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7 times the auto industry influenced new golf equipment

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Golf clubs and cars. Not much in common except you use a car’s trunk to transport golf clubs to the course, right? Not so fast…

Ignoring the obvious size and price differences, the two things do have similarities, and more than they can both technically “drive.” Cars and golf clubs are designed to be aerodynamic, and for that reason we see similarities in their styling. After all, engineers have similar tasks with high-performance cars and clubs, notably, making them faster and more efficient. That’s why we hear many of the same trigger words in both worlds, including MOI (moment of inertia), a measure of twisting and turning, and CG (center of gravity), a measure of weight distribution in relation to the center of mass.

It’s only right, therefore, that car companies and golf club companies align themselves in the marketplace, even if it’s just for one-off products. Below, I take a look at golf clubs that were inspired by or made in collaboration with the auto industry.

Bentley gets into golf clubs

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Bentley Golf stopped us in our tracks at the 2016 PGA Merchandise Show in January, where myself and others took the time to drool over the Bentley on the show floor, and look at this… Bentley-inspired clubs!

While you can get a set for around $2,000, the full custom fitting experience, which includes custom shafts made just for you, will run you about $100,000. That’s a lot of zeroes. Would you rather own the car or the clubs? If you’re thinking about your budget, then neither are for you. See more Bentley Golf photos here.

Ferrari and Cobra

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Before Callaway’s drivers were made with input from Boeing, these limited-edition Cobra drivers were made with input from Ferrari’s aerodynamic experts. And as you’d expect, the influence of the Italian supercar brand drove the price of a driver to $2,000, roughly five times as much as the average Cobra driver at the time.

The Ferrari driver was designed using the Cobra ZL driver platform, and came equipped with a Ti 6-4 face with carbon fiber on the crown and sole, according to Golf.com. It was said to produce 1-3 mph more ball speed than the ZL, but never made its way to the PGA Tour, although Ferrari fanatic Ian Poulter tested it extensively.

Cobra’s Ferrari driver was released along with a collection of putters, hats, jackets, shirts and other overpriced items.

Mercedes AMG golf clubs

MercedesBenzGolfClubsAMGBefore Bentley Golf drove onto the floor at the 2016 PGAM Show, Mercedes Benz rolled out a line of golf equipment at the show in 2012.

WSH Inc. acquired permissions to use the Mercedes Benz logo in its production of the line, which included drivers, woods, irons, wedges and putters. The drivers ($399) and woods were made in conjunction with aerodynamics specialists at the company, and employed “Venturi Channels” used to “to manipulate airflow whereby a funnel is created as air flows through the vehicle, and is constricted, and as it flows out…a jet effect is created,” according to an article from Golf Digest.

Click here to see more photos of the Mercedes AMG.

Callaway and Lamborghini 

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Lamborghini and Callaway combined forces in 2010 and developed a high-strength, lightweight material called “Forged Composite” that was used in both Lamborghini’s cars and Callaway’s drivers. The collaboration yielded the Callaway RAZR Hawk and Diablo Octane drivers, which boasted a lower CG thanks to the lighter material.

Callaway continues to use its Forged Composite construction to this day, although its new XR 16 Sub Zero driver debuted a new composite construction called “Carbon Triax” that the company says is lighter.

Kinsler races into putters

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Kinsler Fuel Injection is a company that makes engine parts for race cars. James Kinsler, son of the company founder, used his mechanical engineering expertise and love of golf to start a golf company called Kinsler putters.

Its first run of putters feature a strong visual influence from the automotive industry, as you’d expect, with its curves and anodized finish. The alignment slot has an uncanny resemblance to a hot wheels track, as well. Read more about Kinsler’s putters here.

A Grand Theft Auto golf club?

GrandTheftAutoIron

I know, this isn’t inspired by an actual automobile. But this 5-iron designed after the Grand Theft Auto V video game — which featured a fictional “Los Santos Golf Club” — is pretty cool. The club can currently be found on eBay for around $250.

Willie Nelson’s Rolls Royce Golf Cart 

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OK, it’s technically not a golf club, but I wanted it on the list. Country music star Willie Nelson once had his 1981 Rolls Royce replica Golf Cart seized by the IRS, and it was auctioned in 2012 for about $4,200. The cart had a mini bar, radio, head lights, turn signals and of course, the iconic look of a Rolls Royce. It now sits in the Kingman Museum on Route 66 in Arizona.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

13 Comments

13 Comments

  1. Jeff

    Jun 26, 2016 at 1:05 am

    How about the Porsche Design JC Grind Irons truly item of beauty and distinction http://i.ebayimg.com/00/s/MTYwMFgxMjAw/z/ySEAAOSwpDdVetb7/$_3.JPG

  2. Frank

    Jun 24, 2016 at 9:05 pm

    I stopped reading at “myself and others took the time…”, written by someone with a degree in journalism.

