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What is brand McIlroy? Who cares

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“Tell me, what is brand McIlroy?” asked Mr. Gary Player’s son on Monday, according to a report on CBSSports.com.

Maybe the young Player has a point. Rory isn’t Tiger. He’s not Jack or Arnie. Maybe he’s not even Phil or Daly. So who is Rory McIlroy?

He’s your buddy who just happens to be ridiculously talented and has a lot of money. He’s not a robot and he’s not a Disney character.

He’s refreshingly honest with the media. He’s proved to be vulnerable on the golf course. He’s experienced the highest highs and some lows as well. Remember how much criticism he received for signing an equipment contract with Nike? Or when he bent his iron at the 2013 U.S. Open? Rory gives us everything and hides very little.

He’s a guy who sent out wedding invitations and then called off his marriage. He proceeded to date super models. He called Tiger and Phil old men. He popped the champagne too early at the 2014 Ryder Cup. He’s won four majors, is No. 1 ranked golfer in the world and signed what is rumored to be as big as a $200 million endorsement deal. Then he publicly joked he’d be a virgin otherwise.

He dropped his management team and started his own, even though he signed on the dotted line. He admitted he prefers to play when it’s 80 degrees and sunny, and not much wind.

He’s made of muscle now, but he’s still a kid from Northern Ireland with curly hair and a care-free attitude, that hits 436-yard bombs. With Rory, you just get the feeling he’s being himself. He’s vulnerable, humble, confident, respectful, disrespectful and everything in between.

Fans can relate to Rory, even though their golf games can’t. He’s not a robot, although he did defeat one in a commercial that one time. He didn’t grow up with Jack Nicklaus’ record posted on his childhood wall for motivation and relentlessly pursue the No. 19 at all costs, even though the record isn’t out of the question.

He’s really good, but he seemingly doesn’t care too much. Not saying he doesn’t care, but he just doesn’t care too much. We’re drawn to Rory McIlroy, but we’re not star-struck. We marvel at his talent and potential. We don’t try to emulate him, we just respect his game and acknowledge his ability.

We like Rory because we know people like Rory. He’s our buddy and handles the media, fame and bottomless bank account just like our best friend would. He seems like a guy you could grab a beer with.

Maybe his brand won’t live on for eternity like Tiger, Jack or Jordan. Who cares?

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

14 Comments

14 Comments

  1. Beacher50

    Nov 23, 2014 at 3:51 pm

    but is he a good tipper?

  2. gradgolfer

    Nov 20, 2014 at 7:33 am

    There’s no debate Rory is by far the greatest player in the world, at present. The most destructive player since Tiger in his prime, when he’s on, nobody can compete. Simply the most incredible ball striker, Seeing that ball flight… makes tigers stingers look tame. The Driving! what is going on??? this guy is 5ft 9!!! Making the majority of Long guys look short?? I Predict he’ll go past Bubba in 2015 driving distance???? Does he have a golfing weakness when he’s playing well? Prediction- Rory to break the ’18’???? Better than Tiger ever was… no doubt.

  3. Snowman

    Nov 19, 2014 at 5:47 pm

    If Rory stays humble and and grounded, and keeps winning majors… he could be the 2nd most popular player ever (after Arnie). He is very easy to like.

  4. marcel

    Nov 18, 2014 at 9:05 pm

    Rory is the guy we waited for… hard work and talent

  5. Golfraven

    Nov 18, 2014 at 6:57 pm

    Rory is Rory. Very humble because of his hard working (class) family who supported his carrier during his teens. Without the support of his dad and mom he would not be #1 or nowhere in top 100 – still today. He is not the usual colleague golf boy like Ricky, Jordan, Webb, Bill … you name them. Glad he called of the wedding. He has amazing 5-10 years ahead. I can see he will win more majors as long he keeps his eyes on the ball – proved it this year. He would be certainly in my dream four some together with Sergio.

  6. Ian

    Nov 18, 2014 at 3:40 pm

    I knew instantaneously you wrote this, your titles are hilarious.

  7. jcorbran

    Nov 18, 2014 at 10:35 am

    Drink Jager with Rory, mmmm Jager 🙂

  8. dapadre

    Nov 18, 2014 at 4:47 am

    Rors is that guy golf has been waiting for. Your best friend next door who just happens to be Uber talented. Fans love him because of this, he acts just like your best friend would and later you could joke about it with some beer. He is great but reminds you he is human, something Tiger lost along the way. The connection with the fans. we loved him and he seemed to turn on us as if we were not on his level. We knew that golf wise, but we all got to the toilet Tiger. I like this kid and to be honest always have since I saw him as a 16yr golfer here in Europe. Whats scary is, he has that old Tiger aura or should I say Rors aura. When he is on he is ON and the rest of the field knows it. Im looking forward to see him carry the torch and I reckon we will see some great battles and hopefully he stays like best friend next door.

  9. Bob

    Nov 17, 2014 at 10:32 pm

    Idiot. The article clearly states 2013 US Open!

  10. jim

    Nov 17, 2014 at 10:22 pm

    rory is like a young tiger

  11. Name

    Nov 17, 2014 at 10:11 pm

    This article is useless. Who cares what you write! So trite!

  12. Matthew Carter

    Nov 17, 2014 at 9:37 pm

    Well written article Andrew.
    Rory is the real deal.
    What’s not to like about him? You gotta love a Euro!

  13. Wldchld22

    Nov 17, 2014 at 9:12 pm

    he is a great blend of Phil Mickelson and Gary player and that will do just fine for him. He’s great for the game and I love to watch this kid putt!

  14. Clint

    Nov 17, 2014 at 8:55 pm

    I Think you’ve hit the nail on the head.

    All of the above is exactly why we like him.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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