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LA Golf launches new $1,500 putter featuring Descending Loft Face technology

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LA Golf has launched its first putter, which features an all-carbon head, large diameter anti-vibration shaft, stainless steel hosel, as well as Descending Loft Face Technology.

The combination of these components, namely the carbon composite head, allows for an over 50% larger sweet spot when measured against blade putters of the same head weight, according to the company.

To solve for consistency of launch angles, LA Golf acquired SIK Golf – the creator of the Descending Loft Face Technology. This technology features four descending degrees of loft, so regardless of shaft lean at impact, it is designed to yield more consistent and predictable rolls.

The technology is what DeChambeau has used for years, and he credits it – along with LA Golf’s proprietary anti-vibration shaft – for improving his game and bringing him his first major win at the 2020 U.S. Open.

“Most golfers miss the sweet spot the majority of the time, and when they do, it changes the speed and line of the putt. This causes players to regularly miss putts they would otherwise make, even if read correctly. LA Golf solved this issue by creating a putter that gives you a higher probability of hitting the sweet spot.” – Bryson DeChambeau

In addition, LA Golf’s ultra-stiff, large diameter putter shaft aims to prevent wiggle in the head at impact, ensuring the ball rolls straight on the intended line.

The LA Golf Putter, priced at $1,500, will be offered in several lengths with a Jumbo Lite grip. The LA Golf putter is available for pre-sale at LAGOLF.co now.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

9 Comments

9 Comments

  1. Burt

    Feb 18, 2022 at 12:04 pm

    Sounds a lot like the old TEARDROP putters from the 90’s with their “roll face” technology. What goes around, comes around.

  2. Henry R Fitzgerald

    Feb 18, 2022 at 12:04 pm

    You can thank the Master of deception, smoke and mirrors magician, Don T. Cameron.

    From magical inserts held by 3m tape to GSS mystical properties, Cameron has taught other putter makers; BS sells.

    There you have it, more BS without real data to support it.

    But, if Cameronites can list putters on Ebay for 20k because of ther magical GSS properties, I don’t blame other putter makers for adopting the BS marketing people has fallen for.

    Be a sucker or not, the choice is yours.

  3. benseattle

    Feb 15, 2022 at 10:38 pm

    Gianni is skilled at publishing boilerplate promotional language offered by manufacturers. No testing, not even an editorial opinion: just regurgitating whatever the P.R. firm and ad agency says.

  4. Daniel Whitehurst

    Feb 14, 2022 at 10:52 pm

    With Odyssey pretty much dominating the putter market and perfecting a line of putters that covers all styles and aspects of performance for $300 and under, why would any company come out with a $1500 putter . It’s not a high MOI design, the most important factor in the putter helping make putts. It has a variable loft to help miss hits high to low roll better. It does nothing for side to side misses. Plus you can hit the sweet spot all day and miss putts because if you can’t read a green you’re screwed.

  5. phil burner account

    Feb 14, 2022 at 5:41 pm

    this technology makes ZERO sense even by their analytics… “To solve for consistency of launch angles, LA Golf acquired SIK Golf – the creator of the Descending Loft Face Technology. This technology features four descending degrees of loft, so *regardless of shaft lean* at impact, it is designed to yield more consistent and predictable rolls.”

    why so worried about “shaft lean”??? if you’re putting that poorly then the ball will be all over the face and not within that tiny band where the loft is -1 or +1 degree…… this is a marketing gimmick for complete idiots only, who know nothing about golf at all.. thanks for the article gianni… way to go buddy!!!

    • David Landig

      Feb 14, 2022 at 5:55 pm

      Right…..why don’t they just make it $5000.

    • Jack

      Feb 14, 2022 at 8:53 pm

      The whole face is covered with the dlt

      • phil burner

        Feb 16, 2022 at 7:18 pm

        Jack youre missing the point… i am more than aware that the loft on the putter is “dynamic” meaning different lofts for the bottom 1/4, the 1/4 above that, the 1/4 above that, and the top 1/4… if youre hitting poor putts with “shaft lean” then what are the chances that the “shaft lean” is cancelled out by hitting the correct 1/4 sliver of the face?

