Connect with us

Opinion & Analysis

The Words Golfers Never Want to Hear

Published

on

Since this story (and the future stories I will share) may not paint me in the best light, I decided to write under a pen name. Full disclosure: my employer also didn’t think it was cool that I would be writing for a golf website. 

My wife came to me other day and said the words you never want to hear from your spouse: “I think we should quit the country club.” The chain of events this set off inside my head was like nothing you can imagine. On second thought, you’re on GolfWRX, so you know exactly what went through my head. I’ll save all the details of conversation for another time, but for now I can tell you that I put on quite a show after she uttered those words.

The best way I can describe the next hour of my life is to compare it to how you act when your wife shuts down your request to play 18….the day after you just played 36. You know deep down you shouldn’t be asking to play again, but you give it a shot anyway. It sounds something like this: “Oh honey, I’ll cut the grass when I get home.” Or “How about after the round, I take you to that new restaurant you’ve been wanting to try?” Or “I know I played 36 today, but when I get back I’ll put a new roof on the house. Pleeeease.” We’ve all been there, and if you take that scenario and multiply it by 50, that’s where I was in my head.

At some point during this hour, I realized a couple of things. First, I realized golf is more than just a sport to me. It’s a way of life, something I love, and something I don’t want to give up. My day is constantly filled with thoughts of golf. The first thing I do when I get to work? I check out the GolfWRX Classifieds to see if anything interesting was posted since last night when I went to bed. Lunch break? I’ll check eBay for the golf-related items I’m watching. When I get home, I flip on the Golf Channel while I change out of my work clothes. It might not be healthy, but it’s my life, and like many of you, I’m OK with that.

The other thing I realized in that hour was that all of the people who have told me my life is like a sitcom were correct. I say this because, at one point, the thought crossed my mind to try to fake cry! At another point, I thought about making up a story about playing golf with my dad as a kid, the memories I had of it, blah blah blah. Somewhere in middle of all of that, I even contemplated acting as if I was having chest pains.

At the end of the day I didn’t do any of that. For the most part, I acted like an adult… sort of. To be clear, though, if you would have told me that any of those acts was a surefire way to end the conversation and keep my membership, I would have done it in a heartbeat. Unfortunately, I know my acting skills suck and my wife can see right through them.

Her reason for wanting to quit was valid; it costs a lot of money. I can’t argue with that, because it’s true. I belong to one of the nicer country clubs in the area, and the golf course is the crown jewel. It hosts local qualifiers, USGA events, etc. and it’s less than 5 minutes from my house. It has a great practice facility with a full range, three practice greens, and a short game area. The fact that it is less than 5 minutes from my house is the cherry on top. When my wife looks at the club, she sees it as something standing between her and our next home-improvement project. After plenty of back and forth, we agreed that if I wanted to keep our membership, I had to come up with a way to offset some of the costs of the club.

After the conversation, I went straight to where I do my best work… well, the second-best place, which is my man cave/basement. My objective was clear; I had to come up with a way to make some money on the side, and I had to come up with it fast before my wife changed her mind. I did what any of us would do in this situation; I decided to hit some putts for a half hour to clear my head, and then I got started.

Since I’m a 7-handicap, turning pro was out of the question. I thought I could be a golf writer, but the life of a journalist isn’t for me. Then it hit me…. the thing where everyone thinks my life is a sitcom. That led me to the brilliant idea to share these stories and hope that I can somehow use them to help me keep my membership. I’m open to other ideas (or donations) if you got them.

To be honest, I don’t think my stories are out of the ordinary, but my co-workers and friends constantly tell me they are. Like the time my club-championship match went into a five-hole playoff and my wife had to go to a party by herself is a pretty good one.  Although the time I fell down the stairs while trying to sneak out of the house at 5 a.m. to play an early round is probably better.

The one my buddies enjoy is when I got caught putting fake calendar appointments in my wife’s phone that made us look busy on important days like Masters Sunday, the Ryder Cup, and my fantasy golf draft. To the say least, I have plenty of them, and her wanting to quit the club isn’t going away anytime soon. I’m sure that will lead to more. So I’m going to share all of the stories and see if it leads me to a way to keep my membership.

Wish me luck!

For feedback (or donations) please email me at [email protected]. You can also follow me on Twitter at @Joey_Ruggeri. 

Joe Ruggeri is a former collegiate golfer from Missouri who is probably one of the most competitive guys you will ever meet. He describes his non-golf profession as "what he has to do so he can fund his golf habit." Twitter: @Joey_Ruggeri Email: [email protected] Youtube: coming soon

37 Comments

37 Comments

  1. nobody2u

    Oct 30, 2017 at 2:35 am

    What man would rather not want to spend more time at home. He gets a fresh list of honey do’s and told how bad of a husband he has been for spending time with friends that applaud good shots are not so cynical when you light a cigar or open a beer. If you do that at home and her mother should suddenly drop in, what a lovely time that is. Then you have all of the stuff on TV that you are getting to miss when you could be spending the afternoon with the understanding laughing friends and cart girls or the cute waitresses in the 19th hole that are willing to get whatever you want at your little hearts desire. I don’t know what man would give up that comradery among friends to be able to spend some quality time with the unpleasant person at home. Give her a little boost to either spend some time at the pool, you can charge drinks or other things at the pool, or send her shopping, she has a million options and yours should not be impeded.

