Equipment

TaylorMade reports Q3 sales of $280 million

Published

13 years ago

Nov 9, 2013

taylor-made

TaylorMade-adidas Golf announced third-quarter sales of $280 million worldwide, including increased sales in the iron, footwear and apparel categories. Year-to-date (YTD) sales have now reached $1.3 billion.

The game of golf is currently struggling to attract and retain golfers, which makes TMag’s report of continued growth a breath of fresh air for the industry. Golf has traditionally been perceived as a “rich man’s game,” and as such was greatly affected by the economic downturn.

After an industry-wide struggle during the late 2000s, the golf business has leveled off recently, but an industry that is not growing is bad news. TMag CEO and President Mark King’s statement that the company is on track to reach an unheard of $2 billion in sales by 2015 brings a renewed sense of optimism.

“Strong equipment sales combined with our growth in the footwear and apparel categories have us on track to surpass the unprecedented $2 billion sales barrier by 2015,” said King. “We believe the industry will rebound in 2014 from the 10 percent YTD drop in the U.S. metalwood market size and 6 percent drop in U.S. rounds played that have impacted growth in 2013.”

TaylorMade has been a clear juggernaut in the metalwood and iron categories as the market leader since 2003 and 2011, respectively. It currently boasts a metalwood marketshare of 38 percent YTD, and an iron marketshare of 27 percent YTD in the U.S.

King also that he expects Adidas, which is currently No. 2 in footwear sales behind FootJoy, can overtake the top spot by 2015.

Related Topics:Adidas TaylorMade

Up Next

TaylorMade JetSpeed Drivers, Fairway Woods and Hybrids

Don't Miss

Review: Nike Lunar Bandon golf shoes

Grant Shafranski

Grant Shafranski is the Program Director for the First Tee of Minneapolis and Head Teaching Professional at Hiawatha Golf Club in Minneapolis, MN. He is a Level 2 PGA Apprentice following a successful amateur career where he played collegiately at Division III University of St. Thomas (St. Paul, MN).

15 Comments

Rich

Nov 11, 2013 at 6:23 pm

The snake oil method – promise the gain in distance and the people will swallow it hook line and sinker. The people will figure it out ,at least some will. Their drivers should be reaching about 400 yards for the avg joe swing speed of 94 mph. Maybe tell them the material is new and from outer space and that should boost sales another 20%.
What goes up will go down at some point.(Edwin Watts)

Reply Report comment
RealMath

Nov 11, 2013 at 12:16 pm

How does the article leave out that they were down 16% year over year Q3 even with SLDR pulled in to buoy sales? This article would lead you to believe that Taylormade is killing it, meanwhile they’re scrambling to pull in launches to 2013 so they can hit their commitments. Pulling forward launches to deliver results is a slippery slope that eventually will increase price movements, lower margin and result in an extremely tough year for Taylormade in 2014 unless they have multiple new tech, home run products.

BTW, Callaway was up 38% in the same snapshot.

Reply Report comment
- johnloft
  
  Nov 11, 2013 at 3:17 pm
  
  Up 38% but still taking a hit.
  
  Reply Report comment
- bainz69
  
  Nov 13, 2013 at 3:26 pm
  
  New irons for 2014 will take care of margins for 2014 and then more drivers for 2015 – result 2 billion in sales 😉
  
  Reply Report comment
scott

Nov 11, 2013 at 4:15 am

Can’t see them overtaking footjoy!

Reply Report comment
- NG
  
  Nov 11, 2013 at 4:17 am
  
  Footjoy are have lost about 25% market share in last three years…I can.
  
  Reply Report comment
kwoot

Nov 11, 2013 at 2:35 am

Haters gonna hate,

Reply Report comment
Tmag

Nov 10, 2013 at 6:06 pm

How bizarre is this story??? They talk about growth in irons, footwear, and apparel, but not in their dominant wood category, which they are obviously down big this year. Strangely absent is any YOY comparisons???? $2 Billon by 2015???? Wonder if that’s like M. King’s arrogant claim they would make Adams the #2 golf manufacturer within a few years after their acquisition. There is more spin in this story than a night at the ballet.

