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Callaway Big Bertha Irons and Hybrids

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In the last two years, Callaway Golf has seen its U.S. dollar share in golf equipment sales — that is the amount of money consumers spend on Callaway’s clubs versus other companies’ clubs — grow 37 percent.

The company’s growth points to several factors, such as the strong play of Callaway Staff members and the revival of iconic golf clubs names such as Big Bertha and Apex. Inside company headquarters, however, there seems to be one key development that sounds through the halls of its R&D department, its marketing team and even CEO Chip Brewer. It’s the face cup technology that debuted on Callaway’s 2013 X Hot line of fairway woods.

Remember when Phil Mickelson used Callaway’s X Hot 3Deep fairway wood as his driver in route to winning the Scottish Open and Open Championship in back-to-back weeks? The extra distance he was getting from his 3 wood was thanks to a face cup.

Last year, Callaway added face cups to its X2 Hot and X2 Hot Pro hybrids to much fanfare and a perfect showing in our 2014 Gear Trials: Best Hybrids list. And now, for the first time, face cups will make an appearance in a Callaway iron: the 2015 Big Bertha.

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The debut of face cup technology in the new Big Bertha irons comes with a bold claim of more distance. Just how much more? According to Callaway, the Big Bertha irons will be up to two clubs longer for certain golfers.

Note: Callaway’s distance claim is based on head-to-head testing against its 2011 RAZR X HL irons. 

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Let’s be clear: not every type of golfer is going to see game-changing distance from the new irons, nor will every golfer want it. Many better players will hit the Big Bertha irons too high, struggle to work they ball with them and they probably won’t enjoy their appearance at address, either. They’re larger than the company’s current Apex and X2 Hot irons, with wide soles, generous blade lengths and quite a bit of offset.

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A Big Bertha 5 iron at address

Scott Manwaring, Callaway’s director of design, put it this way:

[quote_box_center]“[The Big Bertha irons] are for center-of-the-green players. They’re past aiming for pins and they’re not necessarily working on their game.”[/quote_box_center]

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One of the easiest ways for golfers to hit more greens is to hit a shorter club into those greens, which is why the Big Bertha irons were designed with two parts. The first part is a lightweight face cup that’s made to be as hot as possible. Those faces are welded to the second part: stainless steel bodies that move weight low in the head for a higher launch. Both the club heads and faces are cast from 17-4 stainless steel.

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So what creates all the distance? The face cups, of course. Their construction allows for extremely deep undercuts that sit behind the bottom of the club faces and act as hinges at impact. The more these hinges bend, Manwaring said, the more ball speed can be created, which is why the hinges are shaped to create as much bending as possible. The theory is similar to the one that has companies putting slots in its metal woods and irons for more distance, although Manwaring believes the benefits of face cups outweigh those of slots.

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The Big Bertha irons ($999 steel, $1099 graphite) are available in 4-PW, AW and SW, although most golfers who are a fit for the clubs might want to skip the long irons. For them, Callaway has designed Big Bertha hybrids, which are adjustable to help golfers fill the distance gaps the long-flying irons are sure to create. The hybrids use the same Opti-Fit hosels as the company’s Big Bertha drivers, giving them a 3-degree range of loft adjustability and two independent lie angle settings: neutral and upright.

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The Big Bertha hybrids also have the same 455 Carpenter Steel Hyper Speed Face Cups as Callaway’s X2 Hot hybrids, although they have a larger, more fairway-wood like shape than those hybrids. That makes them more forgiving and slightly higher spinning.

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They’re available in the following models: 3H (19 degrees), 4H (22 degrees), 5H (25 degrees), 6H (28 degrees) and 7H (31 degrees). By themselves, the hybrids sell for $249 each, but golfers can create an 8-piece Big Bertha combo set with 2 hybrids and 6 irons for $1299.

The Big Bertha irons and hybrids will be in stores October 17.

Specs

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Click here to see what GolfWRX Members are saying about the 2015 Big Bertha irons in our forum.

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52 Comments

52 Comments

  1. Want to buy em

    Feb 15, 2015 at 5:40 pm

    When will the price drop
    Hate to buy em and a week later
    Could’ve got em for $300 less

  2. Mark

    Nov 20, 2014 at 11:11 pm

    I hit the alpha Hybrid during some testing and gained 30 yards consistently on the hybrid. current 3 hybrid is a 250 club worth 260 on a perfect strike, and hit the alpha 280 repetatively but 290 on a perfect strike. couldn’t even feel the ball off of the face. I can’t wait for another day of testing more product.

