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Bridgestone’s new Tour B golf balls were designed with the player in mind

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Bridgestone’s new Tour B Series of golf balls are set to improve on the company’s Tour B330 line, and there are plenty of details to share about the specifics of the four new models: the Tour B X, the Tour B XS, the Tour B RX, and the Tour B RXS. However, it’s just as important to take a step back from this launch and appreciate how Bridgestone, with their emphasis on ball fitting, arrived at this new four-ball offering, because it represents a departure from what we’re used to seeing in the industry.

Bridgestone_Tour_B_2017_feat_2

Eliot Mellow, Bridgestone Golf Marketing Manager, told GolfWRX that instead of starting with the B330 series and figuring out how to improve upon the offering in the lab, the company instead started in a very different place: with the massive amount of data collected from the company’s ball-fitting program. Beginning with the launch-monitor data from the more than 2.5 million unique swings the company has collected, Bridgestone drilled down on the “tour-ball user” player profile.

“We didn’t sit down to make four balls…a master ball…or eight balls.” Mellow said. “The first thing was just analyzing launch monitor data.”

In addition to this, Bridgestone conducted a massive player survey initiative and began organizing the findings. “Eventually, we filled four buckets that became the Tour B golf balls,” he said, indicating the company then cross-referenced its findings with information from Golf Datatech and other third-party sources to make sure it jived with the larger marketplace.

Bridgestone_Tour_B_RX_Yellow_Solo

With the four player profiles identified, the company then tasked the R&D team with developing a quartet of appropriate offerings, leading ultimately to the Tour B X, XS, RX, and RXS models. Fortunately, Mellow said, R&D succeeded. So, let’s dive a little deeper into the four balls and the associated player profiles. A first point of note: The X and XS are built for players who place feel first and foremost. The RX and RXS are for those who place distance ahead of everything else.

TOUR B X and Tour B XS

Designed for low-handicap golfers, the Tour B X is engineered for low-handicap players seeking feel plus accuracy. It replaces the Tour B330 model.

Bridgestone_Tour_B-X

Features include:

  • Firmer urethane cover than XS, reduces driver spin for increased accuracy of the tee
  • Core compression = 85
  • Construction: Three-piece urethane

Bridgestone_Tour_BXs

Tour B XS is designed for the low-handicapper concerned with feel and distance.

  • Slightly softer urethane cover than the X, creates added friction for enhanced feel and control
  • Core compression = 75
  • Construction: Three-piece urethane 

Bridgestone makes some bold claims about how the B X and B XS stack up against the B330 and B330-S. Pretty much better at everything! The company claims: higher initial ball speed, better flight in the wind, more consistent trajectory, and softer feel.

TOUR B RX and Tour B RXS 

Designed for low-to-mid handicap golfers. The Tour B RX is engineered to help low/mid handicappers primarily concerned with distance and accuracy.

Tour_B_RX_White

  • Slightly firmer urethane cover than the RXS reduces spin and increases accuracy off the tee
  • Core compression = 66
  • Construction: Three-piece urethane

Tour_B_RX_Yellow

Tour B RXS is for low/mid handicappers who value distance and feel.

  • Slightly softer urethane cover than the RX creates added friction for superior feel and greenside control
  • Core compression = 64
  • Construction: Three-piece urethane

In addition to a new dimple pattern, the company touts the following features of the Tour B Series: a Gradational Core for optimal energy transfer, and SlipRes cover technology, which increases friction by creating more stability between the ball and club for enhanced control with irons and wedges.

The line will officially be available at retailers nationwide and on bridgestonegolf.com beginning Oct. 2 for $44.99 per dozen. 

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GolfWRX Editor-in-Chief

9 Comments

9 Comments

  1. The Dude2

    Aug 24, 2017 at 4:04 pm

    Cool. I look forward to playing this ball in a year or two when I buy it from one of the used golf ball sites.

  2. Steve Cantwell

    Aug 24, 2017 at 10:36 am

    Maybe a good ball, but more likely just a money grab. especially when Costco/Kirkland is trying to offer a similar quality ball for 1/2 the price.

  3. Aaron

    Aug 23, 2017 at 2:32 pm

    Interesting how Bridgestone is competing with its highest profile pro in releasing their balls at the same time

  4. MAGA

    Aug 23, 2017 at 2:00 pm

    He got ballz

  5. Brewdawg

    Aug 23, 2017 at 9:45 am

    Make sure it “jives” with the larger marketplace… 🙂
    I love a ball that listens to me, but hate one that jives with me. Now jibing is a different story.

