75 Comments

1. 

   Deaus 07

   Aug 25, 2015 at 10:09 pm

   Hopefully its the end of the Evil Empire!!

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2. 

   dapadre

   Aug 10, 2015 at 11:20 am

   The problem is that the market is not growing and while remaining level its actually declining. The market would need to grow at least on par with general growth to sustain itself which it hasnt. Newcomers to the game are slowing and these are the ones you real need to grow the market as they will need to make the big initial investment ( clubs, bags etc) and usually want them new. So with less newcomers, and those into golf not buying totally into the new product cycles, big companies have tried to adapt and go for smaller margins, if they could get a larger part of the market. Problem is with this strategy you really need a healthy chunk especially if you are planning on throwing a massive marketing campaign at it like TM has done. In fairness to TM, they may have aggravated the problem, but they are not the only guilty parties (ie Callaway) but I think Adidas has come to the conclusion that they dont need Golf like Callaways does and others do and can offered to sell it off at a loss, but invest in others sporting sectors. Truth is this may be writing on the wall for the others and we may see a consolidation with only few companies at the end of the day surviving.

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   • 

     JD

     Sep 3, 2015 at 11:27 pm

     The part you’re missing is margins are growing, price of equipment continues to rise. TM’s issue is the release of new equipment in such a small life cycle, with that customers aren’t going to be buying a brand that has their Driver worthless in a year. Not only that TM may have the worst quality control as well as customer service out of the Major Brands. It is sad a company that was known for innovation is now known for “latest gimmick”

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3. 

   PJ

   Aug 10, 2015 at 6:20 am

   Erm, Adams golf invented the ‘slots’ on woods, not Taylormade. It was actually Taylormade that copied them!

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   • 

     Mike Gomez

     Aug 11, 2015 at 9:20 pm

     They bought them for the patents.

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     • 

       Steve P

       Aug 17, 2015 at 7:23 pm

       You are both wrong. Titleist owns the patents on slot technology. Engineer’s name is David A Shear.

       Google 7582024 B2 under patents and read up on it. Every other company that uses slots has quietly licensed the technology from Titleist (Acushnet)

       Reply Report comment
4. 

   Moody_D

   Aug 9, 2015 at 11:49 pm

   No surprise in reading the responses here. I hope Adidas execs actually read this. The production cycles are unsustainable, and Adidas should’ve known better. Just as TM/Adidas is now finding out, that type of scheme only works for 3-4 releases before people catch on and just start buying the unsold drivers from the last cycle at a steep discount, or disregard the brand all together. They’ve ruined their own brand. A consumer doesn’t want to pay $400-$500 on a driver only to see a new model come out less than 6 months later! Consumers aren’t stupid enough to believe that technology advances that quickly. Especially when the USGA regulates the driver so heavily… The advances between the R1 model (which I own, BTW, although I’ve committed to no TM products and am selling it) and the R15 model are virtually NONE. It all depends on the swing. Some people better fitted for one over the other.

   I’m happy to see TMag fail. They’ve been completely reckless and have done a lot of damage to the industry. For the good of golf, don’t buy TMag (or Callaway for that matter)

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   • 

     Saucy

     Aug 10, 2015 at 1:18 am

     It has NOTHING to do with what Adidas did. During golf’s heyday, all of the companies fared well.
     The economy tanked after 2008, and it’s been trying to recover, but the golf industry is down, as everybody knows, just ask any of your local golf courses.
     it’s just business, after all. Product cycles mean squat. TMAG didn’t fail. The idiots who get suckered by advertising and sports media hype watching too much Sportscaster and cr@p shows like that are the ones who are leaving because they’re all fat couch potatoes who would rather play games on their smartphones now than go outside for 5 hours+.
     Golf has always been a niche sport and it is purely returning to its normal levels where it would have been had it not been for the idiotic Woods era and bump in moneys. Golf never needed that stupidity in the first place

     Reply Report comment
5. 

   Matt Heister

   Aug 9, 2015 at 7:06 pm

   Slide: are you kidding?? The G30 driver is outselling everything. Why do you think that is?? Performance. I game the r15 TP and love it. But don’t kid yourself. Ping makes good Woods year in and year out.

