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GolfWRX Interview Bridgestone Golf Clubs
GolfWRX is proud to present an interview with Dan Murphy, Bridgestone Golf’s Marketing Manager and Danny Le Bridgestone Golf’s Club Marketing Manager.
To listen to the audio click here.
00:00 GolfWRX: We are here today with Danny Le and Dan Murphy from Bridgestone Golf. Guys, how are you doing today?
00:10 – Both: Great, how are you doing?
00:12 – GolfWRX: Excellent. We want to thank you for taking the time to talk to us and before we get started we are wondering if you could give us a little bit of background about your history in golf and with Bridgestone, as well.
00:19 – Danny Le: Definitely, I have been in the business since 2000. I worked on the retail side of the business from 2000 to 2006. I did various odd jobs there, repair work, club building. I was also the buyer and manager of the shop so a lot of experience on the retail side of the business where I interacted with a lot of consumers. So I had a lot of different needs from the consumer side that I understand. That has been a great help with my job currently. I came to Bridgestone golf in September 2006 in customer service, dealing with different accounts talking to those guys about what they are looking for, what we need to do improve our product in the United States. I recently just joined the marketing team with the help of Dan Murphy. It’s been a phenomenal experience and looking forward to building the brand up in the United States.
01:17 – Dan Murphy: I’ve been here for three and a half years. Bridgestone came here in August of 2004. The main mission for me has been to launch the Bridgestone brand. We were Precept previously, and January would mark our 3-year anniversary at Bridgestone. So it’s been a fun, fun ride and a good run. Previous to that I was with Maxfli and Dunlop-Slazenger group in Greenville, South Carolina. The business has been a lot of fun and looking forward to keeping the momentum going.
01:57 – GolfWRX: Excellent, I know you guys are building a lot of momentum and building a strong reputation among better players, especially. I was hoping you could tell us a little bit about the advantages backed by one of the biggest companies in the world provides you guys.
02:11 – Dan: I think it is a huge advantage and I think is one of the main things that sets us apart from our competitors. We are part of one of the biggest companies globally; certainly I think the biggest company that competes in the golf business. Bridgestone tire and rubber is bigger than Goodyear, bigger than Michelin, it’s a 30 billion dollar sales company, so it’s very, very large. We think it gives us advantages on three fronts. First, financially it gives us very strong depth and a strong position financially. We’ve all seen golf brands come and go in this market. We have the staying power financially to really continue a strong investment strategy and really get our name out among better players. So financially, I think is one area. The other one is engineering wise. The engineering strength of Bridgestone Tire and Rubber possesses 800 engineers focusing on rubber and polymer technology. A lot of that knowledge is transferable particularly to the golf ball side of the business. It allows us to produce a golf ball that’s the best in the business from our point of view. Then promotionally we think it’s quite a strong characteristic to be part of that company promotionally. We’ve got a lot of things going on. We’re the only equipment company that has a title sponsorship on the PGA Tour with the Bridgestone Invitational WGC up in Akron at Firestone Country Club. We’ve also gotten some tremendous things. We’re just a week or so after the Super Bowl that we’re talking about this. I think everybody saw – 144 million people anyway – saw the half time show sponsored by Bridgestone as well as commercials during that time. Although that is Bridgestone Tire and Rubber, there is a trickle down effect for us in the Golf Division as we try to establish our name as a high-tech, high-quality brand name in the golf sector. So it’s a huge difference to us, and one I think we’re very proud of.
04:20 – Danny Le: Definitely. One thing I’d like to add to that is when you think of Japanese product and Bridgestone product you think of quality. That’s what we’ve done with our clubs and our balls. We’ve preached quality and that’s what you see when you get to the marketplace.
04:35 – Dan Murphy: The culture of the company is very strong R&D based. I think what happens with the way tires develop and the amount of technology, thinking, and research that goes on there is also applied to how we develop golf products, be it clubs or balls. That whole culture of R&D, intellectual property, and such is a huge, huge asset to us and we’ll leverage it very much in the future.
