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Bridgestone’s new Tour B golf balls were designed with the player in mind

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Bridgestone’s new Tour B Series of golf balls are set to improve on the company’s Tour B330 line, and there are plenty of details to share about the specifics of the four new models: the Tour B X, the Tour B XS, the Tour B RX, and the Tour B RXS. However, it’s just as important to take a step back from this launch and appreciate how Bridgestone, with their emphasis on ball fitting, arrived at this new four-ball offering, because it represents a departure from what we’re used to seeing in the industry.

Bridgestone_Tour_B_2017_feat_2

Eliot Mellow, Bridgestone Golf Marketing Manager, told GolfWRX that instead of starting with the B330 series and figuring out how to improve upon the offering in the lab, the company instead started in a very different place: with the massive amount of data collected from the company’s ball-fitting program. Beginning with the launch-monitor data from the more than 2.5 million unique swings the company has collected, Bridgestone drilled down on the “tour-ball user” player profile.

“We didn’t sit down to make four balls…a master ball…or eight balls.” Mellow said. “The first thing was just analyzing launch monitor data.”

In addition to this, Bridgestone conducted a massive player survey initiative and began organizing the findings. “Eventually, we filled four buckets that became the Tour B golf balls,” he said, indicating the company then cross-referenced its findings with information from Golf Datatech and other third-party sources to make sure it jived with the larger marketplace.

Bridgestone_Tour_B_RX_Yellow_Solo

With the four player profiles identified, the company then tasked the R&D team with developing a quartet of appropriate offerings, leading ultimately to the Tour B X, XS, RX, and RXS models. Fortunately, Mellow said, R&D succeeded. So, let’s dive a little deeper into the four balls and the associated player profiles. A first point of note: The X and XS are built for players who place feel first and foremost. The RX and RXS are for those who place distance ahead of everything else.

TOUR B X and Tour B XS

Designed for low-handicap golfers, the Tour B X is engineered for low-handicap players seeking feel plus accuracy. It replaces the Tour B330 model.

Bridgestone_Tour_B-X

Features include:

  • Firmer urethane cover than XS, reduces driver spin for increased accuracy of the tee
  • Core compression = 85
  • Construction: Three-piece urethane

Bridgestone_Tour_BXs

Tour B XS is designed for the low-handicapper concerned with feel and distance.

  • Slightly softer urethane cover than the X, creates added friction for enhanced feel and control
  • Core compression = 75
  • Construction: Three-piece urethane 

Bridgestone makes some bold claims about how the B X and B XS stack up against the B330 and B330-S. Pretty much better at everything! The company claims: higher initial ball speed, better flight in the wind, more consistent trajectory, and softer feel.

TOUR B RX and Tour B RXS 

Designed for low-to-mid handicap golfers. The Tour B RX is engineered to help low/mid handicappers primarily concerned with distance and accuracy.

Tour_B_RX_White

  • Slightly firmer urethane cover than the RXS reduces spin and increases accuracy off the tee
  • Core compression = 66
  • Construction: Three-piece urethane

Tour_B_RX_Yellow

Tour B RXS is for low/mid handicappers who value distance and feel.

  • Slightly softer urethane cover than the RX creates added friction for superior feel and greenside control
  • Core compression = 64
  • Construction: Three-piece urethane

In addition to a new dimple pattern, the company touts the following features of the Tour B Series: a Gradational Core for optimal energy transfer, and SlipRes cover technology, which increases friction by creating more stability between the ball and club for enhanced control with irons and wedges.

The line will officially be available at retailers nationwide and on bridgestonegolf.com beginning Oct. 2 for $44.99 per dozen. 

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9 Comments

9 Comments

  1. The Dude2

    Aug 24, 2017 at 4:04 pm

    Cool. I look forward to playing this ball in a year or two when I buy it from one of the used golf ball sites.

  2. Steve Cantwell

    Aug 24, 2017 at 10:36 am

    Maybe a good ball, but more likely just a money grab. especially when Costco/Kirkland is trying to offer a similar quality ball for 1/2 the price.

  3. Aaron

    Aug 23, 2017 at 2:32 pm

    Interesting how Bridgestone is competing with its highest profile pro in releasing their balls at the same time

  4. MAGA

    Aug 23, 2017 at 2:00 pm

    He got ballz

  5. Brewdawg

    Aug 23, 2017 at 9:45 am

    Make sure it “jives” with the larger marketplace… 🙂
    I love a ball that listens to me, but hate one that jives with me. Now jibing is a different story.

  6. Tom54

    Aug 23, 2017 at 8:35 am

    Let’s see…another new golf ball that will be better than last model huh? The only good thing about new golf balls coming out yearly is that you can get current ones for about $10 cheaper per dz. once the pro-v came out years ago, has any new ball really improved? All pro line balls play well in my opinion. Since the modern ball supposedly lasts around 5 yrs there are always deals to be had.

  7. Rich Douglas

    Aug 22, 2017 at 9:19 pm

    S
    O
    S

  8. Peter S

    Aug 22, 2017 at 9:00 am

    Somehow I feel they designed the ball….with profits in mind!

  9. The Dude

    Aug 22, 2017 at 8:05 am

    Love when golf ball companies create a ball with the players in mind…..”for those seeking feel and distance”……oh reeeeaaally…..

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Equipment

What are SQAIRZ golf shoes and can they really help you hit the ball farther?

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SQAIRZ golf shoes are the sport’s latest footwear designed to provide golfers with the one thing every player wants: the ability to hit the ball farther.

The brand’s shoes have been independently scientifically tested by numerous organizations, including Golf Laboratories Inc. and Terry Hashimoto, Co-founder of BodiTrak, (who are one of the top golf pressure mapping manufacturers), with the results showing that SQAIRZ help golfers excel in a number of key areas.

SQAIRZ golf shoes: The data

There are two connections in golf; your hands to the club and your feet to the ground. Your feet and the interaction of the shoe on the ground provides the energy to produce swing speed. Arguably, the feet to the ground is most important connection when considering balance, stability, and swing speed.

Terry Hashimoto tested the performance of over 200 golfers of all experience and levels for months wearing their current brand and then wearing SQAIRZ golf shoes. While using some of the top swing analysis software and devices such as BodiTrak, SwingGuru, and Ernest Sports, the data showed that SQAIRZ shoes have the most surface area connection with the ground of any golf shoe on the market, and this increased surface area resulted in a greater energy exchange with the ground, better balance, and weigh distribution/transfer, the key to generating more swing speed and distance.

What results did that increased surface area in connection with the ground yield? Vast gains for all wearers of SQAIRZ shoes in vital areas pertaining to distance in the game, including swing speed, carry, ball speed, and smash factor.

The average gains for those 200 golfers wearing SQAIRZ shoes compared to other brand’s footwear was an average of an 8-yard extra carry distance, 13mph increased ball speed, 11 degree increase in hip rotation, and a greater smash factor of 7%.

SQAIRZ golf shoes: The technology

At the heart of the design behind the technologically advanced shoes is the patented squared toe.

The interior design of the square toe allows the golfer’s toes to sit comfortably in the shoe, with a wider base and a heel stabilizer designed to provide enhanced balance and stability. The square toe also allows golfers a unique freedom for their toes to sit naturally with a full range of motion and noticeable feel for the ground.

SQAIRZ testing found that added flexibility in competitive sneaker-like golf shoes promoted inversion, the foot (weight) moving to the outside of the trail foot. This is when the golfer gets stuck on the right side (for right-handed golfers) and not being able to shift the weight back to the lead side.

With the SQAIRZ golf shoe, golfers are provided with a structured upper material often used in sports such as football and soccer to provide structure for sudden weight shifts. Along with this upper material, the outsole and midsole have been optimized for the right amount of flexibility to promote efficient energy exchange and stability. In addition, SQAIRZ has engineered a heel stabilizer that keeps the heel down throughout the swing and prevents ankle roll-over injuries on all types of lies.

