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Bridgestone introduces BFIT golf ball fitting launch monitor app

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After five years of development, Bridgestone Golf is rolling out its new BFIT application, the world’s first golf ball fitting app. BFIT is designed to transform every golfer’s mobile device into a ball tracking launch monitor.

The app records video of the user’s swing and analyzes it to provide swing speed, ball speed, launch angle, carry distance and total distance to recommend the perfect golf ball for the user’s game.

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BFIT is now available for iOS devices through the App Store and is slated for release on Android in the near future.

“For the past decade we have separated ourselves from all other manufacturers by truly mastering the art of golf ball fitting, as it is an absolutely crucial aspect of optimizing performance,” says Adam Rehberg, Bridgestone Golf Ball Fitting. “With the BFIT app we’re removing any barriers to ball fitting, as players will no longer need to come to special events or spend money on fancy launch monitors, we’re giving everyone all the necessary tools for free.”

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As you might expect, the app can be used nearly anywhere. All you need is a buddy to film your swing. Thanks to the captured data, the app recommends a specific Bridgestone ball.

“With my technology and physics background, the BFIT app is perfect for me,” says Bridgestone-sponsored Bryson DeChambeau. “The success of Bridgestone’s ball fitting program has benefited many over the past decade, but the masses deserve to experience how valuable this process is and the app allows maximum inclusion for golfers of all skill levels.”

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13 Comments

13 Comments

  1. Gene Hubbard

    Mar 3, 2017 at 9:31 pm

    I have the Iphone 5 guess that don’t work

  2. Gene Hubbard

    Mar 3, 2017 at 9:30 pm

    How do I find it in the App store. Not very good with computers

  3. Keith

    Mar 3, 2017 at 9:06 am

    That is the problem I have always had with Bridgestone fittings. They automatically assume you need an e series or a b series based upon handicap or average score. I have been fitted by them (at free events) a few times, and noticed the trend.

  4. S Hitter

    Mar 2, 2017 at 3:22 am

    It told me I already far enough and that I should use a marshmallow

  5. R Hagan

    Mar 1, 2017 at 4:37 pm

    Jacob’s link works. I searched the App Store too and couldn’t find it either but the link worked

  6. ctmanic

    Mar 1, 2017 at 4:06 pm

    It’s the US app store. Not international (I am in Holland, but it doesn’t seem to be available here yet).

  7. Axeme

    Mar 1, 2017 at 3:18 pm

    Search the App Store for Bridgestone Golf BFIT

  8. Sander Roest

    Mar 1, 2017 at 1:32 pm

    Only compatible with iPhone 6 and upwards.

  9. Brian

    Mar 1, 2017 at 11:41 am

    Bad look for Bridgestone if they assumed it be live today….definitely not in the app store

    • Jacob Mendonza

      Mar 1, 2017 at 1:21 pm

      I found it following a link Bridgestone posted in their Twitter post about it. bit.ly/BFitAppTR

  10. jas

    Mar 1, 2017 at 11:22 am

    Can’t find it in the App Store.

    • Al Czervik

      Mar 1, 2017 at 11:29 am

      Yeah, might want to double check that release date. It’s not in the App Store.

      • Jacob Mendonza

        Mar 1, 2017 at 1:20 pm

        I found it following a link Bridgestone posted in their Twitter post about it. bit.ly/BFitAppTR

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Whats in the Bag

Richy Werenski WITB 2024 (May)

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  • Richy Werenski what’s in the bag accurate as of the CJ Cup Houston Open.

Driver: Titleist TSR3 (10 degrees, D1 SureFit setting)
Shaft: Mitsubishi Diamana PD 60 TX

3-wood: Titleist TSR2 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus Red 8 X

Hybrid: Titleist TSR3 (19 degrees, D1 SureFit setting)
Shaft: Mitsubishi Tensei CK Pro White Hybrid 90 TX

Irons: Titleist T100 (4-9)
Shafts: Nippon N.S. Pro Modus3 Tour 105 S

Wedges: Titleist Vokey Design SM9 (46-10F, 50-12F), Titleist Vokey Design WedgeWorks Proto (54-M, 58-L @60)
Shafts: True Temper Dynamic Gold Tour Issue X100 Onyx (46-50), True Temper Dynamic Gold Tour Issue S400 Onyx (54-60)

Putter: Scotty Cameron prototype

Ball: Titleist Pro V1x Left Dash

Grips: Golf Pride ZGrip Cord

Check out more in-hand photos of Richy Werenski’s clubs in the forums.

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Adam Scott testing green “Masters Use Only” putter + 6 interesting equipment photos from the 2024 CJ Cup Byron Nelson

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Welcome to the 2024 CJ Cup Byron Nelson event at TPC Craig Ranch in McKinney, Texas, which, for your geographical reference, is about 25 minutes from Dallas.

In early-week equipment news, we saw some interesting putter testing from Adam Scott, a Maxfli golf ball signing on the PGA Tour, a 16-year-old’s WITB, a PGA Tour player using another PGA Tour player’s backup putter, and Jordan Spieth weighed in on why he recently switched out just his 7-iron (and then made a hole-in-one with it).

With so much to report and so little time to waste on the intro, let’s get right into this week’s equipment rundown from the CJ Cup Byron Nelson.