05:02 – GolfWRX: Now can you tell us a little bit about how Bridgestone sees itself in the United States market?
05:12 – Dan Murphy: Certainly our first step in creating – ultimately what we want to do is have a full line golf company with all products. As a market leader in Japan, we’d like to transfer that degree of presence into the U.S. market. But we know we have to do it as a step process. We know the first thing for us to do is establish our golf ball. In the three years we’ve been around we’ve made some pretty good steps doing that. We’ve got a full line of golf balls all the way up to tour professional level and some more recreational players. We feel good about that. The second step is to begin to establish our club business; but to do so in a way that gives us an identity in clubs and is a focused approach. Our focus on clubs is on the forged irons. I think Danny is going to talk in detail about the J36 line, which we’re very, very excited about. So we have a stepped approach to becoming a full line golf company. Also, as we enter the market, we know that we’ve got to offer something different, new, and completely better. One of the things we do with the balls and clubs is talk about getting the right product for the right player. Our thought is that there are a lot of big time companies we’re competing against that have perhaps an older mentality. Sort of an one-size-fits-all industrial revolution kind of mentality – produce a whole bunch of the same product and try to sell it to a lot of different players. Our approach is different in clubs. Ball wise, we’ve been doing a lot of ball fitting where we’re trying to educate consumers and get them into the right ball for their game. We’ve been competing against the market leader who’s got a one-size-fits-all mentality. That’s not our approach. Ours is a right product for the right player mentality. Same thing goes for clubs. We’re going to talk about our combo set. The combo set allows the player to design the set they want, not necessarily a set that was designed in some laboratory designed to fit a broad range of players. What we want to do is drill down on that and get a set of irons that fit a particular player.
07:39 – Danny Le: Exactly, it’s all about education. Like Dan mentioned, education about balls and education about clubs. As soon as we engage a customer we get to talk about the product that’s where I think we get them. Once we talk about the different ball refinement and the different clubs they’re playing, it establishes something unique and different from our competitors.
07:59 – Dan Murphy: Yeah. So if you want to summarize it, we’re the anti-one-size-fits-all brand.
08:08 – GolfWRX: Now can you tell us a little bit about your relationship with your sister brand TourStage in Japan and yourself in the U.S.? How as it changed in the three years since you got started?
08:19 – Dan Murphy: The TourStage brand is positioned at the very top of the Japanese market. The Japanese market is characterized by a very demanding consumer base. Consumers in Japan tend to be more research oriented and informed than U.S. consumers. In that way they’re more demanding in terms of quality and specification. The TourStage brand in Japan, what we can learn from that and apply to the U.S. is very valuable as we try to establish ourselves as a premium brand in the U.S. market. The attention to detail, the attention to quality, the attention to technology and innovation is a huge plus for us.
09:02 – Danny Le: On the subject of Bridgestone tires and their influence on balls, it’s kind of the same thing with clubs and the TourStage brand. We use a lot of their technology and R&D they come up with over there and we apply it to the U.S. market. For example, if you get an iron product from TourStage, they typically have a little more offset and are a little more square. When you bring it to the United States, the U.S. market is a little different; we definitely have a little less offset and a little more rounded club. So we definitely take that into consideration when we build a product for the U.S. market. We use a lot of what TourStage does and apply it to Bridgestone products.
09:43 – GolfWRX: Now you guys made some big news with the signing of Charles Howell. Your tour staff has really been growing in the past few years. What does adding someone like Charles Howell do for your company?
10:00 – Dan Murphy: I think he’s a great player and in addition to that a great guy. We’re very proud to have him join a very impressive tour staff already. I think he’ll add to the validation of our brand by going out there on Tour and playing well. We fully hope and expect that he will win with our products. He was drawn to our company because he saw us as a technological leader. If you know Charles, he’s very into the details and the background – the why, what, and how of his equipment. He’s always learning and always thinking. I think it’s a good match between our technological leadership and his technological approach to his game. So it’s a good fit. Obviously his ability is great, and he’s wearing our brand on his hat, he’s carrying the bag, playing the clubs, and ball as well. So it’s a good fit and good addition to an already strong team.
