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Show Stoppers: Day 3 at the PGA Merchandise Show

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Team GolfWRX is in Orlando to be your eyes and ears at the 2015 PGA Merchandise Show.

Enjoy our last edition of “Show Stoppers” — the newest, coolest products we found at Demo Day and inside the Orange County Convention Center.

Cleveland Wedge Analyzer Powered by Swingbyte

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In the realm of golf club fitting, wedges are far and away the most complicated. There’s so many variables to consider: loft, bounce, a golfer’s swing, the course conditions, etc.

Cleveland’s new Wedge Fitting App works in tandem with SwingByte to make the fitting process painfully simple.

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To get fit for a wedge, all golfers have to do is select their course conditions and make a swinging motion of their choice (chipping, pitching, a flop shot, etc.) with a club equipped with SwingByte.

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The free app uses an algorithm based on angle of attack and several other variables to recommend one of Cleveland’s three different wedge grinds, and can also recommend wedge lofts based on what set of irons a golfer plays.

Cool Clubs S3 Shaft Analyzer

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Scottsdale-based custom club fitter Cool Clubs hopes to make shaft fitting simpler with its new S3 Shaft Analyzer, which measures every important shaft parameter — straightness, consistency, deflection, stiffness profiles, frequency, torque and more — on a single machine in just 2.5 minutes.

The S3 was designed and built by Cool Clubs, and the company has published data of more than 1000 driver shafts on its mobile app.

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The app is free, but gearheads will want to pay $20 for a 1-year subscription that unlocks all of Cool Clubs’s shaft data.

The company plans to perform similar tests to each shaft category going forward.

Puma shoes, a block of ice and Blair O’Neal

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Puma’s new TitanTour shoes are designed to keep your feet cool, but we’re not sure the shoe – or even the ice sculpture shoe display – can cool down Cobra-Puma brand ambassador Blair O’Neal.

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The shoes are designed to regulate temperature by using Outlast Certified Space Technology — designed for NASA to manage temperature in spacesuits  — which explains the astronaut mannequin trying to photobomb our photo of Blair.

To learn more about the TitanTour shoes, click here.

Epson M-Tracer MT500GII

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Epson’s M-Tracer MT500GII is the latest in the fast-growing category of lightweight, affordable golf swing analyzers.

The M-Tracer weighs a featherlite 15 grams and a built-in inertial measurement unit, derived from Epson’s industrial sensors, providing golfers with detailed information about their club head speed, swing tempo, face angle, club path and more.

The device is part of Epson’s new Active product category, a line of sports and fitness devices that the Japanese electronics company has developed to give athletes accurate, easy-to-understand data on their performance.

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The M-Tracer measures the swing at 1,000 samples per second and uses bluetooth to wirelessly transmit swing data to iOS and Android devices. It works with Epson’s M-Tracer app to create a 3D “trace” of the club head, further in-depth analysis and allows golfers to store up to 3,000 swings of a golfer’s swings in the cloud, according to Epson representatives.

The device will be available March 15 at endorser David Leadbetter’s Academies and through Epson’s website for $299.

Mitsubishi Rayon KuroKage XT

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The prototype shaft Mitsubishi Rayon shaft used by Adam Scott and Rory McIlroy is coming to retail.

It’s called the Kuro Kage XT and is manufactured in the company’s Toyohashi facility in Japan with a higher grade carbon fiber material that gives the shaft less torque and a stiffer tip than Mitsubishi’s Kuro Kage Silver TiNi shaft.

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The KuroKage XT (bottom) has an ion-plated finish.

It will be available in April and will sell for $400.

Sam PuttLab 

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There’s a few scratch golfers on the GolfWRX team, but the putting analysis and training system made the SAM PuttLab exhibitor say “Yikes” to our strokes.

The new Sam PuttLab 5, which uses ultrasound technology and algorithms to track the movement of your putter head, now allows the golfer or fitter to watch a 3D replay (below) of the stroke. It’s like watching your stroke on TV – even though some of GolfWRX’s putting strokes were made for radio.

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SAM’s new PuttLab App also allows users use their smartphone as a remote control for the PC software and share their data results on social media.

Always wanted a PuttLab? The company has a PGA Show discount running through Feb. 15, which gives consumers a $500 discount and free shipping. Sam PuttLabs start at $6,495.

Full 2015 PGAM Coverage

Show Stoppers: Demo Day
Show Stoppers: Day 2
Show Stoppers: Day 3

Visit our 2015 PGAM forum to see all the photos and discussion.

