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Is Global Turf War Looming in Professional Golf?

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For the past few years, there has been continuing talk and speculation of the formation of a global golf tour, encompassing the major professional tours of the world, namely the behemoth PGA Tour and the lesser European Tour. For all intents and purposes, it has just remained as chatter with no one stepping up to confirm or refute the birth of a super global tour.

In the last few months, however, there seems to have been some stirring, and whether this is related to the start of a global tour cannot be confirmed. This has been brought about primarily due to both tours bulking up their presence, particularly in Asia where there is room for growth insofar as the professional game is concerned.

With the shrewd and wily Tim Finchem no longer at the helm of the PGA Tour, a younger commissioner in the form of Jay Monahan will be a good bet to bring about change. The Americans have beefed up their presence and geographic footprint in Asia. The PGA Tour has an established beach-head in Kuala Lumpur in Malaysia and a rich tournament in the US$7 million dollar CIMB Classic, which has now been extended till 2020.

The next market is South Korea where the PGA Tour is growing its presence. It has teamed up with the CJ Corporation and has announced the CJ Cup @ Nine Bridges, an event with a $9.25 million purse that’s scheduled for October 16-22, 2017 in Korea.

In making this official, Monahan said, “This announcement is a historic landmark for the PGA Tour as we add another tournament in Asia. We had such a phenomenal experience in Korea last year at The Presidents Cup, and we hoped an official, permanent event in this great country would be the result of that success.” He went on to add, “Partnering with a respected business leader like the CJ Corporation means this tournament will be on the Korean sports landscape for years to come.”

“The addition of the CJ Cup @ Nine Bridges to our schedule gives us three strong tournaments in consecutive weeks in Asia, and they will play a significant role in shaping the early part of the FedExCup season and the FedExCup chase overall,” Monahan continued. Footnote: The tournaments are the World Golf Championship in Shanghai, CIMB Classic and the Korean tournament.

In 2016, 20 players from Korea had membership on either the PGA Tour or Web.com Tour. On the PGA Tour’s international-player roster, the 12 Korean members for the 2016-17 season is exceeded only by the 15 from Australia.

Completing the “Asian Swing” is the establishment of the PGA Tour’s Champions and the Japan Airlines Championship, the first ever PGA Tour-sanctioned event to be held in Japan to be played at Narita Golf Club in Narita, Chiba Prefecture, Japan the week of September 4-10, 2017.

One of the PGA’s early beach-heads in Asia was in China, but that relationship which was brokered by Finchem back in 2014 seems to have turned sour. The PGA Tour was partnered with the all-powerful China Golf Association, which operates the China PGA Tour. With this partnership in limbo, China is off the table temporarily.

In recent weeks, the PGA Tour flexed its muscles by opening a base in England. This is a strong affront to the European Tour, although the Americans have been quick to point out that its London office’s “prime focus will be on media rights and tournament sponsorship.” If this does not point to the PGA Tour flying solo, what else can it be?

The move toward the globalization of golf does not stop at the thrust toward Asia. In 2016, a strategic alliance was formed between the PGA Tour and the LPGA Tour. This agreement is designed to further promote the growth of golf and the partnership between the leading men’s and women’s professional golf tours and it will include areas such as schedule coordination, joint marketing programs, domestic television representation, digital media, and exploring the potential development of joint events.

Commenting on the strategic alliance, LPGA Commissioner Mike Whan said, “We look forward to working with the PGA Tour team to deliver a positive impact for our sport.” This is a dynamite partnership and it will be a tough act to follow and to beat!

What sort of a conclusion can we draw from all this activity in Asia? The answer really is simple – there is absolutely no doubt that the PGA Tour has taken off big time in Asia, and from all indications, it looks like the Americans are going it alone in their initiative to start up a global tour.

Speaking for Asia, we welcome this development because it only means that good things can happen for the game of golf. The PGA Tour has deep pockets, a tremendous depth in its field of players, and it has powerful media in tow. No one can do a better job than the PGA Tour when it comes to growing the game of golf and expanding its influence on a global scale. Remember that slogan that the PGA Tour used to use some years ago to promote its tour: THESE GUYS ARE GOOD! Well, you better believe them; they are darn good!

So, where does that leave the European Tour insofar as their dream to start a global tour is concerned? Well, Keith Pelley, the tour’s chief executive officer, has not been idling all this time. He has been actively dreaming up plots of his own to expand and take a hold of the global game. In his bid to “conquer” the world, he has sought to be allies with the PGA Tour of Australasia (what a silly term, you are either Australia or Asia but not Australasia!), and the “baby” of the alliance, the Asian Tour, which incidentally has problems of its own.

After some months of relative silence, Pelley seems to have emerged from a deep winter slumber to announce a “game changer.” The head honcho of the European Tour generated some tremors on the golf landscape with the announcement of a new format for the professional game, “GolfSixes”, which made a successful debut at the Centurion Club north of London on May 6-7. This format featured two-man teams from 16 different countries competing for a prize fund of $1.06 million.

What Pelley has done represents a part of the European Tour’s aggressive move to introduce innovative formats to broaden the appeal of the sport. As stated earlier, in trying to bring about change, Pelley has started a romance with new bedfellows: the PGA Tour of Australasia and the Asian Tour. Both these tours have bought into the new format lock, stock, and barrel.

Pelley wants to “emulate the national fervor” of the Ryder Cup in GolfSixes, which will feature amphitheatre-style stands around the tees and greens, music and pyrotechnics on the first tee and at various points around the course, and all players will be miked up. Sounds like a great deal of fun and this is precisely what golf needs to grow spectator support.