11:12 – Danny Le: It gives us instant credibility for our clubs. You’ve got a guy coming from Callaway who’s been playing these irons for a long time. He comes over to us and switches over to the J36 irons and it’s a seamless transition for him. That gives us a lot of credibility in our clubs side.
11:33 – GolfWRX: Can you give us a little info about what clubs Charles is playing right now?
11:38 – Danny Le: Right now he’s playing a combo set we have from the J36 series. When he first joined our staff we built him a set of stock combos – J36 Pocket Cavity 3-5 iron, J36 Cavity Back 6-8 iron, and J36 Blade 9-PW. That was his initial test run with them at the Merril Lynch Shark Shootout late last year. Right now he’s actually playing a set of J36 Cavity Back 3-6 iron, and 7-PW J36 Blade with Dynamic Gold X-100. Also he’s putting the WC designs 54 degree wedge into play as well.
12:16 – GolfWRX: Very cool, I know it’s interesting to see him adopt the stuff so quickly. It didn’t take him long to start playing the clubs at all.
12:26 – Danny Le: Not at all. He’s really easy with irons. He liked the look and shape of the irons. The one comment he had was they felt incredibly soft. He could still work the ball, still maintain the little bit of forgiveness he wanted with our Cavity Back and Blade. It was nice that we were able to transition him so quickly from his Callaway iron into the Bridgestone irons. It literally took us – we were in the process of signing him, he came to our facility Monday and we built him several sets to try out and he immediately fell in love with the irons. Now he’s pretty much set with the irons for this year. We’re actually in the process of getting him some Pocket Cavities with a little bit less offset to try out because one of the things he wanted was to be able to turn over the ball with his three and four irons.
13:20 – GolfWRX: What sort of influence does your tour staff have on the design and production of your clubs?
13:28 – Danny Le: They have a tremendous influence. We have a motto here – “Tour inspired Tour tested.” Anything we come up with we first go out to the tour staff guys we have – Fred Couples, Stuart Appleby, Charles Howell now, Matt Kuchar, Snedeker, McKenzie, and a couple other guys out there. We’ll bring some product out there for example driver heads, fairway woods, hybrids, iron sets. We’ll let them hit it and get feedback from them as far as the shape of the club: if it’s too round, too square, how it feels, what kind of performance they’re looking for from the clubs. We take that feedback from the tour guys and bring it back to our R&D guys and say, “Hey this is what they’re looking for, let’s make this happen for them.” They produce another prototype for them and the prototype gets out there for them. We go from ten variations to two or three variation the tour guys will test out. Once they test it out and they’re finally set on something, we’ll bring it back to the R&D guys and say, “This is the final run of what we’re looking for.” Then they’ll build it. We work on the cosmetics the whole time while they’re testing the product to make sure it fits their eye and the market we’re in – the United States market.
14:51 – GolfWRX: That’s really neat. I know a lot of companies different routes they take from tour to retail. So it’s nice to see you guys stay so true to the clubs your tour staff uses.
15:02 – Danny Le: Exactly. We’re designed with better players in mind. What better players are there than the tour staff guys? We design for those guys first and then the final product you see on the marketplace is essentially the same thing that those guys are playing. Sure there are some prototypes out there that don’t become available to the public just because we don’t feel it’s going to meet the market here in the United States. So that’s why we’re able to go that route.
15:33 – GolfWRX: I know Bridgestone takes a lot of pride in the construction of your irons. Many club fitters comment you are one of the best OEM’s in terms of producing clubs on spec in terms of loft and lie. What separates your clubs from some of the other forged irons on the market?
