At the 2016 PGA Merchandise Show, GolfWRX took note of some impressive gear seemingly appropriate for its gear heads, which will be featured over the next few weeks. For this second feature, we are highlighting the MacKenzie Golf Bag Company based in Lake Oswego, Oregon.

The story of the MacKenzie Golf Bag Company is, to date, 30 years in the making and certainly worth a little bit of your time. That remains true, even if you never find yourself considering the purchase of a MacKenzie golf bag, because in your heart you’re a golfer playing for the love of the game. Originally, a product of a trip to St. Andrews, Scotland and the Old Course in 1985 by Peter Jacobsen, the Original MacKenzie Walker is timeless in its style and singular in its craftsmanship.

Designed to keep things simple and honor the journey of playing golf, rather than the destination, the Original MacKenzie Walker has changed very little since 1985, i.e., two pockets and a single strap. What else would you use to carry your old Acushnet Bullseye Flange or even better Spalding Chicopee?

On the other hand, the company has experienced its ups-and-downs, changes in ownership, and struggles that all small business endure in trying to keep the doors open. In 2006, the MacKenzie Golf Company was merely hanging on, however, when Todd Lohrer (who favors both the Bullseye and Chicopee in his golf bag) stepped in and took over day-to-day operations. Over the past 10 years, Todd and his employees have not only saved MacKenzie, but also turned its golf bags into one of the most recognizable symbols in the game of golf today.

That success is the result of a combination of factors, but none more important than the valuable employees (10-15 these days) that build MacKenzie golf bags in Portland, Oregon by hand from scratch. The company mantra being, again, simple enough: do everything humanly possible to craft the best all-leather golf bags in the known world. As part of that process, MacKenzie sources high-quality leather (typically, Austrian or Swiss in origin) and takes to heart every detail that goes into every bag. It’s not a marketing tagline, as these bags are made by hand with that basic purpose driving every decision, both big and small.

In discussing MacKenzie with Todd, it became apparent that the love of the game is also what drives the company at its very core. The enthusiasm for MacKenzie and the products it produces is evident, and with addition of a new managing partner last year, there is only more good stuff to come from MacKenzie. Many of those golfers (not necessarily just the so-called “golf purists”) that feel an intensely personal connection to the game tend find their way to MacKenzie in order to purchase their dream bag. With custom options and unparalleled quality, whether it be leather or waxed canvas, a MacKenzie golf bag tends to become a statement about the golfer and his or her love of a simple game meant to be enjoyed with family and friends. Quality over quantity has been and will continue to be the norm for MacKenzie. To boot, MacKenzie is a strong supporter of the Evans Scholars Foundation, and caddies in general.

In some cases, these golf bags are purchased as a symbol of an important accomplishment, memorable experience, or special occasion and are treated as an heirloom to be passed onto new a new generation of golfers. MacKenzie golf bags, in that respect, are more than a symbolic golf bag, but rather woven into the fabric of family and golf for some. With that comes a certain amount of responsibility that MacKenzie wholeheartedly accepts as well as desires creating, in part, the deep sense of pride with which every golf bag is made.

While the future is always an unknown, it’s a good bet for the MacKenzie Golf Company that continued growth and exposure are on the horizon. On a practical level, MacKenzie is steadily moving toward reduced turnaround times for golf bags with a goal of approximately two weeks in its crosshairs and an updated website that is likely to do justice to the products made by the company.

Presently, you can keep an eye on MacKenzie by checking out its website or signing up for its newsletter. For additional pictures of MacKenzie golf bags, I recommend the MacKenzie Walker Galleries.