Equipment
Arccos Caddie: Golf’s first artificial intelligence platform
It’s a brave new golf world. Arccos is launching golf’s first artificial intelligence platform, Arccos Caddie.
Arccos, which you know from its shot-tracking app, has integrated the Microsoft Azure cloud platform into the about-to-launch Caddie. The utility uses advanced analytics to help golfers make better, data-driven decisions during their rounds.
We were keen to see the fruits of Arccos partnership with Microsoft (announced in January), and this is their first effort to move connected golf forward.
Drawing from Arccos data set of more than 61 million shots on over 40,000 courses, Caddie is able to recommend optimal course strategy on most golf holes worldwide. It factors in wind speed, direction, participation, temperature and more. And it doesn’t require a user to have played a course before to make recommendations.
“Every shot in golf involves a decision-making process, and the caddie’s role has historically been to help you make more intelligent choices. Today, however, less than 3 percent of players have access to a caddie,” said Sal Syed, CEO and Co-Founder of Arccos. “Everyone else is missing out on a crucial source of information that can help inform every shot. With Arccos Caddie, we’re democratizing the caddie experience through the power of A.I. and the Microsoft Azure cloud.”
At the end of the day, beyond the undeniable “cool” factor and trendiness of connected apps, Arccos aims to help golfers get better. Per CEO Syed, Arccos users improved their handicaps to the tune of an average of 2.77 strokes last year. Obviously, their expectation is that Caddie will foster even greater improvement.
Caddie will be will be available via subscription and officially launches May 22nd. Arccos is offering a free promotional window to try the Caddie system from May 22-31. Any user of the Arccos 360 app (with Gen 1 or Gen 2 hardware) who has played at least five rounds will have access to the Caddie platform during that period.
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- Maverick McNealy WITB accurate as of the 3M Open. More photos from the event here.
Driver: TaylorMade Qi10 “Dot” (10.5 degrees)
Shaft: Graphite Design Tour AD XC 6 TX
3-wood: TaylorMade Stealth 2 (16.5 degrees)
Shaft: Fujikura Ventus Black 7 X
7-wood: TaylorMade Stealth 2 (21 degrees)
Shaft: Fujikura Ventus Red 8 X
Irons: TaylorMade “Proto” (4), TaylorMade P7TW (5-9)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM10 (46-10F, 50-08F, 54-08M), Vokey Design WedgeWorks (58-L @59)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putters: Toulon Design Prototype
Ball: Titleist Pro V1x
Grips: Golf Pride MCC
Check out more in-hand photos of McNealy’s clubs here.
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- Sam Burns’ what’s in the bag accurate as of the 3M Open. More photos from the event here.
Driver: Callaway Paradym Triple Diamond S (9 degrees @10)
Shaft: Fujikura Ventus Blue 7 TX
3-wood: Callaway Paradym Ai Smoke Triple Diamond T (15 degrees @16)
Shaft: Mitsubishi Tensei 1K Black 75 TX
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X
Irons: Callaway Apex TCB ’24 (4-PW)
Shafts: Project X 6.5 (4-PW)
Wedges: Titleist Vokey Design SM10 (50-12F, 56-14F @55, 60-08M)
Shafts: True Temper Dynamic Gold S400 Tour Issue (56, 60)
Putter: Odyssey Ai-One #7SB
Grips: Golf Pride Tour Velvet Align
Ball: Callaway Chrome Tour X
Check out more in-hand photos of Sam Burns’ WITB in the forums.
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Editor’s note: This is an excerpt from an article our Andrew Tursky filed for PGATour.com’s Equipment Report. Head over to PGATour.com to read the full piece.
It’s been well-documented that Bryan uses two 4-irons in his golf bag – including a Takomo 101U Driving Iron, and a Titleist T200 – but that’s not the only notable oddity throughout his bag.
As Bryan revealed on Wednesday, he actually played in last week’s Barracuda Championship with two drivers: a Callaway Paradym Ai Smoke Triple Diamond Max, which has been his gamer throughout 2024, and a new Titleist GT2 driver. According to Bryan, the dual-driver setup allowed him to work the ball both ways off the tee more easily.
“One was a little more friendly to draw, and one was a little more friendly to fade,” Bryan said.
This week at the 3M Open, however, Bryan says he’s sticking with just one driver: the Paradym Ai Smoke Triple Diamond Max, which he enjoys for its forgiveness, especially on shots that he misses on the toe of the face.
“The reason I like this driver so much is… a lot of guys hit the ball in the middle of the club face; and, yes, that’s probably the way you’re supposed to hit driver. I try to utilize a lot of the face,” Bryan said jokingly. “You see…my tee marks go anywhere from (the center of the face) all the way to over here (on the toe of the face). So I like to utilize about an inch and a half of the club face here. The forgiveness on the toe of this driver is second to none, and again, I hit it pretty poor, as you guys know, off the tee most of the time, although it’s getting a lot better. This driver offers a lot of forgiveness.”
In addition to the driver movement at the top end of his setup, Bryan has also introduced a new Callaway Paradym Ai Smoke Max 3-wood into his lineup to match up with his driver.
“I had a (TaylorMade) Stealth 3-wood in there for a while, but I enjoyed the Ai Smoke driver so much that I got Johnny Thompson (a Callaway Tour rep) out here to build up a 3-wood as similar as possible,” Bryan explained. “This club was used just yesterday in a round to take some money off of Tom Whitney and Zach Johnson on the final hole. I drove it in the hazard, which is obviously not uncommon. Dropped it on a side hill in the rough from 265 yards, hit it to 10 feet… and made birdie the hard way. So this club, I’ve really been enjoying it; it’s been in the bag for about three weeks now.”
Bryan also uses a TaylorMade Stealth 2 hybrid, which interestingly ended up in his bag by accident last year.
“[My hybrid] was built just as a backup while I was waiting for my clubs to arrive [at the John Deere Classic last year], and I needed stuff I could go play the pro-am with, so this was just kind of an ‘oopsie’ hybrid… it turns out I love it. It’s been in the bag ever since.”
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Head over to PGATour.com to read the full piece.
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Matt
Jun 23, 2017 at 6:59 pm
Sounds like an excellent product and a good self coaching function for anyone who needs to start thinking about course management to improve their game. Enough to convince me to buy Arccos 360.
Alex
Jun 2, 2017 at 6:58 am
Maybe I’m missing something, but when I tried using the Caddy, it wouldn’t give me any information on my shots after the tee shot. So I would hit a tee shot, but then when I would go to the ball for my 2nd shot, I didn’t have the Caddy option any more, just the standard Arccos yardages. The problem with this, obviously, is that if I don’t hit my tee shot to the exact distance and location that the Caddy wanted me to, then the club selection that it told me for my 2nd shot before I teed off is no longer valid. Seems strange to me.
Joe Perez
May 12, 2017 at 4:56 pm
Maybe I just don’t “get” it. If the suggestions are made using the data of 61 million shots, where does any recommendations based on MY ability factor in? Is using 61 million shots worth of data going to tell the caddie feature that *I* only hit my x-yards? Will it use the data from the cloud and then access *my* past rounds to see if the club it suggests is a club that I can hit that far?
peter tiearney
May 12, 2017 at 9:13 am
Will these “caddies” be allowed in competitions?
TR1PTIK
May 12, 2017 at 11:56 am
It will likely be up to the rules committee of the event you’re playing. Standard USGA rules would not allow it.
ooffa
May 12, 2017 at 7:54 am
it doesn’t.
Egor
May 11, 2017 at 2:56 pm
The negativity is strong here …
I’ve been using Arccos + Caddie for the last 4-5 rounds. It is useful to me because it has club suggestions based on my already tracked arccos rounds. There is room for improvement and it doesn’t currently recognize that I have a giant wall of trees on one hole, but it’s great tech.
As far as slowing down a round, nah. Not at all. 3 years golfing. Two things have sped up my round – laser range finder, and on-phone GPS.
Sure, I could walk off yardages, take into account my distance off fairway, do some math in my head, guess at the pin placement, look up the yardages from the tee to certain landing spots in yardage books that every course always has available and free (sarcasm) and hope that their tee positions are not too far off from the standard, but pulling out my phone for ~10 seconds on the tee and identifying actual yardage from my spot to my desired landing spot is much easier. Guessing at pin placement and walking off yardages potentially costs me more strokes. Is it 120yd to carry the front bunker or 125yd? Maybe it’s only 110yd, but I’d know for certain if I had my phone and a GPS app.
You can hate on-course phone GPS apps all you like, but if the player knows how to use the tool quickly, they are much more efficient, time saving, and stroke saving than walking off sprinkler heads that *ALWAYS* have accurate yardages on them.. 🙁
Get behind me when I’m walking off yardages for a round, and then get behind me with a GPS Phone App. You’ll change your opinion.
As far as RandA legal – doubt it. Caddie has current wind data pulled from weather reports which it factors in. It’s awesome, but I don’t use it if I’m posting for Hdcp or playing in a stipulated tournament round.
Arccos does have a “tournament legal” app for tracking shots.
SV
May 11, 2017 at 8:33 am
Wonderful!! Something else to slow a round down. GPS/rangefinders, sprinkler heads or other course markers give the yardage. Make a decision and hit the shot. A player should be able to make a decision without having to consult an electronic device.
TR1PTIK
May 11, 2017 at 12:59 pm
In theory, this would actually help with pace of play because if a golfer trusts the information provided by Arccos they would simply grab the recommended club and play on rather than grabbing a club, second guessing themselves, and going back to their bag for another. However, I do agree that a player should be making these decisions on their own. It’s part of the “art” of golf. I think it’s similar to the deal on green reading books that provide detailed topographical information. I don’t mind if a player does it on their own accord by rolling a few putts and visually inspecting the contours of the green to jot down in their notebook, but that’s it. Using technology to take all of the skill and instinct out of it is paramount to cheating in my mind. You can do data analysis and all that nonsense off the course, but when you’re on it just play golf.
MFJ
May 11, 2017 at 1:56 am
Is it ‘legal’? I don’t see any reference to being approved by the RandA/PGA. That would be an important factor for me.
MSchad
May 11, 2017 at 8:29 am
May be wrong, but I don’t think this is meant to be used “on course”. I believe using your data, it will analyze how you should play a hole/coarse to achieve the best score for your game a head of time. I’m looking forward to seeing if it recommends if I should use different club selections on particular holes on the courses I play.
TR1PTIKE
May 11, 2017 at 12:52 pm
Because Arccos requires a phone to be on your person (from what I’ve read, specifically in your front pocket) and it provides GPS distances to various points on the golf course, it is illegal to use in competition where full USGA/R&A rules apply. This is one place where Game Golf has a distinct advantage as you can use the device with or without your phone. I own GG Live and despite what some reviewers have said, you do not have to have your phone in order to use it. You can simply turn it on, clip it to your belt, and play as you would with the old device.
Scott
May 11, 2017 at 5:54 pm
This is incorrect, at least to a degree. You can use GPS devices on course so long as they don’t have weather and elevation (there may be a local rule requirement for competition). I’m guessing the Arccos caddie app won’t be legal because it takes those into account. Hopefully they will make an app that takes elevation and weather out of it.
TR1PTIK
May 12, 2017 at 10:07 am
See Rule 14-3
“Except as provided in the Rules, during a stipulated round the player must not use any artificial device or unusual equipment, or use any equipment in an abnormal manner: a. That might assist him in making a stroke or in his play; or b. For the purpose of gauging or measuring distance or conditions that might affect his play; or c. That might assist him in gripping the club”
As far as USGA rules go. You cannot use a GPS or Laser Rangefinder on the course during play.
Alex
Jun 2, 2017 at 6:50 am
Arccos has a “Restricted” version of their app available on the App Store that does not give yardage during the round so that you can use the GPS tracking for your round without getting any assistance from the app.