15:49 – Danny Le: I appreciate that. It’s a matter of having a Japanese product, believing in our product, and having what’s best for our consumer. Basically everyone knows about Endo manufacturing and they are who we use for our forging. We’ve been using them for a long time now. There’s two points of difference we ask them to do for us which is a little different from our competitors. The first is how we press our irons. We press at 1600 tons of pressure. What that does is create a very precise forging. Also, at the same time we press them, we warm forge our irons. This creates a very smooth surface for less grinding, basically high precision. With the material it creates a more dense metal grain structure that creates a softer and more solid feel when struck. So those two points of difference we have due to our relationship with Endo makes the product we believe superior to any other product out there. Also, in the marketplace, the United States is a tough market to break into because of the different vendors. In Japan we produce the number one irons over there. We actually own the number two share in overall club market. So, we have a lot of backing from Japan and we bring that to the U.S. market where we offer a premium product at a price that’s not outrageous. Our new J36 irons will be out on the street with a price of $799 for a set of 3-PW; whereas our typical competitor will be at $849, $899, $999 and so forth.
17:42 – GolfWRX: Now before we go any further, a lot of people had some interesting things to say about the blue graphics on the new clubs. It’s a little bit of a departure for you guys. I was wondering if you could give us a little bit of your perspective on why that was included?
18:00 – Danny Le: That’s one of the things we had difficulty with, with the J33 series. It was a phenomenal product we put out there with the J33 Blade, J33 Combo Set, and J33 Cavity. The problem with that was we make a great product, but no one was buying it. The main thing we had to deal with was curb appeal. We looked at the J36 irons and asked ourselves, what can we do different that will come through at the retail shops? One of the main things we addressed was curb appeal – something that catches the eye of the consumer. As you know and are well aware of, I read GolfWRX too and see the different opinions about it. There are a lot more positive than negative about it. The quality of the image wasn’t portrayed properly on certain websites. But from what I’ve read, there are more positives than negatives about it. The main reason is curb appeal. When you walk into a shop and see all the forged irons stuck together, something sticks out and it’s that blue wave that sticks out at you.
19:17 -GolfWRX: Definitely, I think it’s a lot subtler in person than a lot of people expect.
19:20 – Danny Le: Yes, I love it now. It looks great, it blends in well among the three sets and it definitely pops out on the shelf. When we had it at the PGA Show, that’s one thing a lot of people commented on, “Wow, you can see these irons from far away.” That’s what we wanted – something that gives it a little more curb appeal and makes people say, “There’s a product, let me go see this.” Once they put the product down at address, that’s where we get the consumer. It’s a beautiful product, it feels great, and it was just a matter of getting it in their hands. That was the reason for the blue wave.
19:58 – GolfWRX: Now you guys are employing an interesting new strategy to get these clubs to market. Can you tell us a little about the custom order method of getting these clubs to consumers?
20:12 – Danny Le: Basically what we’re doing is March 15 we’re launching the stock J36 Combo. It’s going to be a stock set J36 Pocket Cavity 3-5 iron, J36 Cavity Back 6-8 iron, and J36 Blade 9-PW. That will be available March 15. April 15 we will launch the J36 Blade, Cavity Back, and Pocket Cavity. At that time, once April 15 hits, you can order any combination you want. We’re calling it the Ultimate Combo Set. The reason we’re doing this is so we give the consumer the choice to mix and match whatever they want to. I hit a low ball, I’ve played in Texas pretty much my whole life. It’s really windy so I really needed to hit a low ball. Coming to Georgia now, these courses are a little greener, a little softer. There are different needs out here. What’s great about these irons is the J36 Pocket Cavity has the highest MOI out of all the three clubs. So 3, 4, and 5 irons have the problem of getting those up in the air. So now you can mix and match those in the air, the 3, 4, or 5 iron or whatever combination you want. Then you can transition over to the Cavity Back where it gives you a little more ability to work the ball and yet still has the forgiveness of a cavity back. I play that 6-PW now. We give the consumer the choice to mix and match whatever they want. This is exciting because it gets people to talk about our product, “This is what I would do.” We talked to several different retailers who had one guy wanting this and another guy wanting that. So now we give that choice to the consumers. It’s your game; it’s your choice. You probably, in Houston have different needs out there so definitely we can address those needs. Especially because the sets blend so well together, when you set it up at address, the Pocket Cavity is a little bit thicker, but not too bad where you can transition to a Cavity, and from Cavity to Blade it’s an easy transition. All the graphics match one another. We have the “Premium Forged” on the trailing edge, and the “B” mark that we’re heavily promoting this year, then the J36 and blue wave, and Bridgestone Golf on the hosel. So from the Blade, Cavity Back, to the Pocket Cavity they just blend in well together from the top point of view and also at address.