  3. Bert

    Nov 3, 2014 at 1:13 pm

    Wife decided her new Mizuno’s were out of the bag and going in were the 2015 Big Bertha irons with “Recoil” shafts. Lucky she hesitated and asked the right questions and I did the research and found the supposed Recoil shafts are not offered by Callaway and to get “real” Recoil shafts you must pay a $75 upgrade per club. Now think about it; Callaway charges you $75 upgrade for a $40 shaft and keeps the original shaft (whatever a 460 Recoil is. This is another gimmick to fool the buyer into believing they’re not. My wife was fitted by a rep using their fitting cart. She hit an iron with a 660 Recoil shaft and was never told the shafts she received would be different (460’s). She was never told the factory shafts were something of less quality.

    Advice; BUYER BEWARE and stay abreast of technology since the fitter will tell you anything you wish to hear and sell you something you weren’t fitted with.

    So the bottom line is the shafts being sold in the 2015 Callaway Big Bertha Irons are not the Recoil shafts played by better golfers and Callaway will not tell you such. They are a lesser, cheaper iron shaft and if you desire a Recoil Shaft be prepared to pay quite a bit more.

  4. Chris

    Oct 17, 2014 at 12:32 pm

    Would love to see the handicaps of people commenting on these irons. Also consider most high handicappers slice the ball. In fact roughly 80 percent of golfers slice the ball.

    There is definitely a target group of golfers for these irons, and they will help them. Personally, I’m hitting the hybrids on my way home. I currently game the 913H.

  5. Alex T

    Oct 7, 2014 at 4:45 pm

    Seen it all before. Fusion. Slingshot. Rocketballz. Etc. These kinds of designs are as niche as butter knife thin blades. There’s only about 1% of golfers who could actually get any benefit out of them, the only difference being that everybody wishes they were good enough to hit blades. Nobody wishes they were bad enough to hit these monstrosities. These will be forgotten in a heartbeat and will be on sale for $499 by next march. Here’s a tip: If you want two clubs more distance hit two clubs more. 20 yards more distance and I won’t even charge you $1000 dollars for it.

  6. marcel

    Sep 30, 2014 at 2:13 am

    well what counts is being on the fairway… yes BB hit further but he lost control and ended up in sand… these clubs are “game improvement” clubs for 30+ handicapers

  7. simon

    Sep 25, 2014 at 4:00 am

    I’m pretty sure if you measured the swing speed on those two 6 iron shots they would be very different.
    Maybe the Big Bertha does go further but certainly not 23 yards.
    Plus they are seriously ugly to my eye.The top edge must 8-10mm. A little thicker than a garden spade.

  8. JH

    Sep 25, 2014 at 1:39 am

    Is the target golfer of these clubs really going to plunk down $1000+ for a set of these?

    Can’t believe that price tag.

  9. BeenInHB33

    Sep 25, 2014 at 12:53 am

    Maybe the ugliest irons I’ve ever seen.

  10. Phat

    Sep 25, 2014 at 12:37 am

    Haha so the old 1 or 2 iron is now a 4 iron. Took me a while to figure out why the new school 4 irons were hard to hit.

  11. Gonzo

    Sep 25, 2014 at 12:30 am

    I wonder if these will stay at this price point, like the Apex, or be subject to massive price cuts, like the X2 Hot.

  12. Jeff Daschel

    Sep 24, 2014 at 11:17 pm

    Anybody else think it’s funny P Reed hit a hook with the new big Bertha iron ? Middle of the fairway 186 or 209 in the left bunker? No wonder high caps don’t get better

    • BeenInHB33

      Sep 25, 2014 at 12:55 am

      HAHA was thinking the same thing! There’s like a foot of offset on these “irons” lol. Terrible. These should cost $75 or less.

    • Ben

      Sep 25, 2014 at 2:00 pm

      Way too much offset. I feel bad for the high capper who struggles with a hook because the GI selections on the market will only make it worse.

