Tour News
PGA Tour targets a younger audience with Skratch TV
The PGA Tour wants to broaden its appeal to a more youthful, social-media-centric generation — one that is more likely to use online platforms such as YouTube, Facebook, Twitter, SnapChat and Vine. To do so, the PGA Tour has created Skratch TV, an internet golf network that will focus on engaging golf’s younger audience.
[quote_box_center]”As younger fans find new ways to follow their favorite sports, it’s important to deliver great golf content to platforms that they use and in a voice that resonates with them,” PGA Tour Commissioner Tim Finchem said. “We believe Skratch TV will provide a tremendous new platform to effectively speak to this audience.”[/quote_box_center]
At the Waste Management Phoenix Open, Skratch TV gave viewers a first-person look at what it’s like to play TPC Scottsdale’s famed 16th hole in front of a huge crowd.
See the loudest hole in golf through the eyes of @preedgolf with @callawaygolf and @GoPro. #WMPhoenixOpen https://t.co/nXUxSDjC8N
— SkratchTV (@skratch_tv) January 30, 2015
To produce Skratch TV, the PGA Tour partnered with Bedrocket Media Ventures, a digital entertainment company that brands media networks on multi-platforms.
Taking the reigns is Skratch TV General Manager Lee Bushkell, who was previously the vice president/general manager of PGA Tour Digital and vice president of digital media sales. Also leading the team is Stefan Van Engen, who previously oversaw the launch of Bedrocket’s Kick TV and Network A and Director of Programming Aaron Spielberg, who previously worked in production at ESPN Radio and Major League Baseball’s website, MLB.com.
A recent video from the Farmers Insurance Open shows the dichotomy between traditional golf coverage and Skratch TV. In the video below, an ex-Navy Seal strapped with a GoPro is shown dropping in from the sky to present Jason Day with the tournament’s trophy.
At the Farmers Insurance Open, Skratch TV brought viewers a glass-shattering competition between Ben Crane, Rickie Fowler, Billy Horschel and Keegan Bradley.
The all-star game of alumni golf between @RickieFowlerPGA, @Keegan_bradley, @BillyHo_Golf & @BenCraneGolfhttps://t.co/IWZg9z7uja
— SkratchTV (@skratch_tv) February 7, 2015
Skratch TV is probably not your father’s golf network, but it passes two important journalism credos: Take people where they’ve never gone before, show them things they might otherwise never see.
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Tour Photo Galleries
Photos from the 2024 CJ Cup Byron Nelson
GolfWRX is on site this week in McKinney, Texas, at the 2024 CJ Cup Byron Nelson (FKA the AT&T Byron Nelson).
Last year at TPC Craig Ranch, Jason Day ended a five-year winless streak. J-Day is in the field again, as are Jordan Spieth, Tom Kim, and Will Zalatoris.
We have our usual assortment of general galleries, WITBs, and pullout albums for your perusal. As always, we’ll continue to add links to additional albums as they make their way to us from the Lone Star State.
Check out links to all our photos below.
General Albums
- 2024 CJ Cup Byron Nelson – Monday #1
- 2024 CJ Cup Byron Nelson – Monday #2
- 2024 CJ Cup Byron Nelson – Tuesday #1
- 2024 CJ Cup Byron Nelson – Tuesday #2
- 2024 CJ Cup Byron Nelson – Tuesday #3
WITB Albums
- Pierceson Coody – WITB – 2024 CJ Cup Byron Nelson
- Kris Kim – WITB – 2024 CJ Cup Byron Nelson
- David Nyfjall – WITB – 2024 CJ Cup Byron Nelson
- Adrien Dumont de Chassart – WITB – 2024 CJ Cup Byron Nelson
- Jarred Jetter – North Texas PGA Section Champ – WITB – 2024 CJ Cup Byron Nelson
- Richy Werenski – WITB – 2024 CJ Cup Byron Nelson
- Wesley Bryan – WITB – 2024 CJ Cup Byron Nelson
- Parker Coody – WITB – 2024 CJ Cup Byron Nelson
- Peter Kuest – WITB – 2024 CJ Cup Byron Nelson
- Blaine Hale, Jr. – WITB – 2024 CJ Cup Byron Nelson
- Kelly Kraft – WITB – 2024 CJ Cup Byron Nelson
- Rico Hoey – WITB – 2024 CJ Cup Byron Nelson
Pullout Albums
- Adam Scott’s 2 new custom L.A.B. Golf putters – 2024 CJ Cup Byron Nelson
- Scotty Cameron putters – 2024 CJ Cup Byron Nelson
- Ben Griffin playing Maxfli golf ball
See what GolfWRXers are saying in the forums.