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   • 

     Saucy

     Aug 10, 2015 at 1:20 am

     Ha ha that is the funniest contradictory statement of the year! “The G30 performs but I play R15 TP” ha ha ha. What an eejit

     Reply Report comment
6. 

   Golfing

   Aug 8, 2015 at 10:47 am

   That may be the problem when a big shoe maker, try to be level with its main rival
   buys a major golf brand and don’t understand nothing about golf clubs and on top
   of that hires the wrong people. Mr king.
   A golf club is a tool, the players themselves use to make their one, then Roger Cleveland, Volkey, Hogan, ping makes them.

   Snap on tools is hiring a marketing D- student and a fashion guru to make their
   tools…

   Imagime Snap on tools designed like a fashion sport shirts and shoes.

   Reply Report comment
7. 

   roger

   Aug 7, 2015 at 9:18 pm

   There sure is a lot of whining on here about TM’s product lines and release cycles. For the second year in a row Callaway has beat them out with a new August release and it’s all TM’s fault. Some talk about TM releasing so many new drivers in a year, but all they’re doing is trying to appeal to the masses. You see very few high handicapper’s playing Titleist clubs because those clubs are designed for low handicap golfers. TM is just trying to make clubs for all level of players. I think the guys that whine the most are the players who run out and buy the latest greatest equipment and they are mad because they have to buy a couple new drivers every year. Try this, buy a new driver and keep it for 2 years, then you will have your 2 year product cycle.

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   • 

     Moody_D

     Aug 9, 2015 at 11:54 pm

     People whine about the product cycles because it’s destroying the industry. Our society is materialistic. As a whole, we want the latest and greatest. The unfortunate reality is that people lose interest in the sport if they find it too expensive to stay competitive, and having the latest equipment is considered to be an essential factor in being/staying competitive. I didn’t say it was the truth… But that’s how society works.

     Personally I could care less about having the latest and greatest… But that doesn’t mean I won’t take a stance dead against it. Sometimes you have to fight the cause from the angle of ‘for the greater good.’ Maybe you should consider changing your stance as well.

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8. 

   Pete

   Aug 7, 2015 at 10:46 am

   We have to remember that Adidas is acting as a massive corporation with shareholders to please, so when we compare them to companies like Ping, that’s not really fair. And when we say, they are “in bed” with large box stores, how can you blame them? Is that not where a the largest portion of money is to made in the business? I do however feel they should slow down product cycles, and work on brand appeal. I think they are at a crossroads, and they are realizing they have to evolve to survive in the industry. I think we’ll see a different taylormade in the future.

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   • 

     golfing

     Aug 8, 2015 at 4:43 am

     What we are talking about is tools, on the past were the players
     that make their own tools, then the best tool makers made business
     of their knowledge, Ping, Hogan, Tits Volkey, Roger Cleveland etc..

     What TM is doing is invite fashion designers to make those same clubs
     with gimmicks so the consumer is made to think this is it!

     Imagine Snap on tools in white so you never loose it, with a speed slot to make it easy to fit
     the bolt and with red flames just to catch your style.

     Reply Report comment
9. 

   redneckrooster

   Aug 7, 2015 at 10:23 am

   Just can’t get in touch with what people want, cheap looking , not enough thought put into their design. Just put out something they will buy it because it’s got our logo. There has been lack of effort in designs and forward thinking like car designs , they change on 10 year cycles.

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   • 

     TaylorMade Customer Service

     Aug 8, 2015 at 5:14 pm

     Thank you for your comment. Over the last ten years we have gone from low and back center of gravity to low and forward. That is not an easy feat. We have added slots to woods, made changing center of gravity a breeze, created a loft sleeve for adjusting loft and even made a white golf club. We apologize if you missed all that.

     Please check out our website http://www.taylormadegolf.com for information on current technology and how the majority of the industry is following our path of technology.

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   • 

     Slotty

     Aug 9, 2015 at 2:47 am

     Yup. Just like Titleist playing catch up and copying others’ slot designs because their woods suck

     Reply Report comment
10. 

    Jacob

    Aug 7, 2015 at 8:18 am

    I’ve never seen such pure hate over golf clubs… I wonder if adidas would ever just start fresh and put adidas instead of Taylormade on the clubs.

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    • 

      Tim

      Aug 8, 2015 at 5:17 pm

      Haters gonna hate hate hate…

      Reply Report comment
11. 