22:42 – GolfWRX: Now I know trailing edge relief is common throughout all the clubs. How exactly will this help golfers?
22:50 – Danny Le: It’s real simple. Basically it just gives you better performance from a variety of lies. So when you’re out of rough it basically has less resistance out of there. Plain and simple, it’s better performance from a variety of lies and less resistance out of the rough to sum it up.
23:05 – GolfWRX: Now the J33 line was really successful with better players. What exactly did you want to improve up on with the J36 line?
23:15 – Danny Le: Well we wanted to create an iron that appealed to a wider range of better players out there. The J33 series did a great job with the 0-10 handicap. So we wanted to expand on that from 0-15. J33 blade was definitely a tough club to hit. Very small sweet spot for the pure ball striker who’s looking to shape their shots, J33 blade was a phenomenal product. Same thing with the J33 Cavity Back: great product, we just wanted to improve aspects of the looks of the club and also how all three sets blend together. We created an identity with the ultimate Combo Set and we feel this is going to meet the needs of a wider range of players out there.
24:06 – GolfWRX: Now probably more than any other club in the line, the J36 Blade has received significant design changes from the J36 model. Why exactly were these changes made and what can golfers expect to see in the new model?
24:23 – Danny Le: The main thing you can expect to see, the J33 Blade had a very long hosel. What that did was raise the CG higher and closer to the heel. What we did with the new J36 Blade was shorten the hosel dramatically where now we can move the weight to the center of the clubface. What that does is create a little bit more forgiving club, and a little bit more solid club in that the ability to work the ball is now enhanced a little bit more with the J36 Blade. Also, the top line and sole is very thin just like the J33’s. That was the main difference right there. The whole purpose was to make it blend in well with other sets. Going from transitioning from the Cavity to the Pocket Cavity to the Blade. We didn’t want someone transitioning where the sweet spot was too small. We worked all three sets together so that’s the reason for the changes there.
25:29 – GolfWRX: What about the other updates to the J36 Cavity Back?
25:38 – Danny Le: The main update is we enhanced the muscle thickness in the back of the club. What that creates is a little more meat behind the ball. Now you get a better sense of feel and ability to feel the club behind the ball. That was really the main difference in that particular club.
25:58 – GolfWRX: Now the Pocket Cavity is probably the most exciting introduction in the line. Can you tell us a little bit about this product?
26:10 – Danny Le: Yeah, we’re excited about this product. This is where we feel it’s going to be a great success in the marketplace. Basically it’s a two piece forging. What we’ve done is forge out the face first and the back piece is welded together. What that does is create a pocket – that’s why we call it the Pocket Cavity. What this pocket does is we were able to move discretionary weight around giving it a higher MOI, giving it the feel of a premium-forged club. I definitely wouldn’t call it a game improvement club. I would call it a game enhancement club. For the guy who’s maybe a 5-15 handicap who would want to play the full set of Pocket Cavities or maybe a mixed set, he has the ability now to play a club that has the feel of a premium forged club.
26:55 – GolfWRX: Definitely, I know it feels incredibly good. You can’t tell there’s any kind of pocket behind the ball. It really feels like a more solid, traditional forged club.
27:06 – Danny Le: Exactly, that’s another area we address – how is that going to look when a player addresses that club? We worried about it popping out to the player’s eye. Better players don’t want to see the back of the club. So we addressed that issue to where we put it on the club now when you set up you don’t see the back of the club at all.
27:25 – GolfWRX: Now what kind of custom options can golfers order in terms of shafts and grips?
