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Opinion & Analysis

U.S. Open: Stars miss the cut, “Old Tiger” and braces

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By Pete Pappas

GolfWRX Staff Writer

If the history of U.S. Open competition tells us anything, it’s to expect the unexpected.

And through the first two days at The Olympic Club in San Francisco there was plenty of intrigue, surprise, and downright marvel — of both the spectacular and horrifying kind.

Luke Donald?  What’s the excuse this time “Mr. I’m World No. 1 But Never Won A Major” (11-over). Donald’s the best player to never win a major many people say (including yours truly).  I’m beginning to wonder if I belong in that camp anymore.

Couldn’t we even get a Rocco Mediate impression from you this week?

And how about Rory McIlroy?  Well, at least he can spend more quality time with girlfriend Caroline Wozniacki (10-over).

Please tell me, really, please, please tell me those of you who are the most die-hard McIlroy fans can finally admit your young Irishman phenomenon is officially in a (euphemism) “slump” (four missed cuts in his last five events)?

Before the Open began McIlroy said, “I feel like I’m well prepared going into the U.S. Open.”

Hey, it doesn’t mean the Emerald Isle champion will only end up with as many career U.S. Open wins as Fred Daly, OK?  But there’s obviously a bit of a problem here for Rors.

2012 Masters champion Bubba Watson?  At least he showed some fight the final few holes on Friday. But Bubba’s game was far from “awesome” this time around (nine-over).  I’m not sure Watson liked being on “The Letterman Show” anyway.

The world’s No. 1, No. 2, and No. 5 respectively all missed the cut.  And quite frankly they did so in embarrassing fashion.  Olympic chewed them up and spit them out.

A cumulative 30-over among them is not what you’d expect from three of the top five players in the world (and Donald and McIlroy were actually favorites to win only behind Woods and Lee Westwood).

Player of the month for May Ricky Fowler snuck in by a whisker with cut line movement at the 11th hour of Friday evening play, finishing right on the cut line at eight-over after a performance that included three bogeys and two double-bogeys.

Maybe Rickie is saving “Go Time” for the weekend.  We’ll see.

Love you Ricky but it’s going to take me awhile to get used to that “Sing Sing Correctional Facility” prison orange jumpsuit you wear on Sundays.

And I “mustache” you, do you really think the orange cone look is a good one? On the other hand that exploding oranges commercial of yours is sorta cool.

32-year-old Sergio Garcia went “El Loco” on Friday after a bad tee shot by on the par 3 No. 3 caused “El Nino” to smash a tee-box microphone.

You may not be good enough to win a major (in your own words after this years Masters) Sergio, but this latest impressive display of emotion might hook you up with a sweet Gerber’s Baby Food endorsement.

The enigmatic Spaniard is just five shots off the lead heading into Saturday.

Quick someone send Garcia a Tony Robbins “Awaken The Giant Within” e-book to his Kindle.  You’re not out of it (yet) Sergio.

Phil Mickelson, who celebrates his 42d birthday on Saturday, came back from the dead after an opening day six-over 76 on Thursday — his highest first round score in 22 U.S. Open starts. Lefty recorded two birdies on Friday however to finish seven-over,  eight shots back.  The biggest being his clutch slow rolling putt at No. 18 that pumped a little life back into the tired-looking Hall Of Fame and four-time major winner. But yes Mickelson came that close to being yet another big name cut line casualty like the other Open favorites.

And oh by the way?

How about a vintage performance from one Mr. Tiger Eldrick Woods playing his way into a three-way tie for the lead at one-under with two other major champions, “Mr. Five Hour Energy” Jim Furyk and 45 year-old David Toms.

Ladies and gentlemen, we have ourselves a U.S. Open.

It’s way too early, let me repeat, WAY TOO EARLY to say this is Tiger’s tournament to win.  And a bit disrespectful to the other champions Furyk and Toms to say so as well.

“I just hung in there,” the 45-year old Toms said.  The oldest player to ever win the U.S. Open was coincidentally also 45 years-old.  Hale Irwin did it back in 1990.  A good omen?

“I expect to be in control of my emotions and be into every shot,” said Toms.

Even if you don’t win David you’re less than five years from dominating on the Champions Tour.  Silver lining – all I’m saying.

“Set up the way it is, it’s draining,” Furyk said of the course design. “[But] today I feel good about the score.”

If Furyk somehow wins this thing I promise to stop sneering at those “Five Hour Energy” commercials.

But Jim it shouldn’t be draining if you’re drinking your “Fire Hour Energy” right?

Back to Tiger.

This was a different looking Woods than maybe I’ve seen anytime all year. Three consecutive bogeys on No. 5, No. 6, and No. 7 could have easily rattled him.  He’s been derailed by far less sinister things this season.

This time Woods kept his composure, his focus.

In fact he had a steely-eyed focus I don’t recall him having anytime this season, even in victories earlier this season at the Arnold Palmer Invitational and more recently at The Memorial.

