News
A New Center of Excellence for Europe
TaylorMade-adidas Golf took another step towards its goal of technological leadership in golf equipment with a new Center of Excellence. Based at Golf Club Herzogenaurach in the hometown of the adidas Group global headquarters, the TaylorMade Center of Excellence opened on Monday in the presence of Sergio Garcia (currently No. 3 in the world golf rankings) and soccer legend Franz Beckenbauer. Built in just six months, the Center of Excellence provides all golfers with the opportunity to find their optimum equipment.
The CEO of adidas AG Herbert Hainer had this to say about it, “We are proud to have Europe’s most modern custom-fitting center for golf clubs and balls here in Herzogenaurach. Through the use of innovative technology, the Center of Excellence will provide golfers with the opportunity to have TaylorMade clubs custom-fitted to their swing and individual requirements, thus ensuring a notable improvement in their game.”
At the heart of the Center of Excellence is the Motion Analysis Technology by TaylorMade (MAT-T) System, a computer system that gathers vital swing data using multiple high-speed cameras and specially designed software. The MAT-T System combines this information to create a three-dimensional computer-animated swing image that is viewable from every angle. Based on the data captured, a multitude of calculations and measurements are executed, enabling the player to be provided with an in-depth set of exact, personal and data-driven recommendations for every club in the bag.
The TrackMan System also plays an important role in the Center of Excellence. This high-tech, computer-driven tool uses Doppler Radar technology to capture and deliver real-time data and graphics, including a 3-D image of the ball’s trajectory. TrackMan breaks down the elements of the golfer’s individual shots and reports on launch angle, spin rate, smash factor, initial velocity, carry distance, roll, total distance and even altitude. Widely used by many of TaylorMade-adidas Golf’s Tour Staff professionals such as Sergio Garcia and Justin Rose, TrackMan frequently shows the difference between the perceptions golfers have regarding the quality of their shots and reality.
The MAT-T system and TrackMan deliver data, that, combined, is invaluable to the process of “dialing in” the club and ball specifications that will maximise the golfer’s distance and accuracy. Center of Excellence guests can choose solely a MAT-T System experience, solely a TrackMan experience or both.
TaylorMade experts on-site can immediately go to work building the desired clubs to the exact specifications recommended. The professional tools and materials guarantee perfect execution of the data gathered. Specialised technicians are able to combine heads of varying characteristics and shafts of differing make, flex and kickpoint, in the desired length. United with the multitudes of different launch conditions made possible by TaylorMade’s Flight Control and Movable Weight Technology, there are innumerable options for putting together a set of clubs.
TaylorMade tell us that the Center of Excellence is the only custom-fitting center of its kind in Europe, and offers the possibility to analyse a golfer’s requirements and produce a complete set of personalised clubs on the same day.
For more information on the TaylorMade Center of Excellence see here http://www.taylormadegolfcoe.com/
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News
Five Things We Learned: Thursday at the PGA Championship
It was a year ago that we the north, found ourselves with toes and fingers crossed. The Oak Hill PGA Championship of 2023 finished on schedule, despite the iffiness of weather in upstate New York. It’s 75 degrees today across the Niagara Frontier, which makes it two out of three (2022 was the same way) for sultry, unseasonal weather.
Louisville is, let’s be honest, a much better bet for a May PGA Championship, and Valhalla is an exciting venue for the year’s second major championship on the men’s circuit. Brooks Koepka came in as the defending champion, and Rory McIlroy arrived as the last golfer to win a major at the Nicklaus-designed course. That was a decade ago, and lord, have things changed in the world and golf.
Day one at Valhalla offered walk-in eagles, buckets of birdies, and potential for a record-low, winner’s score. We’ll get right to the meat of the matter, with five things that we learned. After all, if you can make par from the muck, anything’s possible in the land of the horses.
Cam Smith made par from here …#PGAChamp pic.twitter.com/BY5ZFCiH45
— PGA Championship (@PGAChampionship) May 16, 2024
1. X marks this spot
Xander Schauffele went head to head last Sunday with Rory McIlroy, at least on the practice green. By the end of the round, Rors had won for a fourth time at Charlotte, while the X Man sat scratching his head, wondering what went wrong. Fortunately for us, Xander didn’t sulk.
The San Diego State alumnus absolutely torched Jack’s track with 62. Four birdies on the front nine, were followed by five more on the inward side. Schauffele never looked as if bogey was a consideration, and he might have gone even lower. Despite winning the Covid-delayed Gold medal at the Japan Olympics (I consider it a major, btdubs) Schauffele continues to chase an initial men’s major, and the validation that it brings. If 62 doesn’t get you over the hump, who knows what will.
Cam Smith made par from here …#PGAChamp pic.twitter.com/BY5ZFCiH45
— PGA Championship (@PGAChampionship) May 16, 2024
2. Scottie starts strong? Aye.
Last month, Mr. Scheffler won a second green jacket at Augusta National. Last year in Rochester, Mr. Scheffler tied for second in this event. Mr. Scheffler began play today with a walk-in eagle, a one-hop affair that never looked as if it might go anywhere but to its home. Scheffler had a few rough holes, but that’s to be expected from a new dad. Each time he made bogey, he bounced back with birdie, so he has that short memory that winners crave. Surprisingly, Scheffler failed to manage one last birdie at the reachable 18th. Perhaps that miss will motivate him in round two.
Scottie’s shot was so nice we had to see it twice ?#PGAChamp pic.twitter.com/eR1UUsyi3a
— PGA Championship (@PGAChampionship) May 16, 2024
3. LIV Check-In
It’s good to check in on the departed from time to time, to ensure that the fellows formerly known as PGA Tour members are doing well. It’s safe to say that some of them can still play. Defending champion Brooks Koepka posted 67 on the day, He had an eagle and three birdies on the day, with only a stumble at the 17th. He’s tied for 7th. Bryson DeChambeau made an eagle of his own, but also had a bogey, at the 12th hole. He cohabits eleventh position with Cameron Smith, who ALSO had a bogey on his card. They are one shot behind Koepka, and a fistful more behind the leader.