    Steve

    Aug 7, 2015 at 4:52 am

    One of the biggest factors that they will not admit to but is an absolute FACT is Adidas pumped Millions of Dollars into pushing for the ‘Number one driver on tour’ by paying huge amounts more than any other company to the tour players. Just look at the amount of Staff players they have compared to other companies that’s how they win tour counts. Callaway used to win it without having to pay players to use their clubs because they were outperforming everyone else back in the 90’s then Adidas bought TM and they started paying more and more players to use their clubs and signing up more and more staff players so of course their tour driver usage went up but they don’t tell the public that in the adverts they make it seem like it’s because they are the best clubs. The problem is unless you get the products and marketing right at retail you can’t keep spending huge tour budgets so hence the sale

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    • 

      Carlos Danger

      Aug 7, 2015 at 9:38 am

      While Im not going to argue that they endorsed alot of good players…I think its a stretch to imply that the equipment TM produces is somehow inferior to say Callaway, which is somewhat what it sounded like you were saying.

      I can play whatever I want and I have now had 3 TM drivers in a row based on their performance. I have also tested those drivers with whatever the latest and greatest of Callaway was at the time and it didnt outperform. Thats not to say anything is wrong with Callaway clubs, just that if your trying to say TM stuff is horrible and were all being “duped” into buying junk, while superior equipment like Callaway is out there…I just cant get on board with that.

      Truth of it is…all of the major OEMs make equipment that is no better than the next, its all about personal preference. Some of that personal preference is based off of consumers own feel, testing, and performance. Some of it is based off of seeing the majority of the guys on TV blasting 350 drives with white headed TM drivers. Either way your fine if you play any of major OEMs clubs

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    • 

      Gorden

      Aug 10, 2015 at 9:37 pm

      You may need to read the story of Callaway and the first big bertha…$19 to make, sold for $199 and the plan of pouring almost every bit of profit into paying tour players to use the product (Of course they had shafts costing many times what the company was putting in its public offerings). Callaway even stated they knew as many as 50% of the first productions were coming back with broken shafts as they were having a hard time finding a cheap shaft that would not break with the hoseless design.

      Reply Report comment
12. 

    Iain Douglas

    Aug 7, 2015 at 3:30 am

    Well, if they want to see what the general opinion is of their brand and place in the market is you can read all the above.

    Or just about every comment can be summarised in one statement – Stop releasing clubs every few months!

    Folk are sick of paying full price for a club knowing in six months time it will be for sale at roughly 50% original sales price.

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    • 

      Tim

      Aug 8, 2015 at 4:11 pm

      Sldr and jetspeed 2013
      R15 and aero burner end of 2014

      Tell me how that equates to a new club every 3 months? Sldr was 18 months before r15 replaced it.

      Reply Report comment
13. 

    SBoss

    Aug 6, 2015 at 10:59 pm

    Branding at TM is the worst I’ve seen in all of consumer products. They’ve been run like first year business school students experimenting for a class project. First, they pump huge dollars building a brand and then they dump it within 6-8 months so they create no brand equity.
    They had Rocketbalz and Rocketbalz Tour, drove the brand with a huge ad spend, had some success….then dumped it. Next, came Speedblades, they sold OK, but again they dumped it. Then they had SLDR irons, MC, MB, CB, and now RS1, RS2, RS TP, etc, etc (The average consumer can’t tell you which is game improvement or better player iron…the Rs1 or Rs2.)
    They’ve had R11, R11s, SLDR, SLDRs, SLDR TP, SLDR Mini, then back to R1, then jump to Jetspeed, then on to R15….and Aeroburner (now Aeroburner Mini).
    There is no brand equity. ZERO. Which wastes gigantic ad dollars. There is no continuity. They reinvent the wheel every year or less….
    Titleist, on the other hand, has AP1, AP2, CB, MB. We ALL know what the AP2 is all about. Each release they do some basic improvement but the consumer KNOWS EXACTLY what to expect.
    These latest irons may be great, but nobody knows them. They’ve jumbled everything in the consumers mind. If they were smart, They’d have a GI iron, call it Speedblades, Speedblades 2, etc…theyd do the same with their drivers and stop reinventing the line every year. Seriously, these people are beyond bad. Adidas should clean house and get some marketing people installed…before the plummet further.

