Opinion & Analysis
Gator bait
By Brian Sumner
GolfWRX Contributor
I’ve never completely understood the quote Forrest Gump made famous, “Life is like a box of chocolates,you never know what you’re going to get.” Most of the boxes of chocolates I’ve gotten have a blueprint inside outlining what’s what. However, there really isn’t a diagram that lets you know what to expect when you show up at a golf course as a single. I’ve never minded being paired up with others, but you truly never know what you’re going to get. Sometimes it can be an adventure.
My wife’s family was having a reunion in Daytona Beach, Florida and one morning, I got an official spousal reprieve from the in-laws to go play golf. When I arrived at the course it seemed busy for a Wednesday, but I didn’t notice anything much out of the ordinary. The guy in the pro shop arranged for me to be paired up with a twosome who was scheduled to tee off about an hour later. I got some range balls and headed to see if I could dig out something that might be a semi-repeatable swing as not to embarrass myself in front of total strangers.
I first noticed how quiet it was when I left the pro shop. Sure a golf course is out in nature and people try to avoid making loud noises out of respect for the other players, but it was REALLY quiet. The putting green was full and so was the driving range, but the only sound that could be heard was the rhythmic thwack of range balls being struck. At first it was quite eerie, but then I noticed all the rapid fire hand gestures and slowly realized that no one around me was talking…instead they were all using sign language. I spoke to one of the rangers who confirmed for me that nearly every one of the patrons were there to play a practice round for what he described as “the big deaf tournament” they were hosting.
I’ve had quite some experience with the deaf community. My college had an extensive program for hearing impaired students. In fact, one of my teammates on the college golf team was hearing impaired and during my junior year I also dated a girl who was also deaf.
I wasn’t at all shocked when the two guys I was paired with couldn’t hear a bit. However, they were surprised when they signed something to me and I feebly tried to sign something back to them. Because of my college experiences, I could actually communicate with them a little, but I was having a really hard time recalling many of the words and phrases that had once been fairly familiar to me. It turned out that the only things that came immediately to mind were the letters of the alphabet (finger spelling) and a bunch of slang curse words that I’d learned. It didn’t really seem appropriate to start firing those off this early in our relationship, so I stuck with finger spelling.
I explained to my playing partners, who we’ll call James and Dave, as best I could that I did know a little sign language, but only enough to get by (barely). Sometimes during the round I would start finger spelling something and they would nod as patiently as they could when they knew what I was trying to say. As you might expect, they were both excellent at reading lips, but quickly realized that I was horrible at it. If we needed to have any kind of an extended conversation they often ended up writing in a small notebook that one of them had brought to make course notes for the tournament.
About two holes into the round I found that the curse words I remembered were going to be useful more useful than I expected. Dave snap hooked his drive into a hazard. He immediately threw down his club and started signing off several words, many were ones that I remembered as being of the cursing variety. While I didn’t recognize every word of the sentence, I did get the gist of its meaning which caused me to start laughing. When Dave noticed, I think he thought I was making fun of his tee shot and he looked more than a little ticked off. I tried to explain what I had found funny, and he seemed to calm down a little, but I wasn’t entirely sure that he was convinced.
Overall, the round was a pleasant one. James was clearly the better of the two golfers. While Dave seemed to be struggling both with his swing and his temper, it was obvious that he was more than capable of posting decent scores. Although they genuinely seemed impressed that I had taken the time in my life to learn some sign language, it was obvious that I hadn’t retained much of it. They didn’t go out of their way to talk to me, but I suspect that some of that was because dummying down the translation to my remedial level was tedious and more than a little annoying. Imagine someone was trying to talk to you, spelling out what they wanted to say, one letter of the alphabet at a time and you may begin to understand. They weren’t at all rude about it, but I still had a slight feeling of isolation. This gave me an opportunity to focus on my game a little more, but since the course was packed and we were waiting a lot I also started finding other ways to entertain myself.
Like with my college teammate, I found that some elements of normal golf etiquette were things I didn’t have to worry about. For instance, I didn’t have to be very concerned with making noise during their swing. After I hit I could put my club away as loudly as I wanted. Sometimes I would go ahead and kick off the parking brake on the golf cart while they were hitting just because I could. Making loud noises became somewhat of a game for me. I began doing it just to see how loud I could make it. However, I feel inclined to point out that I was always careful not to be in their line of sight when I performed some of these actions that would make noise.
It was on No. 16 when Dave lost his temper and wanted to take a swing at me for doing something that probably saved him from getting maimed.
The sixteenth hole is a long par five with a water hazard that runs up the right side nearly all the way to the green. Dave’s tee shot skirted the edge of the hazard bouncing on the bank a few times before nose diving down toward the water. I had been first to tee off, but James still had to hit. From my cart, I had a beat on Dave’s ball so as soon as James hit I took off for the spot where I thought Dave’s ball had entered the hazard.
The weeds along the edge of the pond were a little high, but not so high that I didn’t see what I suspected to be Dave’s golf ball resting in the edge of the hazard. However, my attention wasn’t focused on the golf ball. My eyes were locked on the four and a half foot alligator half submerged in the water about thirty feet where I parked the cart.