  6. Tom54

    Aug 23, 2017 at 8:35 am

    Let’s see…another new golf ball that will be better than last model huh? The only good thing about new golf balls coming out yearly is that you can get current ones for about $10 cheaper per dz. once the pro-v came out years ago, has any new ball really improved? All pro line balls play well in my opinion. Since the modern ball supposedly lasts around 5 yrs there are always deals to be had.

  7. Rich Douglas

    Aug 22, 2017 at 9:19 pm

    S
    O
    S

  8. Peter S

    Aug 22, 2017 at 9:00 am

    Somehow I feel they designed the ball….with profits in mind!

  9. The Dude

    Aug 22, 2017 at 8:05 am

    Love when golf ball companies create a ball with the players in mind…..”for those seeking feel and distance”……oh reeeeaaally…..

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Whats in the Bag

Viktor Hovland WITB 2024 (June)

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Driver: Ping G425 LST (9 degrees @8.5)
Shaft: Fujikura Speeder 661 TR X (45.75 inches, tipped 1 inch)

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 7 X

Irons: Titleist U505 (3), Ping i210 (4-PW)
Shafts: Graphite Design Tour AD DI Hybrid 85 X (3), KBS Tour-V 120 X (4-PW)

Wedges: Ping s159 (50-12S, 56-12S), Ping Glide 2.0 (60-TS)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Ping PLD DS 72 Prototype

Grips: Golf Pride MCC

Ball: Titleist Pro V1

Grips: Golf Pride MCC

Check out more in-hand photos of Viktor Hovland’s WITB here.

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WITB Time Machine: Tiger Woods’ winning WITB, 2012 Memorial Tournament

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It’s hard to believe Tiger Woods’ Sunday pitch-in and resultant explosive fist pump at The Memorial was 12 years ago. Alas, if we know one thing here at WITB Time Machine it’s that time waits for no man — nor Tiger.

The flop shot hole-out at the par-3 16th pulled the then-14-time major champion level with Rory Sabbatini for the tournament. Woods would go on to card a final-round 67 and secure a two-stroke victory over Sabbatini and Andres Romero.

“Every shot was exactly the shape, the trajectory, the distance control,” Woods said of his final round. “I had it all today, shape off tees, whatever club I wanted to hit, I could hit. That was fun to have it when I needed it.”

The win was Woods’ 73rd, which fittingly tied tournament host Jack Nicklaus’ PGA Tour total.

See what Tiger had in play 12 years ago, below.

Driver: Nike VR Tour (8.5 degrees) Buy here.
Shaft: Graphite Design Tour AD DI 6 X

3-wood: Nike VR Pro Limited Edition (15 degrees) Buy here.
Shaft: Mitsubishi Diamana Blue Board 103 X

5-wood: Nike SasQuatch II (19 degrees) Buy here.
Shaft: Mitsubishi Diamana Blue Board 103 X

Irons:  Nike VR Pro Blades (3-PW) Buy here. 
Shaft: True Temper Dynamic Gold X100

Wedges: Nike VR Pro (56, 60) Buy here.
Shaft: True Temper Dynamic Gold S400

Putter: Nike Method 001 Buy here.

Grips: Golf Pride Tour Velvet Cord

Ball: Nike One Tour D

WITB Time Machine is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.

 

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Equipment

Callaway unveils limited-edition Paradym Ai Smoke Tactical drivers

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Take the top-selling driver of the year (per Golf Datatech), give it a military finish, and make a donation to Ohio-area (in partnership with The Memorial Tournament) veterans’ organizations in the process. That’s what Callaway is doing with its new Paradym Ai Smoke Tactical driver launch. The company is also fitting four wounded warrior veterans on the range ahead of The Memorial.

Green forged carbon replaces the traditional sole of the Paradym Ai Smoke Max and Ai Smoke Triple Diamond for what might be called a camouflage-adjacent look, as you can see below. Also apparent are the green weights and military-inspired graphics.

Callaway has also partnered with Mitsubishi to develop a Mitsubishi Tensei shaft with a custom cosmetic.

…and is outfitting the Tactical drivers with green/black Golf Pride MCC grips.

…and a custom headcover.

The drivers — Paradym Ai Smoke Max and Paradym Ai Smoke Triple Diamond — are available for pre-sale today for $699.99 in 9 and 10.5-degree loft offerings.

Check out in-hand photos of both drivers from Muirfield Village below.

Callaway Paradym Ai Smoke Max Tactical

Callaway Paradym Ai Smoke Triple Diamond Tactical

For more photos, and to see what GolfWRXers are saying, head to the forums.

For a refresher on all things Paradym Ai Smoke, check out our launch coverage.

 

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