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Forelinx.com: Golf’s newest online booking experience

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Former professional golfer, Danny Wax, wants to turn “booking a tee time into an experience.”

For him, the concept is simple. Many golfers use the game as part recreational outlet and part opportunity to network. Wax’s endeavor is aimed at making this a more seamless process whereby any player can find the group to play with — and ultimately making lasting connections.

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Expect member courses to be moderate in price — not the city muni, but not the $200 daily fee course either.

Wax graduated from the University of Denver in 2009 with a degree in Business Administration. From there, he competed on the Nationwide Tour (currently Web.com tour) for three years before returning home to Santa Monica, Calif., and putting his undergraduate degree to work.

While on tour, Wax had the experience with which many of us empathize. You meet some great people, make some promising contacts, but struggle to ever really make and keep a lasting connection. Maybe you exchange business cards or contact information and promise to “be in touch,” but we all know what typically happens. Danny and Forelinx.com are looking to change all of that.

Forelinx.com is a hybrid — social platform meets online tee-time service — which as Wax defines it is, “a modern platform for golfers to connect.” At this time, there is no subscription fee and in four clicks you can login with your LinkedIn account, find a group, make a tee time and be on your way. It’s really that simple.

Forelinx.com is not like other online booking sites. It is not a coupon or discount site, so expect to pay full boat. Wax sees this as a win-win-win. Courses get third party help filling up tee sheets, golfers get to play a round with people who share common professions or have similar handicaps and Wax receives a cut of the green fees. 

The service went live on Jan. 1 of this year, and currently has 450 members and 1,500 courses. The hope is to have 5,000 members by the end of the first year, with the target client, millennial males, in their 20s and 30s. What Forelinx.com ultimately morphs into is entirely dependent on who uses the service and how they interact with it.

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Each registered member creates a profile with basic personal and professional information.

Because of its infancy and the malleable nature of the product, it’s hard to say exactly what this might look like in a year, but Wax says in the next 3-to-4 months to expect some partnerships and platforms that have the potential to really shake up the online tee time booking market.

Finding your next regular foursome or business deal might be a lot easier than you thought.

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I didn't grow up playing golf. I wasn't that lucky. But somehow the game found me and I've been smitten ever since. Like many of you, I'm a bit enthusiastic for all things golf and have a spouse which finds this "enthusiasm" borderline ridiculous. I've been told golf requires someone who strives for perfection, but realizes the futility of this approach. You have to love the journey more than the result and relish in frustration and imperfection. As a teacher and coach, I spend my days working with amazing middle school and high school student athletes teaching them to think, dream and hope. And just when they start to feel really good about themselves, I hand them a golf club!

2 Comments

2 Comments

  1. Steven

    Sep 19, 2015 at 1:21 am

    So just researching this concept. 199.00 per month. Several courses. Do I need to hook up with a 4some to play? Can I just play solo if my friends don’t sign up? Can’t seem to find the q&A for this company.

  2. Kawika

    Mar 31, 2015 at 1:08 pm

    About time someone updated how to book tee times!

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Equipment

Ben Hogan adds GS53 MAX driver to lineup

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Ben Hogan golf is throwing its Hogan flat cap into the ring and entering the MAX driver-category with the introduction of the all-new 460cc GS53 MAX driver.

The GS53 MAX creates extra forgiveness, thanks in part to its multi-material construction and a 22-percent larger and 11-percent taller face than the current GS53. For those that love the original GS53, don’t worry it will continue to remain in the line, with the new MAX being a line extension for those looking to get extra help on shots missed around the face.

The driver is constructed from 4 distinct pieces

  • Carbon composite crown to reduce mass around the top of the driver’s head and to push more mass low to increase MOI.
  • Forged face for precision, and ball speed
  • Titanium soleplate with perimeter mass
  • Tungsten weight at the rear of the sole to further increase MOI and help increase launch while reducing spin.

Thanks in part to the weight savings from the crown, the titanium soleplate has more mass positioned away from the face and around the edges to increase the stability of the head, and to acoustically tune the driver for a solid sound at impact.