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13 Comments

13 Comments

  1. Lee H.

    Jan 28, 2015 at 12:59 am

    That Cleveland wedge analyzer was right on point when I tried it at the show. It validated what I knew all along about my swing, which is that I sweep the ball. Therefore, it recommended their 1-dot wedges (something with less bounce), which also helps with the playing conditions I play in.

    Also, I would like to mention that the new version of the Srixon Z-Star that was given to me at the show has noticeably more spin on it than the 2013-2014 version. Those with swing speeds under 105, I’m 92, will appreciate the better feel of the ball and increased spin.

  2. Glen Coombe

    Jan 26, 2015 at 6:08 pm

    We’re happy to have made the news! SAM PuttLab & BalanceLab are constantly being improved. Our new 3D replay is very exciting. I combined both technologies with my Putting Perfection Platform to great reviews… By those who experienced it.

    Check the Putters forum for more info.

  3. Lane

    Jan 26, 2015 at 4:25 pm

    The name for this article came from someone that stumbled on the new show at the Wynn casino in Las Vegas. At least that’s the first thing that came to mind. Show Stoppers. It’s being advertised all over in Vegas

  4. Lane

    Jan 26, 2015 at 4:24 pm

    The name for this article came from someone that stumbled on the new show at Wynn

  5. Dolpglundgrenade

    Jan 26, 2015 at 2:23 pm

    Seriously? So nothing. There was nothing new or interesting to the average wrx reader? I guess you should skip putting this up and focus on other fun and interesting facts about the show because this is s###. C’ mon man.

  6. JEFF

    Jan 26, 2015 at 2:19 pm

    This is what’s boring golfers into doing something different. I’m a golfer and ready to take up bowling after reading about this crap!

  7. Jacko

    Jan 24, 2015 at 6:55 am

    Boring… Any chane of something useful, the “hype” of this golf show is such a disappointment, when will people realise the only way to improve at this sport is to actually have some ability, work hard on your game and understand what you are capable of mentally on the golf course! Shaft and wedge analysers ?? … ZZZZ

    • Rich

      Jan 26, 2015 at 8:06 am

      Please see my comment below. You need to look more closely at the pictures my friend.

  8. Philip Kim

    Jan 23, 2015 at 6:29 pm

    Kuro Kage XT? Sweeet

  9. Jay

    Jan 23, 2015 at 5:44 pm

    Wow. Four swing analyzers and a pair of shoes. That’s all you got? Snooze…..

  10. austin

    Jan 23, 2015 at 2:28 pm

    Big fan of what blair is doing

  11. bob

    Jan 23, 2015 at 12:58 pm

    well, that was boring.

    • Rich

      Jan 23, 2015 at 4:07 pm

      Are you kidding. Did you see Blair O’neil?

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Whats in the Bag

Kevin Tway WITB 2024 (May)

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Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Stealth 2 (15 degrees)
Shaft: Mitsubishi Diamana D+ 80 TX

5-wood: TaylorMade Stealth 2 (18 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX

Irons: Wilson Staff Utility (2), Titleist T100 (4-9)
Shafts: Mitsubishi MMT 100 TX (2), True Temper Dynamic Gold Tour Issue X100 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F @51, 56-14F), SM7 (60-10S)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-56), True Temper Dynamic Gold Tour Issue S400 (60)

Putter: Scotty Cameron T-5 Proto
Grip: Scotty Cameron Black Baby T

Grips: Golf Pride Tour Velvet Plus4

More photos of Kevin Tway’s WITB in the forums.

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Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Webb Simpson equipment Q&A: Titleist’s new 2-wood, 680 blade irons, and switching to a broomstick Jailbird

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With seven career wins on the PGA Tour, including a U.S. Open victory, Webb Simpson is a certified veteran on the course. But he’s also a certified veteran in the equipment world, too. He’s a gearhead who truly knows his stuff, and he’s even worked closely with Titleist on making his own custom 682.WS irons.

On Wednesday at the 2024 Wells Fargo Championship, I caught up with Simpson to hear about his experience with Titleist’s new prototype 2-wood, how Titleist’s 680 Forged irons from 2003 ended up back in his bag, and why he’s switching into an Odyssey Ai-One Jailbird Cruiser broomstick putter this week for the first time.