See all of our photo galleries from the week here 

Adam Scott’s new L.A.B. putters

Before we get into a couple of the new prototypes Scott has been testing, above is a photo of the L.A.B. Golf Mezz.1 Max prototype putter that he’s been using, and will likely continue to use this week in Texas.

That being said, following the Masters, Scott was looking to try a couple putters with a slightly lighter weight to help with his feel on fast greens.

One of the new prototypes we spotted on Tuesday was a L.A.B. Golf DF3 “Proto 2.1”, custom-built with Scott’s preferred blue colorway, and an Australia-inspired Kangaroo laser engraving…

We also spotted him with a green-colored “For Masters Use Only” Mezz.1 Max prototype…

While it’s unlikely Scott will make a switch this week, it’s certainly something to keep an eye on going forward, especially on courses with faster greens.

We also got a peek into Scott’s full WITB this week, which consists of a super-mixed set of Srixon irons, including a ZX Utility 3-iron, a ZX-5 MkII 4-iron, ZX-7 MkII mid-irons (5-7) and Z Forged II short irons (8-9).

See Scott’s full WITB from the CJ Cup here

An update on Daniel Berger’s Odyssey Jailbird

Last week in New Orleans, we highlighted Daniel Berger’s Ai-One Jailbird Mini putter because of its unique sightlines.

Well, we have an update.

According to Callaway Tour Manager Joe Toulon, who spoke with GolfWRX.com this week, Berger’s Jailbird Mini is actually from fellow Tour player Tom Kim’s stash. Kim is a prolific putter tester, and the exact putter Berger is currently using was actually originally made for and tested by Kim. The putter didn’t make it into Kim’s starting lineup, however, so he gave the putter back to Odyssey, and it eventually made it’s way onto Berger’s gamer roster.

Jordan Spieth’s new 7-iron

As the story goes, Jordan Spieth changed out his Titleist T100 7-iron on Wednesday before the 2024 Valero Texas Open, and then on Thursday, he used the 7-iron to make a hole-in-one from 199 yards on the 16th hole.

Good timing on that switch, Jordan.

On Tuesday at the 2024 CJ Cup Byron Nelson, GoflWRX.com caught up with Spieth to get the full story on why he switched just the 7-iron.

Our full story is over on PGATOUR.com’s Equipment Report, but here’s a snippet of what Spieth had to say:

“I hit my 7-iron a lot, especially on my own. The spin rates, relative to my 6-iron and my 8-iron, were lower, so it was going too far. I was trying to figure out why, if it was something in the makeup of the iron. I got the lies and the lofts checked, and everything was fine. So finally I was like, ‘Can I just get a new one and see if it fixes it?’

“Maybe there was one other time throughout my career where I changed just one iron, so it’s very unusual. I think it’s just because the grooves were worn down from hitting it too much.”

Ben Griffin signs with Maxfli to play the golf ball

At the beginning of the year, LPGA Tour star Lexi Thompson signed a deal with Maxfli to play the company’s golf ball, and now, Griffin has officially joined team Maxfli, as well, thus expanding the company’s Tour presence.

GolfWRX.com caught up with Griffin on Wednesday in Texas for a video interview about his new golf ball of choice, and how he marks it…

 

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A 16-year-old is playing on the PGA Tour this week, using a 2-iron!

Amateur golfer Kris Kim, at just 16 years of age, is making his PGA Tour debut this week after receiving a sponsors exemption into the event. In 2023, Kim won both the R&A Boys’ Amateur Championship and the European Boys’ International Championship.

On Tuesday in Texas, we got a look into Kim’s bag, which revealed that he’s currently playing a TaylorMade P-770 2-iron, and a bag full of TaylorMade clubs.

Check out Kim’s full WITB here

A smart golf ball stamping

I’m not going to sit here and pretend to be a big math guy, because I’m not. However, I do recognize David Nyfjall’s purple ball marking as a square root symbol.

While I don’t know the particular significance of the square root symbol for Nyfjall, I do know you have to be fairly intelligent to even consider using a marking like that. Pretty cool stuff from the Northwestern alum, and 2023 Byron Nelson Award winner.

And, with that, we say goodbye to Texas and TPC Craig Ranch. We’ll see you next week at the Wells Fargo Championship in Charlotte for more insider equipment news and storylines.

For now, don’t forget to check out all of our photos from the 2024 CJ Cup Byron Nelson

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Whats in the Bag

Wesley Bryan WITB 2024 (May)

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  • Wesley Bryan what’s in the bag accurate as of the CJ Cup Byron Nelson.

Driver: Callaway Paradym Ai Smoke Triple Diamond Max (9 degrees @10)
Shaft: Mitsubishi Diamana GT 50 TX

3-wood: TaylorMade Stealth Plus (15 degrees)
Shaft: Mitsubishi Diamana GT 60 X

Hybrid: TaylorMade Stealth 2 Plus Rescue (19.5 degrees)
Shaft: Fujikura Ventus HB Blue 8 X

Irons: Titleist T200 (4), Takomo 101U (4), Takomo 101T (5), Takomo 301 CB (6-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM10 (46-10F, 52-08F, 56-14F), Titleist Vokey Design WedgeWorks Proto (58-A)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: L.A.B. Golf DF3

Grips: SuperStroke, Golf Pride Tour Velvet

Ball: Titleist Pro V1x

More photos of Wesley Bryan’s WITB in the forums.

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