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Titleist responds to Costco’s suit with 284-page countersuit

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Wondering how Acushnet/Titleist’s legal team would respond to Costco’s pursuit of a judgment that the Kirkland Signature ball didn’t infringe on any Acushnet patents? With creativity and overwhelming force, it seems.

Almost five months removed from Costco’s suit, Acushnet is predictably denying all claims, as well as filing a 284-page countersuit of its own. The substance of the suit: Alleging the Costco ball infringes on 10 Acushnet patents.

But this isn’t all: Titleist is also taking issue with the Kirkland Signature Guarantee. You know, the company’s proclamation that, “Every Kirkland Signature product is guaranteed to meet or exceed the quality standards of the leading national brands.”

Acushnet suggests there’s no way a Costco private label product of the same quality as the Titleist Pro V1. Thus, in this case, the Guarantee amounts to false advertising.

In this case, the Kirkland Signature Guarantee, Acushnet alleges, is intended to deceive consumers into believing the Kirkland Signature ball “meets or exceed the quality standards” of Titleist’s Pro V1 line. Further, Acushnet doesn’t believe Costco has conducted the comparison testing required to make the such claims and guarantees.

Kirkland_Signature_Box

Acushnet, in the countersuit, indicates it has done the requisite comparison testing between the Kirkland Signature ball and the Pro V1/Pro V1x. The company found Costco’s ball didn’t go as far across a range of swing speeds, had less back spin, and was less durable.

Not only should the court declare Costco is infringing on the 10 patents in question, the countersuit says, but Costco should pay three times “adequate damages” for the infringement. Even further, Acushnet wants Costco to hand over three times Costco’s profits on the K Sigs.

As of now, Acushnet is not asking for a specific amount in damages. Rather, the company is seeking a jury trial to determine infringement and damages.

This all began with a letter from Acushnet in December. The Pro V1 manufacturer told Costco it believed the company was engaging in false advertising and infringing on company patents. Costco filed its aforementioned suit in mid-March. Acushnet 284-page countersuit represents a response to that motion.

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GolfWRX x TRENDYGOLF USA: Fall must-haves – Mid layers & hoodies

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Recently, we at GolfWRX have been showcasing the hottest golf shoes in different categories with the good folks at TRENDYGOLF USA.

For your reference, you can check out those selections here:

Now it’s time to venture into the must-have apparel, which you can get your hands on as the weather begins to turn.

First we took a look at some of the most stylish jackets and pants on the market, and then we covered the sweater and vest category. Now we’ll highlight what we feel are some of the best mid-layers and hoodies available from a bunch of different brands. So let’s get to it!

Fall must-haves – Mid layers & hoodies

G/FORE

1 x 1 Striped Mid – $165

Color Codes: Heather Grey, Mid Cobalt

“The 1 x 1 Striped Mid is brand new this season from G/FORE. Made from a technical poly/spandex blend interlocked with a mossed interior for ultimate comfort. Heathered striping details offers a classic look that pairs with anything.”

Greyson

Den Of Thieves Tate Mockneck – $150

Color Code: Mockneck Bluejay

“The Tate is back this season from Greyson. Constructed with the finest technical yarn sourced from Italy, the blended Nylon / Elastine brushback knit fabric was developed with serious function and a luxury feel. The Tate is decorated with a perforated camo interior neck and flat lock seems. The quarter top is slightly elongated access and function. The Tate bears the iconic reflective Wolf at the wearer’s back neck.”

Linksoul

Dry-Tek Quarter Zip – $101

Color Codes: Heather Grey, Midnight

“The Dry-Tek Quarter Zip is brand new this season from Linksoul. This cotton/poly midlayer is perfect for those transitional autumn days. It’s lightweight and features moisture wicking properties as well as plenty of natural stretch. Features a Linksoul detailed zipper as well as patch detailing on the left hip.”

Peter Millar

Drirelease Natural Touch Quarter Zip – $138

Color Code: Melange Stripe Cape Blue

Polo Golf Ralph Lauren

Fine Gauge Terry Half Zip – $125

Color Code: Royal Navy, Grey Heather

“The Fine Gauge Terry Half Zip is back this season from Polo Golf Ralph Lauren. Built from a technical stretchy blend of fabric, this mid layer features a contrast zipper and embroidered Polo horse logo on the left chest.”

RLX Ralph Lauren

Brushback Tech Jersey – $138

Color Codes: Pajama Blue Heather, Light Grey Heather, Cruise Royal, Tiki Green Heather, True Orange, Lime Quartz, Pure White, Dark Sport Heather

“Here for the 2020 season a revamped version of a golfer’s favorite performance piece that both could be worn as a midlayer, on top of a polo, or as mock neck shirt itself. Perfect to carry in the back when the weather turns. Features a right chest pocket, as well as signature RLX logo on the back neck and wearer’s right sleeve.”

Cashmere Hoodie – $298

Color Codes: Royal Blue, Polo Black, Dark Sport Heather

“The Cashmere Hoodie is brand new this season from RLX Ralph Lauren. Perfect for range days or relaxing in off course, this hoodie is super soft and comfortable. The cashmere fabrication makes it super luxurious and lightweight. The cuffs and drawstring hood have contrast tipping with the signature RLX logo on the lower right arm.”

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Equipment

Best golf gifts on Amazon

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To supplement our holiday gift guides, we thought we’d give our readers some of our best picks for best golf gifts on Amazon. We’ve included 12 items to help you in your holiday gift selections, with a bonus extra for our friends in the UK!