Click here to read our full story about Simpson’s putter switch on PGATOUR.com’s Equipment Report, or continue reading below for my full Q&A with Simpson at Quail Hollow Club on Wednesday.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

GolfWRX: It seems like you’ve been a little all over the place with your irons in the past six months or so, and now going back to the 680’s. Is that just a comfort thing? What’s been going on with the irons?

Webb Simpson: Titleist has been so great at working with me, and R&D, on trying to get an iron that kind of modernizes the 680. And so the 682.WS took the T100 grooves, but kinda took the look and the bulk and the build of the 680’s into one club. They’re beautiful, and awesome looking. I just never hit them that well for a consistent period of time. It was probably me, but then I went to T100’s and loved them. I loved the spin, the trajectory, the yardage, but again, I never went on good runs. Going through the ground, I couldn’t feel the club as well as with the blade. So last week, I’m like, ‘Alright. I’m gonna go back more for…comfort, and see if I can get on a nice little run of ball striking.’

So that’s why I went back.

 

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OK, that makes sense. I know you had done some 2-wood testing recently. Is that in the bag right now?

It’s like day-by-day. I used it at Hilton Head every day. Valero, I used it one round. And this week, me and my caddie will do the book every morning, and if it’s a day where we think we need it, we’ll just put it in and take the 3-wood out. I love it because it’s a super simple swap. Like, it doesn’t really change much.

Yeah, can you tell me about that club? I mean, we don’t really know anything about it yet. You know? I haven’t hit it or anything, obviously.

It has grooves like a 3-wood. Spin is perfect. And it’s honestly, like, everything is in the middle of a 3-wood and driver number. Trajectory, spin, carry, all of it. So, a Hilton Head golf course is almost too easy to talk about because, you know, there, so many holes are driver 3-wood.

Valero, our thinking was we had two par-5’s into the wind, and we knew that it would take two great shots to get there in two. So instead of hitting driver-driver, we just put it in. And I used it on those holes.

Hilton was a little easier because it was off-the-tee kind of questions. But Colonial will be a golf course where, you know, there’s a lot of driver or 3-woods. It’s kind of like a backup putter or driver for me now. I’ll bring it to every tournament.

So it’s, like, in your locker right now, probably?

Well, it would be. It’s in my house [because Webb lives near by Quail Hollow Club, and is a member at the course.] It’s in the garage.

Oh, yeah, that’s right. Do you know what holes you might use it out here if it goes in play? 

Potentially 15, depending on the wind. Second shot on 10. Could be 14 off the tee. The chances here are pretty low (that he’ll use the 2-wood). But, like, Greensboro would be an awesome club all day. I’m trying to think of any other golf courses.

There’s plenty that it’ll be a nice weapon to have.

It’s interesting, the wave of 2-woods and mini drivers. Like, it’s just really taken off on Tour, and all the companies have seemed to embrace it.

Yeah. The thing I had to learn, it took me, like, at least a week to learn about it is you gotta tee it up lower than you think. I kept teeing it up too high. You need it low, like barely higher than a 3-wood. And that was where I got optimal spin and carry. If you tee it up too high, you just don’t get as much spin and lose distance, I don’t know if that’s just a mini driver thing.

And you obviously have a Jailbird putter this week. What spurred that on?

Inconsistent putting. I’m stubborn in a lot of ways when it comes to my equipment, but I have to be open minded – I just hadn’t putted consistently well in a while. And I’m like, ‘Man, I feel my ball-striking coming along. Like I feel better; for real, better.’

If I can just get something in my hands that I’m consistent with. Being on Tour, you see it every year, guys get on little runs. I can put together four to five tournaments where I’m all the sudden back in the majors, or in the FedExCup Playoffs. You can turn things around quick out here. I’m like, ‘Man, whatever’s going to get me there, great.’

My caddie, David Cook, caddied for Akshay at the Houston Open and he putted beautifully. Then, I watched Akshay on TV at Valero, and he putted beautifully. And, I’m like, ‘I’m just going to try it.’

I’ve never tried it for more than a putt or two, and I just ordered what Akshay uses. It was pretty awkward at first, but the more I used it, the more I’m like, ‘Man, it’s pretty easy.’ And a buddy of mine who’s a rep out here, John Tyler Griffin, he helped me with some setup stuff. And he said at Hilton Head, he wasn’t putting well, then tried it, and now he makes everything. He was very confident. So I’m like, ‘Alright, I’ll try it.’”

And you’re going with it this week?

Hundred percent.

Alright, I love it. Thank you, I always love talking gear with you. Play well this week. 

Thanks, man.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

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