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    • 

      Slide

      Aug 7, 2015 at 2:34 am

      Er, no, dude, the R1 came after R11S, then the SLDR. But yes they released too many variants when they should have just stuck with the SLDR for 2 years with better shaft offerings for free than come out with R15, which should have waited until 2016.

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      • 

        christian

        Aug 10, 2015 at 12:53 am

        Ha ha, your comment underscores what he just wrote, that people are confused with all these names/models..

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      • 

        christian

        Aug 10, 2015 at 1:10 am

        Brands that use “names” on their products are doomed to be seem as cheaper and more gimmicky. Whereas brands using a letter or two in combination with a number seems more serious and “pro” and get more continuity in their marketing and don’t need to go through a name upheaval every year..Hence G30 and AP2 beats “named” clubs like Aeroburner, Rocketbladez, Big Bertha, Jetspeed and whatever else.

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    • 

      Joew2328

      Aug 7, 2015 at 8:25 am

      Agreed, 100%.

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    • 

      Mat

      Aug 7, 2015 at 11:46 am

      This is dead on…

      Titleist: ap1, ap2, cb, mb
      Ping: G max, G, I, S

      TMAG and Callaway? Who knows.

      Woods:

      Titleist: 91x D2, D3, D4 (by order only)
      Ping: G30, G30 LS, G30 SF

      TMAG and Callaway? What month is it?

      The branding for Titleist and Ping line up perfectly. There are simple categories, and you get to know them. The key then is you select based on you what clubs you need… TMAG and Callaway are “flavor of the month”. The shame is that they are probably on par with equipment, but the cycles make it very hard to understand what you need, when you need it, and how it might be better.

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14. 

    Gus

    Aug 6, 2015 at 10:08 pm

    price, not quality, of course

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15. 

    Gus

    Aug 6, 2015 at 10:07 pm

    M A K E C L U B S C H E A P E R
    A
    K
    E

    C
    L
    U
    B
    S

    C
    H
    E
    A
    P
    E
    R

    Reply Report comment
16. 

    Bill Clinton

    Aug 6, 2015 at 8:14 pm

    You guys are all basically saying the same thing. Funny part is. Golf has been level in terms of sales for the past 5 years. You need access to sales numbers to prove it. But everyone keeps saying golf is dying. Its not. Market revenue (on clubs) have been steady at 1.1 to 1.2 billion. The decline in taylormade just gets picked up by other companies. Hence why Callaway and Titleist have had great sales lately. Don’t believe the hype. Its all just a dogfight over market share.

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    • 

      Slide

      Aug 7, 2015 at 2:35 am

      Another clueless comment from Bill Clinton!

      Reply Report comment
    • 

      dapadre

      Aug 10, 2015 at 11:18 am

      Thats the problem the market is not growing so if the numbers remain steady as yo mentioned, then the market is actually declining. The market would need to grow at least on par with general growth to sustain itself which it hasnt. Newcomers to the game are slowing and these are the ones you real need to grow the market.

      Reply Report comment
17. 

    Wayne

    Aug 6, 2015 at 8:05 pm

    IMO.
    Product cycle is one problem. way too many drivers and irons released = confusion for the buyers.
    same thing with the golf balls – that’s a mess there.
    adidas shoes are not that comfortable. i have wide feet and just can’t find them in my size or width.
    the days of white drivers are over… go back to black.

    callaway is also guilty of releasing a boatload of drivers … big bertha alpha .. whatever those models are called.. its the same thing.

    that being said, i play a black R1 and haven’t feel the need to change it and i wear ecco just because its comfy and doesnt hurt my feet after 18 holes walking.

    Reply Report comment
    • 

      Progolfer

      Aug 7, 2015 at 12:45 pm

      I have wide feet too, and have found Adidas golf shoes to be the most comfortable shoes I’ve ever worn out of the box. I’ve worn Eccos too, but prefer Adidas. I just can’t understand how anybody wears Footjoys! They’re the most uncomfortable, awkwardly shaped golf shoe on the market!

      Reply Report comment
18. 

    KK

    Aug 6, 2015 at 7:02 pm

    I think the downfall of TM started with Rocketballz. A disgraceful name for a major golf model line. The 7 irons that were actually 5 irons which beginners couldn’t hit didn’t help. TM is an absolute mess right now.