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Tour Photo Galleries
Photos from the 2024 Zurich Classic of New Orleans
GolfWRX is live on site this week at the Zurich Classic of New Orleans for the PGA Tour’s one-and-only two-man team event.
As usual, general galleries, WITBs, and pullout albums — including some pretty spicy custom putters and headcovers — await your viewing.
Be sure to check back for more photos from the Big Easy, as we’ll continue to update this page with additional galleries throughout the week.
General Albums
- 2024 Zurich Classic – Monday #1
- 2024 Zurich Classic – Monday #2
- 2024 Zurich Classic – Tuesday #1
- 2024 Zurich Classic – Tuesday #2
WITB Albums
- Alex Fitzpatrick – WITB – 2024 Zurich Classic
- Austin Cook – WITB – 2024 Zurich Classic
- Alejandro Tosti – WITB – 2024 Zurich Classic
- Davis Riley – WITB – 2024 Zurich Classic
- MJ Daffue – WITB – 2024 Zurich Classic
- Nate Lashley – WITB – 2024 Zurich Classic
- James Nicholas – WITB – 2024 Zurich Classic
- Kevin Streelman – WITB – 2024 Zurich Classic
- Rasmus Hojgaard – WITB – 2024 Zurich Classic
- Tom Whitney – WITB – 2024 Zurich Classic
- SangMoon Bae – WITB – 2024 Zurich Classic
- Daniel Berger – WITB – 2024 Zurich Classic
- Rory McIlroy – WITB – 2024 Zurich Classic
- Russ Cochrane – WITB – 2024 Zurich Classic
- Aldrich Potgieter – WITB – 2024 Zurich Classic
- Steve Stricker WITB – 2024 Zurich Classic
- Drew Brees WITB (Legendary New Orleans Saints QB) – 2024 Zurich Classic
- Derek Carr (New Orleans Saints QB) – 2024 Zurich Classic
- Thriston Lawrence WITB – 2024 Zurich Classic
Pullout Albums
- MJ Daffue’s custom Cameron putter – 2024 Zurich Classic
- Cameron putters – 2024 Zurich Classic
- Swag covers ( a few custom for Nick Hardy) – 2024 Zurich Classic
- Custom Bettinardi covers for Matt and Alex Fitzpatrick – 2024 Zurich Classic
- Doug Ghim’s custom Cameron putter – 2024 Zurich Classic
- Patrick Cantlay spotted testing a Scotty Cameron blade putter – 2024 Zurich Classic
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Tour Photo Galleries
Photos from the 2024 RBC Heritage
GolfWRX is on site this week at Harbour Town Golf Links on Hilton Head Island for the RBC Heritage. Plenty of golfers who competed in the Masters last week will be making the quick turnaround in the Lowcountry of South Carolina as the Heritage is again one of the Tour’s Signature Events.
We have general albums for you to check out, as well as plenty of WITBs — including Justin Thomas and Justin Rose.
We’ll continue to update as more photos flow in from SC.
Check out links to all our photos, below.
