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Golf IQ: A Method for Training It and Measuring It

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The phrase “golf is a mental game” defines many things. Amateurs and average golfers understand the difficulty of execution under the gun, but very few would know what to do even if they had the physical skills of a professional. At its core, strategy and management of our games requires an objective calmness and sequential set of actions/steps to succeed. A high Golf IQ separates the best from all others. But what exactly does “a high Golf IQ” mean?

Consider the golfer we have all encountered. Throughout the round it looked like they were struggling, and we never saw them hit a good shot with the exception of a decent putt or wedge shot here or there. They were very deliberate on the tee box. At the end of the round we thought they shot 82 or worse, but the final number was 73… and they were unhappy with it.

That’s a high Golf IQ: a stingy, quiet and unassuming golfer who prioritizes well.

When I think about golfers with high golf IQs, names like Lydia Ko and Jordan Spieth come to mind. These players are way down the list regarding their physical and ball striking strength. They go about their business navigating the course hitting good shots, but nothing they do is awe inspiring. And they win all the time. Jim Furyk and Zach Johnson also fit the bill. They’re genius golfers. Extremely high Golf IQs!

While the common thread of an excellent short game seems rather obvious, it’s only a small part of the overall behavior of a highly advanced golfer. Through my two decades as a club designer and occasional PGA Tour liaison, I was very fortunate to observe and interact with some of the best players in the world, sometimes on a weekly basis. From that vantage point, it was easy to recognize that the best players were often extremely intelligent people.

These “athletes” are often voracious readers and life learners. If they weren’t playing golf for a living, they may well be attorneys or business executives. They have excellent control of their intellectual faculties… it shows up in the way they play golf.

A Eureka Moment

A few years ago, my daughter Hannah Wood (currently on the University of Oklahoma Women’s Golf Team) received an invitation to one of the most prestigious girl’s junior events in the game: The Kathy Whitworth Invitational played in March in Fort Worth, Texas. At the time she was a relative unknown player with the exception of having qualified for the Junior World and the U.S. Junior the year before. Kathy likes to give unknown girls a shot at playing with the best and she is known to invite the occasional “obscure” from snow states (like ours of Colorado) just to make things interesting. Thank you, Kathy!

The epic winter of 2012-2013 was brutal in Colorado. We had a ton of snow on the ground and it just wouldn’t let up. While ball striking practice was available indoors (with launch monitors) and on heated outdoor driving ranges, short-game practice and playing golf was impossible. The thought of Hannah going down to Texas having not played a single round in months was daunting at best and terrifying to her. As a single parent who was financially unable to send her somewhere South to get in some rounds, I had to find a way to exercise her golfing prowess in the absence of actual play.

A Eureka moment hit me one snowy morning on the way to work. What if I devised a test to make her mind play golf virtually? But this could be no ordinary test; it had to be situational, yet extremely difficult and make her use her head — just like what a competitive round of golf would do. Regardless of how she scored, the very act of taking the test molded her playing ethos and prepared her for this very high-level completion.

Because of the test and a few other fortuitous events, Hannah won the event and skyrocketed to No. 3 (from 389th) in the Polo Rankings for her class of 2014. Her life was changed forever. While this may sound like a Cinderella Story, it was no accident. That week, she had the highest golf IQ in the event. Hannah played her own game and gave every shot its complete effort and thought. She certainly didn’t have the physical attributes or playing opportunities of competitors in the field like Baily Tardy, Angel Yin, Hannah O’Sullivan or Kristin Gilman.

Out of desperation and the will for my daughter to succeed, I had inadvertently created a method of strengthening the approach to playing competitive golf. This patent-pending process forces golfers to use their cognitive resources and to play the game in their mind, remotely and in an abstract way. It forces recall of the steps to produce golf shots and strategy required to successfully navigate the course.

Earlier this year, I wrote a similar test for the University of Oklahoma. While the results of that endeavor are unclear, the team was forced to think about their games in a virtual and situational way. Last year the team finished No. 58 in the Golfweek rankings, but as of this writing the team is ranked 21st. Interestingly, the test scores follow the intra-team rankings perfectly. In other words, the highest and lowest scores on the test correlate precisely with the player rank.

Some samples of the test are below.

Measuring Aptitude

There is a straight-forward correlation of the knowledge required to hit certain shots and a golfer’s ability to troubleshoot his or her game on the fly. But regardless of that knowledge, golfers must organize their actions and make use of every ounce of intellectual energy to succeed.