27:34 – Danny Le: We’ve expanded our options tremendously this year, especially on the grips side. The stock grip will be the Tour Velvet with the Bridgestone logo. We’ll offer some new grips, the new Decade Multi-Compound in yellow and black and blue and black. We’ll offer the Tour Velvet Ribbed, of course the Tour Velvet Full Cord with the Bridgestone logo on there, Tour Velvet midsized, and a couple new grips from Lamkin, the Crossline and Crossline Cord. With Winn we continue to use the Winn midsized and oversized. We’ve added the standard size and also a new grip from Winn called the PCI Hybrid. It’s a phenomenal grip, which you will see commercials with Butch Harmon and John Daly doing the PCI Hybrid – different players, different needs. So it kind of fits into our motto – your game your choice.
28:28 – GolfWRX: Now the J36 Hybrid seems to share a lot of design features in common with the Gravity Chamber model. What changes were made to it?
28:40 – Danny Le: We took the best of the J33 Hybrid and the GC Hybrid and combined that into the J36 Hybrid. You can attest to how it looks and how it feels. Basically with the GC Hybrid we had a two-tone color, which a lot of players were hesitant to use. We addressed that issue making it a jet-black hybrid just like the J33. Also, the profile of the J33 was too wide so we narrowed the profile to the GC profile where it’s a little bit deeper and not as wide. Therefore we created a club head you can hit high and straight and land soft. Also we’ve added the VS Proto as a stock shaft which gives it a very neutral feeling. The weighting is neutral in the J36 hybrid also, which gives the player the ability to work the ball in any direction he wants to.
29:50 – GolfWRX: Now I know there’s a channel in the bottom cut out of the sole of the club, what does that accomplish?
29:57 – Danny Le: Basically it moves discretionary weight around – being able to move the weight more to the perimeter of the club, higher MOI. That’s the point of the channel cut in there.
30:12 – GolfWRX: Now is the lie angle of the hybrid adjustable? Also you mentioned the VS Proto is the standard shaft, are there going to be other options available?
30:22 – Danny Le: To answer your first question, the Hybrid is not adjustable. We’re looking into this product as being adjustable in the future, but right now it is not adjustable. To the second question about the shaft options, of course the VS Proto is going to be stock. We’ve also added a UST V2 Hybrid as a custom option. As of right now we’re going to increase the number of custom options available in the near future. We’re just testing out a lot of shafts out there to make sure they work in that head. Those are two shafts that work really well in that head. Like I said, look for more stuff in the near future.
31:00 – GolfWRX: Now I know the West Coast Design Wedges were a big hit. What changes were made to the new Liquid Copper ones?
31:10 – Danny Le: We’ve had great success with the West Coast Design Wedges. Two things we did to this particular wedge was of course the finish. We call it a “Liquid Copper” finish. It frames the ball a little bit better and will come off over time and will rust giving the club better feel. The second thing we did was add a milled face. What this milled face does is actually increases spin around the green so now that 30 or 40 yard shot around the green or in the rough catches the milled face which imparts a more spin. So it will spin a little more than the old West Coast Wedges around the green. The neat thing is that when you mill a face, it actually decreases full shot spin. For the guy who has a sand wedge or a gap wedge and is hitting a full shot from 80 or 100 yards, it actually imparts less spin with a milled face. So we’re really excited about this product. A lot of positive reviews from various websites, especially your website. So we’re excited about this product taking off in 2008 for us.
32:18 – GolfWRX: That’s really interesting. I know a lot of people are concerned with controlling spin on full shots but still maintaining it around the green when they’re short-sided so . . .
32:30 – Danny Le: Definitely, it’s one of the issues people say, “I spin the ball too much.” Especially with the better players, there are some players that definitely can’t spin the ball. This wedge will spin the ball a lot compared to anything else on the marketplace.
32:44 – GolfWRX: Why are the West Coast Wedges cast rather than forged like the J33 models?