      • Eugene Marchetti

        Dec 19, 2014 at 9:08 pm

        I totally agree. I hit these hybrids/irons this week and the offset was very visible. Consequently, I actually hit them way right because I was so afraid I would hook the heck out of them, I didn’t release the club. Too thick and too offset for me.

  13. Joey

    Sep 24, 2014 at 9:34 pm

    Tisk tisk. The more things change the more they stay the same. Pure propaganda, their selling campaign at this point.

  14. Jimmy

    Sep 24, 2014 at 9:12 pm

    1300 bucks with hybrids and the irons are not forged WONDER WHY NO ONE WANTS TO PLAY THIS GAME ANYMORE i could see if it was hybrid 3-7 irons 9-pw with graphite shafts all around but man those are nit cheap you better get your 2 clubs worth of distance

  15. Vandy

    Sep 24, 2014 at 8:39 pm

    Anyone else notice that the specs read that the 4 iron is at 20.5…. about half a degree stronger than a normal 3 iron, and are at 39.125″. So yeah their “4” iron will go farther than yours.

  16. Justin

    Sep 24, 2014 at 6:31 pm

    Is it just me, or does the hybrid look similar to a Titleist 910h?

    • Peter

      Sep 25, 2014 at 10:42 pm

      yes they do. the only reason why i read some comments was to see if anyone else thought so too. i think its the big fat toe on the above view and it also has a surefit hosel lol.

  17. Desmond

    Sep 24, 2014 at 4:39 pm

    In the late 90’s those would be called hybrids, not irons….

  18. Pingbrad

    Sep 24, 2014 at 3:55 pm

    The longer distance comes from bending the clubs stronger and lengthening the shafts. The 5 iron is this set equivalent to most other manufactures 4 iron.

  19. Feel

    Sep 24, 2014 at 3:35 pm

    They feel awesome!

  20. Don

    Sep 24, 2014 at 3:11 pm

    Sometimes I get the feeling these companies think we are all lemmings and that they can guide us to the cliff.

  21. mrjoe

    Sep 24, 2014 at 2:52 pm

    So what’s new here? Cup face has been done in irons. Max COR has been done in irons.

    Callaway just catching up.

  22. Lime Shark

    Sep 24, 2014 at 2:07 pm

    The Callaway 7-iron has a loft of 30 degrees and a length of 37.25 inches.

    Compare that to the Ping G5:

    Ping G5 6-iron – loft = 30.5 degrees, length = 37.25 inches.

    Ping G% 7-iron – loft = 34 degrees, length = 36.75 inches.

    At least one club worth of “extra length” can be attributed to the fact that the 7-iron is really a 6-iron.

    • TW

      Sep 24, 2014 at 2:52 pm

      I was gonna say the same thing.
      most standard 4 irons are 24-25 degrees, callaways is 20.5. I am and have been a pure callaway guy for a few years. Will likely keep my hex chrome plus but will be looking to go another route on irons this season. (looking at titleist first and might give nike a shot, on balls and irons but doubt I switch balls)

  23. Thomas J Coyne jr

    Sep 24, 2014 at 1:38 pm

    And we all wonder what the reasoning is for the loss of golfers, beginners, sales of equipment, golf course closures? All of this stuff is made in China. All of it is also duplicated with another name, like Bertha/Bursur. The new gimmicks, soul weighting, comeon, Browning did that with the 440 and 440 plus 40 years ago. I’m still hitting them and regrove them myself. I also have a set of Bursurs. Talked to the importer-he said they come from the same factory as Callaway’s. Only the price is 90% cheaper. We live near a small country golf course, 9 holes, par 36 each 9 from 2 sets of tees, some holes are short but it’s in good shape and hilly, greens are small, upsets visiting pros, when they barely break par. Price for 9 is around 10 or 12 for seniors. Cart for another 5 or 6. Affordable, but it’s the only deal in the Portland, Oregon area. All others are in the 40’s plus for 18. In these economy days this is why golfers are dropping out, plus the fact that there is less organized golf now. Used to have local men’s clubs, every Sat., all gone as the clubs want fresh money and it’s not there, so they lost all around.
    I asked some kids why they were spending more time on the I-phone than playing sports. Easier, less cost, no instruction, no pressure from coaches, teach themselves, Keep up with their friends or what they call important stuff. It’s all about money-eh?