  2. Lance

    Oct 20, 2017 at 4:22 pm

    Currently, I’m entertaining a golf widow/model/trophy wife while old hubby is obsessed with his golf handicap and spends his days on the course and nights in the clubhouse.
    My club also has tennis courts and I met her playing tennis and it started from then. She’s so happy now. Me too.

    • Da Judge

      Oct 22, 2017 at 9:55 pm

      Wife: “Golf course or inter course…. choose!”
      Hubby: “Uuuum ….. “

  3. Travis

    Oct 19, 2017 at 9:09 am

    I stopped reading this in the very beginning when you talked about “asking for permission” to go play golf… how about you get into a relationship where you two respect what each other wants to do.

    I’ve never once had to “ask permission” to go play golf, nor does she ever “ask permission” to do her hobbies. We respect that those hobbies are each others’ passions, and that’s that.

    Do you also “ask permission” to sleep in the bed again and not the couch in the living room? Pathetic.

  4. nobody2u

    Oct 18, 2017 at 4:40 pm

    Your bragging about adultery, I don’t know if you are religious or Catholic, but, condemning yourself to the crimes of the flesh, you may want to re think at what you think is funny. I am not a Holy person but I promise you if I came in my home and found you trying to get out the window, you better be ready to have that thing you spent the last few seconds with to land on top of your point little head. See many of those golf widows don’t walk away with everything the man has worked his whole life for, so you may be acquiring a sweat little thing in your endeavors. And yes that is from experience, still glad that little fella did me such a great favor, I got the house and the kids, guess whats she’s doing,,, but not with me.

    • Lance

      Oct 20, 2017 at 4:13 pm

      Bitter bitter golf dude…. and fyi, all the golf widows come to my pad to get what they don’t get from their golfing hubby who prefers to spend time with his equally impotent buddies on the golf course.
      A neglected woman will seek loving companionship wherever she can find it…. and they find me … and there are so many of them. Once a couple of them came to me for ……. you know.

  5. Bob

    Oct 18, 2017 at 11:57 am

    A simple divorce should cure your problems

    • Barry

      Oct 18, 2017 at 4:46 pm

      Only if you’ve been smart enough to hide your assets from your wife

  6. Busty McBoob

    Oct 18, 2017 at 10:55 am

    I still don’t get the reasons for marriage other than we’re trained from a very young age that marriage is just something you’re supposed to do in life. All my married friends bitch and moan about all the time about their wives not ‘letting them’ do stuff. Man up, take your (non golf) balls back and tell her you’re not quitting the country club.

    • Lance

      Oct 19, 2017 at 12:15 pm

      Such man golfers are perpetual children seeking pleasure on the golf course… while I get pleasure from their golf widows.

  7. Eldrick T

    Oct 18, 2017 at 3:38 am

    I thought I was at a country club in California but somehow I ended up in a ditch in armpit Florida

  8. Eldrick T

    Oct 18, 2017 at 3:37 am

    There was only one fire hydrant outside my house

  9. Ben Jones

    Oct 17, 2017 at 11:07 pm

    My wife loved the country club. Man I miss those days! Camelot, yes it was. Then we had to move to somewhere where the courses are semi-private. What does that mean? It means crowded course, lousy tee times, and a chopped up practice area. Worst of all, the range balls are dead and the practice bunker is in the shank zone. Man, I miss that time.

  10. 8thehardway

    Oct 17, 2017 at 5:04 pm

    I wrote on this subject a decade ago and will share my still-valid observations.

    Share your heartfelt disclosures with your wife and suggest marriage counseling. The USGA secretly maintains a list of marriage counselors, attorneys and judges ranked by handicap and Country Club affiliation so you will probably find a sympathetic ear in your neighborhood… just mention my user name.

    If things don’t go well buy a home in Myrtle Beach and move divorce proceedings there… all decisions invariably favor the golfer and that includes custodial issues; be sure to mention how much you’ll save employing your children as caddies rather than paying those outrageous cart fees.

    If you insist on staying domiciled in your present location and your wife isn’t employed, suggest the virtues of being a cart girl… the extra income, the opportunity to see more of you on weekends, saving money on mid-round snacks and how she can gather valuable information on whose new equipment purchases aren’t working out (handy to know for wagers or inexpensive purchases).

    Above all, maintain your handicap and a positive outlook… women come and go but golf courses tend to linger.