“The combination of the lightweight composite crown and tungsten sole weight allows us to position the Center of Mass so that we maximize launch while decreasing the amount of ball spin. This provides a higher ball flight, especially for players who don’t have Tour-caliber clubhead speeds for increased carry and roll out. “
– Scott White, CEO, Ben Hogan Golf Company.

The GS53 MAX driver will initially be available right-handed and come in lofts of 9° and 10.5°. It will be adjustable using their proprietary hosel adjustment system known as “flight control”, which offers the ability to add or decrease loft by 1° and lie angle all while never having to worry about realigning the shaft/grip.

The last part of the driver puzzle is the shafts options and to increase the value to consumers the GS53 MAX comes with the choice of three premium aftermarket shafts including:

  • Project X HZRDUS Smoke Black for golfers seeking a lower trajectory
  • Mitsubishi Chemical Tensei CK Blue for golfers seeking a mid trajectory
  • UST Mamiya Helium for those seeking a higher trajectory

Price, specs, and availability 

Thanks to Ben Hogan Golf’s direct-to-consumer model, the new 460cc GS53 MAX, is available starting today fior $355.00 with the choice of the 3 premium shaft options.

For more information on other Ben Hogan clubs including fairway woods, hybrids, irons, wedges, and putters or to purchase the GS53 MAX Driver visit www.benhogangolf.com.

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U.S. retail golf equipment sales exceed record $1 billion mark

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This summer, golf saw a surge in business as states emerged from COVID lockdown and equipment sales is one of the areas that has been booming.

On Wednesday, Golf Datatech, an industry research firm, announced that U.S. retail golf equipment sales surpassed the $1 billion mark for the third quarter – which is the first time sales have reached $1 billion for July, August and September.

That figure also represents the second-highest quarter ($1.013 billion in Q2, 2008) of all-time, and per Golf Datatech, golf equipment sales for 2020 are up a whopping 42% over the same period in 2019.

Speaking on the incredible surge in equipment sales, John Krzynowek, Partner, Golf Datatech, LLC, said

“The story keeps getting better as golf continues to surge coming out of the shutdown, and Q3 equipment sales suggests that 2020 will likely end up positive for the entire year. Year-to-date sales for total equipment are now up 0.2% compared to 2019, and considering the size of the hole created by the shutdown in April and May this recovery has been nothing short of remarkable. While the US economy will not enjoy a ‘V Shaped Recovery’ in 2020, if golf continues on this trajectory we will be there soon.”

Per the company, the best selling items for September were golf bags at +19% and wedges at +18%, while golf shoes were +2%.

Overall, the golf club category was +0.9% for the month, with balls and gloves trending slightly lower at -2.7%. Krzynowek also revealed that rounds played was another area with surging numbers:

“These month-over-month sales records are unlike anything we’ve ever seen since Golf Datatech started tracking performance data in 1997. Our Rounds Played data also shows similar record-breaking growth over the past several months, which is a strong indication that avid golfers and newcomers alike are driving the sport to new levels right now.”

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Equipment

‘Play a big driver. Why not big irons?’ – GolfWRXers discuss

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In our forums, our members have been discussing the case for big irons. WRXer ‘2Down’ plays a Ping G410+ driver and has recently put Ping’s G710 irons in the bag, saying:

“Wondered how many play a large headed driver and play a draw or fade off the tee but when they pull an iron it’s some blade size thing so they can “work” the ball.

Recently I put G710 in the bag and answered my question for myself. They feel different for sure, but I am quickly adapting to only bringing the putter with me to the green.”

Our members have been discussing the combination in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Itsjustagame: “Personal preference but big irons tend to have more bounce, more offset and wider soles some or all of which may not suit a particular player.”
  • Fairway14: “Driver is played from a lie with the ball sitting on a tee, irons are played from a variety of lie types.”
  • J13: “They don’t really make “big” irons for players. Most have offset low CG for high launch, and super strong lofts.”
  • LeoLeo99: “I love my big irons. G400. Best I’ve ever used.”

Entire Thread: “Play a big driver. Why not big irons?”

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