    Reply Report comment
    • 

      Slide

      Aug 7, 2015 at 2:36 am

      Yeah and that’s why RBZ was the best selling model that absolutely killed everything else that year.

      Reply Report comment
      • 

        KK

        Aug 9, 2015 at 12:31 am

        Wasn’t good enough for TM to make an Rocketballz 2 the next year. Instead, they chose Rocketbladez. Now, rocket or ballz are nowhere in any of the model names and TM is still rocketing down the drain.

        Reply Report comment
19. 

    je

    Aug 6, 2015 at 7:00 pm

    Here’s the issue. They are reacting to declining sales in golf and they want to spend more of their resources on products that have high demand.

    After peaking around 2000 when Tiger Woods was in his prime, the number of U.S. golfers has been steadily falling as fewer young people take up the sport and as busy professionals switch to cycling rather than spending the best part of a day playing 18 holes.

    Reply Report comment
    • 

      Rex

      Aug 6, 2015 at 7:17 pm

      That would explain why Cally has grown sales by an estimated $120m over the past two years. Try again.

      Reply Report comment
      • 

        Steve

        Aug 6, 2015 at 8:58 pm

        120m is not alot

        Reply Report comment
        • 

          Tim

          Aug 8, 2015 at 5:09 pm

          And they also have not grown that much. If they have its because they sunk so low hey have nowhere to go but up.

          Reply Report comment
        • 

          BigBoy

          Aug 8, 2015 at 8:15 pm

          ?????…seriously, help me out here, is that an American comment? $120 million not enough? lol.

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    • 

      Slide

      Aug 7, 2015 at 2:39 am

      Everybody thinks Tiger is the only effective barometer for growth of the sport = it is NOT.
      People have other, quick, fun things to do now – such as the INTERNET and video games on their smartphones, laptops etc = which did not properly exist during Eldrick Woods’s heyday.

      Reply Report comment
      • 

        Pat M

        Aug 8, 2015 at 8:13 am

        The economy and standard of living for the average American household has been declining since 1999 or earlier. Food inflation and other inflation has been ramping up due to the money printing and the dollar’s value keeps sinking. Take a trip down the meat aisle at the local grocery store.

        The average person does not have the money to play golf anymore and it is only going to get worse. Europe is pretty much in the same boat along with Japan. The number of unemployed people in America and Europe has never been higher.

        Reply Report comment
        • 

          Saucy

          Aug 10, 2015 at 1:24 am

          One word: SMARTPHONE.

          That is doing more damage to people’s livehood more than you can imagine. So many people are distracted by the connection to other people and useless news about other people on the smartphones and connecting to play games on smartphones and talking on smartphones and driving while being on smartphones and spending money on smartphones –

          and playing golf while on smartphones –

          why would anybody want to actually live un-virtually anyhoo? Yeah lets play games on smartphones too, like golf, that takes an hour to play a good 18 on a video game than actually go outside.

          And smartphones are not cheap. Nor their monthly costs if you do a lot of stuff on it.

          Reply Report comment
20. 

    Steve

    Aug 6, 2015 at 6:31 pm

    It is going to be a hard sell. Maybe nike has the money. I think under armour will grow organically with spieth, maybe develop a set of clubs for him. It is a shrinking market, with no growth. I think it is a bad investment. Isnt Nike losing money in the golf buisnees, but big enough to take the hit?

    Reply Report comment
    • 

      Mike Gomez

      Aug 7, 2015 at 8:25 am

      They make more on clothes and shoes than anyone else makes on anything else in the golf business.

      Reply Report comment
21. 

    golfing

    Aug 6, 2015 at 5:58 pm

    Sorry R9…..

    Reply Report comment
22. 

    Matto

    Aug 6, 2015 at 5:55 pm

    I actually quite like TM clubs. But I’d never pay full price. I have TM irons and a mini driver, both of which I just waited 12mths for and got them for next to nothing on eBay. I think that’s one of your problems TM, we all know something “bigger & better” is going to be released next week by you. I bet the r15 and Aeroburner start selling REALLY well soon………..when they’re discounted, which they will be, because you just told us something else is coming to replace them. *sheesh.

