Tour News
Olympic golf viewership numbers are in (and they are impressive)
The thrilling final-round showdown between Justin Rose and Henrik Stenson for the gold medal was a heckuva watch from a golf fan’s perspective. And it seems Olympic viewers thought so, too.
As gold-medal winner Rose said after his victory: “That felt better than anything I’ve ever won. It was the best tournament I’ve ever done. Hopefully we’ve shown Brazil what golf is about. I’m glad it was close. Not for my nerves, for golf.”
Indeed, “for golf” the neck-and-neck battle returned strong early ratings.
According to Sports Media Watch and Sports Business Daily, final-round coverage from Rio garnered a 6.3 overnight rating during a 90-minute window of simulcast NBC/Golf Channel coverage.
The figure represents the second-highest number for any 90-minute segment of a golf telecast this year with only a segment of the Masters (8.5) topping it. Also notable: NBC aired the telecast on a three-hour delay in Mountain and Pacific time zones, doubtless putting downward pressure on viewership figures.
More from a Golf Channel press release
NBC and Golf Channel both provided coverage of the dramatic closing holes of the men’s Olympic golf tournament (1:12-2:49 p.m.). Aside from the final round of the Masters, this ranks as the highest-rated 90-minute window of final round golf coverage in 2016 with a combined 5.6 household rating and 8.8 million average viewers. Additionally, streaming of the men’s competition ranks second to The Open in every metric for NBC Sports’ golf events on record, including Live starts: 873,025, Live minutes: 27,463,315, Uniques: 483,616 and Visits: 692,472.
Afternoon coverage on Golf Channel (Noon-3:12 p.m. ET) earned a 1.02 household rating with 1.6 million viewers, marking the best performance in the time period for total viewers and Adults 25-54 (495,000) since the AT&T Pebble Beach Pro-Am featuring Tiger Woods and Phil Mickelson in February of 2012. Golf Channel coverage peaked at a 1.22 household rating and 1.845 million viewers (2:30-2:45 p.m.). Early coverage (6 a.m.-Noon) is Golf Channel’s best performance in the time period in more than eight years since the Dubai Desert Classic won by Woods in February 2008 for both total viewers (556,000) and Adults 25-54 (174,000).
It’s too early to speculate about ripple effects, and certainly cynics won’t be swayed by the numbers. But Olympic golf needed a compelling tournament with voluminous viewership.
It got both.
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Tour Photo Galleries
Photos from the 2024 PGA Championship
GolfWRX is on site this week at Valhalla Golf Club in Louisville, Kentucky, for the PGA Championship.
While we see fewer equipment changes and new gear seeding at major championships, we get a look at custom gear and looks into the bags of players we rarely see, which is just as exciting. In the case of the PGA Championship, this means a look at the gear some of the PGA Professionals who qualified for the tournament will be gaming, and LIV players, such as Jon Rahm and Patrick Reed.
Check out links to all our albums from Valhalla below and check back throughout the week as we continue to update.
General Albums
WITB Albums
- Michael Block – WITB – 2024 PGA Championship
- Patrick Reed – WITB – 2024 PGA Championship
- Cam Smith – WITB – 2024 PGA Championship
- Brooks Koepka – WITB – 2024 PGA Championship
- Josh Speight – WITB – 2024 PGA Championship
- Takumi Kanaya – WITB – 2024 PGA Championship
- Kyle Mendoza – WITB – 2024 PGA Championship
- Adrian Meronk – WITB – 2024 PGA Championship
- Jordan Smith – WITB – 2024 PGA Championship
- Jeremy Wells – WITB – 2024 PGA Championship
- Jared Jones – WITB – 2024 PGA Championship
- John Somers – WITB – 2024 PGA Championship
- Larkin Gross – WITB – 2024 PGA Championship
- Tracy Phillips – WITB – 2024 PGA Championship
- Jon Rahm – WITB – 2024 PGA Championship
- Keita Nakajima – WITB – 2024 PGA Championship
- Kazuma Kobori – WITB – 2024 PGA Championship
- David Puig – WITB – 2024 PGA Championship
- Ryan Van Velzen – WITB – 2024 PGA Championship
- Brad Marek – WITB – 2024 PGA Championship
- Chris Gotterup – WITB – 2024 PGA Championship
- Rich Beem WITB – 2024 PGA Championship
- Phil Mickelson – WITB – 2024 PGA Championship
- Matt Dobyns – WITB – 2024 PGA Championship
- Lucas Herbert – WITB – 2024 PGA Championship
- Jason Dufner – WITB – 2024 PGA Championship
- John Daly – WITB – 2024 PGA Championship
- Taylor Gooch – WITB – 2024 PGA Championship
- Dean Burmester – WITB – 2024 PGA Championship
- Joaquin Niemann – WITB – 2024 PGA Championship
- Dustin Johnson – WITB – 2024 PGA Championship
Pullout Albums
- Ping putter covers – 2024 PGA Championship
- Bettinardi covers – 2024 PGA Championship
- Cameron putter covers – 2024 PGA Championship
- Max Homa – Titleist 2 wood – 2024 PGA Championship
- Scotty Cameron experimental putter shaft by UST – 2024 PGA Championship
- Joaquin Niemann – new Ping putter – 2024 PGA Championship
- Brooks Koepka’s new Cameron putter – 2024 PGA Championship
- Rickie Fowler’s Cobra bag and Aerojet driver – 2024 PGA Championship
- Super Stroke grip – 2024 PGA Championship
- Tiger Woods – 2024 PGA Championship
- Michael Block’s new TaylorMade “Proto” 7-iron, from address – 2024 PGA Championship
- Odyssey putter covers – 2024 PGA Championship
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News
Photos from the 2024 Wells Fargo Championship
GolfWRX is live this week at the Wells Fargo Championship as a field of the world’s best golfers descend upon Charlotte, North Carolina, hoping to tame the beast that is Quail Hollow Club in this Signature Event — only Scottie Scheffler, who is home awaiting the birth of his first child, is absent.