    • Lance

      Oct 19, 2017 at 12:13 pm

      I feast on golf widows….. and they feast on me!

  11. MS

    Oct 17, 2017 at 1:36 pm

    Donation… Sorry ain’t goint to happen. Not a member of a private club, never have been, probably never will be. Best I can do is season pass as a public course.

  12. Milo

    Oct 17, 2017 at 12:59 pm

    1st world problems

  13. AJ

    Oct 17, 2017 at 12:56 am

    keep the club but she will be gone. Shes giving you an out take it from experience

    • Lance

      Oct 18, 2017 at 12:20 pm

      Golf widows are primed for nookie. I know.

  14. Judge Smeills

    Oct 16, 2017 at 5:53 pm

    Its not about the money, she just mentioned money because its better than saying that she hates golf and the amount of time you spend playing.

    • Lance

      Oct 20, 2017 at 4:16 pm

      Golf widows that I know well never complain about the time hubby spends at the country club …. and in fact encourages him to go play with the boys….. and then there’s me waiting and not for long ….lol

  15. Bullsfan

    Oct 16, 2017 at 4:31 pm

    Been there and done that. Where did it get me, Divorced and on the hook for 20yrs. I get where you are coming from, I too am a lifelong golfer who has played collegiately and come from a long line of family golfers. It’s not a hobby, it truly is a life. I may not play or run a country club as my main source of employment, but for me and my family it’s the same. I was a member for 11 years at one of the most prestigious courses in my area, only 250 members and most had the money to buy 3rd world countries. So when the time came, 2007-08, in the middle of the downturn I had to give up my membership. Now other things happened personally and professionally that led to my divorce, but not being a member at my club anymore didn’t help my issues. Life hit hard and I had to reevaluate my life and what was important. Now today I have rebounded well, gainfully employed in my chosen field and remarried happily and fittingly enough live in a new home right across the street from a country club my parents were members at when I was growing up, but I haven’t joined! Would I like too, sure, but my lessons learned from my past is, it’s not the right time. I still play golf once, twice a week. I have friends all over my area who are either members or work at various clubs that I play with and for those times I’m not playing with them I pay my $30 and head out somewhere else and get my fix. What I’m saying is it’s not all that bad not having a membership. Would it be nice, sure. But there are other ways to play and enjoy tournaments and competition. You may want to look into these before your better half decides to do it for you.

    • sanjay

      Oct 16, 2017 at 8:01 pm

      $30?? A muni is not a country club….

      • CrashTestDummy

        Oct 17, 2017 at 2:21 am

        I have played a lot at both country clubs and public golf courses. Generally the shape of courses at country clubs are in better shape (especially the greens and bunkers). However, many public tracks are just as good if not better tracks that country clubs. You can still play good courses for 30-50 bucks in my area and really good courses for 60-80 bucks. Only a few are munis. Munis are not bad if the greens are decent and a decent track. You still have to hit good shots and play golf.

  16. Steve

    Oct 16, 2017 at 3:55 pm

    Divorce her before you have children and you’re on her hook for 20 years.

  17. Acemandrake

    Oct 16, 2017 at 3:35 pm

    “We already have three.”

  18. sanjay

    Oct 16, 2017 at 3:23 pm

    Methinks you are misreading your wife’s suggestion to quit the country club. Perhaps her motives are justifiably selfish.
    When she says: “I think we should quit the country club.”….. she may be telling you she wants you to spend more quality time with her than with your buddies, playing 36 holes and then coming home and telling her “I’m too tired for that… maybe tomorrow.”
    The problem is that within most adult men there is a child who wants to play, for the pleasure… and with other men. Your fine wife is sending you a signal that everything is not fine with her because you want to play games rather than tending to her needs. Ya think…?!!

    • Mower

      Oct 16, 2017 at 7:28 pm

      Yep. It’s psychological jiu-jitsu. They’re trained from a very young age.

    • Lance

      Oct 18, 2017 at 12:16 pm

      I search out such golf widows and they are starved for companionship. Me like ….

  19. ray arcade

    Oct 16, 2017 at 3:20 pm

    And here I always thought it was “…you’re still away”.

    • sanjay

      Oct 16, 2017 at 3:27 pm

      Nice…. but women become gregarious when ignored and neglected for too long. In that case “…you’re still away” may be her opportunity to find pleasant companionship.

      • AW

        Oct 16, 2017 at 5:04 pm

        Maybe that’s the best solution if he can keep the membership. 🙂

        • sanjay

          Oct 16, 2017 at 7:59 pm

          Men who eschew sex for golf are …. well, you know…. the majority ….!

      • Lance

        Oct 18, 2017 at 12:18 pm

        Yup, I’ve had ‘companionship’ with many a golf widow.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

Published

on

On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

Continue Reading

Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

Published

on

With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

Continue Reading

Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

Published

on

For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending