Equipment
Titleist responds to Costco’s suit with 284-page countersuit
Wondering how Acushnet/Titleist’s legal team would respond to Costco’s pursuit of a judgment that the Kirkland Signature ball didn’t infringe on any Acushnet patents? With creativity and overwhelming force, it seems.
Almost five months removed from Costco’s suit, Acushnet is predictably denying all claims, as well as filing a 284-page countersuit of its own. The substance of the suit: Alleging the Costco ball infringes on 10 Acushnet patents.
But this isn’t all: Titleist is also taking issue with the Kirkland Signature Guarantee. You know, the company’s proclamation that, “Every Kirkland Signature product is guaranteed to meet or exceed the quality standards of the leading national brands.”
Acushnet suggests there’s no way a Costco private label product of the same quality as the Titleist Pro V1. Thus, in this case, the Guarantee amounts to false advertising.
In this case, the Kirkland Signature Guarantee, Acushnet alleges, is intended to deceive consumers into believing the Kirkland Signature ball “meets or exceed the quality standards” of Titleist’s Pro V1 line. Further, Acushnet doesn’t believe Costco has conducted the comparison testing required to make the such claims and guarantees.
Acushnet, in the countersuit, indicates it has done the requisite comparison testing between the Kirkland Signature ball and the Pro V1/Pro V1x. The company found Costco’s ball didn’t go as far across a range of swing speeds, had less back spin, and was less durable.
Not only should the court declare Costco is infringing on the 10 patents in question, the countersuit says, but Costco should pay three times “adequate damages” for the infringement. Even further, Acushnet wants Costco to hand over three times Costco’s profits on the K Sigs.
As of now, Acushnet is not asking for a specific amount in damages. Rather, the company is seeking a jury trial to determine infringement and damages.
This all began with a letter from Acushnet in December. The Pro V1 manufacturer told Costco it believed the company was engaging in false advertising and infringing on company patents. Costco filed its aforementioned suit in mid-March. Acushnet 284-page countersuit represents a response to that motion.
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Whats in the Bag
WITB Time Machine: Rory McIlroy’s winning WITB, 2014 PGA Championship
It’s hard to believe it’s been 10 years since Rory McIlroy outlasted Phil Mickelson at the 2014 PGA Championship. It’s even harder to believe McIlroy hasn’t hoisted a major trophy since his 2014 victory at Valhalla.
After a slow start to his final round, McIlroy tallied an eagle and two birdies on the back nine and his fourth major championship. Take a look at the clubs he played a decade ago in Kentucky.
Driver: Nike VR_S Covert 2.0 Tour (8.5 degrees) Buy here.
Shaft: Mitsubishi Kuro Kage XTS 70X
3-wood: Nike VR_S Covert 2.0 Tour (15 degrees) Buy here.
Shaft: Fujikura Rombax Pro 95 X
5-wood: Nike VR_S Covert 2.0 Tour (19 degrees) Buy here.
Shaft: Fujikura Rombax Pro 95 X
Irons: Nike VR Pro Blade (4-9) Buy here.
Shaft: Project X 7.0
Wedges: Nike VR Forged (46, 52, 56, 60 degrees) Buy here.
Shafts: Project X 6.5
Putter: Nike Method 006 Buy here.
Grips: Golf Pride MCC
Ball: Nike RZN Black
Check out more in-hand photos of Rory McIlroy’s clubs from 2014 here.
WITB Time Machine is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.
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Whats in the Bag
Tiger Woods WITB 2024 (May)
- Tiger Woods WITB accurate as of the PGA Championship. In-hand photos from 2024 Genesis Open. Check out more photos of Tiger at Valhalla here.
Driver: TaylorMade Qi10 LS (10.5 degrees @9.75)
Shaft: Graphite Design Tour AD VF 6 X
3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Graphite Design Tour AD VF 7 X
5-wood: TaylorMade M3 (19 degrees @18.25)
Shaft: Mitsubishi Diamana D+ Limited 80 TX
- Check out more in-hand photos of Tiger Woods’ WITB in the forums.
- Check out more photos of Tiger at Valhalla here.
Irons: 2023 TaylorMade P770 (3), TaylorMade P7TW (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: TaylorMade MG4 Raw (56-12TW, 60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400
- Check out more in-hand photos of Tiger Woods’ WITB in the forums.
- Check out more photos of Tiger at Valhalla here.
Putter: Scotty Cameron Newport 2 GSS prototype
Grip: Ping PP58 Blackout
Ball: Bridgestone Tour B X (2024)
Grips: Golf Pride Tour Velvet Cord 58R
- Check out more in-hand photos of Tiger Woods’ WITB in the forums.
- Check out more photos of Tiger at Valhalla here.
More Tiger Woods WITBs
- Tiger Woods WITB 2024 (February)
- Tiger Woods WITB 2023 (November)
- Tiger Woods WITB 2023 (February)
- Tiger Woods WITB 2022 (December) (new in-hand photos)
- Tiger Woods WITB 2022 (July)
- Tiger Woods WITB at the 2022 PGA Championship (with a new 2-iron!)
- Tiger Woods WITB: 2022 Masters
- Tiger Woods WITB 2021 PNC Championship (new in-hand photos)
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Equipment
Titleist launches Pro V1, Pro V1x and Pro V1x Left Dash balls with enhanced alignment
Titleist has today introduced Pro V1, Pro V1x and Pro V1x Left Dash golf balls featuring enhanced alignment.
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