32:50 – Danny Le: Do you want the real answer or the fake answer? (laughing) Just kidding. Basically it comes back to tour input and what those guys want out there as far as their wedges. Wedges have been cast if you look at the top guys out there – Cleveland and Titleist. They’re 8620 mild carbon steel, they’re cast heads. Those guys are used to it out there. We basically produced these heads based on tour feedback. Appleby plays a couple of versions, so does Howell, and a couple of other guys on staff out there. Like the earlier question you had on tour influence – that’s definitely a tour influenced wedge. That’s why we use the cast versus the forged heads.
33:40 – GolfWRX: Now is there any chance we’re going to see Bridgestone go in the putter business in the near future?
33:48 – Danny Le: We’re not ruling anything out, but as of now, we’re an iron company first and producing quality products there with wedges, hybrids, fairway woods, and driver to complement the line. Right now we have no plans with putters, but you never know.
34:07 – GolfWRX: Now I know your J33 Drivers have a big cult following and we were curious to know if we’re going to see any new drivers in the spring?
34:18 – Danny Le: Stay tuned. We’ve had great success with the J33 series and establishing ourselves with a driver that’s very low spin. We do a lot of testing with different products, with tour guys and different player around here. What we’ve found is the J33 is still working well for the better player looking to lower their spin. It’s definitely still a presence here in 2008 and we always have product out on Tour testing. We should eventually come out with a new driver, but this product is so phenomenal that we’re continuing in 2008. You should see something new in 2009 for sure.
35:08 – GolfWRX: Since this is GolfWRX we can’t let you leave without finding out what’s in your bag?
35:14 – Danny Le: Well, I’ve got a bunch of prototypes I can’t talk about . . . (laughing) just kidding. In my bag right now is a J33R 460 Driver, 9.5 degrees loft with a VS Proto in there. The fairway woods, I have a three wood 15 degree, and five wood eighteen degree. Right now I have a J36 Hybrid three iron replacement which is 22 degrees with the stock VS Proto shaft in there. I’m playing a mixed set of irons. I’m playing the Pocket Cavities 4-6 iron and Cavity Back 7-PW. I also mix in blades, 9-PW on certain days when I chip around the greens and West Coast Wedges, 52, and 56 degrees, the new Liquid Copper finish. Putter rotates out every week, but that’s my bag right there. Then I play the B330 golf ball and the E6+ golf ball.
36:17 – GolfWRX: Excellent. Well we really appreciate your time today. We know you guys have been really busy throughout the spring and it means a lot that you’re taking the time to answer all our questions here.
36:30 – Danny Le: Definitely, we appreciate that you guys look at us and look forward to continuing this relationship with GolfWRX.
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- Natalia Guseva – WITB – 2026 US Women’s Open
- Cass Alexander – WITB – 2026 US Women’s Open
- Johanna Sjursen – WITB – 2026 US Women’s Open
Pullout Albums
- Scotty Cameron putter covers – 2026 US Women’s Open
- TaylorMade’s US Women’s Open staff bag & covers – 2026 US Women’s Open

Tour Photo Galleries
Photos from the 2026 Memorial Tournament
GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.
In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.
Check out links to all our photos below.
General Albums
- 2026 The Memorial – Monday #1
- 2026 The Memorial – Tuesday #1
- 2026 The Memorial – Tuesday #2
- 2026 The Memorial – Tuesday #3
WITB Albums
- Jason Day – WITB – 2026 The Memorial
- Chris Gotterup – WITB – 2026 The Memorial
- SungJae Im – WITB – 2026 The Memorial
- Alex Noren – WITB – 2026 The Memorial
- Jacob Bridgeman – WITB – 2026 The Memorial
- Lucas Glover – WITB – 2026 The Memorial
- Bud Cauley – WITB – 2026 The Memorial
- Alex Smalley – WITB – 2026 The Memorial
Pullout Albums
- Jason Day’s 1off Payntr golf shoes – 2026 The Memorial
- JT Poston’s TaylorMade Spider – 2026 The Memorial
- Cameron putter – 2026 The Memorial
- Tommy Fleetwood’s TM Spider putters – 2026 The Memorial
- New Mitsubishi Chemical 1K Pro Orange shaft – 2026 The Memorial
- Bettinardi putter – 2026 The Memorial
- Min Woo Lee’s Callaway Apex 18* UT iron – 2026 The Memorial
- Wyndham Clark’s putter – 2026 The Memorial
- Lucas Glover putters – 2026 The Memorial
- Nicolai Hojgaard’s new Callaway 4 iron – 2026 The Memorial
- Adam Scott’s L.A.B. Golf putter – 2026 The Memorial
- Scotty Cameron Xperimental Prototype 11+ putter – 2026 The Memorial
- JJ Spaun’s updated/newest L.A.B. Golf putter – 2026 The Memorial
News
Tour Tech Rundown: Heroic Henley
Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.
Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.
PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole
Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.
Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.
Henley’s Suitcase
- Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
- Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
- Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
- Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
- Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
- Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
- Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
- Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
- Putter: Titleist Scotty Cameron T5 Tour Prototype
LPGA @ Shoprite LPGA: Welcome back, Celine!
Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.
Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.
Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.
Celine’s Suitcase
- Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
- Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
- Hybrid: PXG 0311 Gen5.
- Iron: PXG 0311 P Gen 4 5-9 irons
- Wedge: PXG 0311 T Gen 4 PW
- Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
- Putter: Bettinardi Studio Stock 3 DASS
DP World Tour @ Austrian Alpine: KK? KK!
Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.
Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.
Kaneko’s Suitcase
- Driver: Ping Max G440
- Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
- Irons: TaylorMade P760 5 and 6 irons
- Irons: TaylorMade P7TW 7-9 irons
- Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
- Putter: Odyssey Ai-One Cruiser Arm Lock #7
Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro
Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.
The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.
Alvaro’s Suitcase
- Driver: Ping G430 MAX driver at 9 degrees loft
- Metal: Ping G430 MAX 3W
- Iron: Ping iDi Driving Iron
- Irons: Ping Blueprint S irons
- Wedges
- Putter: Scottsdale TR Piper C
A party on the green!
Alvaro’s time comes in Raleigh with his first win @UNCHealthChamp ? pic.twitter.com/2dmtZdbSzk
— Korn Ferry Tour (@KornFerryTour) May 31, 2026
LIV @ Korea: Me llamo Joaquin
Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.
Niemann’s Suitcase
- Driver: Ping 440 LST
- Metal: Ping G440 Max at 15 degrees
- Metal: Ping G425 Max at 21 degrees
- Hybrid: Ping G430 at 25 degrees
- Irons: Ping Blueprint S 5 through PW
- Wedges: Ping S159 at 52, 56, and 60 degrees
- Putter: Ping PLD Anser
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News3 days agoRussell Henley’s winning WITB: 2026 Charles Schwab Challenge
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Whats in the Bag2 weeks agoAaron Rai’s winning WITB: 2026 PGA Championship
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Tour Photo Galleries2 weeks agoPhotos from the 2026 CJ Cup Byron Nelson
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Equipment15 hours agoDetails on Jason Day’s latest prototype Avoda iron setup
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Equipment2 weeks agoCJ Cup Byron Nelson Tour Report: Koepka and Kim’s newest putters finally get hot
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News6 days agoCharles Schwab Challenge Tour Report: MacIntyre, Åberg and Spaun all switch putters, TaylorMade launches new Spider
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Equipment1 week agoDetails on J.J. Spaun’s surprise putter switch
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Popular Photo Galleries1 week agoPhotos from the 2026 Charles Schwab Challenge

basics
Apr 1, 2014 at 1:19 am
Any time I’m investigating Real Estate around Chuburna, I check out Yucatan Dream Properties.
Mike
Feb 28, 2008 at 6:10 pm
I agree with you matt..I have a J33R 460 in 10.5 now that was given to me with a diamana whiteboard in it…Love it…
Probably my favorite setup I have hit…Looking to buy another J33R for a backup soon with the same setup..Maybe just a 9.5…
If it gets any better than the spin rate on this head, I will be shocked
Matt
Feb 19, 2008 at 1:44 am
Can’t wait to see what they come up with, driver-wise, for next year.