So whether you’re looking for ideas for gifts you want to give, or even better receive, we have you covered!

Best golf gifts on Amazon

The Golf Father Gift Ceramic Coffee Mug

From the listing: “Do you need a gift idea for Christmas, Valentine’s day, anniversary, birthday, family occasion, or father’s day? This novelty mug will make a great gift for your husband, boyfriend, brother, uncle, grandparents, co-worker or friend.”

Price: $8.45

Buy here.

Titleist Pro V1 Christmas Golf Balls – 3 Pack (Amazon UK)

From the listing:Titleist Pro V1 Golf Balls – 3 Pack – Printed with christmas motifs. Total performance for all golfers with the combination of exceptional distance, the best short game spin and control, and very soft feel. Exceptional Distance | Drop-and-Stop Short Game Control. Very Soft Feel.”

Price: $22.50

Buy here.

Nike Men’s Academy 18 Drill Top

From the listing:Sweat-wicking Nike Dry-FIT Technology. Half-zip design. 100% Polyester. Machine Wash. Fastening: Zipper. Academy 18 Drill.”

Price: $49

Buy here.

GoSports CHIPSTER Range

From the listing:Includes 3 Chipping Targets (12 inches, 18 inches, 24 inches) for practicing at varying distances and directions. Targets setup in seconds and neatly store in the included carrying case. Use outdoors with real golf balls or indoor with foam balls.”

Price: $29.99

Buy here. 

Titleist Players Men’s Golf Glove

From the listing:Ultra-thin, for maximum feel and lasting performance. Premium, quality fit means a seamless connection to your club. Utilizes proprietary breathable fabric for comfort and support. Satin reinforcement at cuff and thumb for strength and durability.”

Price: $30

Buy here.

2020 Callaway Chrome Soft Golf Balls

From the listing:Chrome Soft takes Tour performance to another level; We’ve reengineered every aspect and element in the ball for more speed off the tee, and longer distance off of every club in the bag. A faster, larger Graphene-infused Dual SoftFast Core is designed for increased distance; The significantly larger inner core creates higher launch and lower spin. And the thinner, firmer outer core is reinforced with Graphene for better durability.”

Price: $39.99 (down from $47.99)

Buy here.

TaylorMade TP5 Pix 2.0 Golf Ball

From the listing:Better visibility: Multi-Color, high contrast graphics. Better alignment: Unique clear path alignments.”

Price: $39.99 (down from $44.99)

Buy here.

Titleist Golf Warmer 

From the listing:Mitten style with micro fleece lining and cinch opening for comfort. Water resistant shell for performance in all weather conditions. Internal hand warmer compartment.”

Price: $44.99

Buy here.

TaylorMade Pro Stand 6.0 Golf Bag

From the listing:9″ Top stand bag. 7-Way top with a front integrated grab handle and two side grab handles with color co-ordinated air mesh. Light weight high-mount automatic stand system. 4-Point adjustable backpack strap for maximum balance and comfort. Towel loop and umbrella holder.”

Price: $79.99 (down from $129.99)

Buy here.

Garmin Approach S10

From the listing:Simple, easy-to-use golf watch. Sleek, lightweight and comfortable with a high-resolution, Sunlight-readable display. Provides yardages to the front, back and middle of the Green -as well as Hazards and doglegs -on more than 41, 000 preloaded courses worldwide. Keep Score on the watch for a summary of your round, total distance played and total time.”

Price: $99 (down from $149.99)

Buy here.

Under Armour Men’s Spieth 3 Golf Shoe

From the listing:Textile and Synthetic. Imported. Synthetic sole. Shaft measures approximately low-top from arch. Breathable, Clarino microfiber upper & a lightweight waterproof membrane keep you cool & dry. Smart woven forefoot panel & heel counter for biomechanically correct foot support & lightweight comfort. Integrated lacing system for a locked in fit.”

Price: $117.21 (down from $200)

Buy here.

Puma Men’s Ignite Pwradapt Caged Stars and Stripes Golf Shoe

From the listing: 100% Synthetic. Synthetic sole. Adaptive Fit System. Ignite Foam. Power cage. Power frame. Power adapt.”

Price: $169.99

Buy here.

Callaway Golf 2020 Mavrik Fairway Wood

From the listing:MAVRIK is the longest fairway wood that Callaway has ever made. The new A. I. -optimized Flash Face SS20 is forged from exotic materials, which are uniquely designed for each model and loft to maximize ball speed and performance. We’ve combined our industry-leading technologies to deliver distance, forgiveness and performance from every club.”

Price: $249.99 (down from $299.99)

Buy here.

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Whats in the Bag

Steph Curry WITB (The Match 3)

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Driver: Callaway Mavrik Sub Zero Single Diamond (9 degrees, -1/N)
Shaft: Fujikura Ventus Blue 7 X (45 inches, D3)

3-wood: Callaway Mavrik Sub Zero (13.5 degrees)
Shaft: Fujikura Ventus Blue 8 X (43 inches, D3)

Utility: Callaway X Forged UT ‘21 (18 degrees)
Shaft: KBS Tour 130 X

steph curry witb the match 3

Irons: Callaway Apex Pro ’19 Double Dot (4-PW)
Shafts: Project X 6.5

Wedges: Callaway Jaws MD5 (50-10S, 56-10S, 60-10S)
Shafts: Project X 6.0

Putter: Odyssey Toulon Atlanta (Stroke Lab)

Ball: Callaway Chrome Soft X

Grips: Golf Pride Tour Velvet Midsize

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