Reply Report comment
- R
  
  Nov 10, 2013 at 8:23 pm
  
  You really could use some accounting knowledge…or financial knowledge for that matter
  
  Reply Report comment
- NG
  
  Nov 11, 2013 at 4:18 am
  
  Numbers are numbers…they don’t lie!
  
  Reply Report comment
bl21

Nov 10, 2013 at 11:52 am

What were their expenses? I would never invest in Taylor Made.

Reply Report comment
- R
  
  Nov 10, 2013 at 8:24 pm
  
  taylormade is not a public company, Adidas is. do your homework.
  
  Reply Report comment
- johnloft
  
  Nov 11, 2013 at 3:18 pm
  
  Good thing you can’t invest in TMAG. They aren’t public.
  
  Reply Report comment
Tallpk

Nov 10, 2013 at 6:53 am

Well when you put out the “latest and greatest” club every week and fleece your loyal customers, it’s no wonder you’re making bank.

Reply Report comment
- Wouldn't you?
  
  Nov 10, 2013 at 10:48 am
  
  I hate tmag as much as the next guy but if they are pushing nearly 2 billion in sales apparently they are just doing what they feel is best for business. Which I disagree with how they go about it, but you cant argue with the numbers…
  
  Reply Report comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Equipment

Tommy Fleetwood makes a surprising TaylorMade Spider customization

Published

3 hours ago

Jun 2, 2026

Alistair Cameron

Tommy Fleetwood has a growing collection of TaylorMade Spider putters. We shall wait to see if the newest options go into play, but they definitely has a fun twist to it.

Ahead of the 2026 Memorial Tournament at Muirfield Village Golf Club, the team at TaylorMade gifted the FedExCup champion with his very own custom Spider putter, featuring some nifty details from his winning gamers last year.

While from a distance, the putters may look like your standard blacked-out Spider Tour and also the new torched PVD version, the ones that found its way to Fleetwood in Dublin, Ohio, feature custom laser-etched alignment lines on the topline of each putter, which are an exact replica of the hand-drawn Sharpie marks that TaylorMade Tour putter Rep James Holley drew onto the putter with which Fleetwood won the FedExCup.

No mathematical equations were made to evenly distribute the alignment aid this time, either, and on closer inspection, it’s possible to see the imperfections of what the permanent marker lines looked like when the team scanned and then used a laser to etch onto the putter head.

What’s interesting about the custom putters is that the markings found on the heads are actually not the original version that Holley first drew onto Fleetwood’s flatstick. Over time, they had changed slightly since Holley had to reapply the Sharpie, and had changed technique to stop the ink from smudging.

However, there is a copy of the first attempt from Fleetwood’s special alignment aid, and it’s found on a custom Winston Collection headcover, which the team had made specifically for the Englishman.

On the sole plate of Fleetwood’s black Spider Tour putter is a laser-engraved logo of the FedExCup, an ode to Fleetwood’s biggest triumph in golf so far, using that style of flatstick.

Fleetwood initially tested his custom lines when Holley first drew them at the RBC Heritage to match another style of Spider Fleetwood had tested prior.

“So Tommy, we started with the ZT, and that ZT we have kind of that top milling on the front with that, and he really liked that top milling, how that kind of framed the ball,” Holley told GolfWRX last year, when Fleetwood first played the hand-drawn alignment aid. “You know he uses his special ball, where the orange lines create that single path … so the milling kind of lined up well with that when he lines up the ball. We took a regular Tour, short slant putter that was completely blank, and I pulled out the Sharpie and did my best to kind of draw some stuff on there for him, and he liked it.”

It’s not the first time the team has given Fleetwood the option of his custom alignment aid in an engraved version, but Fleetwood had told them that he did not like the previous lines on the new putters because they were too perfect.

Equipment

Neal Shipley, AKA, the “Big Fridge’s,” custom stamping

Published

15 hours ago

Jun 1, 2026

Alistair Cameron

Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.

That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.

On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.

“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”

On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”

“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.

Check out Shipley’s full what’s in the bag and the rest of his wedge stampings here on “Inside the Ropes” from Colonial.

Equipment

From the GolfWRX Classifieds: L.A.B. Purple DF3 with Masters cover

Published

23 hours ago

Jun 1, 2026

Will Schube

At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.

From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules