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Growing Up Golf Part 2: Play Time

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Click here to read more stories from Kadin’s series, “Growing Up Golf.”

As our daughter approached her third birthday, my wife and I thought it was time to move towards purchasing her some real golf clubs. Now when I say clubs, I am referring to an 8 iron and a putter. There really isn’t a need for anything else at this stage of development. So I headed out to our local pro shop and spoke with a PGA Certified Instructor on what he felt would be a good fit. He showed me what they had in stock for children. He asked me how tall she was and I told him 40” and he looked at me and asked me how old she was. I said “She is turning three,” and quickly followed with, “Yeah, I know she’s very tall for her age.” Our daughter falls into the 99 percentile for height. So we picked out an 8 iron and a putter that were the correct length for her height. My wife and I wrapped her new presents and were excited to see her open them.

The day of her third birthday arrived and she opened the clubs and smiled that big smile that all parents love. She pulled the 8 iron out, stood up and attempted her first swing with a real club. The problem is she swung this club like it was a sledge hammer. Now our daughter is far from being a frail little girl. She can pull herself up on monkey bars and hold her own weight on a climbing rope. I was shocked to see that the club was just too heavy. She insisted that she wanted to use it and she’s a “big girl” and wants to use real clubs like Mommy and Daddy. Ok, no worries. I said, “Come on sweet heart, let’s go to the store and pick out one that feels better to you.”

But the problem was that the next smaller club was too short for her — one was too short and the other one that fit her perfectly was too heavy. Now what? Well, we kept the club that was the correct length as I saw no benefit to having her use a club that was too short. The putter fit her perfect and wasn’t an issue at all.

The numerous attempts to find an iron that wasn’t too heavy for her proved to be an exhausting search. Every club that was the correct length was always too heavy. So I am now in the process of having some weight removed from the head of the club by a local machinist. Prior to that we let her use the club that was too heavy and our daughter would take short back swings and hit chip shots with it. We figured it was better than nothing, and what a perfect way it was for her to develop her short game. She still plays with the plastic clubs with her brother and will take full swings with him. All was not lost. She gets to use her “big girl” clubs and still has fun playing with the plastic ones.

Now that we have our children interested in the game of golf how do we keep them interested in it? That is an excellent question and one of the easiest to answer. Simply by keeping it fun! I know, it sounds so simple right? Before we get started I would like you to take note of the following words and phrases:

Practice, Work, Concentrate, Focus, Pay Attention, Try Harder, More Effort and We didn’t come here to play around.

I know what your thinking, the list seems ridiculous. But time and time again I will be on the range and there is some parent there with their child and this is what I am listening to:

  • “You need to practice and work on your swing”
  • “Concentrate and focus on what you are doing”
  • “Would you pay attention and try harder please”
  • “You’re not giving enough effort — we didn’t come here to play around”

If I was that child I couldn’t wait to get off the range and go do something else. Then the parent can’t figure out after a short time why little Johnny or Suzy doesn’t want to continue to play golf. Here is the key word that we as parents need to focus on: PLAY.

 

There is a reason why I titled this article “Play Time.” I want you to visualize a play ground. Now, if you will picture a golf course or better yet the practice area of a golf course what do you see? Well, at the play ground I see a bunch of fun things to play with or on. What do I see when I look at the practice area? I see a putting green, bunkers, flags, buckets of balls and maybe a rake for the bunkers. So now let’s take a look at it from a child’s perspective. What does the child see when they look at a playground? They see the same thing you did, a bunch of stuff to play with or on. Now what does the child see when they look at the practice area? Guess what? It’s not a putting green, bunkers, flags, buckets of balls or a rake. They see the same thing they saw when they looked at the playground. A bunch of stuff to play with or on.

Now the time has come to take that first visit to the range or short game area. I said to my daughter, “Do you want to go with Daddy and play golf.” I always use the word “play.” I never say, “Lets go work on our game” or “Lets go practice.” To a child, the words work and practice don’t sound like fun at all. Of course she couldn’t wait to get there, even though the course is literally is just a few blocks from the house. But she must have asked me five times, “Are we there yet?” She was more excited than I was.

We pulled up, got out of the car and of course she wanted to carry her bag like a big girl. We headed down to the short game area which consists of a putting green, two bunkers and two flags. It was a perfect set up for her — Not too much going on with other golfers hitting balls like at the range and it’s big enough for her to get a real feel for playing golf. We started off by placing our bags to the side and I explained to her we never put our bags on this smooth grass. “Why not Daddy?” I explained that is called the green and we never want to put our bags on it because it could leave marks or little dents on it. We want to try and keep it as smooth as possible. Kids for the most part have an inquisitive mind. Now I could’ve started off by explaining all that to her before we put our bags down but I want her to ask why. This way she doesn’t feel like I am giving her limitations or bogging her down with rules. Let them reach out for the information — you don’t always have to lay it all out on the table for them.

She took out some colored balls out of her bag and grabbed her putter and proceeded to putt around the green. After a few minutes she realized that if you take the flags out you can putt the balls into the holes. I didn’t take the flags out because I wanted her to feel like she was in control of what we were doing. After all, we were playing. I don’t tell her what toys we are going to play with at home, and I wanted her to feel the same way at the course.

o after playing for about 10 minutes she wanted to try and use her 8 iron. I teed up a ball for her and she hit a chip shot. I teed up another ball and she stopped what she was doing and was just staring at the bunkers. So I was just waiting for the question, “Daddy what’s that sand box doing there?” I smiled holding back the laughter and said those are bunkers. “No, Daddy look, the sand boxes.” I said, “Sweetheart those are not sand boxes they are called bunkers,” and she quickly said, “Can we go in them?” Now, you know I am sitting there thinking I would rather you not go in and get sand all over you and then all over the car, but I said, “Sure, we can go and play in there.” Again I used the word play and I use it as much as I can when we are playing golf.

She played in the bunker for all of 5 minutes and then she pushed the rake a little and realized sand isn’t all that fun without other toys mixed in it. After her trip to the beach she walked back up to the green picked up her bag and started walking around the green along the fringe in a big circle. Her clubs and balls were on the putting green still. I asked her what she was doing and she said she was carrying her bag like they do on TV. A few trips around the green, a few more putts and she was ready to head back home and play something else.

Our trip to the practice area lasted around 45 minutes. In that time she made some putts and took one swing all in about 15 minutes. The rest of the time she played with sand and walked around the green. At no point and time did I say to her that we had to hit balls or work on our putting. The point I am trying to make and this is probably the most important one that I am going to convey to you. When you are taking your child to your practice area you are there for them. When I say this I mean you can’t go expecting to work on your game and you can’t expect them to work on their game the entire time either. You need to let them explore and play in the sand or with the rake. Even if they just want to walk around the green carrying their bag so be it. Remember, this is play time to them and the practice green is just another playground. As long as you allow them to have fun they will want to keep going back.

When you decide to take them to the course the same is going to hold true there as well. You will need to keep in mind that they may only want to play one hole and be distracted by something else. Let’s revisit that playground again. When you watch children playing, ask yourself this, “When was the last time you saw a child play with the same swing the entire time or go down the same slide again and again?” My guess is probably never, because kids have short attention spans. They like variety when it comes to entertainment or playing. This holds true on the course as well.

In my first article a fellow member had posted a comment regarding his son not keeping an interest on the course to keep playing, he said, “I have a 9-year old son who doesn’t want to do much more than chase frogs or drive the cart when I take him out.” He also explained that his son had lessons from certified PGA Professionals. So we are not talking about a little boy who had no exposure to the game and was going out for his first time. The fact is this is pretty normal behavior for kids. I responded to his post with:

“Keep taking him to the course and let him chase frogs if he wants. He will still associate going to the golf course as fun and may eventually want to start playing. This goes without saying of course… no matter what he decides to do, he will always remember spending time with Dad and how much fun it was going to the golf course to chase frogs.”

Sometimes we as parents just have to let our kids chase frogs, play with the sand in the bunkers and so on. As long as we allow them to have fun they will always want to go back.

The keys to keeping your child interested in golf is by allowing them to play and have fun. Even if they are not swinging a club or putting on the green as long as there is an association with golf during the activity you’re doing ok. These activities can be as simple as allowing them to play with the head covers from your clubs. A lot of the covers today are animals and characters you could even put on a little puppet show with them. My daughter loves to color on my golf balls. Let them mark a few for you. My son has an obsession with wanting to go through all the zippered pockets on my bag. So from time to time I will bring my bag into the family room and let him rummage through it. You can color golf balls with any over-the-counter clothing dye. Try coloring some like Easter eggs. All these little activities have nothing to do with swinging a club but all are associated to golf.

So remember it’s “Play Time” and there is no difference between Candy Land and Golf to our children. Keep it fun and allow them to make the decisions just like when they are playing with toys at home. When the time comes to go out on the course they just might chase frogs instead of birdies.

In Growing Up Golf Part 3, I will share with you 25 activities that you can do with your child. I will also give a review of a product that I found while searching for solutions to lighter golf clubs.

Click here for more discussion in the “Juniors/College golf talk” forum. 

Kadin Mahmet has a passion for golf. He has coached at the collegiate level and has worked as an instructor specializing in youth athletics. You can follow Kadin on Twitter @BigKadin. "Like" Growing Up Golf on Facebook @ facebook.com/Growing.Up.Golf for more content.

3 Comments

3 Comments

  1. Kadin Mahmet

    Dec 18, 2012 at 11:44 pm

    Thank you Alex! Sorry for the late reply.

  2. Pingback: Junior Golf, Golf lessons, golf tips and news for the week 10/20/2012 | Athletic Golf Training

  3. Alex

    Oct 20, 2012 at 8:37 am

    The early specialization of golf and indeed any sport is a dangerous game. With the work of the International Youth Conditioning Association and the message they spread to coaches and parents alike is the importance of play, enjoyment and including well rounded activites that focus less on the outcomes (results) and more on long term development.

    This is truly a great article!

    I will be sharing this for sure on the blog.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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