    Reply Report comment
23. 

    golfing

    Aug 6, 2015 at 5:45 pm

    you can foul some people some time, but not all the people all the time.

    you can put money on marketing and sell a bottle of water for 30 bucks
    but this is a sport not a night club

    Trump and Adidas respect the game and don’t build courses and clubs that
    way.

    Reply Report comment
24. 

    Alex

    Aug 6, 2015 at 5:34 pm

    IMO Adidas should absolutely sell off Adams and Ashworth, but they need to keep Taylormade. It wasn’t too long ago that Taylormade was looked at on equal ground with Titleist and Ping. It all went downhill from the R11s. Before that they had the talked about 2 year product cycle i.e R5, R7, R9, R11.
    Their Burner lines in the 00’s was probably one of the most successful clubs in history. I wish Taylormade would go ahead and release their next line of gimmicky clubs for 2016 and not release another line of clubs till late 2017. TMag’s biggest issue is their brand looks “cheap” and will take a sophisticated marketing scheme the next 5 or so years to repair the damage of the last 5.

    Reply Report comment
    • 

      golfing

      Aug 6, 2015 at 5:56 pm

      I have a R11 5W, now that is a solid club

      Reply Report comment
    • 

      Slide

      Aug 7, 2015 at 2:42 am

      Lazy, dumb people will always be lazy, dumb people = such as the ones who can’t be bothered to try adjusting the personally adjustable drivers that they didn’t have nor couldn’t do less than a decade ago! But they’d gladly pay exorbitant, silly prices for options and accessories they don’t need for their cars, clothes and computers, etc.

      Reply Report comment
25. 

    LaBraeGolfer

    Aug 6, 2015 at 4:46 pm

    Would it make sense for under armor to buy them? If so I could definitely see it, they both got tons of brand following in their own right, and I know Under Armour is getting more into the golf shoes, gloves and possibly balls in the near future.

    Reply Report comment
    • 

      John-Michael Fawley

      Aug 7, 2015 at 12:44 pm

      What happens to the player contracts if TM gets sold? I’m guessing the go with it or get out of them. That would be the interesting part to me.

      Reply Report comment
26. 

    billy jack

    Aug 6, 2015 at 4:15 pm

    I wonder how much they paid DJ to get into contention at the US open just to let it slip away. Remember the ploy the used, if dj won, everyone who bought a new tm driver prior would get it for free.

    Reply Report comment
    • 

      Gus

      Aug 6, 2015 at 10:11 pm

      i think the exact same thing. all the casuals i’m friends with call me nuts for it but i know tm better than to let that slip

      Reply Report comment
27. 

    Jay

    Aug 6, 2015 at 4:01 pm

    SO he’s saying I should not buy that AeroBurner I was looking at, instead wait for the next big thing??

    Reply Report comment
28. 

    Jonathan

    Aug 6, 2015 at 3:57 pm

    there are two major things wrong with TMAG brands. 1 is their product cycle. It appears that they come out with 5 major drivers and other similar clubs in the same year. lets take 2014 for example. They made the SLDR, SLDR S, SLDR 430, JetSpeed, SLDR mini driver to name a few of the many more off they top of my head. Each of these clubs requires millions of dollars of Research and development and multi-millions of dollars in inventory – which TMAG has always overproduced. One of the reasons for all these products and product cycle time is to disrupt the counterfeiters that make counterfeit golf clubs- taylormade being one of the most counterfeit clubs on the market. But these problems lead to low sales volume and inventory problems. Because they do this year after year with large inventory for each to drive the price of each good sold down, it then requires them to deep discount the product the next year when the new product comes to market. but since most golfers buy the newest stuff they can if they can afford it, it means that the old product sits in inventory.

    Additionally TMAG does not receive pay for a product sold in a big box retailer until 30 days after the unit is sold. So a Dicks Sporting Goods, Golfsmith, Golf Galaxy doesn’t pay for the product until their after the good has sold. Thus TMAG has a large inventory cost until that product is sold and if a product isn’t sold within a certain time period, it is written down as a loss (according to good accounting practices). Thus TMAG does not receive the revenue of the unsold product, yet.

