger Woods. Show him the money!” But in one arena Tiger is still the king. People like, no love, watching the dude in the red shirt play golf. They always have, especially when he dominated majors by record margins and willed himself to win the U.S. Open on a broken leg. Now, post scandal, we love Tiger, we hate Tiger, but we still watch Tiger. He’s proven to no longer be immortal in majors, but golf fans either want to watch his comeback or witness his fall.
Rory doesn’t elicit that kind of reaction from the public. They see and appreciate the athletic, graceful swing, the aw-shucks politeness and some fairly dominant golf. But Rory shows a reluctance, more so after Tiger’s troubles, to be the icon at the top. That’s a lot to carry. I firmly believe Rory McIlroy wants to be great; I’m not convinced he wants to be transcendent.
The numbers still show that Tiger is the marquee draw, however. According to Sports Media Watch, televised golf enjoyed its highest ratings in 2012. Tiger played a full schedule for the first time in three years, which led to the surge in viewership. Final round television ratings in Tiger’s three wins (without McIlroy in contention) jumped an average of 161 percent over the previous year. In contrast, when Rory won the PGA Championship, final round ratings were down 17 percent from the previous year (In McIlroy’s other wins, Woods was in contention).
Nike leveraged Tiger’s popularity and built their golf business from the ground up around him. Before Tiger, Nike Golf offered some less-than-stellar golf shirts and golf shoes, but few other products. When Tiger first switched from Titleist, Nike had no clubs or balls in the marketplace. The production of his irons were rumored to have been subcontracted, and his ball was also rumored to be a licensed model from another manufacturer. Now Nike Golf is a truly global golf brand with full product lines and $623 million in gross sales in 2011.
So does Rory deserve Tiger money from Nike? Absolutely not. He’s not only well behind Tiger but arguably behind both Phil Mickelson and Ernie Els in the “needle mover’”category.
So should Nike disregard the numbers and just do it — just hand out the big bucks to McIlroy? Name a Nike player besides Tiger that’s in the Top 10? Top 20? Top 30? Anyone? Buehler???
Francesco Molinari, Charl Schwartzel and Carl Pettersson are ranked Nos. 30, 31 and 32 respectively in the most recent World Golf Rankings. That trio plus Mr. Woods make up all Nike staff players in the Top 50. They are all fine players, but not exactly a star-studded lineup after Tiger. So Nike has a massive void created by the bad bets they placed on David Duval, Anthony Kim, Stewart Cink, Lucas Glover and Paul Casey. Rory can more than fill that void. He’s 13 years younger, and will enter his prime as TW exits stage right for good.
But can rivals like Woods and McIlroy have the same sponsor? If it’s Nike, absolutely! Here’s a few examples of rivals that were under the swoosh at the same time: Agassi and Sampras, Federer and Nadal, Kobe and LeBron, LeBron and Kevin Durant, and even North Carolina and Duke.
The cliché goes, “Timing is everything,” and when you’re the best player in the world and Nike not only wants but needs you, it’s time to get paid. There is no other company that can make Rory their centerpiece and build him into a global brand.
The Wedge Guy: My top 5 practice tips
While there are many golfers who barely know where the practice (I don’t like calling it a “driving”) range is located, there are many who find it a place of adventure, discovery and fun. I’m in the latter group, which could be accented by the fact that I make my living in this industry. But then, I’ve always been a “ball beater,” since I was a kid, but now I approach my practice sessions with more purpose and excitement. There’s no question that practice is the key to improvement in anything, so today’s topic is on making practice as much fun as playing.
As long as I can remember, I’ve loved the range, and always embrace the challenge of learning new ways to make a golf ball do what I would like it to do. So, today I’m sharing my “top 5” tips for making practice fun and productive.