A high Golf IQ encompasses the following areas:

  • Reconnaissance and responsible mapping of the course.
  • Preparation and a quality approach to practice.
  • Tee protocol and pre-shot protocol.
  • Appropriate rehearsal motions.
  • Intuition and judgment regarding percentages; realistic pursuit.
  • Maturity, humbleness, patience and being devoid of heroic behavior.
  • Post-shot observation and actions.
  • Aloofness to competitive circumstance: concentration on sequential steps to hitting quality shots over a long period of time.

The above defines what the Golf IQ is and what this process measures: to use the mind while guiding the body to execute tasks to an end. Without going into all of the specifics of the above, the reader is invited to sample some of the test questions below. Be very careful with your answers. These questions assume a minimum level of competency, essentially for single-digit players or better. It assumes you have the ability to shape the ball or hit risky wedge shots.

Also, you will not find all of the answers in this article. Regardless of the answer key and what I think the correct answers should be, the aim of this exercise is to make you think about playing the game.

To date, there are more than 500 such questions in the database that can be found on my website: www.MyGolfIQ.com. Soon, the tests will be inclusive and arranged for all levels of golfer and gender.

Let’s start with a fairly easy question, if not blatantly obvious.

1. The ball curves more when I am hitting it into the wind and less when I am hitting downwind. 

  • True
  • False

Most relatively skilled players know that hitting a ball into the wind not only makes it fly shorter, but make it more difficult to keep shots online. The technical issue has to do with the amount of friction being applied to the ball as it travels through the air. If a golf ball has 4000 rpm of spin and it is going through the air at 125 mph (ground speed) into a 20 mph wind that means the air speed/spin relationship is 4000 rpm/145 mph. The ball is going to be much more affected into the wind and will slice or hook more.

By design, this question will prompt golfers of any kind to remember this very cerebral and cognitive piece of the golfing puzzle the next time they are confronted with the situation.

And while we’re on the topic of wind, here’s another question that may be less obvious to anyone without a single-digit handicap. The next time they play in the wind, they’ll remember some of these things.

2. Playing in extremely heavy wind:

  1. Tighter grip.
  2. Slightly wider stance.
  3. Maintain tempo and don’t try to muscle the ball.
  4. Keep my head steady.
  5. Knock everything down, low-and-flighted trajectory regardless of the shot.
  6. 2 and 3.
  7. All of the above.

This process removes the golfer from the physical pressure of having to experiment with their body and shot making. It allows them to think about these conditions using their memory and problem-solving acuities. And unlike reading a 300-page book about playing golf, the process engages the player interactively (rather than making them drink through a firehose) replete with all the verbiage and memory-intensive requirements that an instructional book brings.

Like in a round of golf or our development as players, the process is preparing the test taker for increasing layers of complexity. As golfers, we have all been confronted with situations where our decision making was stressed. Here we not only had to make a good swing, but the situational variables applied a completely different set of decisions that had little to do with swing… but management of the course and our score. In this case, it is more like a video game or a chess move.

3. Consider the question below.

I’ve just hit my drive well right on a par-5; pretty far offline in the rough. There isn’t a lot of fairway for me to hit my second shot into the “garden spot,” the best range for me to hit my third shot close for a birdie putt. I have to hit a pretty big and long left-to-right shot to get it there, but my ball is sitting down in the rough. To the left of the garden spot is a cart path, more rough, trees and white stakes (OB). In front of me and blocking the green is a stand of trees with a lake just to the right of them. If I hit one of them, my ball might deflect into the water. It’s a very small green with lots of bunkers protecting it. I have to make a birdie to stay in the game. I’m running out of holes.

  1. Hit down on the ball as hard as possible and shape the shot left-to-right into the perfect place (the garden spot) and make birdie. Be aggressive! Let’s win this thing right now!
  2. Wedge it back to the fairway to get the ball back into play. Even if I have to hit a long iron to the green, I can continue my round and “live to fight another day.” I can make par with my short game.
  3. I’m pretty good with the short irons. If I can knock it to 135 yards or so, I can hit it in there with a short iron or wedge depending on the wind and lie. It might work. Might have a little bit of a weird stance…sort of downhill and a hanging lie. I don’t have to shape it too much to get it there. It’s not too hard of a second shot and it gives me a good look at the green and a chance at a birdie.
  4. With the ball sitting down in the rough, it might be difficult to “carve it” into the garden spot as the ball spins less from this type of lie. Trying to hit a big fade or draw could result in disaster if the shot goes too straight.
  5. Regardless of what shot I hit, make good and sure that the face of my club is clean so whatever I do the grooves will be as effective as possible.
  6. 1, 3 and 5
  7. 2 and 4
  8. 3, 4 and 5
  9. The right answer isn’t here

Did you visualize yourself playing golf? The next time you’re out playing in the club championship or a nassau with your buddies, remember to use your head. Treat the game as a delicate balance between your graceful motions and responsible navigation of the day’s efforts. You’ll be a lot better golfer as a result.

