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GolfTEC to add 100 PGA pros, CEO responds to industry declines

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As we reported on June 23, Dick’s Sporting Goods let go of its entire staff of PGA professionals, leaving an estimated 500 pros out of a job.

The decision came amidst regular news of the decline in golf participation, flat equipment sales, and pervasive doom-and-gloom scenarios such as “3 reasons golf is in the rough” on CNNMoney.com and “How the business of golf got stuck in the rough” on the Financial Post.

It’s in this environment that golf instruction company, GolfTEC plans to add more than 100 PGA professionals to its existing roster of 600 pros. As the company’s CEO and co-founder, Joe Assell, recently wrote in an editorial, “Some would blame [Dick’s] decision on a declining interest in golf, but I don’t see it that way.”

Further, Assell wrote:

“PGA Pros have propelled a 100 percent increase in our company’s revenues over the last five years. During that time, we gave millions of lessons to hundreds of thousands of golfers who visited a GolfTEC Coach at one of our 190 locations. In fact, outstanding work by PGA Professionals at our improvement centers has GolfTEC poised for an exceptional 2014. This will include record highs in our revenues, number of lessons given and the number of GolfTEC locations.”

The CEO doesn’t feel that he is alone in his optimism. As he wrote:

“There are a number of people who appear to share my view that it is a good time to invest in golf. Donald Trump’s entry into golf course and resort ownership, Newcastle Investments’ recapitalization of American Golf, and the investments of Kohlberg & Co. and Great White Shark Enterprises in Troon Golf all point to an upside for our industry.”

Reached by phone last week, Assell said that declines in the golf industry have much to do with golfers’ limited time, lack of skill, and reduced discretionary income. He said that major innovations in golf technology have plateaued and that golf equipment can only ever do so much to improve a golfer.

GolfTEC3

Legitimate and lasting improvements can only come from taking lessons, Assell said. Thus, he feels GolfTEC is uniquely positioned to meet industry challenges head on, thanks to its convenient locations, online scheduling and lesson portal, roster of PGA pros, defined methods and costs commensurate with the market rate of lessons in each center’s area.

Assell pointed to data from the National Golf Foundation, which correlates spending, participation, and enjoyment to handicap. The lower a golfer’s handicap, the more he/she spends, plays, and enjoys the game. Thus, one way to counter a decline in participation is to help those who do play to get better, as well as helping new golfers to understand the golf swing and consistently improve.

Such is the work of GolfTEC. And in the face of industry contraction and frequent bad news, the company seems unfazed.

 

+For more about GolfTEC,  check out the company website

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33 Comments

33 Comments

  1. Chuck

    Aug 15, 2014 at 2:21 pm

    I am very happy with the lessons I have received from Ian in the Chicago area. Proven Path – Proven Results!!

    • n79pp

      Sep 14, 2014 at 12:16 am

      I am a 4 and have been at student at golftec for around 18 months. I have given it enough time and now I’m officially done. The biggest issue is that the instructor doesn’t seem to remember what we worked on last lesson and has me take 4 or 5 swings, then seemingly randomly picks something to work each lesson. Sometimes 3 to 4 concurrent changes (even I know you never should do that). I also don’t think he gets to the root cause of swing flaws resulting in a fix of the wrong things. I have never ever swung on top of the plane – ever! I do now. I have never fanned a driver off to the right with a weak fade until now. The actual cause of this is a slight lateral move on the downswing (result is fade) that has gotten worse with the new over the top move (compounded problem) – not “hanging on” to the club like he is suggesting. I suppose if you are a 25 handicap golftec can help you. But if you are a fairly decent player trying to get better it is imperative that you find a good pro. BTW, they teach stack and tilt.