      • phil burner account

        Feb 16, 2022 at 7:21 pm

        “The whole face is covered with the dlt”…. oh really????? wowowowoooo such a shocker, groundbreaking development, thank you for opening my eyes to this Jack!!!!!!!!!!!

        youre missing the point here bud. if youre putting with “shaft lean”, aka putting very poorly, then what are the chances your mis-hit will be corrected by a thin sliver (25%) of the face having -1 or +1 degree of loft? youre already putting all over the face, why would the thin 1/4 of the face correct your mis-hit at all?

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/18/24): TaylorMade BRNR mini driver head

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a TaylorMade BRNR mini driver head

From the seller: (@lasallen): “For sale is a BRNR mini 11.5 deg head only in brand new condition.  $325 shipped.”

To check out the full listing in our BST forum, head through the link: TaylorMade BRNR mini driver head 

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Coolest thing for sale in the GolfWRX Classifieds (4/18/24): Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made.

From the seller: (@DLong72): “Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made. ?: $1150. ?? 100% milled collectors item from the limited releases commemorating when Ping putters won every major in 1988 (88 putters made). This was the model Seve Ballesteros used to win the 1988 Open Championship. Condition is brand new, never gamed, everything is in the original packaging as it came. Putter features the iconic sound slot.

Specs/ Additional Details

-100% Milled, Aluminum/Bronze Alloy (310g)

-Original Anser Design

-PING PP58 Grip

-Putter is built to standard specs.”

To check out the full listing in our BST forum, head through the link: Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Inside Collin Morikawa’s recent golf ball, driver, 3-wood, and “Proto” iron changes

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As you probably know by now, Collin Morikawa switched putters after the first round of The Masters, and he ultimately went on to finish T3.

The putter was far from the only change he made last week, however, and his bag is continuing to change this week at the 2024 RBC Heritage.

On the range of The Masters, Morikawa worked closely with Adrian Reitveld, TaylorMade’s Senior Manager of Tour at TaylorMade, to find the perfect driver and 3-wood setups.

Morikawa started off 2024 by switching into TaylorMade’s Qi10 Max driver, but since went back to his faithful TaylorMade SIM – yes, the original SIM from 2020. Somehow, some way, it seems Morikawa always ends up back in that driver, which he used to win the 2020 PGA Championship, and the 2021 Open Championship.

At The Masters, however, Rietveld said the duo found the driver head that allowed “zero compromise” on Morikawa’s preferred fade flight and spin. To match his preferences, they landed on a TaylorMade Qi10 LS 9-degree head, and the lie angle is a touch flatter than his former SIM.

“It’s faster than his gamer, and I think what we found is it fits his desired shot shape, with zero compromise” Rietveld told GolfWRX.com on Wednesday at the RBC Heritage.

Then, to replace his former SIM rocket 3-wood, Morikawa decided to switch into the TaylorMade Qi10 core model 13.5-degree rocket head, with an adjustable hosel.

“He likes the spin characteristics of that head,” Rietveld said. “Now he’s interesting because with Collin, you can turn up at a tournament, and you look at his 3-wood, and he’s changed the setting. One day there’s more loft on it, one day there’s less loft on it. He’s that type of guy. He’s not scared to use the adjustability of the club.

“And I think he felt our titanium head didn’t spin as low as his original SIM. So we did some work with the other head, just because he liked the feel of it. It was a little high launching, so we fit him into something with less loft. It’s a naughty little piece of equipment.” 

In addition to the driver and fairway wood changes, Morikawa also debuted his new “MySymbol” jersey No. 5 TP5x golf ball at The Masters. Morikawa’s choice of symbols is likely tied to his love of the Los Angeles Dodgers baseball team.

Not enough changes for you? There’s one more.

On Wednesday at the 2024 RBC Heritage, Morikawa was spotted with a new TaylorMade “Proto” 4-iron in the bag. If you recall, it’s the same model that Rory McIlroy debuted at the 2024 Valero Texas Open.

According to Morikawa, the new Proto 4-iron will replace his old P-770 hollow-bodied 4-iron.

“I used to hit my P-770 on a string, but sometimes the distance would be a little unpredictable,” Morikawa told GolfWRX.com. “This one launches a touch higher, and I feel I can predict the distance better. I know Rory replaced his P-760 with it. I’m liking it so far.” 

See Morikawa’s full WITB from the 2024 RBC Heritage here. 

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