    If I were in TMAG shoes, as a new owner, CEO, etc. would be moving away from their product system and inventory practices. If you move to a 1 to 2 year product cycle for irons and woods, you would be able to get a large enough corner of the market who are buying new products that year and would not be spending the millions of dollars in R&D to develop each product and technology. You get more bang for your buck. Additionally I would be looking at reducing sale of goods sold or looking to bring manufacturing in house in order to control cost and stop counterfeiting practices similarly to what Ping and Titleist currently do. So Addidas, if your looking please come find me and give me a job. I play goo much golf and have worked in the retail sphere to not work in the industry for an OEM.

    #justmytwocents

    Reply Report comment
29. 

    Mark

    Aug 6, 2015 at 3:28 pm

    Err no shocks here. Ashworth used to be a premium brand. Now their shirts look like something you could buy in a supermarket for £10?$15. Add in the non personality of Justin Rose and you are not exactly sexy. Adams sells a limited number of high end hybrids to skilled players but has never been seen as mainstream. Bringing back Tight Lies was a crazy idea. They didn’t work the first time round. And will they now admit that the white head rebirth was not a great idea…?

    Reply Report comment
30. 

    random guy

    Aug 6, 2015 at 3:01 pm

    seriously. why would I pay $500 for an off the rack TP head/shaft combo that is listed at 10.5 but probably plays more like 13.5* when I can just go online and find a tour issued sldr head with an exact spec sticker for $130 and then plug it into a shaft i have at my house i know works for my swing?

    Reply Report comment
    • 

      Tim

      Aug 8, 2015 at 5:05 pm

      Shoot you foiled TaylorMade’s plans to “make” you buy a new driver!!! Damn you for being smart…TaylorMade will have to think of another way to sell clubs now that the “one” person who buys clubs just realized you can buy last years product.

      Reply Report comment
31. 

    Nolanski

    Aug 6, 2015 at 2:46 pm

    “has high hopes for another new club, which it will be launching soon,”

    I laughed out loud when I read that. I love TM woods but their marketing and production strategies irritate me.

    Reply Report comment
    • 

      Bob

      Aug 6, 2015 at 5:44 pm

      “This, x100” as the kids would say. I stopped buying TMAG gear a few years ago as a result of their marketing schemes. Haven’t really missed them.

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      • 

        chris m

        Aug 11, 2015 at 5:30 pm

        Bob – I stopped using TM, not because of any marketing/price cut, but because other stuff fit me better. The last two times I was fitted for a driver, I did not like the TM stuff, at all! And yes, I tested drivers on a launch monitor rather than buying them off-the-rack.

        Reply Report comment
32. 

    Will

    Aug 6, 2015 at 2:28 pm

    “the two new clubs…..have not sold well” Lol, well we can all guess why. #productcycle

    I actually am not a TMAG hater, have a TM driver and love it. But adidas is hurting in all sorts of categories not just golf, so this move is one of survival for their company.

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    • 

      MEM

      Aug 6, 2015 at 2:34 pm

      it is ofr sure since they were passed by UNDER AMOUR this year and lost their #2 spot to them for most selling sports brand. #1 IS NIKE, #2 IS UNDER AMROUS, ADIDIAS JUST FLOOD THE MARKET to much. no wonder they shit is always on sale and markdown and they still have stock on website of burner drivers form 5 years ago, that how many they fricking made.

      Reply Report comment
33. 

    Tourissue

    Aug 6, 2015 at 2:21 pm

    IMO the market is so flooded with excellent equipment with top of the line shafts that their is no point of buying a new latest and greatest. But rather wait until the price drops over 50-75% after the first year. That has been the trend and the days of the masses dishing out $400-$500 are over. #newreality

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    • 

      Alex

      Aug 6, 2015 at 5:42 pm

      I completely disagree with the waiting till the price drops. Ping and Titleist clubs stay the same price point for 2 years and people buy their clubs in masses. It seems like everyone I’ve seen this summer is gaming the G30.

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      • 

        Slide

        Aug 7, 2015 at 2:46 am

        Yes, and are being out-driven by their friends who actually use SLDRs and R15s well because they have been adjusted to work for their swings, instead of the lazy people who just want to hit a lazy G30 clubs that is forgiving for the sake of not going anywhere, and lo and behold Ping makes a low-spin version because they know they are being beat.

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        • 

          Mr. Spaz

          Aug 18, 2015 at 8:55 pm

          LOL What?

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