  2. Sid

    Aug 15, 2014 at 2:56 am

    Goltec is a joke. Their pricing structure is outrageous. Any teacher or program requiring upfront payment is ridiculous. They won’t refund your money for UNUSED lessons if you are unsatisfied. I love how they claim to have a 95% success and customer satisfaction rate. I would love to see this independently verified. Most people are so embarrassed that they were duped into spending $1000-2000 that they feel like that can’t say their true feelings or it will expose what an idiot they were for falling for it. System golf teaching is inefficient- different people have different needs. And they never teach anyone how to actually play. I’ve known many people who have gone there and most of them ended up quitting golf altogether because of chronic shanking. Golftec is not the answer to resurrecting golf. Time to look elsewhere.

    • bud

      Aug 15, 2014 at 11:22 pm

      went to golftec as a mediocre highschool player averaging around 80 i would guess. worked the winter of junior year thru summer with occasional lessons during senior year. average went down to 76. went to state finished ~20th

      now playing division 1 golf at miami university.

      every golftec instructor teaches what they believe to be right. find someone you believe in and work well with. if you work hard and actually do the drills on your own time (!!!!!) you will improve

      • Bill

        Aug 21, 2014 at 7:18 pm

        last time i check miami does not have a mens golf team

  3. Dave

    Aug 14, 2014 at 10:31 pm

    Golftec is too expensive to be taught by people who are lost without their camera, sensors, and other tech.

  4. Tommy

    Aug 14, 2014 at 9:42 pm

    All of the centers in Chicagoland teach stack and tilt FYI

  5. bradford

    Aug 14, 2014 at 11:19 am

    “Dicks Buys Golftec–Re-Fires 100 PGA Pros”

  6. nikkyd

    Aug 13, 2014 at 4:52 pm

    Gotta be better than the “barely passed my P.A.T. ” pros at dicks. That place is a joke.

  7. Regis

    Aug 13, 2014 at 12:37 pm

    Wow An article on the golf industry that is not bashing Taylor Made. Kudos to Golf Tec. I’ve played a lot of golf in a lot of different environments . Few if any golfers take lessons at all let alone on a regular basis. I may not like Golf Tec and I may not agree with their teaching/marketing philosophies but Good Job.

  8. Pingback: GolfTEC to add 100 PGA pros, CEO responds to industry declines | Spacetimeandi.com

  9. Charlie

    Aug 13, 2014 at 2:07 am

    All of the GolfTec people I know teach some pseudo stack and tilt hybrid. Be wary my friends!

    • cc-rider

      Aug 13, 2014 at 10:07 am

      Be wary of gibberish comments like this one….

      • Evan

        Aug 13, 2014 at 3:54 pm

        You’re way-off Charlie…

        I couldn’t be more pleased with the results of the past year I’ve spent with GolfTEC. The two pro’s that I’ve worked with – worked with MY game, not some stack and tilt nonsense. I’ve recommended them to many including some playing partners that are quickly closing the gap on me…

    • Marty

      Aug 13, 2014 at 10:53 am

      I took lessons at GolfTec and I can say it was the best thing to happen to my game, one season of lessons took me from a 30 handicap to a 15 and I have gone lower since then. My pro was very against stack and tilt.

    • Henry

      Aug 13, 2014 at 5:33 pm

      Dude, your an idiot !!

    • Honest Abe

      Aug 14, 2014 at 1:18 am

      That is not true at all. I’m out of Palm Springs and have taken lessons from golf tec for a year. I had to actually call headquarters to find a someone they would recommend for stack and tilt. My local golftec guy is a jim hardy disciple which is close enough. I travel a lot for work and practice all over SoCal only one teacher I have talked theory or teaching style with teaches or is even very knowledgable about stack and tilt. If you watched any of the videos you would know more about stack then most golf tec guys. Golf tec is great just really expensive.

    • cally golfer

      Aug 14, 2014 at 10:54 am

      Shame your swing can just not be saved….piff

    • Tom

      Aug 14, 2014 at 11:41 pm

      Golftec by me in IL definitely teaches S&T. Maybe the 3 teachers I have been to are just the ones. I love the idea of Golftec, but as a 1 handicap, it has not improved my game at all after 50 lessons (at least they were free!) I would highly recommend it to anyone who has no knowledge of the golf swing, but anyone who has big goals like me should be very wary of the Golftec teachers who just teach their system rather than individualized instruction that I have received from top ranked teachers in this area like Jim Suttie and John Elliot. There is only so much you can do in a half hour with these Golftec sessions. Feedback is very limited. I wish they would bring this technology outdoors.

    • Gonzo

      Aug 15, 2014 at 8:55 am

      Charlie you are an idiot. What do you know about S&T? After teaching 10000 lessons with GolfTEC the last 1800 were the best lessons I ever gave after learning from Mike and Andy. Quit reading golf digest for your monthly tips.

      • Tom

        Aug 15, 2014 at 2:19 pm

        At least Gonzo can confirm the S&T nonsense taught by at least one scrub at GolfTec. So much for individualized instruction!

  10. Humanlabrat

    Aug 13, 2014 at 1:17 am

    I think if you are not a low handicap golfer that has good knowledge about the technicalities of the golf swing, lessons are very beneficial and would help anybody enjoy the game more.

  11. MHendon

    Aug 13, 2014 at 12:18 am

    There is no question the better I became at golf the more I wanted to play. So GolfTec’s belief the best way to grow the game is through lessons may very well be right. However the growth created by this strategy will undoubtedly be much slower then many on wall street can stomach. But those that are brought to the game through this method are much more likely to make it a lifetime instead of a season.

  12. Billy Joe

    Aug 12, 2014 at 10:54 pm

    I had a great experience with Golftec. I really liked my teacher Mark. He always made sure to explain the reasoning behind everything. I think that the only thing holding many golfers back is that they think they know everything so they can figure it out by themselves. I have a few friends who take a lesson and then won’t do anything the pro asks because they don’t agree. Then they don’t get any better.

  13. Taylor

    Aug 12, 2014 at 9:55 pm

    I’ve had 6 lessons at my local golftec. Went from a 18 handicap to a 7.3 in under a year. Stuff works.

    • Carl truitt

      Aug 13, 2014 at 6:37 am

      I was a 20 HC last year, and this year I qualified for the FedEx playoffs….give me a break…..you are obviously a GolfTec instructor or joe assell’s brother in law!

  14. Scooter McGavin

    Aug 12, 2014 at 9:41 pm

    Until they run out of money a year from now and do the same thing as Dick’s.

  15. Hellstorm

    Aug 12, 2014 at 9:20 pm

    This guy Joe knows what he is talking about. Of course people will do something more if they are better at it and get more enjoyment from it. The problem is that most people starting out look at what lessons cost and they can’t justify the cost. I would say the average lesson in my area is probably around $65/hr…which is equal to about two and a half rounds of golf or six large buckets at the range. It really is a lot of money for somebody knew who is not sure of where they are going with golf.

    I have often wondered why there is not a tier system for lessons. Why not have shorter lessons….15 minutes to teach somebody how to grip the club and get aligned….a few group lessons here and there for supervised hitting. I read that a guy in Florida is charging a flat rate for a season and giving 15 or 20 minute lessons whenever you feel like you need something looked at or adjusted and he seems to be doing very well and his golfers are actually improving more than under the old model. I wish more PGA guys and girls would offer this type of set-up. I think that would go a long way, especially for new golfers who might be overwhelmed with an hour of instruction.

    • Evan

      Aug 13, 2014 at 3:57 pm

      A typical lesson is only 30min and usually another 30min to yourself – to groove whatever you were working on.

      • n79pp

        Sep 14, 2014 at 12:37 am

        30 minutes to grove the stuff you just learned. Sounds good to me.

  16. Tom Stickney

    Aug 12, 2014 at 8:27 pm

    I know joe personally and he’s a stand up guy…I support him 100%!

  17. M-smizzle

    Aug 12, 2014 at 7:15 pm

    So it says here your last job was at dicks sporting goods

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Morning 9: Tiger confirms playing schedule | Player: This caused Tiger’s downfall

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Thursday morning, golf fans, as day one of the CJ Cup Byron Nelson gets underway.