- Have a mission/goal/objective. Whether it is a practice range session or practice time on the course, make sure you have a clearly defined objective…how else will you know how you’re doing? It might be to work on iron trajectory, or finding out why you’ve developed a push with your driver. Could be to learn how to hit a little softer lob shot or a knockdown pitch. But practice with a purpose …always.
- Don’t just “do”…observe. There are two elements of learning something new. The first is to figure out what it is you need to change. Then you work toward that solution. If your practice session is to address that push with the driver, hit a few shots to start out, and rather than try to fix it, make those first few your “lab rats”. Focus on what your swing is doing. Do you feel anything different? Check your alignment carefully, and your ball position. After each shot, step away and process what you think you felt during the swing.
- Make it real. To just rake ball after ball in front of you and pound away is marginally valuable at best. To make practice productive, step away from your hitting station after each shot, rake another ball to the hitting area, then approach the shot as if it was a real one on the course. Pick a target line from behind the ball, meticulously step into your set-up position, take your grip, process your one swing thought and hit it. Then evaluate how you did, based on the shot result and how it felt.
- Challenge yourself. One of my favorite on-course practice games is to spend a few minutes around each green after I’ve played the hole, tossing three balls into various positions in an area off the green. I don’t let myself go to the next tee until I put all three within three feet of the hole. If I don’t, I toss them to another area and do it again. You can do the same thing on the range. Define a challenge and a limited number of shots to achieve it.
- Don’t get in a groove. I was privileged enough to watch Harvey Penick give Tom Kite a golf lesson one day, and was struck by the fact that he would not let Tom hit more than five to six shots in a row with the same club. Tom would hit a few 5-irons, and Mr. Penick would say, “hit the 8”, then “hit the driver.” He changed it up so that Tom would not just find a groove. That paved the way for real learning, Mr. Penick told me.
My “bonus” tip addresses the difference between practicing on the course and keeping a real score. Don’t do both. A practice session is just that. On-course practice is hugely beneficial, and it’s best done by yourself, and at a casual pace. Playing three or four holes in an hour or so, taking time to hit real shots into and around the greens, will do more for your scoring skills than the same amount of range time.
So there you have my five practice tips. I’m sure I could come up with more, but then we always have more time, right?
More from the Wedge Guy
- The Wedge Guy: Anyone can be a better wedge player by doing these simple things
- Wedge Guy: There’s no logic to iron fitting
- The Wedge Guy: Mind the gap
Vincenzi: Fortinet Championship First Round Leader picks
The PGA Tour begins its fall season with a trip to Wine Country as the world of golf patiently awaits the 2023 Ryder Cup which is just a few weeks away. Silverado is a course where plenty of players with varying skill sets can compete, but strong West Coast history tends to be a major factor.
In the past four editions of the Fortinet Championship, there have been six first-round leaders or co-leaders. Of the six, three have started their rounds in the morning wave, and three started in the afternoon. The leading scores have all been between 63 and 65.
As of now, the winds look to be very docile, with speeds of 4-7 MPH throughout the day. I don’t see either the AM or PM wave as having a major advantage.
2023 Fortinet Championship First-Round Leader Picks
Zac Blair +9000 (FanDuel)
First-Round Tee Time: 1.22 p.m PT
A big theme for me this week is targeting players who have had success at both Silverado and the West Coast in general. Blair finished 22nd here last year, and also finished 4th back in 2019. That year, he shot 66 in rounds two and three, showing his ability to go low on this track.
In 2022, Blair gained 3.8 strokes putting and in 2019, he gained 8.6. The 33-year-old seemingly has these greens figured out.
C.T. Pan +9000 (FanDuel)
First-Round Tee Time: 8.23 a.m PT
At the end of the 2023 season, C.T. Pan showed flashes of what made him a good player prior to his injury struggles early in the year. He finished 4th at the AT&T Byron Nelson in May, and 3rd at the RBC Canadian Open in June. He also finished 6th at Silverado back in 2021, gaining 4.5 strokes on approach and 6.6 strokes putting.