    • Steve S

      Jun 24, 2016 at 10:10 pm

      Frank, ya beat me too it. This is a product of our great colleges….

      • Steve S

        Jun 24, 2016 at 10:13 pm

        Then I use the wrong “to”. Of course I have an excuse “I r an injeneer”.

  3. Tex

    Jun 24, 2016 at 8:23 pm

    What about the Porsche Driver from the early 2000s? That thing was awesome!

  4. Forsbrand

    Jun 24, 2016 at 5:06 pm

    Pininfarina of Ferrari fame influenced a set of mizuno woods and irons around 1992

  5. Shallowface

    Jun 24, 2016 at 3:43 pm

    When I saw a club called Mercedes AMG, it occurred to me that many of today’s golf clubs look like they could have been designed by AMC (of Pacer and Gremlin infamy).

  6. M Sizzle III

    Jun 24, 2016 at 9:08 am

    I think the title of the article is misleading. Physics influenced the car industry, and the golf industry, but I don’t see a lot of cross-pollination between the two industries. I haven’t seen gull-wing doors on golf bags, chrome drivers, spoilers on 3 woods, etc… Perhaps, re-title the article to be “7 times the Auto Industry Tried to Relate to the Golf Industry”

  7. Michael_Germany

    Jun 24, 2016 at 8:45 am

    Hi Andrew,

    prior to the Mercedes AMG venture, there was a Williams Sports golf project. Not sure, if it’s still alive, but they had a following in the Asian market IIRC. They released the product two or three years prior to the AMG golf clubs.

    Regards
    Michael

  8. Milo

    Jun 24, 2016 at 8:36 am

    I want the Kinsler putter

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Equipment

Why Wesley Bryan is playing two 4-irons this week

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

…Flash forward to THE CJ CUP Byron Nelson 2024 at TPC Craig Ranch in Texas, and Bryan is still playing with a mixed Takomo set, except he’s added a new 101 U 4-iron, plus a Titleist T200 4-iron, and he’s dropping his 5-iron.

That bears repeating: Bryan is switching to an iron setup that consists of two 4-irons and no 5-iron.

On paper, that looks wrong, but when you look at yardage gapping instead of the number on the sole of the iron, things start to make more sense.

As Bryan explained to GolfWRX.com on Tuesday in Texas, his Takomo 301 CB 6-iron goes about 195-200 yards. Then, his new hollow-bodied Takomo 101U Driving Iron, which he recently started testing “a couple weeks ago” and bent about 2 degrees weak, goes about 220 yards, and the Titleist T200 4-iron goes about 235 yards.

Speaking on his new Takomo 101U Driving Iron, which sells for $119, Bryan had this to say:

“It’s super forgiving and launches high, and it has a bit longer of a profile to where it looks really good,” said Bryan. “If people are willing to play something that doesn’t have an expensive price tag on their club…[I started testing it] in the last couple weeks and it’s in the bag.

“I just made it like 2 degrees weaker. Basically that gap from 205 to 225 I was in a little bit of a dead space, so I’m going to try and fill that gap better.”

Check out Wesley Bryan’s full WITB here.

Read the rest of the article at PGATour.com. 

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Most forgiving players irons? – GolfWRXers discuss

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In our forums, our members have been discussing players irons. WRXer ‘NorthTXGolf’ is on the hunt for some new irons but is putting a priority on forgiveness, and has reached out to fellow members who have been sharing their thoughts and advice on the subject in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Sam217: “i230 has got to be one of the most forgiving players irons available. Cobra King Tour another. Don’t sleep on the New Level 480 DB coming out soon.”
  • RangeBaller: “ZX5/ZX7 and i230 should definitely be in your testing pool.”
  • YAMS49: “Another I210 homie here… Very highly recommended if you want/need spin and a consistent yardage.”
  • golf-RN: “I second the Cobra King Tour irons. I am not the greatest ballstriker by any stretch of the imagination and I find the King Tours very forgiving. Toe strikes might lose 5 or 6 yards with no directional loss. You definitely feel the miss though lol but mishits from the center aren’t punished too hard regarding distance.”

Entire Thread: “Most forgiving Players irons? – GolfWRXers discuss”

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Coolest thing for sale in the GolfWRX Classifieds (5/2/24): Mack Made Rahmbo putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Mack Made Rahmbo putter.

From the seller: (@rkochies4580): “Picked this up recently here on WRX. Absolutely stunning piece of work. Putter is stainless steel, slight toe hang, 354 grams, 34” length. New grip and nice headcover. $525.”

To check out the full listing in our BST forum, head through the link: Mack Made Rahmbo putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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