Here are a few more questions. 

What is a FLYER lie?

  1. Ball in the rough sitting way high…could use a driver.
  2. A ball in the rough, sitting sort of up but with a little grass behind it. This can cause the ball to come out hot taking all the spin off and going too far.
  3. Similar to 2, but it’s wet.
  4. Great lie in the fairway.
  5. None of the above.
  6. 2 or 3.

Normally, the worst mis-hit from a bunker is:

  1. Take too much sand.
  2. Blade it.
  3. Face too open…ball goes too high.
  4. Put too much spin or not enough spin on the shot.
  5. Leave it in the bunker.
  6. All of the above… they are all going to result in at least a bogey.
  7. None of the above.
  8. 2 or 5.

Lee Trevino once quipped: “You can talk to a fade but a hook won’t listen.” What did he mean?

  1. Hooking shots tend to carve more than wanted… at least for him.
  2. Because hooks go farther on tee shots, they can get away from you.
  3. In general, for stronger players who don’t need the distance, a fade is a more controllable shot.
  4. All of the above.
  5. None of the above.

Don Wood is a 25-year veteran of the golf industry, and is the owner of MyGolfIQ.com. He has worked in golf equipment R&D, design and manufacturing for companies such as Cleveland Golf, Golfsmith, Wood Brothers Golf and more, and spent many years working with some of the best players in the world on their equipment needs. Don has many U.S. Patents pertaining to fitting and short-game golf equipment. He is currently a member of the instructional staff at Common Ground Golf Club in Colorado. You can follow him on Twitter or Facebook.

23 Comments

23 Comments

  1. Chris Houston

    Feb 21, 2017 at 4:10 pm

    Whoever commented about “caveman” golf… Those players who deny strategy are simply too stupid to know that they naturally possess sound golf strategy and intuition. I don’t think Dustin Johnson thinks too much on the course, but what he is thinking is correct and he has a natural gift to do so. He doesn’t know he is doing it, but he is.

  2. Scott

    Feb 16, 2017 at 3:26 pm

    Would love to take the quiz or even a sample one (with answers) but not for $300!!

    • Don Wood

      Feb 16, 2017 at 4:21 pm

      It’s $24.99 for the special introductory offer.

  3. Tcope

    Feb 16, 2017 at 12:26 pm

    $300 seems a little steep for something like this.

  4. Deadeye

    Feb 16, 2017 at 9:56 am

    This article reminds me of why I always preferred to walk as opposed to riding a cart when I played. It gave me time to assess how I was going to play my next shot. I could run through all the variables like distance, angles,obstacles,wind,and then when I was standing over the ball I could judge the actual lie. Unless I had a really bad lie I had already decided what club to use and whether par or better was even possible any more. Knowing when to walk off feeling good about making no worse than bogey has saved me many strokes. I was 25 before I started playing golf, about the time John Daly was born. Grip it and rip it was not a common term then but that’s how I played. I lost a lot of Golden Ram balls before I figured out that , as in life, some analysis was required before I made my next move. I ride in a cart now and this constant reevaluating of where I stand on the hole and in the round takes place much more quickly now due to experience. I am always envious of players like Jordan Spieth who seem to have fifty years of golf IQ when they are twenty. It’s a great game no matter what level we play at.

  5. RonaldRump

    Feb 15, 2017 at 3:02 pm

    This is “fake news”.

  6. Weekend Duffer

    Feb 15, 2017 at 2:39 pm

    Author calls Lydia Ko a poor ballstriker…lol

    • Don Wood

      Feb 15, 2017 at 3:26 pm

      Lydia Ko is an exceptional ball striker. She doesn’t have the size, distance nor overall horsepower that Lexie Thompson or Ariya Jutanugarn or many others on the LPGA Tour. But she has all the shots. And she totally uses her intellectual skills to execute them.