A few weeks off may have given Pan a chance to reset and focus on the upcoming fall swing, where I believe he’ll play some good golf.
Joel Dahmen +110000 (FanDuel)
First-Round Tee Time: 7:28 a.m PT
After becoming a well-known name in golf due to his affable presence in Netflix’ “Full Swing” documentary, Dahmen had what can only be considered a disappointment of a 2023 season. I believe he’s a better player than he showed last year and is a good candidate for a bounce back fall and 2024.
Dahmen finished in a tie for 10th at the Barracuda Championship in late July, and the course is similar in agronomy and location to what he’ll see this week in Napa. He has some strong history on the West Coast including top-ten finishes at Riviera (5th, 2020), Pebble Beach (6th, 2022), Sherwood (8th, 2020), TPC Summerlin (9th, 2019) and Torrey Pines (9th, 2019).
James Hahn +125000 (Caesars)
First-Round Tee Time: 1:55 p.m PT
James Hahn absolutely loves golf on the West Coast. He’s won at Riviera and has also shown some course form with a 9th place finish at Silverado back in 2020. That week, Hahn gained 4.7 strokes putting, demonstrating his comfort level on these POA putting surfaces.
He finished T6 at the Barracuda back in July, and there’s no doubt that a return to California will be welcome for the 41-year-old.
Peter Malnati +125000 (BetRivers)
First-Round Tee Time: 12.27 p.m PT
Peter Malnati excels at putting on the West Coast. He ranks 3rd in the field in Strokes Gained: Putting on POA and has shown in the past he’s capable of going extremely low on any given round due to his ability to catch a hot putter.
His course history isn’t spectacular, but he’s played well enough at Silverado. In his past seven trips to the course, he’s finished in the top-35 four times.
Harry Higgs +150000 (BetRivers)
First-Round Tee Time: 1.55 p.m PT
In what is seemingly becoming a theme in this week’s First-Round Leader column, Harry Higgs is a player that really fell out of form in 2023, but a reset and a trip to a course he’s had success at in the past may spark a resurgence.
Higgs finished 2nd at Silverado in 2020 and wasn’t in particularly great form then either. Success hasn’t come in abundance for the 31-year-old, but three of his top-10 finishes on Tour have come in this area of the country.
Higgs shot an impressive 62 here in round two in 2020, which would certainly be enough to capture the first-round lead this year.
Vincenzi’s Fortinet Championship betting preview: California native ready for breakthrough win in Napa
After a three-week break, the 2022-23 PGA TOUR season kicks off in Napa Valley at the Silverado Resort and Spa to play the Fortinet Championship.
Prior to 2021, the event was called the Safeway Open, but the tournament sponsor changed to Fortinet with contract that will last for three more seasons. Although the name has changed multiple times, Silverado’s North Course has been featured on the PGA TOUR since 1968.
The course is a par 72, measuring at 7,166 yards. Silverado features Poa annua greens that can be tricky, especially as the surface becomes bumpier in the afternoon. The tree-lined fairways aren’t easy to hit, but the rough shouldn’t be exceedingly penal. Shorter hitters are in play on this relatively short course, and accuracy will be at a premium.
There will be a re-routing at Silverado for this year’s Fortinet Championship. Ten holes will be played in a different order. Holes 1-7 and 18 will remain as in year’s past. The new finishing stretch – No. 14 (par 4), No. 15 (par 5), No. 16 (par 4), No. 17 (par 3) and No. 18 (par 5). The new 17th was previously the 11th, which is the signature hole on the course.
The field will consist of 155 players. Being the swing season, the field for this event is usually relatively weak. However, there are some intriguing names in the field including Justin Thomas, Webb Simpson, Sahith Theegala, Joel Dahmen, and Kevin Kisner.
