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Opinion & Analysis

The Enigmatic Mr. Watson

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Growing up in Connecticut, I attended first Greater Hartford Open, then the Buick Championship, now the Travelers Championship most every summer.

Of all the tournaments I watched at TPC River Highlands, the only one I saw to its Sunday evening conclusion was in 2010, when Bubba Watson vanquished Corey Pavin and Scott Verplank in a playoff after coming from six shots behind Justin Rose’s 54-hole lead. Watson was overcome with emotion when he accepted his first PGA Tour trophy. Tears streamed down his face as he leaned on wife Angie and he dedicated the victory to his father, who was back in Florida in failing health. As he addressed the cheering crowd, it was easy to sense that it was entirely his.

This past Sunday at TPC River Highlands’ 16th hole, where he had secured his maiden victory three years ago, an evidently very different Bubba Watson faltered. Leading the tournament at the time, Watson’s tee shot — a nine iron — came up short in the pond that guards the green of the 178-yard par 3. Watson, incredulous, threw up his hands and glared at caddie Ted Scott. Scott has seemed to serve a more active role in Watson’s life than most caddies—the tall Floridian has credited Scott in the past with helping build a more positive on-course demeanor.

After rinsing his tee shot, Watson proceeded to the drop area, conferred with Scott and hit a half-wedge shot that careened over the green.

“So you’re telling me that’s the right yardage,” seethed Watson, all condescension.

Viewers, especially those who have caddied before, cringed at the awkwardness of what had just happened. Watson ultimately made triple-bogey on the hole and finished a disappointing fourth place, two shots behind eventual winner Ken Duke.

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Watson and Scott have publicly made up (thanks, Twitter), laughing off the exchange as something that happened in the heat of competition. But nevertheless, the incident is bound to lose Watson some fans.

Image-wise, Watson’s last three years have been eventful, and not always in a positive way. He won the 2012 Masters in spectacular fashion, yes, but the prior summer, during a trip to play in the European Tour’s French Open, he was reportedly uncooperative with media requests during the week, made some comments that belied little engagement with the culture and promptly missed the cut in the event. The ordeal left European golf fans and media with the impression of Watson as a stereotypical “cowboy American” — culturally clueless and borderline boorish.

Early in 2012, Watson purchased an orange 1969 Dodge Charger, a “General Lee” of “The Dukes of Hazzard” fame for more than $100,000. For some, the extravagance smacked of the same indelicacy Watson exhibited in France but for most, it was merely “Bubba being Bubba.”

In 2013, Watson has had mixed success on the golf course while continuing to build his own personal brand off it, to the extent that some have wondered which side of his life has taken the lead. With new clothing sponsor Oakley, Watson made literal waves in April by appearing in a video that showed off a futuristic mode of golf course transportation: a hovercraft.

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The stunt generated almost as much buzz as Watson’s two appearances in the pro-golf faux boy-band The Golf Boys’ videos and only added to Watson’s visibility.

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Do not take this as a condemnation of Watson, though, for all its mention of his public foibles. Quite the opposite, in fact: his fun-loving public attitude and down-home roots make him an everyman figure the game has not seen since John Daly — the type of figure golf needs.

He also happens to be one of the longest-hitting and most creative players of the game today, which adds to his appeal by backing up the sizzle with considerable substance. But moments like Sunday’s, when he laid his own ill-execution at the feet of his caddie, available to all who were watching the telecast, are frustrating to all golf fans — this one included — who want the best to be true of Watson.

Here’s hoping Sunday’s behavior was an aberration, rather than an accurate glimpse at the real Bubba Watson.

Tim grew up outside of Hartford, Conn., playing most of his formative golf at Hop Meadow Country Club in the town of Simsbury. He played golf for four years at Washington & Lee University (Division-III) and now lives in Pawleys Island, S.C., and works in nearby Myrtle Beach in advertising. He's not too bad on Bermuda greens, for a Yankee. A lifelong golf addict, he cares about all facets of the game of golf, from equipment to course architecture to PGA Tour news to his own streaky short game.