In an interview, Pelley said: “It is not about wholesale changes in the game. We need to be more entertaining for the younger generation so they can experience the wonderful game and the great athletes.”

Well, it looks like Pelley has something with which to go after a global golf tournament. Maybe, there’s a special “Sixes” global golf tournament league in the offing and perhaps this is what Pelley hopes to use as his thrust toward occupying the global game space. It’s anybody’s guess right now because amid all of this activity, there seems to be some clear battle lines emerging. The European Tour with its allies is going one way, while the PGA Tour seems to be the quiet 1000-pound gorilla in the arena. There has been no word or reaction from the PGA Tour on Pelley’s new “Sixes” format.

Another measure of the adversarial status between the PGA Tour and the European Tour relates to the relative attraction of the PGA Tour to many of the European Tour’s top stars. Because of the massive purses that are involved, there has been a migration of Europe’s top stars across the Atlantic in search of greener pastures. It goes without saying that star quality is very important in any professional sport, and Pelley has been very concerned about his tour becoming a secondary tour with a whole bunch of journeymen playing for second-rate rewards. He swung into action and cut a deal with Rolex to fatten up the purses for some marquee European Tour events in a bid to keep his top players on home soil. The European Tour’s Rolex Series, will mean enhanced prize funds for certain tournaments, which kicked off with the recent BMW PGA Championship at Wentworth.

All indications point to both the tours being intent to gain more traction on the global scene, but there seems to be no signs of working together to bring about the realization of a true global tour. Both sides have their own agendas, and the PGA Tour is very active in Asia looking for new sponsors to support new tournaments. The same is true of the Europeans and with this go-it-alone posturing, one can only conclude that each side has resolved to fight for market share and dominance on its own strengths and merits.
It doesn’t take rocket science to figure which side will win in this show-down. The PGA Tour just has too much fire-power in its arsenal in terms of cash, corporate clout, media exposure, and player quality. For the Europeans, it would be like going up against Goliath, ill-armed to do battle.

Whatever the case, let us all hope that the two tours can find some common ground to come together and work together for the greater interest of the game. Pipe dreams? Probably, but we’ll keep our fingers crossed nevertheless.

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Mike is the owner and publisher of ASIAN GOLF, published by the Asia Pacific Golf Group headquartered in Singapore. It is the only English language golf magazine that is pan-Asian in its distribution and readership. He is also the owner and producer of the Asia Pacific Golf Summit, the region’s top conference on the business of golf and the highly prestigious Asian Golf Awards, widely recognised as the “Oscars” for the Asian golf industry. e-Mail: [email protected] Web site: http://www.asiapacificgolfgroup.com

10 Comments

10 Comments

  1. Rano

    Aug 8, 2017 at 8:17 am

    “what a silly term, you are either Australia or Asia but not Australasia!”

    What a silly and ignorant comment to make. New Zealand (among others) isn’t in either Asia or Australia. It’s in Australasia.

  2. CB

    Aug 7, 2017 at 9:27 am

    @ John: Thumbs up.
    @ Mike Sebastian: D- for Geography.

    “Australasia, a region of Oceania, comprises Australia, New Zealand, the island of New Guinea, and neighbouring islands in the Pacific Ocean. Charles de Brosses coined the term (as French Australasie) in Histoire des navigations aux terres australes[1] (1756). He derived it from the Latin for “south of Asia” and differentiated the area from Polynesia (to the east) and the southeast Pacific (Magellanica).[2] The bulk of Australasia sits on the Indo-Australian Plate, together with India.” Wikipedia.

  3. CB

    Aug 7, 2017 at 9:22 am

    The PGA Tour is American – which americans benefit from a global tour?
    The European Tour is European – which europeans benefit from a global tour?

    The fans not – bad viewing times on TV and can’t watch the tournaments live
    The players not – agonising travel and jet lag

    I smell greed in the boardrooms of the tours…

  4. John

    Aug 7, 2017 at 4:47 am

    Australasia refers to “Oceania” or, nations like Australia, New Zealand, Fiji, Papua New Guinea and other surrounding countries. Calling it the Australian tour could be insulting to the other countries’ tournaments. A PGA TOUR event at Royal Melbourne annually would (with the right purse) be a massive boost to the region as the hilariously tiny purses on the Australasian Tour aren’t attracting any players.

  5. Joe

    Aug 7, 2017 at 12:11 am

    I wonder if Mr. Sebastian actually read the “Goliath” account. Goliath lost.

    So now I’m left scratching my head. Either he didn’t understand his own metaphor, or meant it to mean that he is pulling for the European Tour (and not the PGA Tour) to be the ones to be successful.

  6. Bert

    Aug 6, 2017 at 6:43 pm

    +1 Tom1

  7. xzx

    Aug 6, 2017 at 6:12 pm

    Terrible idea for us who watch PGA every weekend in the evening UK hours 🙂

  8. H

    Aug 6, 2017 at 4:59 pm

    This articles says so much without saying anything at all.

  9. Chris B

    Aug 6, 2017 at 4:30 pm

    The European Tour has basically been a global tour for years. The problem for it now is that the PGA Tour is trying to tap in to other markets.

    You can see the attraction of playing the PGA Tour because the ease of getting from one tournament to another. It also has a massive advantage of hosing 3 of the majors.

    Years ago Greg Norman tried to get a world tour going, it never happened. The players will have to be happy to travel. Money talks so it’s possible.

  10. Tom1

    Aug 6, 2017 at 12:44 pm

    connect the dots and complete the picture. Golf is a global sport with competitors from all over the globe. It’s a good thing.

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

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After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Opinion & Analysis

Ryan: Lessons from the worst golf instructor in America

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In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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