1. Woods confirms he plans to play 1x monthly, remaining 3 majors

ESPN report…”Woods, appearing on the “Today” show Wednesday morning, said he is still following the calendar he mapped out before the season began. But physical limitations continue to give the 15-time major winner pause.”

  • “He completed the Masters last month but requires a “cold plunge every day, religiously” to get his body going and was “extremely sore” when he left Augusta National. Woods shot a 16-over 304 at the Masters and finished last among the 60 golfers who made the 36-hole cut.”
  • “I have basically the next three months — three majors — and hopefully that works out,” said Woods, who last won a major in 2019.
  • “Up next is the PGA Championship at Valhalla in two weeks. The U.S. Open at Pinehurst No. 2 begins June 13, and the Open Championship at Royal Troon in Scotland begins July 18. Woods has not played all four majors in a year since 2019.”
Full piece.

2. Tiger on origin of red-and-black Sunday outfit

Ben Morse for CNN…”…speaking on Tuesday’s edition of ‘The Tonight Show Starring Jimmy Fallon,’ the 48-year-old said his mother Kultida was key to him wearing the now-iconic red and black combination.”

  • “My mom thought, being a Capricorn, that [red] was my power color, or some BS thing like that, so I end up wearing red and end up winning some golf tournaments,” the 15-time major winner told Fallon. “And then to spite her, I wore blue, and I did not win those tournaments. So Mom is always right.”
  • “Woods’ mother was clearly was onto something as her son would go onto win a record-equaling 82 PGA Tour tournaments.”
Full piece.

3. Gary Player’s take on Tiger’s downfall

Our Matt Vincenzi…”While speaking with KW Golf, golf legend Gary Player said that he believes swing coaches ruined the career of Tiger Woods.”

  • “The US Open at Pebble Beach, he won by 15 shots. You know what that’s like? It’s like running the 100 meters in seven seconds. The next week, he’s having a lesson from a man who, I don’t think, if he played in the Masters, could break 80.”
  • “And then he goes to another guy who couldn’t probably break 85 in the Masters with the pressure, or the British Open or the PGA on the final day. And he’s having lessons from them.”
  • “Why did Tiger do that? He was so good, but I understand he wanted to get better,” Player went on. “If he had just gone along and never changed, he would have won at least 22.. He would’ve gone down as the greatest athlete the world has ever seen.”
  • In 2008, Woods had won 14 majors and was 33 years old. It would take him eleven years to win his 15th at the 2019 Masters.
Full piece.

4. Open winner: I used to hate links golf

Peter Scrivener for the BBC…”However, he did recall his chastening links golf baptism at neighbouring Prestwick, which hosted the inaugural Open in 1860.”

  • “The first time I played links golf I hated it – it ate me to pieces,” said the 37-year-old, who lost all four of his matches as Europe thrashed the United States in the 2006 Palmer Cup.
  • “I kept trying to hit lob wedges around the greens and the weather was bad. I got whipped, lost all of my matches.”
Full piece.

5. Why Tiger’s daughter doesn’t like golf

Our Matt Vincenzi…”While Tiger Woods’ son, Charlie, has certainly inherited his father’s love for golf, his daughter, Sam, has not.”

  • “On Wednesday, Tiger made an appearance on The Today Show with Carson Daly and explained his daughter’s relationship with golf.”
  • “Golf has negative connotations for her. When she was growing up, golf took daddy away from her. I had to pack, I had to leave, and I was gone for weeks. So, there were negative connotations to it.
  • “We developed our own relationship and our own rapport outside of golf. We do things that doesn’t involve golf. Meanwhile, my son and I, everything we do is golf related.”
Full piece.

6. Spieth hits ‘reset button’

Mark Schlabach for ESPN…”PGA Tour star Jordan Spieth isn’t happy that he’s not playing as well as his longtime friend Scottie Scheffler, but he’s hoping to use the world No. 1 golfer’s success as inspiration.”