    • Weekday Pro

      Feb 15, 2017 at 4:46 pm

      No he doesn’t. He said, “regarding their physical and ball striking STRENGTH.” He was referencing Speith and Ko, and his daughter’s, limited physical capabilities compared to their peers. He clearly meant Jordan can not drive the ball as far as JD or DJ and he is usually at least a club shorter from similar distances through the bag. Same with Ko. That doesn’t mean she is a poor ballstriker, just a less powerful one. Which is often times why those golfers have to have an higher IQ. They don’t overpower courses they plot around them. Don’t disparage an author because you misrepresent their actual words.

    • XLee2000

      Feb 16, 2017 at 6:48 pm

      And THAT’S why comments on social media are as bad as they are. Reading comprehension seems to be at an all time low in America these days!

  7. Steve

    Feb 15, 2017 at 2:26 pm

    The author is a bit disingenuous in writing his daughter was a relative unknown at the time of her invitation to the Whitworth.

    This from the U of OK website:

    http://www.soonersports.com/ViewArticle.dbml?DB_OEM_ID=31000&ATCLID=209618503

    BEFORE COLLEGE
    Named All-Colorado and all-conference all four years of high school … Placed third in the state tournament her sophomore and junior years and second as a senior … Recorded a 75.7 high school career scoring average … Set school record for low round (68) … Ranked fourth in her class and 20th overall in the Polo Junior Rankings … Won the 2013 Kathy Whitworth Invitational … Won the 2012 and 2013 Tournament of Champions … Finished in the top 20 in the Girl’s Junior America’s Cup in 2012 and 2013 (represented Team Colorado) … Competed in five USGA events, including the 2013 U.S. Women’s Public Links that was played at the Jimmie Austin OU Golf Club.

    • Don Wood

      Feb 15, 2017 at 5:03 pm

      Thank you for that research. But at the time she was invited to compete in the Whitworth, she had a reputation here in Colorado…but certainly not in the National or Global arena.

      • Steve

        Feb 15, 2017 at 5:33 pm

        She’s turned out to be an excellent golfer. I wish only the best of luck to her.

  8. JustTrying2BAwesome

    Feb 15, 2017 at 1:20 pm

    Great article. I love a more in depth view of the competitive golfer and how they approach the game and a tournament. Also, cool golf course/brain picture.

  9. Looper

    Feb 15, 2017 at 1:03 pm

    If golf isn’t hard enough!!! Way to much info, imagine trying to explain this to a junior… We sometimes forget its a game…

    • Mongoose

      Feb 15, 2017 at 1:06 pm

      Great point… Camilo Villegas said it best, “caveman golf, hit ball, find ball, hit ball again”. Making the “game” more complicated…

    • Don Wood

      Feb 15, 2017 at 1:17 pm

      Thank you for that input. I heard it said best by Jack Burke JR…a Masters Champion.
      “There are two kinds of golfers in this world: There are highly cerebral mechanics like Tom Watson or Jack Nicklaus. And then there are athletes like Hal Sutton or Sam Sneed”. One or the other works well.

      • Looper

        Feb 15, 2017 at 2:26 pm

        Thank you for responding to my opinion. I’m sure your knowledge far outweighs mine, but growing up playing reactionary sports I try to do the same in golf. I am 53 years of age and have had only one instructor, and have found that feel vs. thought has worked best for me. Thanks again my dear friend…

      • Michael A Preiss

        Feb 16, 2017 at 12:09 am

        Seems the cerebral/mechanics records speak for itself , but either way enjoy it!

    • Chris Houston

      Feb 21, 2017 at 4:07 pm

      If you can’t comprehend this, you will never make it to a truly competitive level. These are just basics in the grand scheme of golf strategy. He is spot on here, with virtually everything he said in the article. If you want your junior to get recruited, you can start by understanding the situational events he or she faces on the course. That situation he describes with “hitting toward the garden spot” is a perfect scenario that you will see all the time in college and beyond. Have to be able to limit mental mistakes that you can control. Decision making is key!

  10. stephenf

    Feb 15, 2017 at 11:59 am

    “These players (Spieth and Ko) are way down the list regarding their physical and ball striking strength…”

    Good grief. The fact that they restrain and control the strength they have doesn’t mean they don’t have “physical and ball-striking strength.” Sheesh.

  11. Buford T Justice

    Feb 15, 2017 at 11:22 am

    Step 1: Grip It
    Step 2: Rip It

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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