From the grounds at Quail Hollow, we have our usual assortment of general galleries and WITBs — including a look at left-hander Akshay Bhatia’s setup. Among the pullout albums, we have a look inside Cobra’s impressive new tour truck for you to check out. Also featured is a special look at Quail Hollow king, Rory McIlroy.
Be sure to check back throughout the week as we add more galleries.
General Albums
- 2024 Wells Fargo Championship – Monday #1
- 2024 Wells Fargo Championship – Tuesday #1
- 2024 Wells Fargo Championship – Tuesday #2
WITB Albums
- Akshay Bhatia – WITB – 2024 Wells Fargo Championship
- Matthieu Pavon – WITB – 2024 Wells Fargo Championship
- Keegan Bradley – WITB – 2024 Wells Fargo Championship
- Webb Simpson – WITB – 2024 Wells Fargo Championship
- Emiliano Grillo – WITB – 2024 Wells Fargo Championship
- Taylor Pendrith – WITB – 2024 Wells Fargo Championship
- Kevin Tway – WITB – 2024 Wells Fargo Championship
Pullout Albums
- New Cobra equipment truck – 2024 Wells Fargo Championship
- Rory McIlroy – 2024 Wells Fargo Championship
- New Cobra equipment truck – 2024 Wells Fargo Championship
- Eric Cole’s custom Cameron putter – 2024 Wells Fargo Championship
- Custom Cameron putter – 2024 Wells Fargo Championship
- Matt Kuchar’s custom Bettinardi – 2024 Wells Fargo Championship
- Justin Thomas – driver change – 2024 Wells Fargo Championship
- Rickie Fowler – putter change – 2024 Wells Fargo Championship
- Rickie Fowler’s new custom Odyssey Jailbird 380 putter – 2024 Wells Fargo Championship
- Tommy Fleetwood testing a TaylorMade Spider Tour X (with custom neck) – 2024 Wells Fargo Championship
- Cobra Darkspeed Volition driver – 2024 Wells Fargo Championship
See what GolfWRXers are saying about our Wells Fargo Championship photos in the forums.
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Tour Photo Galleries
Photos from the 2024 CJ Cup Byron Nelson
GolfWRX is on site this week in McKinney, Texas, at the 2024 CJ Cup Byron Nelson (FKA the AT&T Byron Nelson).
Last year at TPC Craig Ranch, Jason Day ended a five-year winless streak. J-Day is in the field again, as are Jordan Spieth, Tom Kim, and Will Zalatoris.
We have our usual assortment of general galleries, WITBs, and pullout albums for your perusal. As always, we’ll continue to add links to additional albums as they make their way to us from the Lone Star State.
Check out links to all our photos below.
General Albums
- 2024 CJ Cup Byron Nelson – Monday #1
- 2024 CJ Cup Byron Nelson – Monday #2
- 2024 CJ Cup Byron Nelson – Tuesday #1
- 2024 CJ Cup Byron Nelson – Tuesday #2
- 2024 CJ Cup Byron Nelson – Tuesday #3
WITB Albums
- Pierceson Coody – WITB – 2024 CJ Cup Byron Nelson
- Kris Kim – WITB – 2024 CJ Cup Byron Nelson
- David Nyfjall – WITB – 2024 CJ Cup Byron Nelson
- Adrien Dumont de Chassart – WITB – 2024 CJ Cup Byron Nelson
- Jarred Jetter – North Texas PGA Section Champ – WITB – 2024 CJ Cup Byron Nelson
- Richy Werenski – WITB – 2024 CJ Cup Byron Nelson
- Wesley Bryan – WITB – 2024 CJ Cup Byron Nelson
- Parker Coody – WITB – 2024 CJ Cup Byron Nelson
- Peter Kuest – WITB – 2024 CJ Cup Byron Nelson
- Blaine Hale, Jr. – WITB – 2024 CJ Cup Byron Nelson
- Kelly Kraft – WITB – 2024 CJ Cup Byron Nelson
- Rico Hoey – WITB – 2024 CJ Cup Byron Nelson
Pullout Albums
- Adam Scott’s 2 new custom L.A.B. Golf putters – 2024 CJ Cup Byron Nelson
- Scotty Cameron putters – 2024 CJ Cup Byron Nelson
- Ben Griffin playing Maxfli golf ball
See what GolfWRXers are saying in the forums.