I’m from the mountains of North Carolina, so I’m not used to seeing alligators anywhere, much less on a golf course. I don’t know very much about them except what little I learned while watching Steve Irwin on “The Crocodile Hunter.” I had to do a double check to make sure what I was seeing was real, but it was completely lost on me how Dave and James parked their cart between me and the gator without seeing him at all. I’ve heard that when you lose one of your senses that the sensitivity of the others becomes more heightened to make up for the loss. Obviously, Dave and James had amazing senses of smell, taste, and touch because their vision was absolutely horrid.
Dave, angry with his tee shot, got out of the cart, viciously jerked a club from his bag and started toward the hazard intent on getting his ball back. In shock, I realized that he had still not noticing that it rested about ten feet from Godzilla. Seeing that Dave had found his ball, but also somehow not seeing the gator, James headed back to the cart and took a seat.
I stood frozen for a moment not believing what was happening until the alligator’s hiss brought me from my fugue and sparked me into action. My first instinct was to yell at Dave to warn him. “Dude, there’s a gator over there!” Then I remembered that I could yell until Armageddon came and Dave wouldn’t have heard me. I started frantically waving my arms and jumping up and down (I’m actually kind of embarrassed to admit the jumping up and down part). James looked at me confused and Dave, who was about five feet from his ball by now, remained in his own unhappy little world.
I had been eating an apple as I had driven up to “Lake Placid” and was a little surprised to look down and find that it was still in my hand. It had been a pretty tasty apple, but out of instinct I immediately drew back and chucked the apple in Dave’s direction. Probably fueled by adrenaline, the throw had a little more zip on it than I had intended. Despite the speed at which the apple was traveling, time seemed to slow while it was in the air. I watched with a certain sense of satisfaction as the apple struck Dave first on the top of the shoulder then glancing off and hitting him squarely in the ear. In my mind I celebrated. I’m sure I had a goofy smile on my face when Dave, confused, whipped his head around to look at me. He looked down at the apple lying near his feet reached up with his hand and wiped the apple juice from his ear, then looked back at me again. I’m not sure what I had expected would happen next, but I was shocked when Dave’s confused visage darkened into an angry scowl and he started toward me like he wanted to fight. He was mouthing something I didn’t understand (I suck at reading lips) and pointing at me with the hand that didn’t hold the golf club.
While I wouldn’t classify myself as a “lover” I definitely am not a “fighter” either. To avoid any ugliness, I tried pointing at the alligator. However, Dave was intent on being ticked off and didn’t seem concerned in the least with where I was pointing.
I quickly began to regret my decision. I had wasted a rather tasty Fuji apple and was about to get into a fight on a golf course for saving a guy from getting kneecapped by an alligator. Granted, a 4.5 foot alligator probably wouldn’t have killed him, but he would’ve definitely walked with a limp for awhile. Immediate physical damage and potential rehabilitation aside, I’m sure alligator mouths aren’t the most sterile of environments, so there was probably the risk of some kind of exotic infection as well. Getting a love bite from an alligator would in all probability fall into the category of an emotionally traumatic event. Dave would need some therapy too. Of course, as he stalked toward me I came to the conclusion that he already wasn’t one of the more stable people I’d ever encountered.
Still trying to avoid a throw down I calmly but emphatically gestured toward the gator again. This time something made Dave look where I was pointing. At first he still didn’t seem to see anything, but when his eyes focused on the gator I could actually see the color drain from his face. His eyes went buggy and were nearly as large as his open mouth which had gone slack. For a moment I thought he might pass out, but to my relief, he didn’t. He was a fairly good sized fellow and I didn’t relish the idea of helping James carry him to the cart.
Speaking of James, he had stood up uncertainly from the cart apparently trying to decide whether to intervene in the impending melee. Now he looked over in the direction where I pointed and literally went airborne in his astonishment. It was an uncoordinated movement that, had he made a sound would have probably been a high pitched “yip”.
Eventually Dave recovered and we finished our round. He didn’t retrieve the ball, though. Dave never apologized to me for his aggressive nature and to be honest, he didn’t need to. I could tell he was both appreciative of what I had done and embarrassed with how he acted. To be honest, I’d had some fun at his and James expense even if he didn’t know that I’d done it and I was regretting that myself. After the round was over I awkwardly shook hands with both of them and wished them the best of luck in their tournament and never saw them again.
Since then I’ve been paired up with strangers on numerous occasions. More often than not my playing partners are cordial and fun to be around. Golfers as a whole are good people. However, there have been times where I’ve found myself paired up with someone who is exceptionally chatty or who wants to give me a lesson. During those times I find myself longing for a nice quiet round with Dave and James. Occasionally, the pairing has been bad enough that I even wish for a four and a half foot alligator to intervene.
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Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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Christine C. Faircloth
Mar 31, 2012 at 9:23 pm
I hope that you’re making a collection of stories for your book. I found this very amusing. Fortunate you with in-laws that will just ‘send you off to find your own adventures.’ Keep writing.
Mark Davis
Mar 29, 2012 at 5:09 pm
I’ve played as a single all over the place (as I’m sure many of you have), always an adventure somehow, and had some great experiences and weird ones as well, but this is just a terrific story. Thanks!
golfware
Mar 29, 2012 at 4:03 pm
Okay, that was a great read! Thx for sharing. I could only have imagine….
youngwaldo
Mar 28, 2012 at 11:51 pm
fuji apple to the noggin was great.
wk