  24. Scooter McGavin

    Sep 24, 2014 at 12:42 pm

    And people need to stop complaining about strong lofts on distance irons. That lower loft is there to help with distance. You can’t compare your old or Player’s club lofts to something where the weighting has been engineered to launch the ball higher. Higher launch means they can strengthen the clubs and still maintain ideal ball launch/height.

    • Lane

      Sep 24, 2014 at 1:48 pm

      So at what point does it become apples to apples? You say can’t compare because of weighting, yet the manufacturer will want to compare when they make distance claims (2 clubs longer). So how about you call them up and say they can’t claim that because the weighting of the club is different and can’t be compared to older irons?

      • NMBob

        Sep 24, 2014 at 11:21 pm

        exactly. If this goes two clubs farther..ha ha ha what a crock of you know what. That would make my pitching wedge go a full 150. What iron set has no irons you can score with inside 150. Did they just reinvent the nike slingshot? You guys know how many guys I have had to sell real pitching wedges to that had burner 2s or diablos with 41.5 deg pitching wedges that cam e in the set. At what point do folks start to remember they need a set of tools spread across distances to help them score and changing the numbers on clubs and in truth simply removing the Pw and now almost 9 irons from folks sets leaves them without the tools to score from certain yardages. Also, making that shaft longer, how many 4 or 5 irons are now pushed out of the realm of consisting hitting because it is just too long?

    • Chris

      Oct 17, 2014 at 12:28 pm

      Titleist explained this well last year with the new 714 line, and how moving the CG around necessitates the decreasing in loft to get the proper trajectory for each iron.

      People continue to go on, and on, ad nauseam about “de-lofting”, “longer shafts”, blah, blah, blah. If you don’t like them, don’t buy them. You aren’t offering anything earth shattering to the equation here.

      • Viper

        Oct 21, 2014 at 9:59 pm

        I agree with Chris if you don’t like the irons, don’t buy them and moved on. I just played our club championships (match play) the guy who came runner up, gamed this irons and his almost scratch 1.1 index, his in mid 30s and using the F3 Regular Flex Recoil.

  25. Scooter McGavin

    Sep 24, 2014 at 12:38 pm

    I thought it was called a “cup face”, not a “face cup”.

    • OhioGolfDude

      Sep 25, 2014 at 9:50 am

      Take a look at the photo of the hybrid – it specifically states “Hyper Speed Face Cup”

  26. Boner

    Sep 24, 2014 at 12:31 pm

    Wow the ball went on fire with the Big Bertha iron!!!!!! Those irons mean serious business! I have already per-ordered, can’t wait!!!!!!

  27. dapadre

    Sep 24, 2014 at 12:28 pm

    These look more like Hybrid irons. I find the 2 clubs longer claim though, sighting that my 5 iron is 28deg and this is 23deg. So essentially my 5 iron is their 7/8 iron, ok I get it. Do like the look of the hybrid but at $249, come on.

  28. Ev

    Sep 24, 2014 at 12:14 pm

    Think I’ve finally found a possibly replacement for my X-12’s!

  29. RobN

    Sep 24, 2014 at 12:12 pm

    The irons? No thanks, I’ll stick with my Apex. Now that hybrid I DO like!! The adjustable hosel should make that one a winner. But I’m still not giving up my X2 Hots. They are just too good.

  30. Don

    Sep 24, 2014 at 12:10 pm

    These look … clunky to me. Not really drumming up any excitement for Callaway for me.

  31. jc

    Sep 24, 2014 at 12:08 pm

    that’s why I went to ping….not as many changes…and only every couple of years between the next ones….I will stick with my g25s even if they don’t have turbulators or a new name.

  32. JIMMY

    Sep 24, 2014 at 12:05 pm

    Yikes, probably great for 25-capper, that huge offset screams,
    FORE LEFT!!!!!!!

    • Roger S.

      Sep 24, 2014 at 2:24 pm

      I would seriously hook those clubs about 100 yards left. The ball would probably make a 90* in the air.

      • li0scc0

        Jul 28, 2017 at 9:36 am

        Then you are not a very good golfer. I’m a 12 handicap, and I can hit these, or a zero offset, straight. My 6 iron distance is 198, generally. Offset does not cause hooks, draws, etc.

  33. BcavWecllh

    Sep 24, 2014 at 12:04 pm

    The sole of the irons look like the Rocketballz.

  34. David Smith

    Sep 24, 2014 at 11:58 am

    This is sad… what is going on?!?!

  35. cb

    Sep 24, 2014 at 11:56 am

    Hey patrick swing easy with this club and now really go at it with this club. Oh my gosh! your second swing went farther than the first!

  36. WHY!?

    Sep 24, 2014 at 11:43 am

    So many lines and models. Its TM vs. Callaway these days. I can see Monte playing these when you consider his current gamers.The hybrid doesnt look that bad. Not much offset and nice shape.

  37. SMH

    Sep 24, 2014 at 11:17 am

    Sadly they’re really starting to become like TMAG and just jamming product after product down the consumer’s throat. I still haven’t hit a hybrid yet that I would take over the old Titleist 503H that I’ve been playing since it first came out.

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Whats in the Bag

Patrick Reed WITB 2021 (July)

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Patrick Reed what’s in the bag accurate as of The Olympics. 

Driver: Titleist TSi3 (9 degrees)
Shaft: Aldila Rogue Silver 125 MSI 70 TX

(Photo via Sports Marketing Surveys)

3-wood: TaylorMade SIM (15 degrees)
Shaft: Aldila Rogue Black 130 MSI 80 TX

Hybrid: Callaway Apex Pro (20 degrees)
Shaft: UST Mamiya Recoil Prototype 95

Irons: Grindworks PR-202 (4) Grindworks PR-101A (5-PW)
Shafts:  True Temper Dynamic Gold Tour Issue X100

Wedges: Artisan Proto (51), Vokey SM8 (56-08M), Vokey WedgeWorks Proto (60)
Shafts: True Temper Dynamic Gold Tour Issue S400

(Photo via Sports Marketing Surveys)

Putter: Odyssey White Hot Pro 3

Ball: Titleist Pro V1

Featured image via @sms_on_tour

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Equipment

Titleist launches new U505 utility and T200 long irons

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Titleist has introduced its new U505 utility and T200 long irons, which are available for fittings today and will hit retail on August 26.

The new U505 utility irons and T200 long irons from Titleist will offer players seven new opportunities for golfers looking to increase launch and spin from their utility and long irons, including four options in the new U505 model and three irons from the new T200 family.

Note: This is the tour U505. The retail version doesn’t have the hotmelt port.

“The new U•505 is the direct result of tour player feedback of the originalU•500 and U•510utility irons. The U•505 combines the best of both, and the result is our highest performing and most playable utility iron yet. The new T200 long irons offer similar high launch and speed with the look and feel of an iron set at the top of the bag.” – Josh Talge, Vice President, Titleist Golf Club Marketing

2021 Titleist U•505 utility: ‘The Players Utility Irons’

The new U•505 utility iron from Titleist is a wide-soled, high-launching club designed for the player looking to increase launch and speed from their long irons with a faster face.

With a thinner forged L-Face and the infusion of Max Impact Technology (Max Impact 2.0), the U•505 is Titleist’s highest COR utility iron ever.

The club features a new reconfigured hollow body, core support structure, and enhanced high resilience polymer core in design to ensure that dynamic speed generation now comes with a superior feel and sound.

Utilizing Denser D18 tungsten weights and a brazing process used in aerospace construction, Titleist engineers could concentrate weight more efficiently and be even more precise with CG placement. In the U•505 utility iron, that meant sliding it lower and towards the heel, where according to the company, tour pros and better players felt it improved launch dynamics the most.

The U•505 was designed with a shorter blade and shallow face but kept the wide sole to maintain all of the performance advantages of its predecessors while moving towards a look that feels more in line with an irons set.

Specs & Pricing

The new Titleist U•505 utility irons are priced at $249 (HZRDUS shaft) per club.

2021 Titleist T200 long irons: ‘Performance and Technology’

The new T200 long irons are designed for the better player looking for long irons to increase launch and speed at the top of their bag.

The improved Max Impact Technology in the new long irons from Titleist includes a core support design and an enhanced high resilience polymer core designed to improve both off-center speed and mass efficiency at impact across a forged, high COR SUP-10 L-Face Insert.

An engineered muscle plate contributes to precision sound tuning and saves weight which is optimized in a streamlined 17-4 chassis.

The retail version doesn’t have the hotmelt port.

The T200 long irons also feature a shorter blade length, less offset (same as the new T100), narrower topline and thinner sole. The combination of all of this is in design to provide long irons with a tour-inspired look and feel while delivering maximum speed and distance.

In addition, the long irons utilize denser D18 tungsten weights, which seek to provide greater mass efficiency, while also allowing Titleist engineers to position the CG more precisely in design for faster, more forgiving, and higher launching long irons.

Specs & Pricing

The new Titleist T200 long irons are priced at $249 (Project X HZRDUS shaft).

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Equipment

Titleist introduces next-generation T-Series irons

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After much anticipation since tour seeding started in June, Titleist has introduced its latest iteration of the T100 iron with four models: 2021 T100, T100S, T200, and T300, coming to retail on August 26.

The new T-Series iron family features new materials, processes, and refinements designed to provide exacting precision, performance, and unmatched feel, with a model for every golfer’s needs, according to the company. 

“The new T-Series irons represent another step forward in Titleist iron design and technology. With these new irons, across the board, every detail matters. They provide the best precision and performance in their respective iron category with stunning aesthetics and feel. Golfers don’t buy an iron ‘line’, they want specialization, and that’s what each of these models offer.” – Josh Talge, Vice President, Titleist Golf Club Marketing

2021 Titleist T100 iron: ‘The Modern Tour Iron’

The “player’s iron” of the new family, the T100 iron features an all-new Tour-designed sole, which was inspired by discussions with both the tour staff and the Vokey wedge design team. It features a new variable bounce sole design, which provides less bounce in the heel and more bounce in the toe to facilitate better turf interaction and improved feel.

The new T100 face features a continuous cradle construction that aims to provide a seamless striking surface and a more uniform leading edge than its predecessor.

A fully forged, dual cavity supports the face construction, and the faces on the 3-7 irons have been redesigned to impart slightly more spin for improved shot-shaping and increased control. The 8-PW are forged with one-piece 1025 carbon steel.

In addition, by utilizing a denser version of tungsten (D18) weights in the heel and toe of the 3-7 irons for greater mass efficiency and a brazing process used in aerospace construction, Titleist engineers were able to eliminate weld points and be even more precise with CG placement to produce the highest MOI in a “players iron.’

Jordan Spieth put the new T100 irons (4-9) in his bag earlier this month at The Open Championship, and speaking on the new clubs said

“The sole just glides through the ground so nicely. With the added bounce off the toe and the reduced bounce in the heel similar to the wedges that we have on those grinds, it just allows for some consistency when you get a little bit off. The idea that you can be on uneven lies and have it kind of make up for that, and then if you get in the rough and have it not drag as much, but instead slide through just as easily, that’s where we see the improvement in these irons.”

Jessica Korda is another high profile player to put the T100 irons (5-9) into play recently as well as a T200 4-iron, and said on the new irons from Titleist:

“They’re just really pure. It’s like I’m hitting blades, but you’re not. I loved how solid they felt. The height on them is incredible. It’s exactly what I’m looking for, especially in the longer irons.

“The consistency is what I look for. Because when I’m standing over the ball and I need this thing to travel a number that I have in my head, and I can rely on that and just be like, just make a good swing, it takes so much of the guesswork out of it and it makes you commit to the shot more. I don’t change often. It has to beat what I have, and this is really nice. To be even better, to help me hold greens like I need to with the longer irons, especially going into par fives, it’s really, really nice.”

Specs & Pricing

The new Titleist T100 irons are priced at $186 per club and $1,299 per 7-piece set (steel).

2021 Titleist T100S irons: ‘The Faster Tour Iron’

Aimed at players who want the feel of a tour iron but who want added distance, the new T100S head dimensions exactly match the specs of the T100, except for being engineered – not bent – two degrees stronger.

The iron also features the same fully forged face, backed by an innovative Muscle Channel designed to add both speed and launch. 

Like the T100, the new T100S face features a continuous cradle construction designed to create a seamless striking surface and a more uniform leading edge.

A fully forged, dual cavity supports the face construction, with the 3-7 iron faces redesigned to impart slightly more spin for improved shot-shaping and increased control, while the 8-W are forged with one-piece 1025 carbon steel.

In addition, utilizing denser D18 tungsten weights and a brazing process used in aerospace construction, the T100S irons feature the exact precise CG calibration as the T100 irons.

Weight savings from the Muscle Channel are shifted to produce even lower CG and higher launch, resulting in improved MOI and increased ball speed from a solid, fully forged design.

“The uniqueness of the T100•S comes from the fact that we engineered the 2* stronger loft into the iron rather than just bend them. The reason for this is to keep the integrity of the sole and optimize its performance through the turf. That would be lost by simply bending a T100.

“In addition, the ‘S’ represents ‘speed’ and the new Muscle Channel delivers it through the long and mid irons by providing longer distance, tighter dispersion and higher angle of descent for greater consistency and scoring opportunities. It has the same look and feel of the T100 but longer flight for those who want it.” – Marni Ines, Director, Titleist Irons Development, Golf Club R&D

Specs & Pricing

The new Titleist T100S irons are priced at $186 per club and $1,299 per 7-piece set (steel).

2021 Titleist T200 irons: ‘The Tour’s Distance Iron’

The retail T200 doesn’t have the hotmelt port pictured on the tour version.

With 10 different patents utilized, Titleist is calling its new T200 iron its most advanced iron ever.

The improved Max Impact Technology (Max Impact 2.0) in the T200 iron now includes a core support design and an enhanced high resilience polymer core designed to improve both off-center speed and mass efficiency at impact across a forged, high COR SUP-10 L-Face Insert.

An engineered muscle plate seeks to contribute to precision sound tuning and saves weight, which is optimized in the new, streamlined 17-4 chassis.

A shorter blade length, less offset (same as T100), narrower topline and thinner sole provides a tour-inspired look and feel while still aiming to provide maximum speed and distance.

As with the other clubs in the T-series family, Titleist utilized denser D18 tungsten weights in the 3-7 irons of the T200 irons for greater mass efficiency and a brazing process used in aerospace construction allowed engineers to position the CG more precisely for maximum benefit in every club.

“Many golfers want the benefit of advanced technology in an iron –and the T200 is our most advanced iron yet – but they don’t necessarily want to see it. All of that ‘Max Impact’ technology-and more-is now ‘under the hood’ in the new T200, so it looks and feels like a Tour-played iron but has the game improvement qualities preferred or required by this golfer.

“With the evolution of Max Impact, we were able to include an Engineered Muscle Plate that allowed us to free up weight and add lightweight polymer and over 100g of high-density tungsten to the design. The result was extremely high MOI properties at Tour inspired blade lengths which allows the iron face to return more energy to the golf ball on off center shots and produce tighter dispersion and more consistent distance.” – Marni Ines, Director, Titleist Irons Development, Golf Club R&D

Specs & Pricing

The new Titleist T200 irons are priced at $186 per club and $1,299 per 7-piece set (steel).

2021 Titleist T300 irons: ‘The Ultimate Game Improvement Iron’

Aimed at those seeking high launch along with long-distance and forgiveness, the new T300 iron features Max Impact technology which seeks to maximize speed across a new variable face thickness (VFT) design.

The Max Impact 2.0 technology in the T300 irons is hidden under the badge. A cantilever core support structure features a new high resilience polymer core in design to deliver maximum speed and distance control.

The T300 now employs a High COR Variable Face Design that is thinner towards the heel in the long and mid irons to improve performance at what is traditionally one of the least effective strike points.

The high-density tungsten (D18) weights are utilized in the heel and toe of the 4-7 irons for greater mass efficiency. In addition, Titleist engineers were able to add 40 percent more tungsten than was in the previous generation T300 through a brazing process applied from aerospace construction usually reserved for Tour-played irons.

The size and shape of the T300 is designed to provide confidence, while a new chrome-plated finish offers a premium look.

“The T300 is the ultimate Titleist game improvement iron. It is for the golfer who wants high launch, long distance and forgiveness, and wants to see the technology they are using. This model utilizes the Max Impact 2.0 technology which is featured in a sleek, clean package at addres sfor which Titleist irons are known.

The design team retained the offset, shape and size, but was able to add 40 percent more tungsten to this iron, precisely lower the CG and meet the performance needs of this golfer.” – Josh Talge, Vice President, Titleist Golf Club Marketing

Specs & Pricing

The new Titleist T200 irons are priced at $143 per club and $999 per 7-piece set (steel).

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