ON THE MONEY ?
Bryson DeChambeau for eagle! #PGAChamp pic.twitter.com/Gz24VikAGQ
— PGA Championship (@PGAChampionship) May 16, 2024
4. Sahith and Tony at Schauffele’s heels
Both Finau and Theegala represent a special sort of athletic golfer. Their power and their charisma blend to draw golf fans to their groups. Let’s be honest, too, and say that they don’t look like the traditional professional golfer. As much as Tiger Woods did in the 1990s, they have the power to bring greater diversity to the sport.
In terms of their play today, well, only Xander was better. Finau had a clean card, with six birdies and twelve pars. Theegala had seven birdies, ten pars, and one bogey. Each combined power and finesse to insert themselves squarely in contention, ahead of round two. How will they, and Xander as well, manage the afternoon putting surface on Friday? That’s the great unknown!
SAHITH. THEEGALA. ?
This hole out puts him in a tie for the lead early at the #PGAChamp.
? @PGAChampionship pic.twitter.com/s3vLZNBQI7
— Golf Channel (@GolfChannel) May 16, 2024
5. All those other guys are here!
Rory, Tom Kim, Collin, and Viktor are all at minus-three or lower. Valhalla may not be a traditional golf course, but it is the type of course that the world’s best play well. McIlroy currently sits at minus-five, tied with Robert MacIntyre, Kim, and three others in fourth position. Maverick McNealy finished fast to reach the same figure, as did Tom Hoge. Morikawa closed with birdie to join the sextet at five below. Both Scheffler and Morikawa finished their rounds late on Thursday, meaning they should see smoother greens on Friday morning. If someone is a betting sould, wiser wagers could not be placed on better names than those two, two-time, major champions. Rory will tee off in Friday’s afternoon wave but, hey, he’s Rory, and he won going away last week at Quail Hollow, a course not unlike Valhalla.
The 2020 PGA Champion is making moves.
A solid approach shot from Collin Morikawa ?#PGAChamp pic.twitter.com/DpD7QNfbSM
— PGA Championship (@PGAChampionship) May 16, 2024
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Tour Photo Galleries
Photos from the 2024 PGA Championship
GolfWRX is on site this week at Valhalla Golf Club in Louisville, Kentucky, for the PGA Championship.
While we see fewer equipment changes and new gear seeding at major championships, we get a look at custom gear and looks into the bags of players we rarely see, which is just as exciting. In the case of the PGA Championship, this means a look at the gear some of the PGA Professionals who qualified for the tournament will be gaming, and LIV players, such as Jon Rahm and Patrick Reed.
Check out links to all our albums from Valhalla below and check back throughout the week as we continue to update.
General Albums
WITB Albums
- Michael Block – WITB – 2024 PGA Championship
- Patrick Reed – WITB – 2024 PGA Championship
- Cam Smith – WITB – 2024 PGA Championship
- Brooks Koepka – WITB – 2024 PGA Championship
- Josh Speight – WITB – 2024 PGA Championship
- Takumi Kanaya – WITB – 2024 PGA Championship
- Kyle Mendoza – WITB – 2024 PGA Championship
- Adrian Meronk – WITB – 2024 PGA Championship
- Jordan Smith – WITB – 2024 PGA Championship
- Jeremy Wells – WITB – 2024 PGA Championship
- Jared Jones – WITB – 2024 PGA Championship
- John Somers – WITB – 2024 PGA Championship
- Larkin Gross – WITB – 2024 PGA Championship
- Tracy Phillips – WITB – 2024 PGA Championship
- Jon Rahm – WITB – 2024 PGA Championship
- Keita Nakajima – WITB – 2024 PGA Championship
- Kazuma Kobori – WITB – 2024 PGA Championship
- David Puig – WITB – 2024 PGA Championship
- Ryan Van Velzen – WITB – 2024 PGA Championship
- Brad Marek – WITB – 2024 PGA Championship
- Chris Gotterup – WITB – 2024 PGA Championship
- Rich Beem WITB – 2024 PGA Championship
- Phil Mickelson – WITB – 2024 PGA Championship
- Matt Dobyns – WITB – 2024 PGA Championship
- Lucas Herbert – WITB – 2024 PGA Championship
- Jason Dufner – WITB – 2024 PGA Championship
- John Daly – WITB – 2024 PGA Championship
- Taylor Gooch – WITB – 2024 PGA Championship
- Dean Burmester – WITB – 2024 PGA Championship
- Joaquin Niemann – WITB – 2024 PGA Championship
- Dustin Johnson – WITB – 2024 PGA Championship
Pullout Albums
- Ping putter covers – 2024 PGA Championship
- Bettinardi covers – 2024 PGA Championship
- Cameron putter covers – 2024 PGA Championship
- Max Homa – Titleist 2 wood – 2024 PGA Championship
- Scotty Cameron experimental putter shaft by UST – 2024 PGA Championship
- Joaquin Niemann – new Ping putter – 2024 PGA Championship
- Brooks Koepka’s new Cameron putter – 2024 PGA Championship
- Rickie Fowler’s Cobra bag and Aerojet driver – 2024 PGA Championship
- Super Stroke grip – 2024 PGA Championship
- Tiger Woods – 2024 PGA Championship
- Michael Block’s new TaylorMade “Proto” 7-iron, from address – 2024 PGA Championship
- Odyssey putter covers – 2024 PGA Championship
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