- 2022: Max Homa (-22)
- 2021: Max Homa (-19)
- 2020: Stewart Cink (-21)
- 2019: Cameron Champ (-17)
- 2018: Kevin Tway (-14)
- 2017: Brendan Steele -15
- 2016: Brendan Steele -18
Let’s take a look at several key metrics for Silverado to determine which golfers boast top marks in each category over their last 24 rounds.
Strokes Gained: Approach
Historically, one of the North Course’s defenses will be tightly tucked pin placement, so effective shot-shaping and a higher ball flight may be an advantage this week. In order to find success, players need to hit the correct level of the sloping Poa Annua greens.
Strokes Gained: Approach past 24 rounds:
- Chez Reavie (+24.7)
- Sam Ryder (+20.0)
- Mark Hubbard (+17.8)
- Kevin Streelman (+18.3)
- Doug Ghim (+17.1)
Good Drives Gained
Hitting fairways in regulation at Silverado is more difficult than TOUR average, as players have done so in the past at a rate of only 52.2%. While the rough isn’t extremely long here, controlling spin out of the thick grass is much more difficult than doing so from the fairway. In order to find success, players need to hit the correct level of the sloping Poa annua greens.
In 2021, the top eight players on the leaderboard all had a positive week in “Good Drives Gained. The winner, Max Homa was +3.3 in the category and Mito Pereira, who finished third, was +8.3.
In 2022, 12 of the top 13 players on the leaderboard gained in the category including the winner Max Homa (+6.0) and runner up Danny Willet (5.0).
Good Drives Gained past 24 rounds:
- Doug Ghim (+24.4)
- Matt NeSmith (+23.8)
- Russell Knox (+20.6)
- Brice Garnett (+19.9)
- Ryan Armour (+19.8)
Par 4: 400-450
There are six par 4’s at Silverado that are between 400 and 450-yards. It will be important to target players who excel at playing these holes. With the par 5s being fairly short and reachable, the par 4 scoring may prove to be the bigger difference-maker.
Par 4: 400-450 past 24 rounds:
- Beau Hossler (+14.7)
- Max Homa (+12.4)
- Garrick Higgo (+8.5)
- Justin Suh (+8.3)
- Stephan Jaeger (+8.2)
Birdie or Better: Gained
With scores at Silverado potentially approaching the 20 under par range, making plenty of birdies will be a requirement in order to contend this week.
Birdie or Better: Gained in past 24 rounds:
- Nick Hardy (+15.3)
- Scott Piercy (+15.2)
- Ryan Gerard (+14.9)
- Max Homa (+14.0)
- Peter Kuest (+13.5)
Strokes Gained: Putting (Poa Annua)
Poa annua greens on the West Coast can be quite difficult for golfers to adjust to if they don’t have much experience on the surface.
Prior to the 2019 Safeway Open, Phil Mickelson talked about how the type of putting surface is a major factor:
“I think a lot of guys struggle with the Poa annua greens, which is a grass that I grew up playing, so I’m very comfortable on the greens. When you grow up and spend most of your time back east in Florida on the Bermuda, this is a very awkward surface to putt on. The color looks different — it’s hard to sometimes read. But when you’re used to it, I don’t know of much better surfaces than these right here.”
This week it is important to look for the golfers who historically excel on Poa annua.
Total Strokes Gained in category in past 24 rounds:
- Kevin Kisner (+27.7)
- Max Homa (+21.2)
- Peter Malnati (+20.5)
- Justin Suh (+18.5)
- Mackenzie Hughes (+16.0)
Below, I’ve reported overall model rankings using a combination of the five key statistical categories previously discussed.
These rankings are comprised of SG: APP (25%), Good Drives Gained: (25%), Birdie or Better (20%), Par 4: 400-450 (15%), SG: Putting (Poa annua) (15%).