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Mat
Aug 19, 2016 at 5:43 pm
It’s clear they went for safety the first time. In 2020, they must have a format change. I’m sure there’s plenty of time to figure it out, but whether it’s match, ryder, team, or hell even Stableford… give me something that’s not “just another week”.
talljohn777
Aug 17, 2016 at 2:15 pm
Sorry, but the format needs to change. It should have more of a team, Ryder Cup feel not the feel of just another PGA golf tournament.
Ezra
Aug 17, 2016 at 12:57 pm
So much for the golfwrx snobby readers on “golf should not be on the Olympics” blablabla. Golf is not a dying sport. Commentators on this website are. Cheers suckers!
Blake
Aug 17, 2016 at 10:22 am
Meh. Course was boring. I more watched it to see how the uneducated golf fans would react to the ball flying around.
Bert
Aug 17, 2016 at 9:49 am
So thankful for the Fast Forward function on my DVR
osssssama flys planes
Aug 17, 2016 at 6:45 am
who cares about amateur golf… most are at best useless even most of the top guys don’t end up holding a candle to the top pros. Who has any real interest in watching people who may make it when we can watch guys who have made it.
Tom
Aug 17, 2016 at 10:34 am
new to the sport are ya.
Pub
Aug 17, 2016 at 3:23 am
That’s a good start! Now the format needs revising, and IGF should borrow the US collegiate format and bring that Team aspect into it for Tokyo to make it really exciting.
RedX
Aug 16, 2016 at 7:29 pm
and that was just the US ratings folks….I’m sure the dial moved elsewhere on the planet as well. Given the disappointment re prominent players withdrawing it still looks a success. Looking forward to the Women’s event as well. It looks promising also.
John
Aug 16, 2016 at 3:48 pm
still not a fan that golf is in the olympics. there’s a golf tournament almost every weekend on the TV. and i really think that a normal strokeplay format is just wrong. i would rather watch something like a team matchplay event
Ezra
Aug 17, 2016 at 12:59 pm
Guess what. Nobody cares
golfraven
Aug 16, 2016 at 3:14 pm
Those numbers may be right for Americas but the coverage was non existent in Europe – I could not watch one minute of live golf and I have seatched my ass iut on the internet too. Please tell me the channels where I could watch the summary or interviews of players during the games? Also I could not download the official app onto my iphone and the olympics website is so poor it is a bad joke. Hope the Japanies will do a better job in 4 years. For me this was a big letdown and disappointment.
doesnotno
Aug 17, 2016 at 8:54 am
Coverage was total in the UK, BBC had an HD channel purely for the golf on all 4 days.
Ezra
Aug 17, 2016 at 1:02 pm
Wrong again. Belgium public tv broadcasts the whole event (first time in its history). Google ” Auvio ” to watch the ladies.
ooffa
Aug 16, 2016 at 2:09 pm
That was Olympic golf? I thought we were supposed to have our best players representing us. They were great players but certainly not the best. What are we thinking here in the U S of A. It looked more like the Web.com Olympics.
Tom
Aug 17, 2016 at 10:32 am
which Olympics were you watching?
Ezra
Aug 17, 2016 at 1:05 pm
Yeah I guess Americans were too snobby to care. Spoiled children…
Justin
Aug 16, 2016 at 11:28 am
I think you are going to see more top players compete in Japan in 2020. For the next 4 years Justin Rose gets to say he’s the gold medal winner. Imagine even how much more the Masters would mean if it was only played every 4 years. What I think they need to change is the reward for the winner, which is currently an exemption into all 4 major championships. The medal winners’ world ranks were 9th, 4th, and 15th respectively, so they all will be playing in all of the majors next year anyway. I think they need to award exempt status on the PGA Tour for 2 years to the winner. While playing in the majors would be great, as an up and coming player I think status would be more important to me. If you know your card is secure, you can focus on your game. Again, this year it would not have mattered, but in years to come it may be a motivational factor. Heck, maybe even extend that out to all 3 medal winners just so they MIGHT have a chance to award something.
Messico Smizzle
Aug 16, 2016 at 6:46 pm
good ideas.
Jim
Aug 16, 2016 at 11:32 pm
How ’bout actually fielding amateurs – with lengthy national ‘open’ * qualifying held that year – or starting year before? A national ‘build up’ of interest with good coverage would psych the golf community up more than anything they’ve done for this olympic debut in the last 4 years!
*Hcps would have to be STRICTLY enforced & varified to keep the bozo’s out.
Grant THOSE who make the team exemptions to stuff – Nationwide or some Tour events – whatever…Win a medal? All four majors!
that’d be pretty cool
Fredo
Aug 16, 2016 at 11:10 am
Before the Olympics started I was not interested in watching golf, but when the weekend hit I got sucked in and watched a fantastic battle between Stenson and Rose ????
Tom
Aug 17, 2016 at 10:31 am
Theres the spirit