Tiger understands the sadistic challenge Olympic presents and the reality of those consequences as it relates to the state of his game.

“It’s so difficult.  That golf course is some kind of fast,” Woods said.  “[But] I understand what I’m doing.  I like my game plan.”

This was a different sounding Tiger to me as well.

Still confident.  Maybe even still cocky.  But most importantly maybe finally accepting (or realizing) that perfection isn’t necessary to win.  That’s an old-school Tiger belief.  A thing of the past.

Tiger sounds and looks like a player who still believes he’s better than anyone else on the planet, but also like a player who understands the way he wins now is and will be different than the way he used to win.

Breathing down Woods’ neck is 2010 U.S. Open champion Graeme McDowell.  And listening to G-Mac after the second round you’d think he was the tournament leader.

“I’m happy to be where I am.  I think I played some really nice golf the last two days,” McDowell said.

McDowell is actually two shots back at one-over tied with three other players, John Peterson, Belgium’s Nicolas Colsaerts, and first round leader Michael Thompson.

“If you had offered me one-over on the first tee Thursday I would probably have snapped your arm off for it,” McDowell said after Friday’s round.  “It’s tough to have fun out there … [but you] have to respect the word par.”

A host of other winners this season including Matt Kuchar, and two-time winners Hunter Mahan and Jason Dufner are all in position to strike at three-over.

Steve Stricker and Justin Rose are at plus-four, and Lee Westwood and Ian Poulter at plus-five also are in the mix.

And of course there’s the 17-year-old high school amateur Beau Hossler attempting to become the first amateur to win the U.S. Open since Francis Ouimet did it in 1913.

A birdie to start the day gave Hossler the U.S. Open lead (albeit a short-lived one).

“My goal is to be the low amateur,” Hossler said afterwards.

If golf doesn’t work out for Hossler I’m pretty sure he might have a career on the World Poker Tour because his poker face is champion.

Low-am? The kid showed a volcanic passion with a fist pump of his own after a chip in on No. 7.  He knows he can win this thing.  And he wants to win this thing. Hossler is tied for fourth place along with Kuchar, Mahan, and Dufner.

NBC golf analyst Johnny Miller said this week of the first six holes at Olympic, “I’ve never seen a tougher opening stretch of holes anywhere in the history of major championships.” And it’s going to be even tougher come Saturday and Sunday. Here are a couple of things to think about as the weekend takes off.

Tiger has won eight of nine majors when he’s held the 36-hole lead.  On the surface that seems to be a bit of history that you can bank on.

Olympic is called the “Graveyard of Legends” because in each of the previous four times the U.S. Open was held here the heavily favorite big name players lost. And each of the previous four Open winners at Olympic trailed after 54 holes. In 1998 Lee Janzen defeated Payne Stewart making up seven strokes with four birdies and no bogeys in the final 15 holes to record the largest come from behind victory after 54 holes in 25 years. Tom Watson lost to Scott Simpson in 1987 after Simpson overcame Watson with birdies on No. 14, No. 15, and No. 16. Billy Casper defeated Arnold Palmer in 1966 after Palmer lost a seven shot lead with none holes to play forcing a playoff.  And in the playoff Casper again erased a deficit, this time a Palmer two shot lead after nine holes to earn the upset victory.

And finally in perhaps the most famous event at Olympic in 1955 Ben Hogan lost his lead in the final four holes and unknown Jack Fleck went on to defeat Hogan in a playoff (ironically Fleck used clubs Hogan gave him).

“Hold a U.S. Open at Olympic and the wrong guy will win it every time,” famed golf writer Dan Jenkins once wrote.

So there you have it.  Woods “36-hole lead” history versus Olympic’s “Graveyard of Legends” history.

One thing is certain.  History will repeat itself.

You can follow Pete on Twitter @TheGreekGrind

Pete is a journalist, commentator, and interviewer covering the PGA Tour, new equipment releases, and the latest golf fashions. Pete's also a radio and television personality who's appeared multiple times on ESPN radio, and Fox Sports All Bets Are Off. And when he's not running down a story, he's at the range working on his game. Above all else, Pete's the proud son of a courageous mom who battled pancreatic cancer much longer than anyone expected. You can follow Pete on twitter @PGAPappas

2 Comments

2 Comments

  1. Pete

    Jun 17, 2012 at 7:41 pm

    Thanks very much for your feedback jjames.

    Yes it was mean read “first amateur to win” Francis Ouimet. Too late to edit that but appreciate your keen eye!

    ~ The Greek

  2. jjames

    Jun 16, 2012 at 3:54 pm

    “And of course there’s the 17-year-old high school amateur Beau Hossler attempting to become the first amateur to win the U.S. Open since Francis Ouimet did it in 1913.”

    The last amateur to win the open was Johnny Goodman in 1933. With a few between.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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