12 Comments

12 Comments

  1. D-mac

    Jun 27, 2013 at 2:33 pm

    Bubba is an emotional mess! Witness his wins always end in the floodgates opening up. Then, when he hits a bad shot, he blames his caddy. Yea, maybe it’s the swing…with more movement than a sumo wrestler after an all-nighter at a Mexican restaurant. Dude, get some help!

  2. MLH44

    Jun 27, 2013 at 7:39 am

    I believe Brad hit the nail on the head. They are playing for a “W” worth $300-$500,000. They are in the heat of competition and emotions are red lined. Bubba wanted to pull an 8iron, but Scott convinced him to use a 9iorn. If the 9iron lands 5 feet from the hole, Scott is a hero. As we know it did not therefore Scott was held accountable, unfortunately, publicly. Give Bubba a break, cause although he was the one pulling the trigger, Scott was the one that handed Bubba the gun. Add to the mix HD mics and HD cameras all over the place and what we heard/saw was probably more common than most of us would like to think. It’s golf at it’s highest level and if they can move on so should we.

  3. Brad

    Jun 26, 2013 at 8:37 pm

    @t Not a legend? Name one player in the top 50 in the world that has no swing coach, no putting coach, no short game coach, and no long game coach that has won a major? Many can be taught and programmed to do the right things but only legends CREATE greatness …fyi: you can’t.

  4. SC

    Jun 26, 2013 at 2:02 pm

    Bubba is a one-hit wonder. The Masters will be it for him, as he is unwilling to adapt his game to the golf course he is playing. Take for example the Olympic Club last year, when he wouldn’t give up his driver, even hitting it off the deck a few times. That’s not how great golfers play the game. Also, anyone that buys a car with a Confederate flag painted on the top of it deserves no respect.

  5. wtfci

    Jun 26, 2013 at 8:45 am

    Based on this argument, you can string together disconnected events to make any person look like a monster.

    What Bubba does really well is to get people talking about golf that wouldn’t be talking about it. He gets people watching golf that wouldn’t be watching it. The TPC event was the first event after the US Open. This event gets almost no coverage. The attendance at the event was underperforming. Bubba’s falter in the last three holes was a great story that was told to people that wouldn’t have heard anything about it if he pared the 16th hole in the final round.

  6. Rich

    Jun 25, 2013 at 10:14 pm

    The Boss is always right? Right!

  7. Brett

    Jun 25, 2013 at 8:29 pm

    agreed^^^They play the game for money unlike most of us. what if the caddy was wrong? and i find this a non issue because certain people have been caught muttering far worse after a shot multiple times and dont get criticized for it. this is a non story.

  8. Brad

    Jun 25, 2013 at 6:18 pm

    This is very common in any working relationship. Read something this morning that put it in perspective. It said Bubba basically lost from $300,000-500,000 with that one bad hole. I know who cares when pros make so much right? No, like the great saying ” Don’t hate the player hate the game”. If my business partner and I made a joint decision that his call was correct and it lost us $300-500,000 I have a feeling I would give him some s@#t while still being fully aware of my responsibility in the situation. Don’t forget the fact that Ted said Bubba wanted to pull an 8 and he convinced him to hit the 9. All sounds like a great sunday on the PGA TOUR. Give Bubba a break…he’s a living legend.

  9. Patrick

    Jun 25, 2013 at 5:31 pm

    The problem is that this isn’t an isolated incident from Bubba. In fact, I’ve never seen a player more willing to blame his caddy that he. Multiple times on live television coverage I’ve seen it happen, and the commentators just ignore. It really makes Bubba look bad, and I’ve never been a fan as a result.

  10. C Masty

    Jun 25, 2013 at 2:39 pm

    Scott threatened to drop the bag a few years back if Bubba didn’t change his on course attitude. One of the true testaments and reasons I play golf is because real players of the game learn to overcome on course adversity and play through. This was just Bubba showing his true colors. History does tend to repeat itself.

    • Tony R

      Jun 26, 2013 at 2:38 pm

      It wasn’t that big of a deal. I wish people would stop and think what these professionals are playing for. It’s not a 2 dollar Nassau at your munie.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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