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Golf Digest puts Jimmy Fallon on its cover

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When Golf Digest teased us on Instagram a few days ago, with a silhouette of who would be on the next cover of the latest issue, I don’t believe many people’s first, second, or even third thought would have been Jimmy Fallon. What does the host of the Tonight Show have to do with golf anyway?

The obvious answer is that there was a 30-second clip in the movie Fever Pitch in which Fallon was playing golf with the parents of his new girlfriend, who was played by Drew Barrymore.

But seriously, what is Jimmy Fallon doing on golf’s most coveted magazine cover. Well, if you haven’t already noticed, Golf Digest’s image and brand has changed. Look no closer than the new Golf Digest logo and website. The re-launch of Golf Digest’s website is now more user-friendly, and follows a look and feel consistent to the new trend of web design. According to Golf Digest, the restyling initiative is to draw more attention to new points of emphasis; that being technology, golf science and statistics. Its product has also become “edgier” and has “more attitude” than ever, you could say.

The facts are the facts, and they are that the golf industry is struggling. When it comes to the growth of the game, getting new participants to pay their hard-earned dollars and commit to five hour rounds is an uphill battle. From Golf Digest’s perspective, would having Tiger or Phil on the cover for the 30th time discussing their “Secret Tips for Going Low” be interesting enough to make their magazine fly off the shelves? Probably not, which is why Golf Digest has changed its course.

The goal for Golf Digest seems to be to move golf away from its perception as a game for 55-year-old men who belong to country clubs, because that generation is no longer who advertisers in Golf Digest are looking to spend their dollars on.

In an article in the New York Times, Bill Pennington discusses how those who advertise in Golf Digest are looking to target the “Millennial Generation (ages 18 to 34) to market their new products and initiatives in the game. In the June Issue, in which Fallon is on the cover, you will find surveys from millennial golfers where 11 percent of those surveyed have admitted to smoking marijuana on the golf course versus 3 percent of those ages 35 to 54, and 1 percent of golfers over 55. The article lists more statistics about the patterns of the different generations of golfers, alluding to the popularity of the millennial golfer.

paulinagretzky2
Paulina Gretzky, daughter of hockey legend Wayne Gretzky and fiance of PGA Tour player Dustin Johnson, was Golf Digest’s choice for its May 2014 Fitness Issue. In 2013, the magazine selected Golf Channel Personality Holly Sonders for its fitness issue. 

Golf is currently perceived as more of a lifestyle than a sport, and the approach Golf Digest has taken is placing more of an emphasis on the lifestyle of the people who play golf. Coupled with the fact that magazine sales, not just in the golf industry, are probably down substantially from their heyday, Golf Digest has had to make a switch in the content they present. If their target is this so-called Millennial Generation, a generation that will respond better to Paulina Gretzky and Jimmy Fallon than Dave Stockton and Thorbjorn Olesen, then I really don’t have any beef with that.

Over the last decade, I have probably read more “Secret Tips for Putting into the Wind” than one needs to in an entire lifetime. So hearing about Jimmy Fallon’s ties to golf, and how golf courses in Colorado might give you a joint at No. 10 if you also buy a hot dog and a coke is definitely something that I (a proud Millennial Golfer) would spend money to read about.

To be honest, this revamping of the magazine doesn’t mean that the traditional Golf Digest content needs to be compromised. It just probably won’t be the magazine’s focus in the future.

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Oliver Berg is a golf fanatic whose roots in the game were formed in the rugged and rocky golf links of Southern Ontario, Canada. By putting the pen to paper, or more appropriately, his fingers to the keyboard, Oliver turned his passion for ‘talking golf’ online by starting The High Fade Golf Blog. Oliver works in the digital marketing space in the fashion industry in Toronto and has applied what he’s learned from social media marketing to his own Instagram golf account - @thehighfade. Having grown up in a family of golfers, Oliver was given a special gift at young age from his grandmother -- a pillow that reads “Life’s a game, but Golf is serious” is something that he sleeps beside every night, and he pretty much lives by that!

23 Comments

23 Comments

  1. DerTrommler

    May 9, 2014 at 11:39 am

    Canceling my GD subscription now. It’s official. Paulina Gretzky on the cover was ridiculous. Now Jimmy Fallon. I don’t care that he’s a 6, or played on his HS golf team. I think he’s very good at his comedic craft, but that’s not why I subscribed to GD.

    Like others have said, golf is tough and not cheap. It is what it is. GQ is for cool & trendy. The geniuses at GD are free to change their brand & theme & content. I have elected not to follow.

  2. crisis_denier

    May 2, 2014 at 7:51 pm

    If this move helps Golf Digest sell more magazines, go for it, but I’m completely over hearing about the tragic demise of the game. Golf is on the decline because the “Tiger Bubble” is loosing air. It was inevitable. Now there are any number of proposals (15″ holes?!) to “save” golf, mostly being peddled by people like Mark King, who have a financial interest in how many people play.

    Golf is not for everyone. It’s really, really, really difficult to become proficient. It is time consuming. It can be expensive and access to courses is an issue for some people. The deck is stacked against mass appeal, and that’s what makes it special for those of us who love the game.

  3. enrique

    May 2, 2014 at 9:38 am

    At least Fallon PLAYS golf.

  4. timbleking

    May 2, 2014 at 3:49 am

    I stopped buying and reading GD a long time ago. It seems that it was a good decision.
    Paulina is way right an eye catcher, but who is supposed to play golf in bra? That’s ridiculous…

  5. HackerDav

    May 1, 2014 at 8:49 pm

    It’s no wonder golf’s participation continues to decline every year. With geniuses like those commenting on Facebook about this, who are so steadfast in making sure “real golfers” are represented, its not wonder the game won’t grow. If it’s going to survive this game needs a shot in the arm, and guys like Fallon can help provide that as Sinatra, Hob Hope, Carson and others did before him.