  • “Spieth, a three-time major championship winner, said he used last week as a reset after a so-so start to the 2024 season. He has three top-10 finishes in 10 starts but had a disqualification and three missed cuts, including at The Players and Masters, in his past seven.”
  • “He is hoping to turn things around, starting at The CJ Cup Bryon Nelson, which tees off Thursday at TPC Craig Ranch in McKinney, Texas.”
  • “I think I kind of wanted to hit the reset button this last week and I took more days off than I usually do,” Spieth told reporters Wednesday. “Got a little burned out trying to find stuff. I wanted to take some time off, clear my mind, and then get back to it.
  • “… Kind of looking at this as kind of a restart. I haven’t had the year I wanted to have after getting off to a pretty optimistic start in Hawaii. I feel really good about the work I put in since the weekend into the few days this week, so I believe that I’m really close to some great things.”
Full piece.

7. Photos from the CJ Cup Byron Nelson

  • Check out all of our galleries from this week’s event!
Full Piece.
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Tour Photo Galleries

Photos from the 2024 CJ Cup Byron Nelson

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GolfWRX is on site this week in McKinney, Texas, at the 2024 CJ Cup Byron Nelson (FKA the AT&T Byron Nelson).

Last year at TPC Craig Ranch, Jason Day ended a five-year winless streak. J-Day is in the field again, as are Jordan Spieth, Tom Kim, and Will Zalatoris.

We have our usual assortment of general galleries, WITBs, and pullout albums for your perusal. As always, we’ll continue to add links to additional albums as they make their way to us from the Lone Star State.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying in the forums.

 

 

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Vincenzi’s 2024 CJ Cup Byron Nelson betting preview: International talent to shine

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As anticipation mounts for the 2024 PGA Championship at Valhalla in a few weeks, the PGA Tour makes a pit stop in McKinney, Texas to play The CJ CUP Byron Nelson. 

Last year was the third time TPC Craig Ranch hosted the Byron Nelson. Prior to 2021, the event was held at Trinity Forest Golf Club in Dallas.

TPC Craig Ranch is a 7,414-yard par-71 that features Bentgrass greens. The event historically plays relatively easy, and that has remained the case in the three editions at TPC Craig Ranch.

The course structure may provide some additional intrigue with the par-3 17th featuring a stadium setup called “Ranch 17” which is reminiscent of the 16th hole at TPC Scottsdale. The course also has both long and difficult par-4s mixed with drivable par-4s, which should create some exciting moments.

There are 156 golfers in the field this week, and many stars will be taking the week off to prepare for 2023’s second major championship in a few weeks and a “signature event” at Quail Hollow next week. Notable players in the field include Jordan Spieth, Jason Day, Sungjae Im, Stephan Jaeger, Tom Kim, Si Woo Kim, Min Woo Lee, Alex Noren, Adam Scott and Will Zalatoris. 

Past Winners of the AT&T Byron Nelson

  • 2023: Jason Day (-23 at TPC Craig Ranch)
  • 2022: K.H. Lee (-26 at TPC Craig Ranch)
  • 2021: K.H. Lee (-25 at TPC Craig Ranch)
  • 2019: Sung Kang (-23)
  • 2018: Aaron Wise (-23)
  • 2017: Billy Horschel (-12)
  • 2016: Sergio Garcia (-15)
  • 2015: Steven Bowditch (-18)

Key Stats at TPC Craig Ranch

Let’s take a look at five key metrics for TPC Craig Ranch to determine which golfers boast top marks in each category over their last 24 rounds.

Strokes Gained: Approach

Strokes Gained: Approach remains the best measure of current form.

Hot iron play will be at a premium this week. Last year, Jason Day gained 6.4 strokes on approach, which was fourth in the field. In 2022, K.H. Lee was ninth in the field in Strokes Gained: Approach, gaining 5.2 strokes. In his 2021 victory, he was second in the field and gained 8.3 strokes on the field in the category.

Strokes Gaines: Approach Over Past 24 Rounds

  1. Tom Hoge (+1.12)
  2. Keith Mitchell (+1.02)
  3. Henrik Norlander (+0.99)
  4. Ryan Moore (+0.98)
  5. Ben Martin (0.80)

Strokes Gained: Off the Tee

Fairways are wide at TPC Craig Ranch.

Distance will certainly be helpful, and there aren’t too many difficult holes on the course. Golfers who put themselves in position off of the tee this week should have a sizable advantage.

Strokes Gained: Off the Tee Over Past 24 Rounds

  1. Peter Kuest (+0.93)
  2. Kevin Daugherty (+0.91)
  3. Alejandro Tosti (+0.83)
  4. Keith Mitchell (+0.82)
  5. Kevin Tway (+0.74)

Birdie or Better %

There aren’t many hazards on the course, and all of the par-5s should be reachable in two for the majority of the players in the field. I am anticipating a birdie fest, and this statistic should be helpful in finding the birdie-makers.

Birdie or Better % Over Past 24 Rounds:

  1. Wesley Bryan (31%)
  2. Kelly Kraft (26.2%)
  3. Peter Kuest (25.9%)
  4. Matti Schmid (25.7%
  5. Jimmy Stanger (25.2%)

Strokes Gained: Putting (Bentgrass)

Many golfers on TOUR have some major putting surface variance in their statistics and prefer Bentgrass to other surfaces.

Bentgrass is common in Texas, and we often see golfers who play well in Texas continue to do so, finding a great feel around the greens.

Strokes Gained: Putting (Bentgrass) Over Past 24 Rounds:

  1. Maverick McNealy (+0.92)
  2. Aaron Baddeley (+0.87)
  3. Callum Tarren (+0.86)
  4. Harry Hall (+0.81)
  5. Nick Hardy (+0.69)

Course History

This statistic will tell us which players have performed the best at TPC Craig Ranch over the past three seasons.

Course History Over Past 12 Rounds:

  1. Jordan Spieth (+2.69)
  2. K.H. Lee (+2.59)
  3. Seamus Power (+1.84)
  4. Ryan Palmer (+1.76)
  5. Adam Scott (+1.72)

CJ CUP Byron Nelson Model Rankings

Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (27%), SG: OTT (24%), Birdie or Better % (18%), Course History (17%) and SG: Putting Bentgrass (16%).

  1. Alex Noren
  2. Adam Scott
  3. Keith Mitchell
  4. Si Woo Kim
  5. Stephen Jaeger
  6. Jordan Spieth
  7. Jhonnatan Vegas
  8. Nate Lashley
  9. Brice Garnett
  10. Tom Hoge

2024 CJ CUP Byron Nelson Picks

Byeong Hun An +3000 (DraftKings)

Byeong Hun put together an excellent performance at The Masters, finishing T16, which ties his best ever finish at a major championship (also T16 at 2019 U.S. Open). The South Korean gained 9.16 strokes from tee to green, which ranked 2nd in the field behind only the champion, Scottie Scheffler.

An’s next start at Harbour Town didn’t go as well (67th), but he still had a fantastic ball striking week. The 32-year-old bled strokes both around and on the greens, which was his eventual undoing. In his past three starts, An has gained significant strokes on the field both off the tee and on approach.

Benny had a strong start at last year’s Byron Nelson, finishing in a tie for 14th. With limited challenges on the course, he shouldn’t have to do much scrambling. In his past 24 rounds, he ranks 17th in the field in Strokes Gained: Off the Tee and 17th in the field in birdie or better percentage. The putter is up and down per usual, but his ceiling putting weeks with his LAB Golf putter in 2024 are higher than they’ve been in past seasons.

An is starting to become my “white whale” of the PGA Tour, but I believe in his talent and TPC Craig Ranch is a course that should suit his excellent tee to green play.

Mackenzie Hughes +5500 (FanDuel)

Mackenzie Hughes is quietly putting together a very good season. He finished in a tie for 3rd at the Valspar Championship and followed that up with a T14 at the Texas Children’s Houston Open.

