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Titleist responds to Costco’s suit with 284-page countersuit

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Wondering how Acushnet/Titleist’s legal team would respond to Costco’s pursuit of a judgment that the Kirkland Signature ball didn’t infringe on any Acushnet patents? With creativity and overwhelming force, it seems.

Almost five months removed from Costco’s suit, Acushnet is predictably denying all claims, as well as filing a 284-page countersuit of its own. The substance of the suit: Alleging the Costco ball infringes on 10 Acushnet patents.

But this isn’t all: Titleist is also taking issue with the Kirkland Signature Guarantee. You know, the company’s proclamation that, “Every Kirkland Signature product is guaranteed to meet or exceed the quality standards of the leading national brands.”

Acushnet suggests there’s no way a Costco private label product of the same quality as the Titleist Pro V1. Thus, in this case, the Guarantee amounts to false advertising.

In this case, the Kirkland Signature Guarantee, Acushnet alleges, is intended to deceive consumers into believing the Kirkland Signature ball “meets or exceed the quality standards” of Titleist’s Pro V1 line. Further, Acushnet doesn’t believe Costco has conducted the comparison testing required to make the such claims and guarantees.

Kirkland_Signature_Box

Acushnet, in the countersuit, indicates it has done the requisite comparison testing between the Kirkland Signature ball and the Pro V1/Pro V1x. The company found Costco’s ball didn’t go as far across a range of swing speeds, had less back spin, and was less durable.

Not only should the court declare Costco is infringing on the 10 patents in question, the countersuit says, but Costco should pay three times “adequate damages” for the infringement. Even further, Acushnet wants Costco to hand over three times Costco’s profits on the K Sigs.

As of now, Acushnet is not asking for a specific amount in damages. Rather, the company is seeking a jury trial to determine infringement and damages.

This all began with a letter from Acushnet in December. The Pro V1 manufacturer told Costco it believed the company was engaging in false advertising and infringing on company patents. Costco filed its aforementioned suit in mid-March. Acushnet 284-page countersuit represents a response to that motion.

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Equipment

5 Wood vs. Hybrid vs. Driving/Utility Iron – GolfWRXers discuss

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In our forums, our members have been discussing where they stand on the 5-wood vs Hybrid vs UI dilemma. WRXer ‘Michboomin’ kicks off the thread, saying

“I play an Apex 3i w/ MMT 105TX, and it’s fantastic, can hit every shot; I recommend this set up to anyone. However….I like to tinker, and something keeps telling me to try a 5 wood. I tested out a Titleist 2 hybrid last season and wasn’t a fan, hybrids just don’t feel solid to me. 

Just curious what you guys like to play and why.”

And our members have been sharing their thoughts in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • lefthack: “I love my 5 wood. I am still playing with other clubs; I am currently using the GAPR Lo 3 and thinking of getting the Lazrus 2i. I have also thought about a 7 wood just because. I took my 3 wood and GAPR Mid 4 out, so I have room for something at the top.”
  • PEI_Golfer: “I prefer a hybrid and have settled in nicely with my 19* TS3 (set to C1) with AV Raw Blue 75X. Very stable and quite straight now vs. the out going stock EFW T1100 S and X. Tried to replace it with a Sim 5wd this year, and it just didn’t work out. I dabble with DI’s, but the hybrid is as long and more versatile.”
  • Ger21: “I swapped a 5w for a 2 hybrid, as the 5 wood would balloon too often. Both, though, are much longer than a 3iron, so I also carry a 3 hybrid that replaced a 3 iron. Prefer the 3 iron from the tee, but the iron is much more usable everywhere else.”
  • SteelieD: “I finally ditched the hybrid and put a 5 wood back in the bag. Hybrids and I just never got along.”

Entire Thread: “5 Wood vs. Hybrid vs. Driving/Utility Iron”

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (07/26/21): Titleist 680 forged irons 15th Anniversary Edition

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At GolfWRX, we love golf, plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buy and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for Titleist 680 forged irons 15th Anniversary Edition

From the seller (@Carolina Golfer 2): “$800 . Titleist 680 Forged DG300 Stiff Flex shaft 4-P . Standard L/L/L. These were actually released 2 years ago.  But not played until a months ago and only a couple rounds.  Price is for shipping to US only.”

To check out the full listing in our BST forum, head through the link: Titleist 680 forged irons 15th Anniversary Edition

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Whats in the Bag

Cameron Champ’s winning WITB: 2021 3M Open

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Driver: Ping G425 LST (10.5 degrees @9) (14g CG shifter in neutral)
Shaft: Mitsubishi Tensei AV Raw White 75 TX (45.25 inches, tipped 1.5 inches, D6+)

Irons: Ping i500 (3, 4), Ping iBlade (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X7

Wedges: TaylorMade MG Hi-Toe Raw (52, 56, 60)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Ping Prototype PLD Anser 4

Ball: Srixon Z-Star XV

Grips: Golf Pride Tour Velvet Align 58 (+3 wraps)

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WITB

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