    Golf lacks cool right now, and last I checked Kenny G isn’t really doing that, nor is 90% of the PGA tour. If you took ten seconds to google it, you’d find Fallon plays off a 6 and played on his high school team and loves the game. Stop your whining and wake up. Your precious, sacrosanct game is killing itself. Things like this are good for golf, especially in helping attract new players. Maybe try to welcome them in rather than judging them on your way to slicing your drive off the first tee box.

    • Tony Lynam

      May 1, 2014 at 10:02 pm

      I don’t know, it felt pretty cool shooting a 75 today and that took some skill and being “cool” had nothing to do with it. A lot of people thought Barack Obama was “cool” and it got him the double dip in the presidency. But it turns out that we needed a competent President not a “cool” one. My point is, “cool” is a frame of mind and/or someone’s perception about another person, place or thing. Does not help much in the game of golf or running a country.

      • HackerDav31

        May 1, 2014 at 10:15 pm

        Not sure what exactly you’re talking about, nor am I sure the hell the president has anything to do with this discussion, but sure…

        The point I was trying to make was that icons help make things attractive to those outside of an activity or sport. Tiger did it for golf in the early 2000’s and that spike has now dipped. Golf could use an image refresher to make it attractive to people who don’t play in the hopes of enticing them to do so. That was the point. You think golf is cool because you already play it, and so do I. Its the coolest sport on the planet. The problem is, people who don’t play don’t know that, and the image with which golf is associated is elitist, old, and drab. Why not align the games image with something fresher?

        • Tony Lynam

          May 2, 2014 at 9:00 pm

          My point was “cool” is in the eyes of the beholder, and at the end of the day what does it matter. You are right on the Tiger affect as I’m a product of that era as a golfer (although as a kid I caddied for the old stuffy types but never really got hooked until I gave up team sports and still needed athletic competition). I think that golf has made strides with clothing trends that are “cool”, but the single most glaring thing holding back golf from growth is cost. Look at equipment prices alone. $500 plus for a driver that material wise did not cost $100 (I know R&D drives prices for the most part, but really?) is just insane and that is only one economic issue plaguing golf. I do agree with your comments along the lines of stuffy people in golf, that is why I frequent courses where the staff and pro’s are younger men and women, because they get it and still believe in what they are doing and they believe in service to the customer. But all in all if you want more people playing, the golf industry needs to stop out pricing the masses out of the game to start.

          • Philip

            May 4, 2014 at 3:01 pm

            Actually, what is affecting the golf industry regarding how they price affects everything now. A friend at work cycles and I am interested in getting back into it. WTF – the prices are off this planet, yes I know that some of the tech costs a lot to produce, but on some things a little change doubles or triples the cost and we are not talking adding titanium or some other precious metal.

            We are in the age of “What the market will bear” and cost of production is not even remotely connected to market price. Golf is not even close to being an essential like clothing, cell phones and even televisions.

            It is all about perceived value for each of us as cost does not stop many from buying the latest gadget or outfit … etc.

          • Dale Mitchell

            May 15, 2014 at 2:55 pm

            This is so true. I’ve been saying for years that the cost of golf has far exceeded inflation for all the years since the “Tiger boom” began. The golf industry (including equipment and courses) just got way too greedy and drove off a lot of the lower and middle income players who could no longer justify the cost. And even for younger players, the cost can be prohibitive. The industry shot itself in the butt. The market is no longer bearing the cost, and the industry won’t adjust.

    • brad

      May 2, 2014 at 6:37 am

      +1
      Perhaps the most sensible comment on here in months (except maybe the dig at the end of the comment)

      • Brad

        May 2, 2014 at 6:41 am

        Dang. Meant to hang hat under @HackerDav’s post

  6. yo!

    May 1, 2014 at 8:29 pm

    pic of paulina squeezing her boobs together to demonstrate the golf address position is an eye catcher to say the least.

  7. Martin

    May 1, 2014 at 8:05 pm

    Almost as stupid as Paulina.

  8. DC

    May 1, 2014 at 6:16 pm

    Well this definitely helps clarify my decision to cancel my subscription. If I want to read about Paulina Gretzky or Jimmy Fallon I will buy US Weekly or People Magazine.

    • Tony Lynam

      May 1, 2014 at 10:04 pm

      Agree. Golfwrx takes care of pretty much everything the golf rags used to provide me and then some.

  9. Curtis

    May 1, 2014 at 6:11 pm

    Great idea!! I stopped buying GD (except for the Hot List of course) because I was sick of reading tips from mostly the same guys. I like where they are going finally! LT & Win from GC next!!

    • John Spalding

      May 1, 2014 at 6:24 pm

      I hope for their sake the new target readership will subscribe in the numbers equal to the loss of p1 subscribers….individual copy sales won’t feed the bulldog!

      • Hector

        May 1, 2014 at 7:04 pm

        they’d probably switch out some lost subscriptions for getting better numbers in the younger demo.

        • Tony Lynam

          May 1, 2014 at 10:06 pm

          Funny, that is what the Obama administration thought about Obamacare and the younger demo signing up to carry it.

          • Hector

            May 1, 2014 at 11:29 pm

            there’s no guesswork in the ad game, the younger demo is more attractive to advertisers as a whole

          • marionmg

            May 4, 2014 at 11:42 am

            Okay we get it Tony – you’re not an Obama fan.

          • Xreb

            May 4, 2014 at 8:32 pm

            You seem to want to drag the President into every conservation about golf….

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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