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Adams Golf Introduces Idea Pro a12 Hybrids and Forged Iron Sets

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The award-winning Idea franchise from Adams Golf just got bigger and better with the introduction of the new Idea Pro a12 hybrids and forged iron sets. Engineered to meet the standards of better players, the premium hybrids deliver tour-preferred launch conditions, enhanced playability and a sleek black finish. The superior forged iron set (4-GW) produces exceptional feel and performance on every shot with precisely located centers of gravity and ultra thin faces born from a triple milling process.

Idea Pro a12 Hybrids

With its Idea hybrids ranking as the most-played on the PGA, Champions and Nationwide Tours, Adams Golf engineers were challenged to design an innovative hybrid that would set a new standard in design and playability for the world’s greatest players. The result is the Idea Pro a12 hybrid–with the sleek tour-proven shaping of a compact head for better shot making and a dark finish to help reduce glare. The ultra-thin, maraging steel face produces higher ball speeds and tour preferred ball flights. The sole of the a12 hybrid has also been optimized with a steel skid plate and a flush-mounted weight screw that reduces the amount of turf interaction for enhanced playability. Available individually in five different lofts ranging from 16 degrees to 26 degrees, each hybrid is progressively sized for ideal performance, allowing for easy integration into each player’s bag.

Thousands of Idea hybrids have been put into play on tour since their introduction in 2003 and the Pro a12 is already in the bags of several players, including Adams Golf staff members Tom Watson and Ryan Moore. An Idea Pro a12 hybrid was also in the bag of the winner of the 2011 Heritage tournament.

Consumers have a choice of stock shafts for the Idea Pro a12 hybrid: the Aldila RIP VS Proto (80-gram) or the Matrix Ozik Altus (90-gram). The stock grip is the Golf Pride New Decade MultiCompound in black and white. All clubs are available right- and left-handed in regular, stiff and x-stiff flexes. The Idea Pro a12 hybrids begin shipping to golf shops May 5 with a suggested retail price (SRP) of $299.99.

Idea Pro a12 Forged Irons (4-GW)

The traditionally forged 8620 carbon steel head construction of the Idea Pro a12 iron set provides outstanding control, performance and feedback for the lower-handicap golfer and appeals to better players with a thin top line and improved camber on the sole. Each head is triple milled (on the face, grooves and cavity) for more exacting performance from club to club. A precisely located low center of gravity and progressive heel to toe weighting provides added stability in the long irons and more workability in the short irons and wedges. The progressive offset through the entire set offers better players superior control and workability of their ball flight.

The stock shaft for the Idea Pro a12 irons is the KBS Tour steel shaft and the stock grip is the Golf Pride New Decade MultiCompound in black and white. The irons sets are available right-handed in regular, stiff and x-stiff flexes and begin shipping to golf shops May 5 with a SRP of $1,099.99 for graphite and $899.99 for steel.

“Both the Pro a12 hybrids and irons are off to a wonderful start on tour,” said Chip Brewer, Adams Golf president and CEO. “The Pro a12 hybrid has been our most successful hybrid since the original Idea Pro and the irons are already in Tom Watson’s bag—and he’s been talking them up to his peers. We are excited to finally have the Pro a12 series available to our worldwide audience and brand advocates at large.”

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2 Comments

2 Comments

  1. Justin

    Oct 6, 2012 at 10:51 am

    Just picked these irons up, after having my last set for 13 years! I tried everything on the shelves and am extremely happy with these irons. I never would have thought to try Adams, but wanted to give them a try. Naturally tried the titleist, taylors, etc, but ended up on these. These clubs at address are the nicest looking irons out there. They are very traditional looking, almost like a blade, and very forgiving. I need to work the ball and these give you that option, while after most shots leave you wondering if you just hit a ball!!, THEY FEEL AMAZING! The KBS shafts as a stock option are unbeatable, and the grips finish it off perfectly. The launch is perfect, no ballooning, and the spin generated with these is extremely controllable. The gap wedge option is great also, one extra wedge is never denied in my bag. All said and done, I tried all irons and just couldn’t settle, these are the most underrated irons out there, and can’t wait to get out again..