- Max Homa (+750)
- Doug Ghim (+5000)
- Andrew Putnam (+4000)
- Chez Reavie (+4500)
- Kevin Streelman (+5500)
- Mark Hubbard (+5000)
- Sam Ryder (+7000)
- Brendon Todd (+3500)
- Akshay Bhatia (+6000)
- Cameron Davis (+2200)
2023 Fortinet Championship Picks
Sahith Theegala +2000 (DraftKings):
Sahith Theegala is yet to break out for his maiden PGA Tour victory but is a great candidate for a player who can have a strong fall and take advantage of some weaker fields. The 26-year-old ended his season on a positive note, finishing 13th at the FedEx St. Jude and 15th at the BMW Championship.
I’ve long believed that Theegala’s first win would come on the West Coast. He grew up in California and was a three-time All-American at Pepperdine University, where he became the fifth player to win the Jack Nicklaus Award, Haskins Award and Ben Hogan award all in the same year (2020). Sahith made his PGA Tour debut at Silverado in 2020, where he finished in a tie for 14th. Last year, he finished 6th at the Fortinet Championship.
Theegala is very comfortable playing in California. That is perhaps most noticeable on the putting surface where he gains an average of +0.44 strokes on the field per event on POA, which is more than four times what he gains on Bermudagrass or Bentgrass. The POA greens at Silverado can get especially difficult late in the day, which is a reason why players with a background on them have had so much success at the course. In the past seven years of the event, five winners have come from California.
Theegala is pricey this week and is as close to the top of the odds board as I can remember him being, but that’s the nature of the PGA Tour fall season. It’s hard to find a spot on the schedule that Sahith will have a better chance at winning than this one.
Justin Suh +5000 (PointsBet):
Consistency has been an issue early in the career of Justin Suh, but he’s shown flashes in 2023 of what made him such a highly regarded prospect to begin with. After a few top-10 finishes at the PLAYERS Championship and the Honda Classic, Suh ended the season on a bit of a sour note, failing to finish better than 34th in his last five starts of the season.
Despite the struggles, I’m optimistic about Suh as we begin the fall swing. The 26-year-old made the trip to Crans-Montana, Valais, Switzerland to play in the Omega European Masters, and finished 24th in a decent field. More encouraging than the finish was how Suh hit the ball. He gained 5.24 strokes on approach and hit plenty of fairways.
The 2018 Pac-12 Player of the Year grew up on California golf courses. Suh was a highly decorated amateur golfer with plenty of wins on the West Coast prior to attending USC, where he was one of the best players in the country.
When he’s on, Suh is one of the best putters on Tour, and he should comfortable playing in his home state in search of his first PGA Tour victory.
Akshay Bhatia +5500 (DraftKings):
Akshay Bhatia is still just 21 years old and one of the most tantalizing prospects in the world of golf. The smooth-swinging lefty was able to obtain his first PGA Tour victory at the Barracuda Championship at Tahoe Mountain Club in Truckee, California just a few months ago. The course is just a few hours ride from Silverado and the conditions and course should be very similar.
Bhatia will have no issue making birdies in bunches at Silverado, and the rough shouldn’t be exceedingly penal if he gets loose with his driver.
Bhatia made his debut at Silverado in 2020 at just 18 years old and managed to finish 9th. Since then, he’s gained a great deal of confidence and has refined his game as a professional.
Akshay got engaged this week. He can celebrate with a victory this week at the Fortinet.
Sam Ryder +8000 (FanDuel):
Statistically, Sam Ryder jumps off the page this week. In his past four measured starts, he’s gained 4.2, 5.4, 5.2 and 5.7 strokes on approach and is completely dialed in with his irons. Despite the numbers, he hasn’t managed to crack the top-30 on the leaderboard in that stretch but this is a field that is much weaker than he faced at the end of last season.
In addition to the recent stats, Ryder played some good golf on the West Coast last year. Most notably, he finished 4th at Torrey Pines in a loaded field and also finished 20th at both the Waste Managment Phoenix Open and the Genesis Invitational.
If Ryder continues with his hot approach play, he should be able to contend at Silverado this week.
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