General Albums
- 2024 RBC Heritage – Monday #1
- 2024 RBC Heritage – Monday #2
- 2024 RBC Heritage – Tuesday #1
- 2024 RBC Heritage – Tuesday #2
WITB Albums
- Justin Thomas – WITB – 2024 RBC Heritage
- Justin Rose – WITB – 2024 RBC Heritage
- Chandler Phillips – WITB – 2024 RBC Heritage
- Nick Dunlap – WITB – 2024 RBC Heritage
- Thomas Detry – WITB – 2024 RBC Heritage
- Austin Eckroat – WITB – 2024 RBC Heritage
- Xander Schauffele – WITB – 2024 RBC Heritage
- Jason Day – WITB – 2024 RBC Heritage
- Will Zalatoris – WITB – 2024 RBC Heritage
- Patrick Cantlay – WITB – 2024 RBC Heritage
- Ludvig Aberg – WITB – 2024 RBC Heritage
- Collin Morikawa – WITB – 2024 RBC Heritage
- Sam Burns – WITB – 2024 RBC Heritage
- Stephen Jaeger – WITB – 2024 RBC Heritage
Pullout Albums
- Wyndham Clark’s Odyssey putter – 2024 RBC Heritage
- JT’s new Cameron putter – 2024 RBC Heritage
- Justin Thomas testing new Titleist 2 wood – 2024 RBC Heritage
- Cameron putters – 2024 RBC Heritage
- Odyssey putter with triple track alignment aid – 2024 RBC Heritage
- Scotty Cameron The Blk Box putting alignment aid/training aid – 2024 RBC Heritage
- Cameron putter – 2024 RBC Heritage
- Odyssey Ai One Eleven T putters – 2024 RBC Heritage
- Christian Bezuidenhout – testing new Callaway Ti 340 mini driver – 2024 RBC Heritage
- Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper – 2024 RBC Heritage
- Xander Schauffele testing the Callaway Ti 340 mini driver & the DUW – 2024 RBC Heritage
- Byeong Hun An, two new L.A.B. Golf putter builds with “T” alignment – 2024 RBC Heritage
See what GolfWRXers are saying and join the discussion in the forums.
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Frank McChrystal
Feb 13, 2015 at 5:07 pm
Best of luck engaging a generation whose minds are hardwired for speed. Short attention span theatre comes to mind.
kess
Feb 13, 2015 at 12:56 pm
The misspelling is unnecessary, I don’t think they necessarily had go to with “golf. But louder”. I don’t think we are going to fool anyone into thinking that golf is an extreme sport. But I do like the general direction. I think the presentation of the game has needed to change for a while. I like hearing the banter between players and caddies and think tech can be worked into the presentation, tracer on every shot please? I also like cut aways to instructional snippets that explain what the player was doing to achieve a certain shot type. And, finally, let the guys loosen up out there and have a good time. Then it can just be “Golf. But more interesting.”
Jeff Smith
Feb 13, 2015 at 12:13 pm
I hate golf channel and the doosh bag announcers on NBC or CBS. Anything has to be better. Thank god in this day and age there is mute and fast forward.
Alex
Feb 13, 2015 at 10:42 am
As a millennial, I’m extremely averse to the letter ‘c’. I’ll konsider watkhing this if they khange ‘Skratch’ to ‘Skratkh’. Til then, no dike PGA tour.
lars
Feb 12, 2015 at 4:30 pm
Nothing speaks to the youth more than incorrectly spelling things….
Peter Kratsios
Feb 12, 2015 at 1:28 pm
First and foremost, I am a huge fan of Skratch and the type of content they are putting out there. As a 25 year old avid golfer I think it really hits home with my demographic, but furthermore, I think it is appealing to all types of entertainment junkies. Golf is such a visual sport!
alan
Feb 11, 2015 at 6:41 pm
pga needs to offer a channel or subscription method for those of us that have ditched cable and satellite.
B-Man
Feb 12, 2015 at 10:15 am
Tell me about it. When the NBC coverage cut off for 60 Minutes, I didn’t have the Golf Channel so I didn’t bother even finding out until I watched some highlights the next day. Too bad.