There are 6 removable cleats on each shoe of which 4 red cleats target the area where the greatest amount of pressure is exerted on the bottom of the feet through the swing. 

The spikes are strategically place under these pressure points for optimum connection in the areas that require it most.

SQAIRZ shoes also feature the widest base and greatest amount of ground coverage of any golf shoe, which is proven to provide better balance and stability as well as offering an efficient braking power. 

Braking occurs towards the end of the backswing and immediately before the ball is struck. Golfers shift the weight from the trail to lead side and this optimized braking at the right time allows for increased swing speed.

SQAIRZ developed Sta-Put laces that don’t loosen or come untied during the round, with the laces containing silicone nubs printed on the top of the lace that are designed to make the “Sta-Put” once laced.

The laces feature a durable polyester material and raised silicone squares printed down the lace in a bid to comfortably form the shoe to your foot and lock it in place.

The soles of SQAIRZ shoes also contain Circular Traction Lugs designed for proper rotational movement of your feet, and the shoes are 100% waterproof thanks to a synthetic leather material that keeps your feet dry in all conditions.

In addition to the durable material, a gusseted tongue design aids at keeping water, sand and other debris out even in the worst of conditions.

Performance Conclusion:

As outlined in the independent tests, there are several notable performance highlights:

  • SQAIRZ allowed pressure to get to the trail heel portion of the foot faster during the
    backswing, generating more acceleration to the lead side quicker and creating a much
    greater “brake effect”, generating more vertical power on the lead side prior to impact
    with impressive distance gains.
  • SQAIRZ’s greater balance and stability translated to less sway and better accuracy and
    energy transfer.
  • SQAIRZ resulted in a significant increase in hip and shoulder rotation.
  • SQAIRZ eliminated inefficiencies witnessed in sneaker like golf shoes.

So, can a golf shoe really help you play better golf? The data says yes.

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Equipment

Switching from blades to game improvement irons – GolfWRXers discuss

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In our forums, our members have been discussing moving from blades to game improvement irons.

WRXer ‘PlayIt’ is interested in hearing from those who have made the switch and what their experiences have been, with WRXers sharing their thoughts on the transition in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • lefthack: “I am waiting on my GI irons (Takomo 101’s). I have a blade set and am currently playing split cavities. I prefer the blades but am enjoying my SC’s. I want to see what difference, if any, it makes. I will likely upgrade my blades when the Haywood MB’s come out in lefty. No idea what my handicap is, but I shoot close to par most days (I don’t really keep score).”
  • bladehunter: “Eh. It’s a rabbit hole. Don’t expect lower scores. Will always come down to what you think feels best. It’s only going to lower your scores if you are the player who can’t get a 5 iron airborne and is afraid of a 7 iron over water. If neither of those worries you, it’s not going to lower your scores. Edit. On the flip side. It shouldn’t raise scores either. I’m not against trying it. Heck, I’m playing a set of GI irons now ( t100 ). Somebody will chime in and tell you they’re not GI. But they’re wrong. So try it and get it out of your system. I just feel like you should know that expecting to buy strokes isn’t realistic. There’s not that much difference.”
  • DeCuchi: “I’ve tried multiple times; I’m more consistent with blades. I do hit GI’s further my distances are less consistent, and the long and left miss shows up more often, though. I still have hope of one day finding a GI set that works well for me.”

Entire Thread: “Switching from blades to game improvement irons

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (10/18/21): Piretti Proto putter

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At GolfWRX, we love golf, plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buy and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Piretti Proto putter

From the seller (@Bradh972): “Piretti prototype 62 of 100 with stability tour shaft new Piretti grip plays 35” with 1” extension comes with cover $600.”

To check out the full listing in our BST forum, head through the link: Piretti Proto putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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