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6 Guidelines for Golf Course Style

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Rules. Before we’re even old enough to talk, our lives begin to revolve around rules. Don’t pick your nose. Bedtime. Chores. No Cinemax after 10 p.m. Don’t put that in your mouth (a pretty good rule even when you’re a adult). The thing about rules is that most of them seem like they’re created to keep us from having any fun. That’s just how life is.

When we get older, we have to worry about more rules; and then we start playing golf. The only game known to man that requires a 581-page rule book (plus an appendix). We already have enough rules to follow. So when I sat down to write this, I decided on guidelines instead. Guidelines are much easier to swallow than rules. So, these are not strict “must do’s.” They’re a collection of insights that can help you not look like a fool out there.

In 1991, Eddie Vedder and Pearl Jam convinced every man in America that it was cool to not care how you looked, and since then, we’ve been treated to oversized flannels, baggy cargo pants and men just dressing like lazy slobs in general. Remember Tiger’s huge shirts and trousers that looked like parachute pants in the 90’s? Or the U.S. Ryder Cup Team’s shirts at Brookline that looked like Norman Rockwell had a few too many juleps and hurled on them? Ugh. Fortunately, there’s been a movement since around 2007. Men are starting to care again, and I love it.

For too long, we golfers had few viable options when it came to clothes for the course. Over the last few years, a wave of new companies has come to fix that. Linksoul, Travis Mathew, Devereux, and William Murray have become household golf names. But even the more established companies are stepping up their game, Puma and Ralph Lauren being two of the most notable. Some lesser known, but great lines are Q.E.D. and Rool Golf, as well as Black Clover. And you can never, EVER go wrong with anything from Arnold Palmer Apparel.

Disclaimer: I do not receive any monetary compensation from any of the companies that appear in this article. Just to make that clear.

Plenty of companies are offering modern options for you to look great, so there’s no reason to hit the course looking like you don’t belong… or you don’t respect where you are or the game you’re playing. Golf doesn’t need to be a stuffy dinner party, but it also shouldn’t look like a NASCAR tailgate party. Follow these guidelines, and you’ll never be accused of being ready for either.

1. Fit is (The) King

Arnie always knew how a shirt should fit.

Arnie knew how a shirt should fit.

This should be common sense, but a lot of guys overlook it. The finest shirt in the world will look like absolute garbage on you if it doesn’t fit correctly. Look at the tag, and look for the terms “Athletic Fit”, “Slim Fit,” or “Tailored Fit.” These cuts won’t be boxy or “blousey” like Tiger’s shirts from the 90s. And they’ll make you look slimmer.

Check the sleeves and make sure they don’t pass below your elbows. Just below the bicep is perfect. In shorts, length is paramount. No disrespect to Nike, but their shorts belong in a skate park. Most companies make their shorts too long. Check out Original Penguin for examples of how shorts should fit a grown man, ending just above the knee.

2. Forget about “Tech Fibers”

The biggest problem with the shiny, moisture-wicking performance fibers designed for athletic performance is exactly that. They aren’t designed for anything else. As soon as you step off the course, you look out of place. You can’t toss a cardigan on or a blazer and head to the bar for cocktails and trash talk wearing one; it’s just wrong. Choose something with natural fibers, something that’s actually woven. There’s nothing wrong with a little tech, but if it can’t go from the course to the lounge and then to dinner, it doesn’t need to be in your closet.

3. Respect your Feet

Canoos_Golf_Shoes

Canoos makes some of the coolest golf shoes around.

Those clunky, chunky, cheap golf shoes you found in the clearance section? That’s disrespect in the highest order. The first things someone notices about a man is his watch and his shoes. They don’t need to be FootJoy Icons (even though it’s a fantastic choice), but there are plenty of high quality options.

Adidas is killing it with old school sneaker styles. And please, PLEASE throw your sandal-spikes in the trash immediately. It’s worse than wearing Crocs if you aren’t a chef. If you really want to pull of the casual look with some character, check out Canoos. Its boat shoes and canvas sneakers are the coolest thing around right now.

4. Accessorize, But at Your Own Risk

Carrera Shades

Carrera Shades

The days of big, gawdy belt buckles are over. Get something nice and slim, or even something with a check or stripe on it. Even the white belt at this point is getting a little blah. Andre 3000 said that every man should have one thing in his wardrobe that “blings.” Not four, just one. That’s a fantastic guideline. Whether it’s your watch, your socks, your belt, or a bracelet, let one thing you wear pop from everything else.

As for sunglasses, unless you’re a track star, a Formula 1 driver, or Henrik Stenson, you don’t need the ultra techy wrap-around sport shades. Stick to something cool. Something smooth. A pair of Persols should do nicely, but there are plenty of cheaper options like something Steve McQueen would’ve worn on the course. Actually, just use Steve McQueen every time you ask, “Should I wear this?” You’ll be just fine.