In his past 36 rounds in Texas, the Canadian ranks 5th in the field in Strokes Gained: Total. Last year, he finished in a tie for 14th at this event and gained strokes putting and off the tee. Mackenzie played well that week despite being in extremely poor form. He missed two cuts in a row prior to the event, and four consecutive cuts immediately after. His irons were off that week, but in 2024, we’ve seen an improvement in Hughes’ approach game. He now comes to the event playing some steady golf. He’s gained strokes on approach in four of his past five events and is hitting the ball very well from tee to green.

Hughes has two victories on the PGA Tour, both coming in relatively low-scoring affairs (-17 in each). He will need to go a bit deeper to win the CJ Cup Byron Nelson but has the type of putter that can keep pace in a birdie barrage.

Seamus Power +7000 (FanDuel)

After struggling over the past few seasons with injuries, Seamus Power seems as if he is rounding back into the form that made him a really consistent player on the PGA Tour.

Power finished T12 in his most recent start at the RBC Heritage, which is encouraging considering it was a “signature event” with a very strong field. For the week, the Irishman gained 4.4 strokes on approach and 2.8 strokes putting, which is the combination he’s used in the past to contend on Tour.

In his three trips to TPC Craig Ranch, Power is yet to finish outside of the top-20, with his best finish being a T9 in 2019. He ranks 4th in Strokes Gained: Total at the course. The 37-year-old thrives on easy tracks and has won in 2021 (Barbasol Championship) and 2022 (Butterfield Bermuda) on easier layouts with weaker fields.

Power has the game to go extremely low and I believe he can get back in the winner’s circle for the third time in four years.

Chan Kim +10000 (FanDuel)

Chan Kim has been striking the ball beautifully this season and is a proven winner with two wins on the Korn Ferry Tour in 2023 as well as eight career Japan Tour wins.

At last week’s Zurich Classic, Kim and his partner Doug Ghim finished in a tie for 28th. Prior to that, the South Korean T14 at the Valero Texas Open and T6 at the Corales Puntacana Championship. His success this season in Texas as well as he propensity to play his best golf on the PGA Tour’s easier courses make him and ideal fit for TPC Craig Ranch.

2024 has given plenty of longshot winners on the PGA Tour, and with a birdie fest like this, I believe there’s a strong chance we get another this week in McKinney, Texas.

Alejandro Tosti +10000 (FanDuel)

Alejandro Tosti is one of the most polarizing players on the PGA Tour thus far in the 2024 season. His antics can rub many the wrong way, but he’s shown on a few occasions that he has what it takes to compete in Tour events.

This season, Tosti has been elite off the tee. In his past 24 rounds, he ranks 2nd in Strokes Gained: Off the Tee. The Argentine hits it long and straight, which works at any course on earth. He got a taste of contention a few starts ago at the Texas Children’s Houston Open, finishing in a tie for 2nd place.

Tosti had a fantastic year in 2023 on the Korn Ferry Tour, where going low is a prerequisite to success. If this turns to a shootout, which it likely will, the 27-year-old has the ability to set the pace. Tosti will look to become the second Argentine to win in Texas in the past two seasons after Emiliano Grillo emerged victorious at last year’s Charles Schwab Challenge.

C.T. Pan +15000 (FanDuel)

Outside of a T3 at the Mexico Open, C.T. Pan doesn’t have strong results this season in terms of finishes. However, over his past two starts, Pan’s iron play has come alive. At The Players, he gained 6.6 strokes on approach. At the Valero Texas Open, he gained 3.7. At last week’s Zurich Classic, Pan and his partner Kevin Yu finished T28. For a player who can get extremely hot with his scoring clubs, I believe he’s playing better than the results have shown over the past month or so.

Last season, Pan finished 4th at TPC Craig Ranch and was spectacular across all the major stat categories. In his past 36 qualifying rounds, he ranks 16th in Strokes Gained: Total in Texas.

Pan has won on the PGA Tour at the RBC Heritage and is always a player that I believe has what it takes to win on a Sunday if he finds himself in contention.

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