  2. Jamie

    Mar 15, 2012 at 9:16 pm

    Just got these irons, took the plastic off of the heads on the driving range, had no idea what to expect. WOW!!! I have played Mizuno for the past 10 years, most recently the MP53’s. These clubs are awesome. The KBS shafts are weighted so well that you can really feel the head weight which gives you the feel of squaring the head through impact. Toe misses were not extremely penalizing and oddly enough, I hit two slightly heavy iron shots on dormant fairway turf that carried well and still landed on the green. I can’t believe that I waited so long to give Adams forged a try.

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Whats in the Bag

Kris Kim WITB 2024 (May)

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Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX

3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX

Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X

Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125

Putter: TaylorMade Spider Tour

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Kris Kim’s equipment here.

 

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Welcome to the family: TaylorMade launches PUDI and PDHY utility irons

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TaylorMade is continuing its UDI/DHY series with the successor to the Stealth UDI and DHY utility irons: PUDI and PDHY (which the company styles as P·UDI and P·DHY). TaylorMade is folding the designs in with its P Series of irons.

TaylorMade outlined the process of developing its new utilities this way. The company started with the data on utility iron usage. Not surprisingly, better players — i.e. those who generate more clubhead speed and strike the ball more precisely — were found to gravitate toward the UDI model. DHY usage, however, covered a wider swath than the company might have expected with six-to-18 handicappers found to be bagging the club.

TaylorMade also found that the majority of golfers playing UDI or DHY utilities were playing P Series irons at the top of their iron configurations.

Can you see where this is going?

Matt Bovee, Director of Product Creation, Iron and Wedge at TaylorMade: “As we look to the future, beyond the tech and the design language, we are excited about repositioning our utility irons into the P·Series family. P·UDI is an easy pair for players that currently play P·Series product and P·DHY is an extremely forgiving option for players of all skill levels. It is a natural fit to give these players the performance in this category that they are looking for.”

 

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TaylorMade PUDI

TaylorMade PUDI technology cutaway (via TaylorMade)

Crafted with tour player input, TaylorMade sought to develop a confidence-inspiring utility iron that blends with the rest of the P Series irons. Also of note: Interestingly, the PUDI has a more compact head than the P790.

In comparison to past UDI products, the PUDI has a more traditional iron shape, slimmer toplines, and less offset with a little of the backbar visible at address.

TaylorMade PDHY

TaylorMade PDHY tech cutaway (via TaylorMade).

Larger in profile than the PUDI, the PDHY seeks to position center of gravity (CG) lower in the club for ease of launch. The toe height is larger and the profile is larger at address — roughly five millimeters longer than PUDI — the sole of the club is wider for improved forgiveness.

Club Junkie’s take

Golfers who feel like they are missing something at the top of the bag could find the PUDI or PDHY a great option. The look of the PUDI should fit the most discerning eye with a more compact look, less offset, and a thinner topline. If you want a little more confidence looking down the P-DHY will be slightly larger while still being a good-looking utility iron.

For being small packages both models pack a pretty good punch with fast ball speeds, even off-center. The feel is soft and you get a solid feel of the ball compressing off the face when you strike it well. Your ears are greeted with a nice heavy thud as the ball and club come together. The PDHY will launch a little higher for players who need it while the PUDI offers a more penetrating ball flight. Both utility irons could be the cure for an open spot in the top end of the bag.

PUDI, PDHY, or Rescue?

TaylorMade offers the following notes to assist golfers in filling out their bags:

  • PUDI has mid-CG right behind the center face to create a more penetrating mid-to-low ball flight
  • PDHY has a lower center of gravity to produce an easier-to-launch mid-to-high ball flight.
  • Both PUDI and PDHY are lower-flying than the company’s hybrid/Rescue clubs.
  • PUDI is more forgiving than P790.
  • PDHY is the most forgiving iron in the entire TaylorMade iron family

Pricing, specs, and availability

Price: $249.99

At retail: Now

Stock shafts: UST Mamiya’s Recoil DART (105 X, 90 S and 75 R – only in PDHY)

Stock grip: Golf Pride’s ZGrip (black/grey)

PUDI lofts: 2-17°, 3-20°, 4-22° in both left and right-handed

PDHY lofts: 2-18°, 3-20° and 4-22° in both left and right-handed

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (5/3/24): Scotty Cameron Champions Choice 2.5+ putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Scotty Cameron Champions Choice 2.5+ putter

From the seller: (@wwcl): “Has been gamed as pics show. 33.5 includes original h/c and grip. $575 includes shipping and PP fees.”

To check out the full listing in our BST forum, head through the link: Scotty Cameron Champions Choice 2.5+ putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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