5. White Pants (When to Stop)

I have a few pair of white trousers. You have to have a couple, because they get dirty in a hurry. I love wearing them, and I love that I see a ton of Tour guys wearing them. They’re incredibly sharp… but there really does come a point in the season when it’s not OK to wear white pants. Fall is for darker colors, earthy tones, and thicker fabrics. It’s rain-pant weather. Fall isn’t for the white pants you wore when playing in San Diego a few months ago. The Labor Day rule no longer applies, but it has been expanded thanks to GQ’s Style Guy, Glenn O’Brien (Miss you Glenn). As a general guideline, once the MLB Playoffs start, put the white pants away and let them sit until spring.

6. Okay, Maybe a Couple Rules

McQueen

I can’t list these as merely guidelines. It’s 2017, and certain things just should not be a part of your wardrobe. And to be honest, they never should have been in the first place:

  • Jean Shorts: Burn them. Burn. Every. Single. Pair. Now.
  • Ditch the Pleats: Are you smuggling two pigeons in your pants? No, you’re not.
  • Long White or Black Socks (with shorts): Either go for something like Stance Socks or stick with no-shows or ankle socks. If you’re going to show some sock game, better make sure it’s on fleek.
  • Dress Code Disrespect: There are plenty of courses I play that allow T-shirts, and I love playing in a T-shirt and shorts. But if a course has a dress code, just please respect it. Don’t be the guy who shows up in jeans and tries to get away with it by claiming he didn’t know. Don’t be that guy.

Most of us have office jobs or jobs that require wearing some type of uniform. The golf course is one of the remaining outlets for us to express our individual style. So have fun with it and enjoy it. It’s OK to put some thought into what you wear to the course, guys. Don’t let Grunge win.

Bryan is a former college golfer and aspiring Tour pro, and a very, very amateur writer who has a flair for over-indulgent, drippy commentary. He once came "this close" to getting in a fight with Nick Swisher outside a Cleveland strip club. At least once in his life he's wanted to be a tailor, chef, fireman, Indians 3rd baseman, astronaut, actor, lounge singer, hand model, DJ (Named DJ BPM) motorcycle racer... and Ryan Gosling. He's addicted to watches and shoes, and has three life rules; Do what makes you happy, find the love of a great woman, and wear anything Tom Ford makes. He's really just hoping in ten years when he joins the Champions Tour to be sponsored by a bourbon company and smoke cigars with Miguel Angel Jimenez. His best friends describe him as "Slightly nicer than a grilled cheese sandwich on white bread"...

23 Comments

23 Comments

  1. Cliff

    Nov 6, 2017 at 11:29 am

    Credibility of author was gone once he admitted he owns and wears white pants……

  2. alanp

    Nov 4, 2017 at 3:16 pm

    nice article man. doesnt surprise me it is lost on most of the old dudes. they probably dont listen to music on the course either.

  3. Jimmy Ray

    Nov 3, 2017 at 5:32 pm

    I don’t know why y’all are hating on this article. It brings up some good points that a lot of you should follow. I’ve got a fabric tip for ya. I’m in the apparel business, and I can tell you that most guys don’t understand the difference between “wicking” and “breathable”. They’re not the same. Far from it. Nike DriFit is wicking. As a general rule, it doesn’t breathe (pique’s excepted). That goes for every poly shirt you own (Climacool, etc.), plus the nylon ones (Columbia fishing shirts, etc.). Yes, looks great when sweating and dries quickly. Cool? Not so much. And learn to love the stank, cause you ain’t wearing it more than once before washing. So what’s the alternative? An open weave like a cotton pique, linen or cotton/poly pique. I’m watching cotton make a big comeback, with Linksoul leading the way. Short of an 85 degree sticky day, their 65/35 blend fabric rocks. Will never wear plastic off the course again.

  4. Scott

    Nov 3, 2017 at 3:05 pm

    Spend, spend, spend spend. I am an over 50, happily married, golfer. Who am I trying to impress? Sure, I try to look nice, but I am not going out clubbing after I play. When you tee off before 7:30 in the morning, why wouldn’t I want to a high tech golf shirt? All I am doing, before I get back to the rest of what I need to do for the rest of the day, is golfing. Then guess what, I am putting on lawn mowing clothes, or going to take the kids wherever clothes. Yes, some of my shirts and shorts look better than others, but oh well.

  5. steve mcqueen

    Nov 3, 2017 at 2:51 pm

    If you worried more about your game and less about you clothes you might not be an “aspiring tour pro” anymore.

  6. Ronald Ousterhaus

    Nov 2, 2017 at 1:54 pm

    Great… another elitist article on how to do golf right. I wonder if other sports and recreational activities worry so much about whether you can transition to dinner in a blazer or not (dinner jackets, really?!). I get that a lot of golfers belong to clubs etc., but that is not golf. That’s a lifestyle. Too many people get these confused.

  7. Rano

    Nov 2, 2017 at 8:36 am

    “There’s nothing wrong with a little tech, but if it can’t go from the course to the lounge and then to dinner”

    I don’t know why people insist on wearing the same thing they just wore on the course, out for dinner. Get changed, not only will you look better, you’ll smell better too…

    • Scott

      Nov 3, 2017 at 2:46 pm

      Yes, Rano. it is called a golf shirt for a reason.

  8. C.B.

    Nov 2, 2017 at 2:04 am

    1991? What on earth are you talking about? Grunge? Don’t you know the 60’s? That’s when “wear whatever the heck you want” started. Not in the 90’s! I guess you’re too young to know anything.
    The 90’s in sports clothing and clothing in general all across the globe was all about baggy and large – all you have to do is look at the football (soccer) kits in the 90’s and you’ll know exactly how we got out of the short-shorts of the 80’s and landed there.
    Complete shank to this article. Do be so kind as to never write anything again about fashion.

    • Bryan Metzler

      Nov 2, 2017 at 8:42 pm

      I might not be old enough to remember the 60’s, but I’ve done more than enough research on the evolution of clothing and style over the decades. You’re right about two things. The clothes in the 90’s were WAY too baggy, that’s exactly what I was saying. And, they did wear whatever they wanted in the 60’s. But where you’re mistaken is that the clothing in the 60’s was absolutely about looking good and putting on a show and who had the flashiest outfit or the biggest bell-bottoms. 60’s fashion was all about rebellion from the drab grey button down world of the 50’s, and they wanted everyone to notice them, especially across the pond. The grunge style was a rebellion in the opposite way, trying to look as boring as possible after the “Everyday is a Fashion Show” mentality of the 80’s. I may have forgotten (i.e., been too hungover) to do my homework in Poli-Sci in college, but I paid attention to the stuff that really makes the world go round.

      • C.B.

        Nov 3, 2017 at 3:34 am

        I was talking about the hippies, duh, in counterpoint to how you brought up Pearl Jam and grunge. So no, the 60’s was not all about looking good and clean like James Bond. Early 60’s as it bled on from the 50’s may be, but the mid to late 60’s was grimy and dirty, hippy culture and such bleeding into the 70’s with the tie-dye and whatnot, Woodstock? Not clean and dapper, is it? Easy Rider, the rebel biker imagery and styles? We’re not talking about Flannel Suits there, my friend! In the 90’s yeah we had flannel shirts with grunge and unkept hair, for sure! 80’s was not every day is a fashion show. What on earth are you blethering about? The first 4 years of the 80’s may have been strangely bright and post-punk and color mohawks and heavy metal and big hair bands and such, but after 85? Less so. There was a yearning for the 50’s and it went back to clean cut and straight jeans again, less color crazy – Back to the Future? But, yeah, I am not mistaken. You are. I don’t think you paid attention at all. You missed out on a lot.

  9. Hans

    Nov 1, 2017 at 6:22 pm

    if you live in a hot/humid climate, not wearing tech fabrics isnt really an option. go wet out a cotton shirt with sweat and it wont look good off the course anyway. perhaps for some climates the natural fibers look good off the course advice works, but it just is a big fail anywhere hot/humid.

    • Cameron

      Nov 1, 2017 at 11:06 pm

      Glad someone said it! 35* summer days mean high-tech breathable fabric is a necessity!

  10. James

    Nov 1, 2017 at 3:45 pm

    You lost me when you used “on fleek”

  11. Acemandrake

    Nov 1, 2017 at 3:00 pm

    Dress like an adult and you won’t need any other attire guidelines/rules.

  12. Huh?

    Nov 1, 2017 at 2:46 pm

    Unless you plan to be on “the beach” all day please don’t show up at the course wearing ankle socks. So inappropriate. . .

  13. DoubleMochaMan

    Nov 1, 2017 at 12:05 pm

    I never understand white pants in the off-season, playing in the mud. Or even khakis…

  14. Golfer

    Nov 1, 2017 at 12:04 pm

    Dress for success. (And to feel good) Look the part. You can always be buried in your jeans, t-shirt and ball cap. Don’t rush it.

  15. Andrew

    Nov 1, 2017 at 11:59 am

    Nobody rocks their clothing on and off the course like Adam Scott and Miguel Angel Jimenez. It’s not even a contest. Strive for that.

  16. Andrew

    Nov 1, 2017 at 11:55 am

    “Oooh. White pants! Who’s that?”
    – Trashy bimbo in heals at the Phoenix Open.

    Don’t be that guy, Bryan.

  17. Smith

    Nov 1, 2017 at 11:45 am

    I like everything about this article, but there’s one thing I always find is missing when golf course style discussions take place, and that’s the issue of ankle socks with pants.

    JT is one of the most stylish golfers out there, no doubt, but I hate that he’s always rocking white ankle socks with his outfits. This article takes issue with long socks with shorts – why not the other way around as well?

    • Jacob

      Nov 2, 2017 at 9:55 am

      Agreed. Ankle socks with shorts, crew socks with pants, and no-show socks with the garbage can.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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